scholarly journals Traditional Marketing Practice Model and Entrepreneurship Marketing in SMEs in Indonesia

2018 ◽  
Vol 14 (1) ◽  
pp. 95
Author(s):  
Ernani Hadiyati ◽  
Martaleni ◽  
Suprayitno
Keyword(s):  
Business Performance ◽  
New Paradigm ◽  
Practice Model ◽  
Marketing Practice ◽  
Entrepreneurial Marketing ◽  
Strategic Role ◽  
Traditional Marketing ◽  
The Government ◽  
Small Medium Enterprises ◽  
Medium Enterprises

Small Medium Enterprises (SMEs) in Indonesia have a significantly strategic role in the national economy to improve employment, Gross Domestic Product (GDP) and export value, thus increase the economic growth in Indonesia. The purpose of the study is to describe and analyze the traditional marketing practices and entrepreneurial marketing and their effects on business performance. The object of the research is industrial SMEs in garment production, located in East Java Province. The number of research samples is 134. The data is analyzed by using SEM-PLS and Different Test Statistics. The result of the study indicates that the traditional marketing practice model and entrepreneurial marketing influence business performance. And the other research results show that there are differences in traditional marketing practices and entrepreneurial marketing in SMEs. The concept of entrepreneurial marketing is suitable for SMEs to improve their business performance. From the research it is recommended that the government policy, with its SME empowerment program, is able to overcome marketing challenges. For SMEs, they need to consider and learn the entrepreneurial marketing concept as a new paradigm in marketing.

scholarly journals DO MICRO SMALL MEDIUM ENTERPRISES (MSMES) NEED MODERN MANAGEMENT ACCOUNTING TECHNIQUES? AN INDONESIAN PERSPECTIVE

2020 ◽  
Vol 35 (1) ◽  
Author(s):  
Amanda Acintya
Keyword(s):  
Business Performance ◽  
Management Accounting ◽  
Statistical Technique ◽  
Practical Implementation ◽  
Perceived Importance ◽  
The Difference ◽  
The Government ◽  
Small Medium Enterprises ◽  
Medium Enterprises

Introduction: Management accounting practices (MAPs) have long been recognized as a subject of interest with regards to business performance, including for Micro Small Medium Enterprises (MSMEs). Despite the significant role of this sector in emerging countries, there is a dearth of research into the practical implementation of MAPs. Background Problems: The purpose of this paper is to gain a general understanding of whether modern and traditional MAPs, in the MSMEs’ context, are on an equal footing in terms of usage and perceived importance. We adopt the management accounting (MA) evolution model to structure this research. Novelty: This study contributes by tracing the adoption of MAPs as an indicator of the MSMEs’ need for MA information. Within an academic and regulatory framework, this study is believed to provide an important contribution for academicians, practitioners and the government. Research Methods: We conducted an attended survey of 34 MSMEs around Yogyakarta and used the simple yet meaningful statistical technique of descriptive analytics. Findings/Results: The findings indicate that traditional MAPs (the ones in IFAC stages 1 and 2) were found to be marginally better implemented than the modern MAPs (IFAC stages 3 and 4). We compute the difference of two proxies: extent of implementation (EI) and perceived importance (PI) as an indicator of the gap in their operationalization. We found that as the IFAC stage moves along to the modern MAPs spectrum, the average difference between EI-PI also moves up accordingly. Conclusion: Hence, despite the better implementation of traditional MAPs among the MSMEs, it does not eliminate the opportunity for the increasing usage of modern MAPs in the future. 

scholarly journals The Shift from Traditional Marketing to Entrepreneurial Marketing Practices: A Literature Review

2015 ◽  
Vol 1 (2) ◽  
pp. 134
Author(s):  
Abdul Rahim, H ◽  
Ab. Wahab, K ◽  
Saad, A
Keyword(s):  
Literature Review ◽  
Small And Medium Enterprises ◽  
Marketing Practice ◽  
Related Literature ◽  
Entrepreneurial Marketing ◽  
Marketing Activities ◽  
Medium Enterprise ◽  
Traditional Marketing ◽  
Medium Enterprises ◽  
The Impact

