scholarly journals Strategi Komunikasi Media Sosial untuk Mendorong Partisipasi Khalayak pada Situs Online kitabisa.com

2019 ◽  
Vol 17 (2) ◽  
pp. 146-156
Author(s):  
Herna Herna ◽  
Hiswanti Hiswanti ◽  
Hidayaturahmi Hidayaturahmi ◽  
Amanda Anindya Putri
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Web Sites ◽  
Communication Strategy ◽  
Internet Technology ◽  
Radio Communication ◽  
Communication Tools ◽  
Important Indicator ◽  
Communication Devices ◽  
The Way

The development and widespread use of internet technology has changed the way people communicate in everyday life. The most important indicator of this transformation is the emergence of new communication devices with internet technology called "digital communication devices" (Werbin 2012). Facebook, Twitter, Instagram, and similar social networks that are used online and virtual platforms such as web sites, microblogs, are new communication tools that are used as transformations of existing communication tools such as printed communication devices (journals, newspapers, etc. ), visual (television, cinema, etc.) and audio (radio) communication devices. The transformation is also followed by the way we donate, namely the transition from the offline system (directly giving to the mosque or orphanage) to the online donation system. One of the crowdfunding platforms (online donations) in Indonesia is Kitabisa.com. Lots of excess donations online, but the proliferation of online fraud makes the public (prospective donors) reluctant to participate in this program. So there needs to be a communication strategy between fund raisers and prospective donors to encourage public participation. This study used descriptive qualitative method. Techniques for collecting data with in-depth observation interviews and document checking. The interview was conducted by interviewing the Kitabisa.com party as the party that built the donation and fundraising site for initiatives, campaigns and social programs that had the motto "Let's work together to build Indonesia!". Data analysis was performed using data analysis of Miles and Huberman. Message element theory in social media and participation theory is used in this study which discusses how message elements in a social media / donation site. To increase audience participation in fundraising through online sites, Kitabisa.com by uploading content that contains storytelling and video formats in each campaign that will be done on social media. Update campaigns, progress reports from each campaign, photos in the form of proof of activity are also regularly displayed on the website. This is done consistently to maintain the quality of the campaign and maintain public trust and participation.

Sporting Facebook: A Content Analysis of NCAA Organizational Sport Pages and Big 12 Conference Athletic Department Pages

2011 ◽  
Vol 4 (4) ◽  
pp. 422-444 ◽  
Author(s):  
Laci Wallace ◽  
Jacquelyn Wilson ◽  
Kimberly Miloch
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Web Sites ◽  
Brand Management ◽  
College Athletics ◽  
User Behavior ◽  
Management Tool ◽  
Communication Tools ◽  
College And University ◽  
Use Of Social Media

Social-media Web sites provide a strategic means for college and university athletic departments to build and maintain a strong brand presence when cultivating relationships with Facebook users. The purpose of this study was to examine the use of social media as a brand-management tool in college athletics. Specifically, this study examined the use of Facebook in the NCAA (N = 10) and in the Big 12 Athletic Conference (N = 12) by content posted throughout the 2010–11 season. These Facebook pages were examined to determine how major college sport organizations were using communication tools, types of brand-management factors, and marketing coverage. The data revealed statistically significant differences in content posted by season, type of communication tools, and fan interaction. The results from this content analysis were used to conceptualize branding, marketing, and Facebook user behavior.

scholarly journals Communication Via Self-disclosure Behavior of Micro-influencers on Social Media in Thailand

2020 ◽  
Vol 14 (2) ◽  
pp. 49
Author(s):  
Nachayapat Rodprayoon
Keyword(s):  
Social Support ◽  
Social Media ◽  
Information Dissemination ◽  
Internet Technology ◽  
Marketing Communication ◽  
Communication Tools ◽  
Self Disclosure ◽  
Business Operations ◽  
Marketing Process ◽  
Search For Information

Technology and human way of life have changed through eras and time, just like business operations that require marketing in order to develop to have their spaces in the consumers’ minds. It can be seen that with the time passes, marketing communication tools also change. Currently, it is unavoidable to rely on internet technology to help in the marketing process through the use marketing communication tools called “Marketing Communication”, done through social media.  The website has created a model of society, allowing consumers to search for information on their own based on the direct experiences of those who have used that products, influential people in ideas or influencers, which play a huge role in the distribution of news and information. Therefore, various agencies/ organizations are persuading these influencers to participate in activities, organized to help. The influencer will publish information and create word-of-mouth online. As the importance of the behavior of the group of people that are classified as micro-influencers have increased rapidly, information dissemination through micro-influencers has become an important tool in communication that marketers rely on by using consumers to communicate with consumers. Therefore, there are studies of forms of identity disclosure, level of disclosure, social capital, and social support of self-disclosure behavior of individuals, who are micro-influencer. It is beneficial to entrepreneurs, including marketers to study about aforementioned topics in order to plan communication to consumers by choosing to use consumers as messengers in order to make that communication most effective. The research was conducted in-depth interviews with 30 micro-influencers on social media via Facebook, between 24-38 years old, with 500 - 10,000 followers. The research found that Social support is the main reason that micro-influencers have revealed themselves on social media via Facebook. Meanwhile, it is also a way to learn about self-disclosure forms on social networks of influential people at the micro level or micro-influencers on order to be used as a tool for marketing communication in the current marketing world, especially the form of marketing communication in Thailand through social media.

