scholarly journals The Shift from Traditional Marketing to Entrepreneurial Marketing Practices: A Literature Review

2015 ◽  
Vol 1 (2) ◽  
pp. 134
Author(s):  
Abdul Rahim, H ◽  
Ab. Wahab, K ◽  
Saad, A
Keyword(s):  
Literature Review ◽  
Small And Medium Enterprises ◽  
Marketing Practice ◽  
Related Literature ◽  
Entrepreneurial Marketing ◽  
Marketing Activities ◽  
Medium Enterprise ◽  
Traditional Marketing ◽  
Medium Enterprises ◽  
The Impact

Small and medium enterprise(SME) have always been an interesting subject for research. In comparison to larger business organizations, SMEs faced many challenges including how they manage daily marketing activities and make marketing related decision. This study compiles the related literature review on the issues of traditional marketing and entrepreneurial marketing. Purpose: This study aims to explore the role of marketing practices in small and medium sized enterprises (SMEs) and to evaluate the impact of changes in marketing practices from traditional to entrepreneurial marketing practices will have an impact on the SME performance. Research methodology: A compilation of related literature review on traditional marketing and entrepreneurial marketing was done. An observation on the changes in marketing practices in small and medium enterprises towards a more innovative marketing practice were identified. Findings: Marketing in SMEs is centered on traditional methods such as using print media and hard selling. SME owners should take account of the findings and work towards introducing SME-specific marketing practices in trying to achieve higher sales volume and growth. In the study area which is Klang Valley, Malaysia the shift from traditional marketing to entrepreneurial marketing was observed amongst the SMEs being studied. Research limitations: This study uses a small number of SME companies in one region and therefore the generalizability of the findings may be limited. Further research could extend the number of SME companies and to other regions of Malaysia. Practical Implications: The findings have a bearing on the Malaysian SME performance. This study offers insights into how the marketing practices in Malaysian SMEs needs to be adapted in light of the findings to ensure marketing practices of SMEs are compatible with current digital approaches.

scholarly journals Traditional Marketing Practice Model and Entrepreneurship Marketing in SMEs in Indonesia

2018 ◽  
Vol 14 (1) ◽  
pp. 95
Author(s):  
Ernani Hadiyati ◽  
Martaleni ◽  
Suprayitno
Keyword(s):  
Business Performance ◽  
New Paradigm ◽  
Practice Model ◽  
Marketing Practice ◽  
Entrepreneurial Marketing ◽  
Strategic Role ◽  
Traditional Marketing ◽  
The Government ◽  
Small Medium Enterprises ◽  
Medium Enterprises

Small Medium Enterprises (SMEs) in Indonesia have a significantly strategic role in the national economy to improve employment, Gross Domestic Product (GDP) and export value, thus increase the economic growth in Indonesia. The purpose of the study is to describe and analyze the traditional marketing practices and entrepreneurial marketing and their effects on business performance. The object of the research is industrial SMEs in garment production, located in East Java Province. The number of research samples is 134. The data is analyzed by using SEM-PLS and Different Test Statistics. The result of the study indicates that the traditional marketing practice model and entrepreneurial marketing influence business performance. And the other research results show that there are differences in traditional marketing practices and entrepreneurial marketing in SMEs. The concept of entrepreneurial marketing is suitable for SMEs to improve their business performance. From the research it is recommended that the government policy, with its SME empowerment program, is able to overcome marketing challenges. For SMEs, they need to consider and learn the entrepreneurial marketing concept as a new paradigm in marketing.

scholarly journals Innovation and Firm Performance: The Moderating and Mediating Roles of Firm Size and Small and Medium Enterprise Finance

2020 ◽  
Vol 13 (5) ◽  
pp. 97 ◽  
Author(s):  
Ploypailin Kijkasiwat ◽  
Pongsutti Phuensane
Keyword(s):  
Firm Performance ◽  
Firm Size ◽  
Structural Equation ◽  
Small And Medium Enterprises ◽  
Partial Least Square ◽  
Least Square ◽  
Financial Capital ◽  
Medium Enterprise ◽  
Medium Enterprises ◽  
The Impact

This study examines the moderating effect of firm size on the relationship between innovation and firm performance of small and medium enterprises in 29 countries in Eastern European and Central Asia. The study also investigates whether the impact of innovation in products and processes on firm performance is affected by financial capital. The method applied is partial least square structural equation modelling. The findings indicate that firm size and the financial capital both moderate and mediate the impact of innovation on firm performance, positively or negatively. The findings have implications for decision makers by highlighting the significance of firm size and financial sources when planning to introduce innovations to enhance firm performance.

scholarly journals The adoption of social media by small and medium enterprise: a systematic literature review

2021 ◽  
Vol 24 (2) ◽  
pp. 1220
Author(s):  
Ahmed Abdullah Alhamami ◽  
Noor Azuan Hashim ◽  
Roshayati Abdul Hamid ◽  
Siti Ngayesah Ab. Hamid
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Systematic Literature Review ◽  
Structural Equation ◽  
Business Performance ◽  
Small And Medium Enterprises ◽  
Combination Of Theories ◽  
Medium Enterprise ◽  
Fierce Competition ◽  
Medium Enterprises

