Consumer Preferences and Willingness to Pay for Value-Added Chicken Product Attributes

2011 ◽  
Vol 76 (8) ◽  
pp. S469-S477 ◽  
Author(s):  
Lorelei Martínez Michel ◽  
Sven Anders ◽  
Wendy V. Wismer
Keyword(s):  
Willingness To Pay ◽  
Consumer Preferences ◽  
Value Added ◽  
Product Attributes

scholarly journals Discovering Niche Markets: A Comparison of Consumer Willingness to Pay for Local (Colorado Grown), Organic, and GMO-Free Products

2002 ◽  
Vol 34 (3) ◽  
pp. 477-487 ◽  
Author(s):  
Maria L. Loureiro ◽  
Susan Hine
Keyword(s):  
Willingness To Pay ◽  
Consumer Preferences ◽  
Value Added ◽  
Sociodemographic Characteristics ◽  
Niche Markets ◽  
Free Products ◽  
Different Types ◽  
Value Added Products

Demand for value-added products is highly segmented among different types of consumers. In this article, we assess consumer preferences for local, organic, and GMO-free potatoes in order to discover their potential niche markets. We identify sociodemographic characteristics that affect consumer preferences and compare the effects of different attributes on consumers' willingness to pay. Results suggest that the attribute “Colorado grown” carries a higher willingness to pay than organic and GMO-free attributes.

scholarly journals Assessing consumer preferences and willingness to pay for organic tomatoes in Albania: a conjoint choice experiment study

2017 ◽  
Vol 15 (3) ◽  
pp. e0114 ◽  
Author(s):  
Engjell Skreli ◽  
Drini Imami ◽  
Catherine Chan-Halbrendt ◽  
Maurizio Canavari ◽  
Edvin Zhllima ◽  
...  
Keyword(s):  
Willingness To Pay ◽  
Choice Experiment ◽  
Latent Class ◽  
Consumer Preferences ◽  
Organic Food ◽  
Product Attributes ◽  
Agriculture Sector ◽  
Production Type ◽  
Conjoint Choice ◽  
Conjoint Choice Experiment

Albania has potential for developing the organic agriculture sector; however, it is a new industry and constraints abound including lack of consumer preferences information for organic food. Knowledge on consumer preferences and behaviour toward organic (bio) products is crucial for market development benefiting potential entrepreneurs and government policies. They need to know the preference for preferred product attributes and willingness to pay. Tomato, which is the most important vegetable in terms of consumption and production in Albania, is the subject of this study. A conjoint choice experiment with the most important product attributes: production type (bio vs. conventional), production system (open field vs. greenhouse), origin and price were used to design the choice surveys. Four distinct classes have been identified as significant using latent class analysis. The classes are summarized as: bio-ready consumers, price sensitive consumers, variety seeking consumers and quality seeking consumers. Origin played a small influence on preference. Education and income did show some influence on preference for organic tomatoes. Although the organic food market in Albania is in its infancy stage, organic tomatoes are clearly preferred and many consumers are willing to pay a premium price.

scholarly journals Consumer Preferences and Willingness to Pay for Potting Mix with Biochar

Energies ◽  
2021 ◽  
Vol 14 (12) ◽  
pp. 3432
Author(s):  
McKenzie Thomas ◽  
Kimberly L. Jensen ◽  
Dayton M. Lambert ◽  
Burton C. English ◽  
Christopher D. Clark ◽  
...  
Keyword(s):  
Willingness To Pay ◽  
Online Survey ◽  
Product Information ◽  
Consumer Preferences ◽  
Market Potential ◽  
Marginal Costs ◽  
Consumer Demographics ◽  
Market Shares ◽  
Potential Market ◽  
Dedicated Energy Crops