Setting the Aware Agenda of the COVID-19 Health Emergency

2021 ◽  
pp. 221-245
Author(s):  
Marica Spalletta ◽  
Dario Fanara ◽  
Paola De Rosa
Keyword(s):  
Social Media ◽  
Crisis Management ◽  
Media Coverage ◽  
Communication Strategy ◽  
Local Institutions ◽  
Media Content Analysis ◽  
Communication Tools ◽  
The Social ◽  
Wide Range ◽  
The Media

Among its main goals, crisis management aims at promoting people awareness in respect of the crisis which they are going to face or in which they are already involved. In order to do that, it uses a wide range of communication tools, among which, over the last decade, social media have proved to be of paramount importance. Based on these premises, the chapter analyses a very meaningful case of crisis communication, which consists of the social media coverage of the early stages of the COVID-19 emergency coming from Italian national and local institutions. The media content analysis carried out on Facebook and Twitter confirms a communication strategy aimed at creating people awareness in respect of the health emergency, suggesting citizens which conducts they need to stop or adopt. However, the analysis also shows that the goal of crisis awareness represents the first step of a wider agenda coming from the Institutions' social posting, which aims at transferring their awareness to citizenship and, as a consequence, inspiring citizens' own responsibility.

scholarly journals ANALISIS STRATEGI KOMUNIKASI PEMASARAN (Studi Kasus Strategi Komunikasi Pemasaran Merchandise di Kedai Digital 8 Solo)

2019 ◽  
Vol 3 (01) ◽  
Author(s):  
Doni Mardiyanto ◽  
Giarti Giarti
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Direct Marketing ◽  
Secondary Data ◽  
Communication Strategy ◽  
Primary Data ◽  
Marketing Communication ◽  
Structured Interviews ◽  
Analysis Technique ◽  
Qualitative Descriptive

This study aims to determine the marketing communication strategy in Kedai Digital 8 Solo in increasing sales of merchandise products. This study uses qualitative descriptive methods, namely research that seeks to describe or describe the object under study based on facts in the field. Data presented using primary data, secondary data through structured interviews, observations, and documentation relating to this study. The data analysis technique used in this study is qualitative data analysis. The results of this study indicate that the marketing communication strategy applied by Kedai Digital 8 Solo is advertising (advertising) and direct marketing (direct marketing). Advertising uses brochure media, banners / MMT and through social media. While direct marketing is done using media letters / proposals submitted to individuals and companies / agencies. Of the two strategies implemented, advertising through social media (online) is more routine because it is considered more effective and efficient. While direct marketing through media letters / proposals is carried out periodically at least once a year even rarely. Keywords: communication strategy, marketing, advertising

scholarly journals Google's affair with Open Source Software: from browser wars to mobile domination

2021 ◽  
Author(s):  
Lisa Hayes ◽  
Catherine A. Middleton
Keyword(s):  
Mobile Devices ◽  
Open Source Software ◽  
Web Sites ◽  
Digital Technologies ◽  
Web Browsers ◽  
Technology Standards ◽  
The Public ◽  
Communication Devices ◽  
Access Information ◽  
The Way

"Daily communication is facilitated by digital technologies through Web sites and social media, and accessed via computers and mobile devices (Meeker, Devitt, & Wu, 2009). The computer has "transformed the way we live, work and play" (Lunenfeld, 2011, p. 143). Communication devices are driving the development of technology standards that are very powerful for consumers, but even more powerful and profitable for the companies that control them. A battle continues for control over the way we access information online via Web browsers on computers and mobile devices. The owner of the most popular interface has an advantage because it can influence how the public sees information, favouring some content over others. But more importantly, it profits from selling access to these viewers to advertisers and it can choose who it will allow to advertise and who it will block"--From page 2.

scholarly journals Museums and Communication: The Case of the Louvre Museum at the Covid-19 Age

2021 ◽  
Vol 4 (1) ◽  
pp. p15
Author(s):  
Lara Corona
Keyword(s):  
Social Media ◽  
Modern Technology ◽  
Communication Tools ◽  
General Overview ◽  
Before And After ◽  
Louvre Museum ◽  
Physical Access ◽  
The Way

In the last few decades, modern technology has changed the way people communicate. Owing to being an integral part of society, museums have also been influenced by this phenomenon. This paper aims to provide a general overview of the main communication tools, such as social media and the website. This work's purpose is to highlight how museums can reach a bi-directional communication that allows society to maintain a certain interaction with visitors, even in periods when physical access to the collections is not possible. In order to achieve this goal, the essay deals with the adoption of the main tools of modern communication by the Louvre Museum in Paris. It sets out the usage of Instagram, Facebook and the louvre.fr website and highlights the feedback before and after the lockdown occurred due to the Covid-19 virus.

scholarly journals Google's affair with Open Source Software: from browser wars to mobile domination