Small and medium enterprise(SME) have always been an interesting subject for research. In comparison to larger business organizations, SMEs faced many challenges including how they manage daily marketing activities and make marketing related decision. This study compiles the related literature review on the issues of traditional marketing and entrepreneurial marketing. Purpose: This study aims to explore the role of marketing practices in small and medium sized enterprises (SMEs) and to evaluate the impact of changes in marketing practices from traditional to entrepreneurial marketing practices will have an impact on the SME performance. Research methodology: A compilation of related literature review on traditional marketing and entrepreneurial marketing was done. An observation on the changes in marketing practices in small and medium enterprises towards a more innovative marketing practice were identified. Findings: Marketing in SMEs is centered on traditional methods such as using print media and hard selling. SME owners should take account of the findings and work towards introducing SME-specific marketing practices in trying to achieve higher sales volume and growth. In the study area which is Klang Valley, Malaysia the shift from traditional marketing to entrepreneurial marketing was observed amongst the SMEs being studied. Research limitations: This study uses a small number of SME companies in one region and therefore the generalizability of the findings may be limited. Further research could extend the number of SME companies and to other regions of Malaysia. Practical Implications: The findings have a bearing on the Malaysian SME performance. This study offers insights into how the marketing practices in Malaysian SMEs needs to be adapted in light of the findings to ensure marketing practices of SMEs are compatible with current digital approaches.

scholarly journals PEMASARAN TRADISIONAL DAN PEMASARAN KEWIRAUSAHAAN: PENGARUHNYA TERHADAP KINERJA USAHA KECIL ETNIS JAWA DAN MADURA

2012 ◽  
Vol 11 (1) ◽  
Author(s):  
Ernani Hadiyati ◽  
Enlik Kresnaini
Keyword(s):  
Small Businesses ◽  
Structural Equation ◽  
Business Performance ◽  
Market Competition ◽  
Descriptive Statistics ◽  
Equation Modeling ◽  
Entrepreneurial Marketing ◽  
Entrepreneurial Spirit ◽  
Traditional Marketing ◽  
The Government

The role of SMEs in the national economy has involved the government, it is appropriate in the Program of the National Medium Term Development Plan 2004-2009. One small problem is the marketing and generally focused on three things: (1) product market competition, (2) access to market information, and (3) support the institutional business. To overcome the problems of marketing, human resource needs in conducting marketing activities to have a high entrepreneurial spirit. The study population is small businesses: industrial clothing, embroidery, batik, shoes, sandals, handbags, and luggage, furniture, ceramics and printing. The number of samples in this study is set at: 100 respondents including Javanese and Madurese 50% Ethnic 50%. Data analysis techniques used are grouped into two categories, namely descriptive statistics and structural equation model (Structural Equation Modeling). Descriptive statistics were used to analyze data in ways that explain or describe the data have been collected and are not intended to create a generally accepted conclusions or generalizations. The results showed that: Traditional Marketing significantly influence with entrepreneurship. Traditional marketing significant effects on business performance. Entrepreneurship significantly effects on entrepreneurial marketing. Entrepreneurship significant effect on business performance. Marketing Entrepreneurship significant effect on business performance. There are differences between ethnic entrepreneurs and ethnic Javanese Madura, when viewed in terms of entrepreneurship, entrepreneurial marketing and business performance. However, if viewed in terms of traditional marketing, there is no difference between ethnic Madurese and Javanese businessmen.

scholarly journals IDENTIFICATION OF POTENTIAL AND DEVELOPMENT OF MEDIUM SMALL-MEDIUM ENTERPRISES (UMKM) IN CELAWAN VILLAGE, BEACH MIRROR DISTRICT, SERDANG DISTRICT, NORTH SUMATERA PROVINCE

