Visual metaphor in poster design

Keyword(s):  
2021 ◽  
Vol 29 (1) ◽  
pp. 99-122
Author(s):  
Ludmila Sukina ◽  

The author examines the “In Thee rejoiceth” icons as visual sources that make it possible to reconstruct the ideal model of medieval society in the Moscow culture of the late 15th and early 16th centuries. This icon type, which includes the scenes of “Human race” collective praying to the Mother of God, is of Russian origin. Unlike other works of that time typologically close to it (“The Intercession”, “The Congregation of Our Lady”, “The Congregation of All Saints”, etc.), the “In Thee rejoiceth” icons demonstrate a historical connection to religious and socio-cultural facts of the Muscovy state. They clearly express the idea of Muscovy enjoying special patronage of the Mother of God, whose cult was actively developed in Moscow, the city that, as was believed at the Grand Dukes’ court, inherited the traditions and the spiritual authority of Constantinople. The depiction of the “Human race” in the “In Thee rejoiceth” icons can be viewed as a metaphorical image of the capital city community consisting of different groups of clergy and laity. This image corresponded to the ideas of the authorities and the population of the Russian state that existed under Ivan III and Vasili III.


2011 ◽  
Vol 60 (1) ◽  
pp. 20-43 ◽  
Author(s):  
Robert Geyer

For much of the twentieth century UK public policy has been based on a strong centralist, rationalist and managerialist framework. This orientation was significantly amplified by New Labour in the 1990s and 2000s, leading to the development of ‘evidence-based policy making’ (EBPM) and the ‘audit culture’ – a trend that looks set to continue under the current government. Substantial criticisms have been raised against the targeting/audit strategies of the audit culture and other forms of EBPM, particularly in complex policy areas. This article accepts these criticisms and argues that in order to move beyond these problems one must not only look at the basic foundation of policy strategies, but also develop practical alternatives to those strategies. To that end, the article examines one of the most basic and common tools of the targeting/audit culture, the aggregate linear X-Y graph, and shows that when it has been applied to UK education policy, it leads to: (1) an extrapolation tendency; (2) a fluctuating ‘crisis–success' policy response process; and (3) an intensifying targeting/auditing trend. To move beyond these problems, one needs a visual metaphor which combines an ability to see the direction of policy travel with an aspect of continual openness that undermines the extrapolation tendency, crisis–success policy response and targeting/auditing trend. Using a general complexity approach, and building on the work of Geyer and Rihani, this article will attempt to show that a ‘complexity cascade’ tool can be used to overcome these weaknesses and avoid their negative effects in both education and health policy in the UK.


2018 ◽  
Vol 14 (3) ◽  
pp. 454-468
Author(s):  
David Gurnham

AbstractThis paper analyses the visualisation of rape and sexual assault in legal and scholarly language. It begins with a critique of the Court of Appeal ruling inR v. Evans (Chedwyn)and its forensic examination of the details of a female rape complainant's consensual sexual activity with other men. The case is analysed in light of a visual metaphor used by Ellison and Munro to describe the removal of popular misconceptions about rape. The paper contextualises that discussion with reference to the idea of the male gaze and its affirmation of a phallocentric cultural and social world in which the objectification of female difference is entrenched. The paper finally challenges that assessment, however, sketching an alternative approach to visual-critical scholarship that embraces interdisciplinarity and a literary sensibility to break (or at least to loosen) the association between the prurient eye of the male voyeur and the criminal justice gaze.


2020 ◽  
Vol 18 (4) ◽  
pp. 441-451
Author(s):  
Ilze Oļehnoviča ◽  
Jeļena Tretjakova ◽  
Solveiga Liepa

Metaphor can manifest itself in a variety of form including the visual one, which can be an extremely expressive means of communication. That is why visual metaphors are widely used by marketers and advertisers thus becoming a topical object of linguistic research programmes. The study of visual metaphor is tightly related to the study of conceptual metaphor as the target message delivered by a picture is derived from a certain source field that is employed for metaphorical representation. Another type of metaphor commonly used in visual representation is a multimodal metaphor. The present research dwells upon the study of metaphor use in animal rights protection advertisements. The hypothesis of the study is that visual metaphors present strong content that can activate emotions and contribute to the marketers’ desire to influence the audience.


Author(s):  
М.Н. Дубинина

В период борьбы с коронавирусом в Китае, благодаря большой степени информационного и эмоционального воздействия, распространение получили плакаты. В рамках данного исследования было проанализировано более 70 плакатов и постеров, опубликованных в СМИ и социальных сетях. Целью данного исследования является рассмотрение особенностей визуальной метафоры китайских плакатов, в частности анализ возможности корреляции иероглифа с семиотическим пространством плаката. In the period of fighting the coronavirus in China, posters became widespread due to a large degree of informational and emotional impact. As part of this study, more than 70 posters published in the media and social networks were analyzed. The purpose of this study is to examine the features of the visual metaphor of Chinese posters, in particular, to analyze the possibility of correlating a Chinese character with the semiotic space of a poster.


Author(s):  
Marta Kotkowska

Between the World and the Image – Signs, Symbols and Visual Metaphors in Iwona Chmielewska’s Picturebooks In this article, Marta Kotkowska appeals to the category of the iconic turn and appoints insignias of picturebooks of Iwona Chmielewska. The researcher also analyses meanings of the artistic expression which author uses in her books. Relying on this characterization, Marta Kotkowska presents how this “in between” words and images works, and how, almost in the real time, it generates and transform meanings. In the description of the almost indiscernible and elusive relation between the word and the image which constitutes picturebook, the semiotic categories, such as the sign, the symbol and the visual metaphor are used. The editorial deliberations concerning the congeniality of analyzing projects are summing the whole article. They emphasize that Chmielewska creates every book even in the smallest detail and with full consciousness and that both format, cover and paper, and words and images, are significant.


Author(s):  
Елена Михайловна Исакова ◽  
Наталия Фёдоровна Крюкова

В статье описываются процедуры идентификации и моделирования визуальной метафоры. Используемая в этих целях методика аннотирования позволяет выявить логику визуальной метафоризации с последующей адаптацией выявленных метафорических моделей к различным типам дискурсивных практик. The article deals with the procedures of identification and modeling of visual metaphor. The described methods help identify the patterns of visual metaphorization which may be further used in different types of discourse.


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