2021 ◽  
Author(s):  
Lisa Hayes ◽  
Catherine A. Middleton
Keyword(s):  
Mobile Devices ◽  
Open Source Software ◽  
Web Sites ◽  
Digital Technologies ◽  
Web Browsers ◽  
Technology Standards ◽  
The Public ◽  
Communication Devices ◽  
Access Information ◽  
The Way

"Daily communication is facilitated by digital technologies through Web sites and social media, and accessed via computers and mobile devices (Meeker, Devitt, & Wu, 2009). The computer has "transformed the way we live, work and play" (Lunenfeld, 2011, p. 143). Communication devices are driving the development of technology standards that are very powerful for consumers, but even more powerful and profitable for the companies that control them. A battle continues for control over the way we access information online via Web browsers on computers and mobile devices. The owner of the most popular interface has an advantage because it can influence how the public sees information, favouring some content over others. But more importantly, it profits from selling access to these viewers to advertisers and it can choose who it will allow to advertise and who it will block"--From page 2.

Fortune 1000 communication strategies on Facebook and Twitter

2015 ◽  
Vol 19 (3) ◽  
pp. 208-223 ◽  
Author(s):  
Weiting Tao ◽  
Christopher Wilson
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Web Sites ◽  
Communication Strategies ◽  
Time Frame ◽  
Corporate Communication ◽  
Communication Strategy ◽  
Hybrid Strategy ◽  
Content Type ◽  
Mainstream Media

Purpose – The purpose of this paper is to explore the communication strategies corporations adopt for Facebook and/or Twitter, and the consistency of communication strategies used on both Facebook and Twitter. Design/methodology/approach – A content analysis of 2011 Fortune 1000 corporate Facebook and Twitter sites was undertaken. Specially, communication strategies on 63 Fortune 1000 Facebook sites and 65 Fortune 1000 Twitter sites in January 2012 were examined. Findings – This study found that a majority of the examined Fortune 1000 companies emphasized a corporate ability communication strategy over a corporate social responsibility communication strategy on their Facebook and Twitter sites. Additionally, none of these companies used a true hybrid strategy on their social media sites (SMSs). Results also demonstrated that these companies were following the one message principle of integrated communication. Research limitations/implications – This study is limited to its samples size and the coding time frame. Practical implications – Results of this study can help public relations and corporate communication professionals leverage multiple SMSs to build strong associations, improve engagement, and strengthen relationships with target stakeholders. Originality/value – Through examining corporate communication strategies on SMSs, this study contributes to current social media research along with corporate communication/public relations scholarship. It replicated and extended prior work by examining how existing corporate communication strategies on traditional web sites were incorporated into two new mainstream media – Facebook and Twitter.

scholarly journals A Contrastive Study of Image Repair Strategies Between Chinese and English Corporate Apologies

2020 ◽  
Vol 3 (1) ◽  
pp. 20
Author(s):  
Zhanghong Xu ◽  
Shuyu Lin
Keyword(s):  
Social Media ◽  
Qualitative Analysis ◽  
Corporate Image ◽  
Image Repair ◽  
Communication Tools ◽  
Contrastive Study ◽  
Corrective Actions ◽  
Chinese And English ◽  
The Way ◽  
Image Repair Strategies

In the era of globalization, social media have become important communication tools for enterprises in crisis. Corporate apologies are issued via social media to repair the tarnished corporate image, which might affect their survival. However, the way of apologizing varies from language/culture to language/culture. This study aims to investigate how Chinese and English corporate apologies are linguistically presented and to explore how damaged corporate image in different culture is repaired respectively. Under the framework of Benoit’s image repair strategies and CCSARP, and based on quantitative and qualitative analysis of the collected data, this paper makes a contrastive study of Chinese and English corporate apologies. The results show that Chinese and English corporate apologies share great similarities in using the strategies of mortification and corrective actions, while they are different in terms of other specific tactics such as bolstering, good intentions, defeasibility and minimization. It is also found that the denial is the least used strategy by both Chinese and English corporations to repair their tarnished image. Furthermore, they are quite t similar in using IFIDs, while intensifiers and hedges are more frequently employed in Chinese corporate apologies.

STRATEGI KOMUNIKASI CROWDFUNDING PADA KOLASE.COM

2019 ◽  
Vol 2 (2) ◽  
pp. 177-187
Author(s):  
Venessa Agusta Gogali ◽  
Fajar Muharam ◽  
Syarif Fitri
Keyword(s):  
Social Media ◽  
Communication Strategies ◽  
Communication Strategy ◽  
New Method ◽  
Media Communication ◽  
Social Activists ◽  
Social Media Communication

Crowdfunding is a new method in fundraising activities based online. Moreover, the level of penetration of social media to the community is increasingly high. This makes social activists and academics realize that it is important to study social media communication strategies in crowdfunding activities. There is encouragement to provide an overview of crowdfunding activities. So the author conducted a research on "Crowdfunding Communication Strategy Through Kolase.com Through Case Study on the #BikinNyata Program Through the Kolase.com Website that successfully achieved the target. Keywords: Strategic of Communication, Crowdfunding, Social Media.

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