2020 ◽  
Vol 1 (3) ◽  
pp. 12-26
Author(s):  
Jhon Simon ◽  
Farida Hanum Nasution ◽  
Aswand Hasoloan
Keyword(s):  
Human Resource Development ◽  
Rural Areas ◽  
Small And Medium Enterprises ◽  
Development Program ◽  
Local Economy ◽  
Economic Competition ◽  
Strategic Role ◽  
The Government ◽  
Small Medium Enterprises ◽  
Medium Enterprises

Micro, Small and Medium Enterprises (MSMEs) have a strategic role in national economic development. MSMEs play a role in economic growth and employment as well as in the distribution of development results. The objectives of the study are: (1) To identify the potential of the area in Celawan Village, Pantai Cermin District, Serdang Bedagai Regency, North Sumatra Province, and (2) Formulate the MSME strategy and development program in Celawan Village. Data collection techniques used are using in-depth interviews, observation, and documentation study. The method used is a qualitative research method with a descriptive approach. The benefit of this idea is expected to be able to help the community, government, researchers and academics in planning the latest programs that contribute greatly to the State. Therefore, Micro, Small and Medium Enterprises (MSMEs) have an important role in the local local economy in driving economic activity to the international level. In the framework of implementing, planning, empowering, and developing Micro, Small and Medium Enterprises (MSMEs) regulations from the government that are needed to provide opportunities for developing MSMEs in rural areas including improvement of facilities and infrastructure, banking access, human resource development, Business Network Development, Marketing and Business Partnership and better economic climate improvement to support the existence of the community facing economic competition in the midst of global markets

A Linear Programming Model for Product Mix Profit Maximization in A Small Medium Enterprise Company

2020 ◽  
Vol 6 (1) ◽  
Author(s):  
S Mohd Baki ◽  
Jack Kie Cheng
Keyword(s):  
Linear Programming ◽  
Production Planning ◽  
Business Performance ◽  
Programming Model ◽  
Profit Maximization ◽  
Optimal Level ◽  
Linear Programming Model ◽  
Product Mix ◽  
Small Medium Enterprises ◽  
Medium Enterprises

Production planning is often challenging for small medium enterprises (SMEs) company. Most of the SMEs are having difficulty in determining the optimal level of the production output which can affect their business performance. Product mix optimization is one of the main key for production planning. Many company have used linear programming model in determining the optimal combination of various products that need to be produced in order to maximize profit. Thus, this study aims for profit maximization of a SME company in Malaysia by using linear programming model. The purposes of this study are to identify the current process in the production line and to formulate a linear programming model that would suggest a viable product mix to ensure optimum profitability for the company. ABC Sdn Bhd is selected as a case study company for product mix profit maximization study. Some conclusive observations have been drawn and recommendations have been suggested. This study will provide the company and other companies, particularly in Malaysia, an exposure of linear programming method in making decisions to determine the maximum profit for different product mix.

Factors Influence Small Medium Enterprises in Penang Island Reluctant to Use e-Commerce : A Research Proposal

2013 ◽  
Vol 64 (2) ◽  
Author(s):  
Seng Chee Lim ◽  
Ahmad Suhaimi Baharudin
Keyword(s):  
Business Model ◽  
Communication Technologies ◽  
Internet Communication ◽  
The Public ◽  
World Class ◽  
Potential Factors ◽  
The Government ◽  
Small Medium Enterprises ◽  
Medium Enterprises ◽  
Ict Companies

