scholarly journals Social class tensions, habitus and the advertising of Guinness

2016 ◽  
Vol 65 (1) ◽  
pp. 100-116 ◽  
Author(s):  
John Connolly ◽  
Paddy Dolan

Drawing from an Eliasian perspective we examine how an ‘advertising subjectivity’ became more firmly embedded within the bourgeois habitus. We explain how and why advertising slowly developed and expanded within a commercial organization despite initial opposition, ambivalence and even hostility from some of its bourgeois senior management towards the practice – the very social class sometimes identified with advertising’s origins and advance. Our empirical case is based on Arthur Guinness & Sons Ltd, the Irish company which came to be renowned for the alcohol beverage which carried its name – Guinness stout. We explain how the development of advertising was impelled by a series of processes that increasingly interlocked; a widening and intensification of competitive commercial interdependencies; a shift in the power balance between the bourgeoisie and aristocracy in favour of the former in Britain; and by a changing consumer habitus in several different nation-states. Central though, as we illustrate, was a process involving the changing power relation between various social classes in Britain – principally the increasing power chances of bourgeoisie in relation to the aristocracy – a process that had advanced considerably by the turn of the twentieth century.

Hawwa ◽  
2016 ◽  
Vol 14 (2) ◽  
pp. 121-146
Author(s):  
Amira El-Zein

This paper examines the theme of androgyny in the novel Khatam by the Saudi writer Raja Alem. It applies the theories of post-feminists such as Judith Butler and Kate Bornstein and Jungian writers such as June Singer and Erich Neumann. It also draws on theories of gendered space using the works of Foucault. The paper elucidates how the author used the theme of androgyny to unveil the biased patriarchal power in Meccan society at the turn of the twentieth century. Furthermore, it argues that through exploring the complex character of her androgynous heroine, Khatam, Alem intended to reach beyond gender proper in order to reclaim Khatam’s humanity. The paper also investigates the question of social classes in early twentieth century Mecca, with particular focus on slavery and ashrâf (nobles).


2021 ◽  
pp. 155545892098233
Author(s):  
Connor J. Fewell ◽  
Michael E. Hess ◽  
Charles Lowery ◽  
Madeleine Gervason ◽  
Sarah Ahrendt ◽  
...  

This case explores the complexities of how consolidation perpetuates stereotypes among different social classes in a rural Appalachian school setting. Examined are the experiences at the intersection of social class in rural U.S. school districts when two communities—one affluent and one underresourced—are consolidated. We present a nuanced critical incident that focuses on how school leaders perceive and address students’ experiences with tracking and stereotyping—particularly at a middle school level where elementary schools from diverse backgrounds attend school together for the first time.


AJIL Unbound ◽  
2020 ◽  
Vol 114 ◽  
pp. 374-379
Author(s):  
Peter J. Spiro

One can hope that the convening of the Tokyo Olympics will be a cause for global celebration. Tokyo could prove a focal point for international solidarity, a moment of relief and release after all of humanity faced down an insidious, invisible, and largely indiscriminate attacker. Unified as we otherwise may be, athletes will still come to the Games as representatives of nation-states. That may be an unavoidable organizing principle. Less justifiable will be the requirement that athletes be nationals of the states they play for. Under the Olympic Charter and the rules of particular sporting federations, athletes are subject to a non-state nationality regime that restricts the capacity of individuals to compete for countries for whose delegations they would otherwise qualify. This regime looks to maintain the putative integrity of Olympic competition by maintaining the unity of sporting and sociological national identity. But that legacy of the twentieth century no longer works in the twenty first. Nationality and associated criteria for participant eligibility undermine the autonomy of athletes and the quality of participation. The rules can no longer guarantee any affective tie between athlete and nation, instead arbitrarily enabling some, but not all, to compete on the basis of citizenship decoupled from identity. We don't require that athletes playing for our professional sports teams hale from the cities they represent. There's no reason why we need to require more of our Olympic athletes.


Author(s):  
KEVIN DUONG

This essay reconstructs an important but forgotten dream of twentieth-century political thought: universal suffrage as decolonization. The dream emerged from efforts by Black Atlantic radicals to conscript universal suffrage into wider movements for racial self-expression and cultural revolution. Its proponents believed a mass franchise could enunciate the voice of colonial peoples inside imperial institutions and transform the global order. Recuperating this insurrectionary conception of the ballot reveals how radicals plotted universal suffrage and decolonization as a single historical process. It also places decolonization’s fate in a surprising light: it may have been the century’s greatest act of disenfranchisement. As dependent territories became nation-states, they lost their voice in metropolitan assemblies whose affairs affected them long after independence.


