scholarly journals Characteristics of an Insert Product Placement as a Part of Marketing Communication

2014 ◽  
Vol 62 (4) ◽  
pp. 659-666
Author(s):  
Jan Kramoliš ◽  
Martina Kopečková
Keyword(s):  
Czech Republic ◽  
Product Placement ◽  
Marketing Communication ◽  
Communication Tool ◽  
The Czech Republic ◽  
Non Invasive ◽  
The World ◽  
Conflicting Interests ◽  
Audiovisual Work ◽  
Modern Tool

The paper defined saturation of an insert product placement as a part of marketing communication. Product placement is known as a modern tool of marketing communication and so that product placement and its types and forms are not so casual used in the Czech Republic as in other parts of the world. The mentioned issues are explained from the perspectives of three groups: TV studios experts, directors and producers and other experts (media agencies and advertisers). Types and forms of this marketing communication tool as well as options of its utilization are also mentioned in the paper.The Czech Republic market where product placement occurs is very small - only few television companies. The primary aim of the paper is to identify the intensity of two essential areas expressing product placement using - natural (non-invasive) insert and contrived (invasive) insert. Moreover, conflicting interests of the interested parties (advertiser - ordering party, producer and television) are observed in the paper too. The last issue discussed in this paper is to what extent the degree of product placement implementation can affect the script and what impact on quality and specifics of an audiovisual work can this script modification have.

scholarly journals An Impact of Reverse Logistics Activities on Marketing Communication

2017 ◽  
Vol 65 (2) ◽  
pp. 669-678
Author(s):  
František Milichovský
Keyword(s):  
Czech Republic ◽  
Reverse Logistics ◽  
Theoretical Background ◽  
Sample Population ◽  
Marketing Communication ◽  
Communication Tool ◽  
Primary Research ◽  
Environment Friendly ◽  
The Czech Republic ◽  
Survey Sample

The topic of reverse logistics has become very actual due the requirements of highly competitive market. This importance is made by significance of condition for environment-friendly production and purchasing around the world. Individual activities, which are included in reverse logistics, support entrepreneurs in their competitiveness to other companies and to own customers. The objective of the paper is to find relationship between marketing communication tool and activities of reverse logistics on behaviour of final customers in Czech Republic. A theoretical background from the area of reverse logistics supports this approach with data from primary research collected by the author. A data from primary research was used. The entire primary research focused on the evaluation of customers’ perception in the area of reverse logistics in the Czech Republic by a questionnaire survey. Sample population was created by 1266 consumers’ respondents, which were chosen in random way. There were returned questionnaires from 332 respondents. Questionnaire itself was distributed by only platform, during June 2016. The research itself was aimed at a random chosen group of people in the Czech Republic. Findings of the research shows connection of individual activities of reverse logistics and individual communication tools, which are well-accepted on customer side. The result of the research can be used for the companies that operate in the Czech or Central European market.

scholarly journals Mining processes of brick products in the Czech Republic

2020 ◽  
Vol 168 ◽  
pp. 00007
Author(s):  
Jan Fiala ◽  
Miroslav Lapka ◽  
Jan Fiala jun ◽  
Milan Mikolas
Keyword(s):  
New York ◽  
Czech Republic ◽  
Building Materials ◽  
Process Mining ◽  
Ceramic Product ◽  
The Czech Republic ◽  
Building Product ◽  
The World ◽  
Mining Methods ◽  
Great Wall

First technological process, which ceramic producers of ceramic products use for their future ceramic product is mining process. Mining methods, Transport methods and processing methods are basic technological processes. The process of drying, firing and shaping of brick products are specific. Babylonian gardens, Hagia Sofia, are one of the most beautiful churches that has ever been built. The great Wall of China, medieval castle Malbork from northern Poland not far from Gdansk`s bay which resembles small town, Skyscraper Chrysler Building in New York are the outstanding brick creations in the world. All of these buildings have one thing in common and that is material from which they were built. The material is brick, one of the simplest, the most beautiful, the most universal and the oldest building product which is known for moreover than 10 000 years [1]. Brick association of Czech and Moravia, nowadays unites 6 regular members with 19 plants where are created fired building materials. Furthermore it unites 7 associated members who ensure various services for brickmakers and 7 honorary members. Producers, members of brick association represent 92 % of Mason material capacity in the Czech Republic and 100 % of fired roofing tile capacity.

scholarly journals The competitiveness of Czech agrarian trade within the context of the global crisis