The powerful of Internet has changed the world. The successful story from Amazon.com has encouraged some business owners to switch their business model to e-business model. In year 1997, Malaysia's government allocated some budget to setup Internet infrastructure and introduce Multimedia Super Corridor (MSC) to public. The main objective is to transform current practice to service based platform, and to attract world class companies while grooming local Internet communication technologies (ICT) companies. Besides that, the government had put efforts to increase Internet user population such as taxes deduction for family who purchase computers, educate the public the importance of master Internet technologies. After a decade of implementation, the e-Commerce adoption response from the Small Medium Enterprises (SMEs) still do not reach the considerable level, based on Association Chinese Chamber of Commerce & Industries of Malaysia SME's survey it shows 28% of the respondents involve into e-Commerce activities. Small Medium Enterprises contribute 99.2% to Malaysia's economic. This study intends to find out the level of e-Commerce adoption among SMEs in Malaysia, and potential factors that hindrance to the e-Commerce adoption.

scholarly journals INDUSTRY REVOLUTION 4.0 : STRENGHTHENING THE CREATIVE ECONOMY SECTORS THROUGH BEKRAF IMPLEMENTATION PROGRAMS

2020 ◽  
Vol 5 (01) ◽  
pp. 84-108
Author(s):  
I Wayan Aditya Harikesa
Keyword(s):  
Social Inclusion ◽  
Creative Industries ◽  
Creative Economy ◽  
The World ◽  
Close Cooperation ◽  
Economic Foundation ◽  
The Government ◽  
Small Medium Enterprises ◽  
The Right ◽  
Medium Enterprises

President Joko Widodo or Jokowi has made a great leap in enhancing Indonesia�s Small Medium Enterprises (SME)s and the country�s overall creative industries by establishing a new non ministerial institution called Badan Ekonomi Kreatif (BEKRAF) or the Creative Economy Agency. The BEKRAF, established under the Presidential Regulation Number 6 of 2015 issued on January 20, 2015, is responsible for accelerating the development of creative economy in Indonesia. Small Medium Enterprises (SMEs) have been playing crucial roles for generating economic progresses as well as social inclusion in Indonesia. Among the most important and worthy of priority is the country�s creative economy. The existence of BEKRAF will enhance close cooperation between the government, SMEs players and related economic stakeholders. This paper aims to assess the concept of �Creative Industries,� as a boundary concept that allows for increased co-operation between players and the generally opposing knowledge concepts�as reflected in their respective knowledge and cultural politics. Indonesia has great potential in terms of economic growth. In 2015, Indonesia�s Gross Domestic Product (GDP) rocketed to 4.79 percent, far above the previous expectation of only 2.4 percent. This encouraging climate is indeed the right moment for the government to strengthen the country�s economic foundation particularly in the real economic sector. Hence, BEKRAF has a vision to build Indonesia as one of the world�s great economic powers in the field of creative economy by 2030. This issue will be discussed comprehensively in the final part of the paper.

scholarly journals A Linear Programming Model for Product Mix Profit Maximization in A Small Medium Enterprise Company

2021 ◽  
Vol 9 ◽  
pp. 64-73
Author(s):  
S. Mohd Baki ◽  
J.K. Cheng
Keyword(s):  
Linear Programming ◽  
Production Planning ◽  
Business Performance ◽  
Programming Model ◽  
Profit Maximization ◽  
Optimal Level ◽  
Linear Programming Model ◽  
Product Mix ◽  
Small Medium Enterprises ◽  
Medium Enterprises

Production planning is often challenging for small medium enterprises (SMEs) company. Most of the SMEs are having difficulty in determining the optimal level of the production output which can affect their business performance. Product mix optimization is one of the main key for production planning. Many company have used linear programming model in determining the optimal combination of various products that need to be produced in order to maximize profit. Thus, this study aims for profit maximization of a SME company in Malaysia by using linear programming model. The purposes of this study are to identify the current process in the production line and to formulate a linear programming model that would suggest a viable product mix to ensure optimum profitability for the company. ABC Sdn Bhd is selected as a case study company for product mix profit maximization study. Some conclusive observations have been drawn and recommendations have been suggested. This study will provide the company and other companies, particularly in Malaysia, an exposure of linear programming method in making decisions to determine the maximum profit for different product mix.