Biochar is a co-product of advanced biofuels production from feedstocks including food, agricultural, wood wastes, or dedicated energy crops. Markets for soil amendments using biochar are emerging, but little is known about consumer preferences and willingness to pay (WTP) for these products or the depth of the products’ market potential for this product. This research provides WTP estimates for potting mix amended with 25% biochar, conditioned on consumer demographics and attitudes about product information labeling. Data were collected with an online survey of 577 Tennessee home gardeners. WTP was elicited through a referendum contingent valuation. Consumer WTP for an 8.81 L bag of 25% biochar potting mix is $8.52; a premium of $3.53 over conventional potting mix. Demographics and attitudes toward biofuels and the environment influence WTP. Biochar amounts demanded are projected for the study area’s potential market. Optimal prices, profits, and market shares are estimated across different marginal costs of producing biochar potting mix.

scholarly journals Application of Refined Kano’s Model to Shoe Production and Consumer Satisfaction Assessment

2021 ◽  
Vol 13 (5) ◽  
pp. 2484
Author(s):  
Chi-Hung Lo
Keyword(s):  
Sustainable Development ◽  
Product Development ◽  
Consumer Satisfaction ◽  
Value Added ◽  
Development Plan ◽  
Development Model ◽  
Product Attributes ◽  
Kano Model ◽  
Sustainable Product Development ◽  
Sustainable Product

Many industries are labor-intensive and energy- and resource-consuming. A sustainable development plan is necessary for the industries as industrial structures have been changing recently. Taiwan’s shoe industry also has experienced such changes and requires a sustainable product development plan for continuous development. Therefore, this study aims to propose a new method by introducing a model of sustainable product development to facilitate the sustainable development of the industry. By taking air-cushioned casual shoe production as an example, this study suggested the refined Kano quality model for exploring the product attributes that improved the customers’ satisfaction. The refined Kano model that was established with interviews and questionnaire surveys was effective to define the product attributes that contributed to satisfying the customers and understanding their perception of product attributes. In the air-cushioned casual shoe production, the model found function, design, innovation, marketing, and service to be important for manufacturers to develop products with limited. It also suggested the priority be put on the attributes of high value-added quality, key quality, and potential quality. The model helped manufacturers decide which product attributes they need to invest in and develop. The relation of product attributes and consumer satisfaction for a sustainable product development model was also found by using the refined Kano model. The result of this study is expected to apply to various industries for establishing an appropriate sustainable product development model.

scholarly journals An Analysis of Consumer Preferences for Value-Added Seafood Products Derived from Crawfish

2002 ◽  
Vol 31 (2) ◽  
pp. 157-170 ◽  
Author(s):  
R. Wes Harrison ◽  
Timothy Stringer ◽  
Witoon Prinyawiwatkul
Keyword(s):  
Conjoint Analysis ◽  
Consumer Preferences ◽  
Value Added ◽  
Utility Functions ◽  
Ordered Probit ◽  
Probit Models ◽  
Seafood Products ◽  
Ordered Probit Models ◽  
Old Men

Conjoint analysis is used to evaluate consumer preferences for three consumer-ready products derived from crawfish. Utility functions are estimated using two-limit tobit and ordered probit models. The results show women prefer a baked nugget or popper type product, whereas 35- to 44-year-old men prefer a microwavable nugget or patty type product. The results also show little difference between part-worth estimates or predicted rankings for the tobit and ordered probit models, implying the results are not sensitive to assumptions regarding the ordinal and cardinal nature of respondent preferences.

scholarly journals Health Is Wealth: Study on Consumer Preferences and the Willingness to Pay for Ecological Agricultural Product Traceability Technology: Evidence from Jiangxi Province China

2021 ◽  
Vol 18 (22) ◽  
pp. 11761
Author(s):  
Ximing Chen ◽  
Jie Shang ◽  
Muhammad Zada ◽  
Shagufta Zada ◽  
Xueqiang Ji ◽  
...  
Keyword(s):  
Willingness To Pay ◽  
Consumer Preferences ◽  
Jiangxi Province ◽  
Agricultural Product ◽  
Technology Application ◽  
Additional Payments ◽  
Organic Rice ◽  
Blockchain Technology ◽  
Experiment Method ◽  
Technology Applications

