scholarly journals An Impact of Reverse Logistics Activities on Marketing Communication

2017 ◽  
Vol 65 (2) ◽  
pp. 669-678
Author(s):  
František Milichovský
Keyword(s):  
Czech Republic ◽  
Reverse Logistics ◽  
Theoretical Background ◽  
Sample Population ◽  
Marketing Communication ◽  
Communication Tool ◽  
Primary Research ◽  
Environment Friendly ◽  
The Czech Republic ◽  
Survey Sample

The topic of reverse logistics has become very actual due the requirements of highly competitive market. This importance is made by significance of condition for environment-friendly production and purchasing around the world. Individual activities, which are included in reverse logistics, support entrepreneurs in their competitiveness to other companies and to own customers. The objective of the paper is to find relationship between marketing communication tool and activities of reverse logistics on behaviour of final customers in Czech Republic. A theoretical background from the area of reverse logistics supports this approach with data from primary research collected by the author. A data from primary research was used. The entire primary research focused on the evaluation of customers’ perception in the area of reverse logistics in the Czech Republic by a questionnaire survey. Sample population was created by 1266 consumers’ respondents, which were chosen in random way. There were returned questionnaires from 332 respondents. Questionnaire itself was distributed by only platform, during June 2016. The research itself was aimed at a random chosen group of people in the Czech Republic. Findings of the research shows connection of individual activities of reverse logistics and individual communication tools, which are well-accepted on customer side. The result of the research can be used for the companies that operate in the Czech or Central European market.

scholarly journals Relationship of activities in reverse logistics according to sell point in Czech Republic

2019 ◽  
Vol 61 ◽  
pp. 01016 ◽  
Author(s):  
František Milichovský
Keyword(s):  
Czech Republic ◽  
Reverse Logistics ◽  
Descriptive Statistics ◽  
Primary Research ◽  
Data Set ◽  
The Czech Republic ◽  
Chi Squared ◽  
Statistical Program ◽  
Relationship Of ◽  
Nominal Variables

The paper is focused on findings, if final customers in sell points reflect activities of reverse logistics. Main result of research provides relationship between sell point and reverse activity. The research was aimed at random chosen group of 811 respondents in the Czech Republic. Real participants have been 293, what is effectiveness in 36.13%. The primary research provides possible approaches for companies in sell points within reverse logistics activities to final consumers. To process the results of the questionnaire survey were used basic types of descriptive statistics on the selected data set. The data were processed by using the statistical program IBM SPSS Statistics 24, which was subsequently analysed the dependency between the two nominal variables by means of contingency tables and Pearson's chi-squared test. Limitation for this research is because of the chosen sample and targeting only on Czech Republic.

scholarly journals Characteristics of an Insert Product Placement as a Part of Marketing Communication

2014 ◽  
Vol 62 (4) ◽  
pp. 659-666
Author(s):  
Jan Kramoliš ◽  
Martina Kopečková
Keyword(s):  
Czech Republic ◽  
Product Placement ◽  
Marketing Communication ◽  
Communication Tool ◽  
The Czech Republic ◽  
Non Invasive ◽  
The World ◽  
Conflicting Interests ◽  
Audiovisual Work ◽  
Modern Tool

The paper defined saturation of an insert product placement as a part of marketing communication. Product placement is known as a modern tool of marketing communication and so that product placement and its types and forms are not so casual used in the Czech Republic as in other parts of the world. The mentioned issues are explained from the perspectives of three groups: TV studios experts, directors and producers and other experts (media agencies and advertisers). Types and forms of this marketing communication tool as well as options of its utilization are also mentioned in the paper.The Czech Republic market where product placement occurs is very small - only few television companies. The primary aim of the paper is to identify the intensity of two essential areas expressing product placement using - natural (non-invasive) insert and contrived (invasive) insert. Moreover, conflicting interests of the interested parties (advertiser - ordering party, producer and television) are observed in the paper too. The last issue discussed in this paper is to what extent the degree of product placement implementation can affect the script and what impact on quality and specifics of an audiovisual work can this script modification have.

scholarly journals The economic conditions for the utilisation of the land fund in the Czech Republic after its accession to the European Union

2012 ◽  
Vol 51 (No. 10) ◽  
pp. 452-454
Author(s):  
M. Hrabánková
Keyword(s):  
European Union ◽  
Czech Republic ◽  
Rural Areas ◽  
Monitoring And Evaluation ◽  
Economic Conditions ◽  
The European Union ◽  
Environment Friendly ◽  
The Czech Republic ◽  
The Sustainable Development ◽  
Public Benefit

The important part of the increase of regional potential is the farming of the land fund. The economic conditions for its utilisation have been already prepared. They are based especially on the drawing of funds of the European Union, namely for the period after the accession of the Czech Republic to the European Union and for the years 2007–2013. The measures concerning the land are included in the prepared programme documentation, especially in the Horizontal Rural Development Plan (HRDP) and in the Operational Programme “Agriculture”. The farmers will obtain the direct payment per area (SAPS) in addition to supports on foregoing measures. The requirements for environment-friendly farming of land will be increased in the future. The economic conditions for next period will concentrate on these priorities. It will concern the securing of public benefit contributing to the sustainable development of rural areas. The project assurance of these trends and their regional monitoring and evaluation will be important.

scholarly journals Current Implementation of the Circular Economy in Enterprises in the Czech Republic

2021 ◽  
Vol 21 (2) ◽  
pp. 189-210
Author(s):  
Otakar Ungerman ◽  
Jaroslava Dědková
Keyword(s):  
Czech Republic ◽  
Circular Economy ◽  
Iso 14001 ◽  
Primary Research ◽  
The Czech Republic ◽  
Scientific Databases ◽  
Active Approach ◽  
Current Implementation ◽  
Depth Interview ◽  
The Subject