2013 ◽  
Vol 59 (No. 4) ◽  
pp. 183-193 ◽  
Author(s):  
L. Smutka ◽  
J. Burianová
Keyword(s):  
Czech Republic ◽  
World Trade ◽  
World Economy ◽  
Agricultural Trade ◽  
High Rate ◽  
The Czech Republic ◽  
The World ◽  
Territorial Structure ◽  
Merchandise Trade ◽  
Very High

World trade underwent a significant shock within the recent years, which caused a decline in the world economy primarily in the year 2009. Within the following years (2010 and 2011), the high rate of growth from the years preceding the crisis could not be restored. The crisis had an impact on all segments of the merchandise trade, whereby the trade in agricultural and food products was affected the least by the crisis. In the case of the Czech Republic, the crisis of the global and national economy was reflected in the case of agricultural trade primarily by the way of a decline in the rate of the growth of export, which was very high in the period prior to the crisis. As far as the territorial structure and commodity structure of agricultural trade is concerned, their development in the years 2008–2011 was not affected in any largely significant manner. In relation to the main objective of this article, which was to identify the effects of the crisis on the competitiveness of Czech agricultural trade, it may be stated that the crisis itself did not worsen the competitiveness of agricultural trade in any significant manner.  

Modular Green Roofs and their Usage in the World

2020 ◽  
Vol 47 ◽  
pp. 103-108
Author(s):  
M. Hejl ◽  
Martin Mohapl ◽  
Lukáš Bříza
Keyword(s):  
Czech Republic ◽  
Green Roof ◽  
Optimal Solution ◽  
Green Roofs ◽  
Modular System ◽  
Layer System ◽  
Construction Time ◽  
The Czech Republic ◽  
The World ◽  
Roof Panel

This article wants to introduce modular green roof systems and their usage in the world as well as in the Czech Republic, because green roofs are now used more than they have been constructed in any era in the history. Their construction is almost same as it was in previous centuries, so the obvious solution for their improvement is in the construction of themselves. Especially in the improvement of their construction time which should be lower with usage of modular system than at classical layer system of the green roofs. This research also wants to speak about construction system for individual types of green roof. Where the purpose of this article is to set optimal solution for modular green roof panel which will be economical and environmentally friendly.

scholarly journals Detection of Peach latent mosaic viroid by PCR

2017 ◽  
Vol 38 (SI 2 - 6th Conf EFPP 2002) ◽  
pp. 249-251
Author(s):  
P. Ryšánek ◽  
M. Zouhar ◽  
M. Hassan
Keyword(s):  
Czech Republic ◽  
Plant Material ◽  
Rna Extraction ◽  
Infected Plant ◽  
Potato Spindle Tuber Viroid ◽  
Rna Sequences ◽  
The Czech Republic ◽  
The World ◽  
Infected Plant Material ◽  
Sensitive Method

Peach latent mosaic viroid (PLMVd) is widespread in peach all over the world. It has never been reported from the Czech Republic. That is why we adapted specific and sensitive method for its detection, PCR, to be able to prove its possible occurrence and for certification purposes. Primers PLMVdR, PLMVdF1 and PLMVdF2 were designed on the basis of published RNA sequences. Products of amplification are 208 and 114 bp long for PLMVdF1 and PLMVdF2, respectively. Four PLMVd isolates from Dr Di Serio (CNR Bari) were used as standards. Potato spindle tuber viroid and Hop latent viroid infected plant material and also healthy material were used to check detection specifity. Both RNA extraction from plant material and PCR were optimalized so that this method of PLMVd detection can also be used for certification purposes.

scholarly journals Czech trade integration over the last two decades

2011 ◽  
Vol 59 (7) ◽  
pp. 507-518 ◽  
Author(s):  
Libor Žídek
Keyword(s):  
Czech Republic ◽  
Transformation Process ◽  
The Other ◽  
Trade Integration ◽  
Economic Decline ◽  
The Czech Republic ◽  
Developed Markets ◽  
The World ◽  
Trading Partners ◽  
Advanced Production

Development of international trade is (in our view) one of the greatest achievements of the transformation process in Eastern Europe. In the paper we illustrate this achievement by the example of the Czech Republic. We conclude that the economy has enormously changed from closed one with backward production and orientation towards the Eastern markets to one that is among the most open economies in the world, with nearly entire orientation towards the developed markets and with relatively advanced production. This development was partly a result of quick (and in our view brave) liberalization at the beginning of the transformation process. At the same time, we have to conclude that the level of dependency has enormously increased in the course of the respective period and the Czech economy is now highly dependent on the economic development of the main trading partners – foremost the other European countries. This dependency is largely positive but can bring negative aspects in the periods of economic decline.

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