Social media (SM) has become a necessity and a method to confront challenges and fierce competition. More than half of the population are using SM. However, its implication for small and medium enterprises (SMEs) is not well documented and researched. Therefore, the purpose of this study is to review the literature pertaining to the adoption of SM by SMEs. A systematic literature review was conducted using specific keywords and database. This has resulted in reviewing 28 related articles. The findings was presented using frequency analysis. Number of articles are increasing steadily especially in emerging markets with large number of studies deploying the exploratory nature. The most widely used theory is the technological-organizational-environmental framework (TOE) and the sample size of the reviewed studies is adequate. Increasingly the structural equation modelling are being used. However, the use of intervening variable is minimal. The finding also showed that organizational and environmental context variables are the most important predictors of SM adoption by SMEs while the consequence of this adoption on business performance is mixed. There is a need for more studies to discover the consequence of adopting SM by SMEs using a combination of theories.

scholarly journals MENINGKATKAN KEWIRAUSAHAAN MASYARAKAT MELALUI PELATIHAN KETERAMPILAN PEMBUATAN KONEKTOR MASKER DENGAN TEKNIK MAKRAME SERTA PEWARNAAN TAS/TOTE BAG DENGAN TEKNIK TIE DYE

2021 ◽  
pp. 895
Author(s):  
Muhammad Alvian Hakim ◽  
Rika Kurnia Wati ◽  
Yazlinda Aulia Maharani ◽  
Kusumanindyah Nurul Handayani
Keyword(s):  
Adverse Effects ◽  
Community Service ◽  
Small And Medium Enterprises ◽  
Hand Sanitizer ◽  
Production Development ◽  
Service Activity ◽  
Marketing Activities ◽  
Entrepreneurial Activities ◽  
Medium Enterprises ◽  
The Impact

The increasing number of COVID-19 cases in Indonesia in mid-2021 around June brought increasing adverse effects, one of which was the ongoing economic crisis. This is certainly a problem for SMEs (Small and Medium Enterprises) in Indonesia, among others, such as marketing activities, production development, distribution between consumers are all affected. This community service activity aims to improve the skills and productivity of residents in supporting community entrepreneurial activities in RW 01 Pringtutul Hamlet, Barepan Village. So far, buying and selling activities in the market are not allowed to reduce cases of the spread of COVID-1. Conditions like this force every person to be able to survive in these limited conditions. One thing that can be done is to become a productive human being, even though you are in your own environment as well as at home. This service activity is carried out through counseling and mentoring methods with practice in making mask connectors and decorating bags/tote bags with the "Tie Dye" technique. The participation and enthusiasm of the residents of RW 01 in Pringtutul Hamlet, Barepan Village in participating in a series of activities was very good and active to ask questions and try to do everything that was taught in the training on making connectors and decorating bags/tote bags. The implementation is also carried out by implementing health protocols, namely by not gathering many people, washing hands, using masks and using hand sanitizer. The impact of this service activity is being able to increase creativity, insight and support entrepreneurial activities during the COVID-19 pandemic.Meningkatnya kasus COVID-19 di Indonesia pada pertengahan tahun 2021 sekitar bulan Juni membawa dampak buruk yang semakin meningkat, salah satunya yaitu krisis ekonomi yang masih berkelanjutan. hal ini tentu menjadi masalah bagi seorang UKM (Usaha Kecil dan Menengah) di Indonesia antara lain, seperti kegiatan pemasaran, pengembangan produksi, distribusi antar konsumen semua terkena dampaknya. Kegiatan pengabdian pada masyarakat ini memiliki tujuan untuk meningkatkan keterampilan dan produktivitas warga dalam menunjang kegiatan kewirausahaan masyarakat RW 01 Dusun Pringtutul, Desa Barepan. Selama ini kegiatan jual beli di pasar tidak diperbolehkan untuk mengurangi kasus persebaran COVID-1. Kondisi yang seperti ini memaksa setiap individu untuk bisa bertahan dalam kondisi yang serba terbatas ini. Salah satu yang bisa dilakukan yaitu menjadi manusia produktif walaupun berada di lingkungan sendiri seperti halnya di rumah. Kegiatan tersebut dilaksanakan melalui metode penyuluhan dan pendampingan dengan praktik dalam membuat konektor masker serta menghias tas/tote bag dengan teknik “Tie Dye”. Partisipasi dan antusiasme warga RW 01 di Dusun Pringtutul, Desa Barepan dalam mengikuti serangkaian kegiatan sangatlah baik serta aktif untuk bertanya dan berusaha bisa melakukan segala hal yang diajarkan dalam pelatihan pembuatan konektor serta menghias tas/tote bag. Pelaksanakan juga dilakukan dengan menerapkan protokol kesehatan yaitu dengan tidak mengumpulkan banyak orang, melakukan cuci tangan, menggunakan masker serta menggunakan handsanitizer. Dampak dari kegiatan pengabdian ini yaitu mampu meningkatkan kreatifitas, wawasan serta menunjang kegiatan kewirausahaan di masa pandemi COVID-19.