2021 ◽  
pp. 136843022098207
Author(s):  
Niels J. Van Doesum ◽  
Paul A. M. Van Lange ◽  
Joshua M. Tybur ◽  
Ana Leal ◽  
Eric Van Dijk

People are quick to form impressions of others’ social class, and likely adjust their behavior accordingly. If social class is linked to prosociality, as literature suggests, then an interaction partner’s class should affect prosocial behavior, especially when costs or investments are low. We test this expectation using social mindfulness (SoMi) and dictator games (DG) as complementary measures of prosociality. We manipulate target class by providing information regarding a target’s (a) position on a social class ladder, and (b) family background. Three studies using laboratory and online approaches ( Noverall = 557) in two nations (the Netherlands [NL], the UK), featuring actual and hypothetical exchanges, reveal that lower class targets are met with greater prosociality than higher class targets, even when based on information about the targets’ parents (Study 3). The effect of target class was partially mediated by compassion (Studies 2 and 3) and perceived deservingness of the target (Study 3). Implications and limitations are discussed.


1992 ◽  
Vol 70 (3) ◽  
pp. 808-810 ◽  
Author(s):  
Mirja Kalliopuska

The hypothesis tested was that adults of higher social status complete the Crowne and Marlowe Social Desirability Scale more honestly and less defensively than adults belonging to lower social classes. 341 parents of 215 different families were tested during home interviews. The hypothesis was verified among women, but not among men. These results suggest that social status is associated with defensive response style, perhaps reflecting at the same time academic education and cognitive-intellectual functioning.


2019 ◽  
Author(s):  
Stephen L. Morgan

This report provides a coding of EGP social classes that can be implemented for data sources, such as the General Social Survey, that utilize the 2010 US Census occupational classification. The report explains the rationale for the coding as well as the specific coding decisions. It demonstrates how to implement the coding for the General Social Survey, and it presents a comparison of EGP social classes in both the GSS and the American Community Survey.


2021 ◽  
Vol 9 ◽  
Author(s):  
Belinda Lunnay ◽  
Barbara Toson ◽  
Carlene Wilson ◽  
Emma R. Miller ◽  
Samantha Beth Meyer ◽  
...  

Introduction: Before the pandemic, mid-life women in Australia were among the “heaviest” female alcohol consumers, giving rise to myriad preventable health risks. This paper uses an innovative model of social class within a sample of Australian women to describe changes in affective states and alcohol consumption patterns across two time points during COVID-19.Methods: Survey data were collected from Australian mid-life women (45–64 years) at two time points during COVID-19—May 2020 (N = 1,218) and July 2020 (N = 799). We used a multi-dimensional model for measuring social class across three domains—economic capital (income, property and assets), social capital (social contacts and occupational prestige of those known socially), and cultural capital (level of participation in various cultural activities). Latent class analysis allowed comparisons across social classes to changes in affective states and alcohol consumption patterns reported at the two time points using alcohol consumption patterns as measured by the Alcohol Use Disorders Identification Test—Consumption (AUDIT-C) and its component items.Results: Seven social classes were constructed, characterized by variations in access to capital. Affective states during COVID-19 differed according to social class. Comparing between the survey time points, feeling fearful/anxious was higher in those with high economic and cultural capital and moderate social capital (“emerging affluent”). Increased depression was most prominent in the class characterized by the highest volumes of all forms of capital (“established affluent”). The social class characterized by the least capital (“working class”) reported increased prevalence of uncertainty, but less so for feeling fearful or anxious, or depressed. Women's alcohol consumption patterns changed across time during the pandemic. The “new middle” class—a group characterized by high social capital (but contacts with low prestige) and minimal economic capital—had increased AUDIT-C scores.Conclusion: Our data shows the pandemic impacted women's negative affective states, but not in uniform ways according to class. It may explain increases in alcohol consumption among women in the emerging affluent group who experienced increased feelings or fear and anxiety during the pandemic. This nuanced understanding of the vulnerabilities of sub-groups of women, in respect to negative affect and alcohol consumption can inform future pandemic policy responses designed to improve mental health and reduce the problematic use of alcohol. Designing pandemic responses segmented for specific audiences is also aided by our multi-dimensional analysis of social class, which uncovers intricate differences in affective states amongst sub-groups of mid-life women.


2021 ◽  
pp. 144078332110365
Author(s):  
Alejandro Carrasco ◽  
Manuela Mendoza ◽  
Carolina Flores

Sociological research has shown that marketized educational systems favour middle-class families’ self-segregation strategies through school choice and, consequently, the reproduction of their social advantage over poorer families. Drawing on Pierre Bourdieu’s concepts of capitals, habitus and strategy, we analyse quantitative and ethnographic data on parents’ school choice from Chile to introduce nuances to this argument, evincing more extended and complex mechanisms of self-segregation in the Chilean marketized educational system. We found that not only middle-class parents but also parents from different socioeconomic groups displayed self-segregating school choice strategies. We also found that these strategies were performed both vertically (in relation to other social classes) and horizontally (in relation to other groups within the same social class). These findings unwrap a possible stronger effect of the Chilean school choice system over segregation.


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