The application of traceability technology is an important way to solve food safety problems. Different traceability technologies bring different effects to consumers. Existing studies have not explored consumers’ preferences in regards to product traceability technology applications, and they have not analyzed their willingness to pay. Therefore, this study focused on organic rice, an ecological agricultural product. The study was based on a survey from Jiangxi Province, China. It used a selective experiment method in order to analyze consumer preferences and the willingness to pay for ecological agricultural product traceability technology. The results show that consumer preferences are as follows: blockchain technology application attributes, traditional traceability-technology-application attributes, high credit-supervision attributes, and international-certification attributes. In terms of willingness to pay, consumers have the highest willingness to pay for the application of blockchain technology, which they are willing to pay CNY 21.902 more per kg for this attribute. At the same time, consumers are also willing to make additional payments for traditional traceability-technology-application attributes, high credit-supervision attributes, and international-certification attributes. Their willingness to pay is CNY 20.426, CNY 17.115 yuan, and CNY 11.049, respectively.

scholarly journals What's Steering Consumer Preferences For Autonomous Vehicles In The Greater Toronto And Hamilton Area?

2021 ◽  
Author(s):  
Kailey Laidlaw
Keyword(s):  
Willingness To Pay ◽  
Household Income ◽  
Autonomous Vehicles ◽  
Consumer Preferences ◽  
Demographic Characteristics ◽  
Social Goals ◽  
Automated Vehicles ◽  
Car Accidents ◽  
Frequency Of Use ◽  
Environment Variables

Automated vehicles (AVs) have the potential to change the way we travel within our cities. However, the conditions under which consumers will adopt AVs are poorly understood. An internet-based survey was conducted in the Greater Toronto and Hamilton Area to understand how consumers will respond to automated vehicles. This study estimates the effect of demographic characteristics, travel characteristics, and built-environment variables on respondent’s willingness to pay for private autonomous vehicles and frequency of use for shared autonomous vehicles under different pricing levels. The results indicate that having a higher household income and owning a more expensive vehicle are good predictors of interest in PAVs, whereas individuals who experienced more car accidents as a passenger and individuals who commute using public transit or walk/cycle are more interested in SAVs. Regional rail users, Uber users, and younger respondents were interested in both ownership models. This provides insight to help policymakers advance transportation policies and collective social goals.

scholarly journals Consumer willingness to pay for fair-trade attributes of goat meat in Kenya: A choice experiment analysis

2020 ◽  
Vol 15 (4) ◽  
pp. 372-386
Author(s):  
David Jakinda Otieno ◽  
Keyword(s):  
Willingness To Pay ◽  
Fair Trade ◽  
Value Chain ◽  
Choice Experiment ◽  
Consumer Preferences ◽  
Random Parameter ◽  
Developed Countries ◽  
Support Provision ◽  
Goat Meat ◽  
Domestic Markets

Fair trade is an important ethical concern in the food value chains of developed countries. However, there is a dearth of empirical insights into consumer preferences for this critical aspect in the domestic markets of developing countries. The current study analysed consumer willingness to pay (WTP) for fair-trade attributes in the goat meat value chain in Nairobi, Kenya. Choice experiment data from 270 randomly sampled consumers was analysed using the random parameter logit (RPL) model. The results show that 56% of the consumers were aware of the fair-trade concept and 64% of them were willing to pay for fair-trade-compliant practices. Specifically, consumers were willing to pay a premium of 62% to prevent child labour, 45% to support provision of medical insurance for workers in the meat value chain, 40% for direct purchase from producers, 39% for fair-trade labelling and 30% to support disabled people as part of corporate social responsibility

scholarly journals PRICE AND VALUE COMPETITIVENESS OF UKRAINIAN MERCHANDISE EXPORTS

2021 ◽  
Vol 2021 (2) ◽  
pp. 7-31
Author(s):  
Oleh Pustovoit ◽  
◽  
Keyword(s):  
Gas Turbines ◽  
Consumer Preferences ◽  
Export Price ◽  
Value Added ◽  
High Price ◽  
Economic Science ◽  
Steam Turbines ◽  
Water Steam ◽  
Price Competitiveness ◽  
Qualitative Changes