scholarly journals An Implementation Model of Sustainability Reporting in Village-Owned Enterprise and Small and Medium Enterprises

2018 ◽  
Vol 2 (2) ◽  
pp. 90 ◽  
Author(s):  
Putu Sukma Kurniawan
Keyword(s):  
Small And Medium Enterprises ◽  
Sustainability Reporting ◽  
Structured Interview ◽  
Implementation Model ◽  
Medium Enterprise ◽  
Qualitative Descriptive ◽  
Medium Enterprises ◽  
The Impact ◽  
The Village ◽  
Initial Research

This article describes the implementation model of sustainability reporting in village-owned enterprise (VOE) and small and medium enterprises (SMEs), especially in Indonesia. This research design is a qualitative descriptive study and literature research. This research was conducted at the village-owned enterprise and some small and medium enterprise in Tajun village, Buleleng, Bali. The process of this research is divided into initial research, data collection, create the sustainability reporting model, and the implementation of the sustainability reporting model. The methods of collected data are semi-structured interview, observation, and document analysis. Sustainability reporting model in village-owned enterprise and small and medium enterprises based on GRI G4 standard. There are five stages on sustainability reporting model for VOE and SMEs. The five stages are prepare stage, connect stage, define stage, monitoring stage, and reporting stage. Sustainability reporting on VOE and SMEs increases transparency towards stakeholders and improves the optimization of business process. This result indicated that VOE and SMEs can more contribute than other related business in sustainability context. The impact of this research can help more VOE and SMEs reach and build their sustainability in their business activities.

Managing HR in the Small and Medium Enterprise: The Impact of Professional Employer Organizations

2000 ◽  
Vol 25 (1) ◽  
pp. 107-124 ◽  
Author(s):  
Brian S. Klaas ◽  
John Mcclendon ◽  
Thomas W. Gainey
Keyword(s):  
Firm Growth ◽  
Small And Medium Enterprises ◽  
Regulatory Compliance ◽  
Full Time ◽  
Related Services ◽  
Managerial Resources ◽  
Medium Enterprise ◽  
Medium Enterprises ◽  
Client Relations ◽  
The Impact

Due to their limited size, many small and medium enterprises (SMEs) cannot justify full-time HR professionals in their organizations. Thus, the complex and time-consuming nature of many HR activities can result in a significant drain on existing managerial resources. Professional employer organizations (PEOs), however, offer SMEs an alternative for handling their workforce by providing compensation programs, regulatory compliance, and other HR-related services. This study examines the satisfaction levels of 763 customers of one large PEO. Results show that firm growth, past HR problems, workforce size, contractual detail, service representative-client relations, value congruence, and overall PEO usage are significantly related to managerial satisfaction with PEO services.

scholarly journals Networking capability, entrepreneurial marketing, competitive advantage, and marketing performance

2021 ◽  
Vol 9 (4) ◽  
pp. 941-948 ◽  
Author(s):  
Vita Dhameria ◽  
Imam Ghozali ◽  
Abas Hidayat ◽  
Vincent Didiek Wiet Aryanto
Keyword(s):  
Competitive Advantage ◽  
Structural Equation ◽  
Small And Medium Enterprises ◽  
Equation Model ◽  
Business Success ◽  
Entrepreneurial Marketing ◽  
Marketing Performance ◽  
Marketing Activities ◽  
Medium Enterprises ◽  
Network Capability

Business success is closely related to the marketing process. A good defined marketing strategy conducted to increase a sales business and marketing. The elements that must be developed are networking capability, entrepreneurial marketing, competitive advantage, and marketing performance. The sustainability of Indonesian businesses, especially small and medium enterprises (SMEs), is a challenge for entrepreneurs. SMEs are an important factor that affects the increase of national economic growth. This research investigated variables such as networking capability, entrepreneurial marketing, competitive advantage, marketing performance of embroidery SMEs in Tasikmalaya City West Java Indonesia. The technique sampling used in this research was purposive sampling. Samples gained were 120 SMEs. In analyzing the data, researchers employed Structural Equation Model (SEM) method from software AMOS. Entrepreneurial marketing activities are closely related to creating competitive advantage through innovation in the creation of better products, processes, and strategies to satisfy customer needs and desires. Hypothetical testing results showed that network capability and entrepreneurial marketing are important factors that significantly influence competitive advantage of SMEs. Networking capability, entrepreneurial marketing, and competitive advantage are important factors that significantly influence marketing performance of SMEs. Therefore, networking capability, entrepreneurial marketing, competitive advantage, and marketing performance must be developed for sustainable the successfulness of SMEs.

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