scholarly journals Optimalisasi Penggunaan Bahasa Iklan Interaktif dalam Pembuatan Iklan Online Produk Unggulan di Kelurahan Semarapura Kaja

2021 ◽  
Vol 2 (1) ◽  
pp. 20-29
Author(s):  
Agus Darma Yoga Pratama ◽  
I Gusti Ayu Agung Dian Susanthi ◽  
Ni Putu Sri Mariyatni
Keyword(s):  
Social Media ◽  
Online Media ◽  
Community Partnership ◽  
Interactive Advertising ◽  
The Media ◽  
Advertising Language ◽  
The Government ◽  
Small Medium Enterprises ◽  
Medium Enterprises ◽  
Partnership Program

Klungkung Regency is not only famous for producing songket and endek fabrics, but there are still many other Micro, Small, Medium Enterprises (MSMEs) that have been born and developed there. Semarapura Kaja Village is one of the MSME centers which certainly has a lot of potential that must be supported and developed so that it can become bigger and more independent. However, not all of these MSMEs have adequate capital, strategies, and support to be able to develop rapidly so that synergy and collaboration with the government and other parties are needed to overcome these problems. One solution that can be offered is to carry out promotional activities with interactive advertising language to attract consumer interest through online media in the hope of expanding market share and of course increasing income for MSME in Semarapura Kaja Village. This Community Partnership Program (PKM) educates and assists MSME to create good promotion and marketing strategies, either through print or online media. Assistance in optimizing the use of interactive advertising language in making online advertisements for superior products in Semarapura Kaja Village is targeting MSME who sell Balinese traditional clothing as one of the characteristics of Klungkung Regency which is the center of MSME traditional clothing. In its implementation, it was found that people are still very ignorant not only about advertising language but also with how to create, manage, and develop social media for promotion because there are still social media such as: Instagram and Facebook that are not effective and even not active in uploading content so that the form of implementation of assistance is direct and not in groups to maximize the results. MSMEs that are partners in the Community Partnership Program (PKM) are Dex's Pong and Tri Arta Collection. MSME have been assisted to socialize the importance of professionally managed social media with interactive advertising language, how to create attractive visual content for potential customers, to the importance of publication in print or online media. It is hoped that MSME will be able to consciously and independently promote their products in the future through the media consistently and continuously.

scholarly journals Effect of Entrepreneurial Marketing Dimensions on Small and Medium Enterprises Performance in Nasarawa State

2021 ◽  
Vol 4 (2) ◽  
Author(s):  
Hindu Jibril Amin ◽  
Keyword(s):  
Sample Size ◽  
Value Creation ◽  
Risk Taking ◽  
Business Performance ◽  
Small And Medium Enterprises ◽  
Critical Role ◽  
Entrepreneurial Marketing ◽  
Explanatory Variables ◽  
Research Population ◽  
Medium Enterprises

Entrepreneurial Marketing (EM) Dimensions play a critical role in small and medium enterprises (SMEs) performance. The extant study explored the effect of EM dimensions on the performance of SMEs operating within Nasarawa State, Nigeria. EM was conceptualized as innovativeness, risk-taking, and value creation. The research population was 1979 registered SMEs in Nasarawa state, Nigeria. The sample size was 322 which was determined using Raosoft sample size calculator. Out of 322 sets of questionnaire distributed, 136 were validly filled and returned. The data collected were analyzed using Regression Analysis technique to test the study’s hypotheses using Statistical Product and Service Solutions software. Results specify that all three of the EM dimensions under study have significant effect on SME performance. In terms of contribution to the model, the explanatory variables were able to contribute 62.1 percent to the variable of interest (SME performance). On individual basis, innovativeness explained the most to the criterion variable. The findings of this study offer important insights for owners and managers of SMEs, researchers, and policymakers to further understand the effects of EM dimensions on SMEs’ performance. SMEs should be encouraged to embrace the entrepreneurial dimensions of innovativeness, risk taking, and value creation to increase business performance.

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