In economics, "competitiveness" remains a very general concept, and its use in applied research does not allow combining their results and making unambiguous conclusions. This process is also complicated by the fact that the concept is composite and has two components – the price competitiveness and the value competitiveness. The latter can serve as an indicator of qualitative changes in the economy. However, this aspect of competitiveness in developing countries is still disregarded by researchers. Therefore, it is safe to say that today there are no studies, which, with a high level of accuracy, can analyze the value competitiveness of exports in such countries. Economists usually focus their efforts on the analysis of export price competitiveness and one of its main factors, which is the exchange rate of the national currency. However, this approach has limited cognitive capabilities, because the emergence of new centers of global growth, such as China and India is impossible to explain, based only on the high price competitiveness of their exports. The article attempts to solve some accumulated problems in economic science. In particular, based on the results of the analysis of modern definitions of the concept of "competitiveness", the author proposes to expand its content, generalizing the level of conformity of goods (services) to consumer preferences of market participants. This conceptual position is used to deepen the understanding of the basic, value and price competitiveness of products. A method for assessing the dominant role of value (price) competitiveness of exports in ensuring its dynamics has been developed. According to the results of the of methodology, it was found that in Ukraine’s export markets, the cyclical process of alternating growth of value or price competitiveness of this country’s products is mostly interrupted. The reason for this is the high price competitiveness of raw material exports, which is mainly attained due to low wages in the economy. In international markets, value competitiveness is inherent in a relatively small number of product groups of Ukrainian products. These include: insulated wires, cables and other insulated electrical conductors; fiber optic cables; turbojet engines, turboprop and other gas turbines; weapons, ammunition, their parts and accessories; electric heating devices and apparatus; vessels intended for the carriage of persons or goods; tugs and pushers; parts of aircraft; cars for transportation of passengers, cargoes, including self-propelled ones; water steam turbines and other steam turbines; and women's and men's clothing. It is substantiated that from the point of view of finding a new strategy of economic growth for Ukraine, the most urgent issues are not those of intensifying export activities, but those of updating the composition of the largest export commodity groups. Leading positions among them should be occupied by goods with a large share of value added, and increased technological complexity and value competitiveness. The beginning of this process will mean the emergence of new qualitative changes in the economy, and the effectiveness of public policy of economic reform.

scholarly journals Consumer Acceptance of Fermented Drinks in Malaysia

2021 ◽  
Vol 6 (11) ◽  
pp. 306-314
Author(s):  
Norzalila Kasron ◽  
Musaalbakri Abdul Manan ◽  
Mohd Nur Hafiz Mat Azmin ◽  
Nor Azlina Saari ◽  
Malisah Abd Latip
Keyword(s):  
Willingness To Pay ◽  
Functional Foods ◽  
Raw Materials ◽  
Value Added ◽  
Sampling Technique ◽  
Peninsular Malaysia ◽  
Market Potential ◽  
Government Support ◽  
Consumer Acceptance ◽  
Underlying Structure

Fermented beverages have become a powerful player in the global beverage sector because of the increased demand for health products and their nutritional benefits to societies. This study aimed to identify consumer acceptance and willingness to pay for fermented drinks developed by MARDI. It also will evaluate the market potential of products among industry players. In this study, the data was collected using structured questionnaire and face-to-face interviews focused on the population in Peninsular Malaysia. The population's selection by stratified random sampling technique and the major survey locations included mall and hypermarket. Exploratory factor analysis (EFA) was used to discover the underlying structure of observed variables. A total of 400 respondents had participated in the study. A field survey conducted showed that 54% of respondents knew about functional foods and 55% of these are aware of functional foods based on fruits were in the market. The survey found that 30% of respondents had taken fermented drinks before, while the rest had never known this drink. Age and income have a significant influence on consumers' willingness to pay fermented drinks at a reasonable price if this product is available in the Malaysian market. Government support is needed to encourage the cultivation of indigenous fruit in Malaysia. It can be done through the provision of seed subsidies and financial resources to farmers in expanding and increasing the supply of these raw materials for the production of value-added products.

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