Abstract The subject of this paper is the contemporary use of the circular economy in business practice. The topicality of this theme was the reason for resolving the main objectives, which were to determine how enterprises in the Czech Republic are currently involved in the circular economy. The authors focused on empirical research, the methodological framework of which contains three interrelated parts. The basis was secondary research from scientific databases, which was followed up by the primary research. The objects of the primary research were based on three research questions, which were focused on the use of standardised environmental activities, the identification of tools of the circular economy and determining their importance. The research was evaluated using the methods of content analysis, descriptive and inductive statistics. The research showed that 71 % of enterprises present themselves as taking an active approach to the environment beyond the scope of the statutory obligations. Enterprises then make most use of regulatory tools such as the ISO 14001 standard or Ecodesign. An in-depth interview was used to identify sixteen tools of the circular economy as they are perceived by enterprises. When assessing importance, the highest rated tool was reducing energy consumption in production, waste from production, the consumption of materials, emissions and minimization of waste. Statistically significant differences were also identified with these tools. The research showed that the circular economy is most used in automotive industry enterprise.

Evaluace politiky cestovního ruchu ČR za období 2014-2020

2020 ◽  
Author(s):  
Andrea Holešinská
Keyword(s):  
Decision Making ◽  
Czech Republic ◽  
Secondary Data ◽  
Theoretical Background ◽  
The State ◽  
Decision Making Process ◽  
The Czech Republic ◽  
Global Trends ◽  
Role Of The State ◽  
Tourism Policy

The paper deals with the evaluation of the state tourism policy of the Czech Republic. Primarily it focuses on the accomplishment of the strategic document the Concept of the State Tourism Policy of the Czech Republic for 2014-2020. The activities related to particular measures are examined and as well as the implementation of tools used by the state tourism policy is analysed. The state tourism policy of the Czech Republic is also confronted with the theoretical background. Therefore, the attention is paid to the decision-making process, the legitimacy of state interference in tourism and the role of the state in tourism policy. It is emphasized that external factors (e.g. global trends or COVID-19) have an impact on the decision-making process and the direction of tourism policy. The paper is based on the qualitative analysis of documents, which is supported by the analysis of secondary data sources.

scholarly journals Professional manager conception in the Czech Republic

2010 ◽  
Vol 58 (6) ◽  
pp. 681-686
Author(s):  
Petr Novák
Keyword(s):  
Czech Republic ◽  
Literature Review ◽  
Evaluation Process ◽  
Primary Research ◽  
The Czech Republic ◽  
Research Results ◽  
Electronic Form ◽  
Top Managers ◽  
Professional Manager ◽  
Further Development

The paper deals with the conception of the professional manager. In the current Czech management environment the terms of professionalism and professional manager are not defined, understood and respect properly. The paper was written on the basis of a primary research among 112 middle and top managers in the Czech Republic. The beginning of the paper focuses on the introduction of the method used for the research and then follows the evaluation process of the respondents’ answers. These answers were noticed and transformed into the electronic form for the subsequent evaluation process, which is described in detail in the results part. The categories were stated on the basis of recurrence of the characteristics in the ans­wers, and the frequency of these characteristics was measured. The outcome of the paper is the specification of the term ‘Professionalism’ and the characteristics of the term ‘Professional Manager’ by above mentioned research. The research results are discussed with the literature review in the concluding part, and the opportunities for the further development are given.

scholarly journals Concept of perceptual carrying capacity and its use in the creation of promotional materials of tourist destination

2013 ◽  
Vol 61 (7) ◽  
pp. 2547-2553 ◽  
Author(s):  
Stanislav Mokrý
Keyword(s):  
Czech Republic ◽  
Carrying Capacity ◽  
Questionnaire Survey ◽  
Research Method ◽  
Primary Research ◽  
Tourist Destination ◽  
The Czech Republic ◽  
Visual Method ◽  
Promotional Materials ◽  
The Church

The aim of this article is to introduce results of research of perceptual carrying capacity of selected area. Concept of perceptual tourist carrying capacity aims to find the number of visitors of tourist destination that the visitor is willing to accept before deciding to prefer travelling to another tourist destination. In order to determine the perceptual carrying capacity the visual method is used. The photos of destination that depict different level of visitors are presented to respondents when using this method. The primary research method used in this investigation was the questionnaire survey which was conducted via online questionnaires. The questionnaire used computer-generated images that depict different number of visitors of the particular destination – nature trail around the church of St. John of Nepomuk in Žďár nad Sázavou (UNESCO monument). The questionnaire also contained samples of photos taken from photo gallery section of CzechTourism agency (photo.czechtourism.com), which were used to determine the preferred destination for recreation. The survey was conducted within the period from May 2012 to July 2012 on a sample of 736 respondents from The Czech Republic.

scholarly journals Assessment of financial benefits of selected mezzanine financing instruments

2016 ◽  
Author(s):  
Libena Tetrevova ◽  
Jan Svedik
Keyword(s):  
Czech Republic ◽  
Theoretical Background ◽  
Convertible Bonds ◽  
Final Part ◽  
The Czech Republic ◽  
Financial Benefits ◽  
Introductory Part

The paper deals with the problems of assessment of financial benefits of subordinated loans and convertible bonds. The paper authors aim to propose and verify methodology for assessment of the financial benefits of subordinated loans and convertible bonds. The introductory part characterizes the theoretical background of assessment of the financial benefits of the classic financing sources. Subsequently, the authors propose methodology for assessment of the financial benefits of subordinated loans and convertible bonds. The final part includes a case study that, using the proposed methodology, documents the outcomes of the comparison of the financial benefits of the mentioned instruments in the actual conditions of the Czech Republic.

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