Developing a personal value analysis method of social media to support customer segmentation and business model innovation

2019 ◽  
Vol 36 (3) ◽  
pp. e12374 ◽  
Author(s):  
Tsung‐Yi Chen ◽  
Hsiang‐An Cheng ◽  
Yuh‐Min Chen
2020 ◽  
Vol 214 ◽  
pp. 02046
Author(s):  
Liu Haibing ◽  
Kan Yuyue

There are many problems in home decoration industry, such as imperfect industry system, lack of integrity of enterprises, low quality of construction personnel, etc. However, Qingdao Youzhu Home Decoration Co., Ltd. has achieved rapid growth with the innovation of business model. Therefore, based on Qingdao Youzhu Home Decoration Co., Ltd., this paper attempts to analyze the company’s business model innovation. The conclusion shows that the company’s business model canvas includes nine modules of important partners, value proposition, key business, core resources, customer segmentation, customer relationships, Channel access, revenue sources and cost structure, and each module plays an important role.


2021 ◽  
pp. 11-27
Author(s):  
Rajibul Hasan ◽  
Yuelin Teng ◽  
S.M. Riad Shams

IQTISHODUNA ◽  
2017 ◽  
Vol 12 (2) ◽  
pp. 47-55
Author(s):  
M. Ruslianor Maika

The most disruptive business model innovation of 21st century global market place is sharingeconomy. The value of sharing is indispensable to unlocking ambiguity, paradox and the uncertainty ofeconomy. Sharing economy by definition has to design socio-economic ecosystem between communitieswho share features of production. Sharing economy hold three core features: (1) digital platform, (2) access ofownership and (3) deeper social interaction. Mobile SECO will comes as a platform of multi-sided marketswhich aims to developers capturing value of socio-economic ecosystem. With that value, Mobile-SECO willhelps users and developer campaign the project to be shared with all of social media, that’s what we call Mini-Campaign Platform (MCP). Hopefully, Mobile-SECO will become a platform that can attract developers toimplement of fiqh muamalah as community service obligations.


2017 ◽  
Vol 4 (2) ◽  
pp. 185-200 ◽  
Author(s):  
Servet Kardeş ◽  
Çağla Banko ◽  
Berrin Akman

Bu araştırmada sığınmacılara yönelik paylaşımların yapıldığı sosyal medyada yer alan sözlüklerden birinde sığınmacılara yönelik algıya bakılmıştır. Yöntem olarak nitel desende olan bu çalışmada, bir sosyal medya sitesinde yer alan paylaşımlar içerik analizi yoluyla derinlemesine incelenip yorumlanmıştır. Araştırmanın sonucunda sosyal medya kullanıcılarının sığınmacıları büyük bir güvensizlik ortamı ve huzursuzluk yaratan bireyler olarak gördükleri saptanmış, sığınmacılarla yaşanan deneyimlerin ve medyadaki haberlerin bu düşüncelerin oluşmasında etkisinin olduğu belirlenmiştir. Bunun yanında sosyal medya kullanıcılarının devletin sığınmacılar konusunda yanlış politika izlediğini düşündükleri ve sığınmacılar için etkili bir planlama yapılmadığını ifade ettikleri görülmüştür. Çalışmanın sonuçları doğrultusunda medyada sığınmacılar hakkında çıkan haberlerde olumsuz ve şiddet temalı haberlerin azaltılması, Suriyeli sığınmacıların durumu, sahip oldukları haklar ve topluma yansımaları hakkında doğru ve bilgilendirici kamu spotları hazırlanması ayrıca sığınmacıların topluma entegre olma sürecinin her basamağında daha planlı ve etkili bir yol izlenmesi önerilebilir.ABSTRACT IN ENGLISHPerceptions about Syrian refugees on social media: an evaluation of a social media platformIn this research, posts which are about Syrian refugees were published in a social media platform, called as “sözlük” were investigated. The research is a qualitative research. The posts in this platform are analyzed with content analysis method. According to results of analyses, social media users see Syrian refugees as people who create an insecure and a restless environment. The experiences people had with them and news have an effect on this view. In addition, social media users think that government made inappropriate policies and ineffective plans about Syrian refugees. It is suggested negative news about Syrian refugees should be decreased and government should make safer policies. In addition, adaptation of refugees to society should be made in more planned and effective way.


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