Hybrid Association Mining and Refinement for Affective Mapping in Emotional Design

2010 ◽  
Vol 10 (3) ◽  
Author(s):  
Feng Zhou ◽  
Jianxin Roger Jiao ◽  
Dirk Schaefer ◽  
Songlin Chen
Keyword(s):  
Interior Design ◽  
Rough Set ◽  
Association Mining ◽  
Rule Discovery ◽  
Emotional Design ◽  
Design Elements ◽  
Affective Quality ◽  
Mapping Process ◽  
Rule Refinement

Emotional design entails a bidirectional affective mapping process between affective needs in the customer domain and design elements in the designer domain. To leverage both affective and engineering concerns, this paper proposes a hybrid association mining and refinement (AMR) system to support affective mapping decisions. Rough set and K optimal rule discovery techniques are applied to identify hidden relations underlying forward affective mapping. A rule refinement measure is formulated in terms of affective quality. Ordinal logistic regression (OLR) is derived to model backward affective mapping. Based on conjoint analysis, a weighted OLR model is developed as a benchmark of the initial OLR model for backward refinement. A case study of truck cab interior design is presented to demonstrate the feasibility and potential of the hybrid AMR system for decision support to forward and backward affective mapping.

Clustering and Rough Set-Based Knowledge Discovery for Product Family Planning

2007 ◽  
Vol 10-12 ◽  
pp. 45-50
Author(s):  
C.J. Zhou ◽  
Z.H. Lin
Keyword(s):  
Family Planning ◽  
Knowledge Discovery ◽  
Rough Set ◽  
Decision Rules ◽  
Product Family ◽  
Design Elements ◽  
Customer Needs ◽  
Mapping Process

Product family planning has received much attention from both academia and industries. It aims at incorporating customers’ needs into design elements of product family. The main challenger for product family planning originates from difficulties in mapping customer needs to product family specifications. This paper intends to develop a method to improve the mapping process by reusing knowledge from purchased products according to the satisfied customer needs. A knowledge discovery model for product family planning is proposed, where clustering is adopted to partition the purchased products so that commonality of product family could be effectively addressed and rough set is employed to extract the more concise decision rules. A case study of air condition is reported to illustrate the feasibility of proposed approach and associated algorithms.

scholarly journals Modern Concept of Interior Design Food Court as Rebranding Form of Sustainability Design Related to the Growth of Mall (Case Study: Delicaè, Senayan City)

Humaniora ◽  
2017 ◽  
Vol 8 (4) ◽  
pp. 373
Author(s):  
Polniwati Salim
Keyword(s):  
Interior Design ◽  
Modern Concept ◽  
Concept Design ◽  
Shopping Malls ◽  
Design Elements ◽  
Left Behind ◽  
Previous Design ◽  
Lasting Impression ◽  
The City

The purpose of this paper was to make people aware of the new concept design of the food court that influence the ambiance and related to the attractiveness factors. The method of documentation of the interior element was done by the analysis to the food court in Senayan City. It was expected to be a comparison of the previous design before the renovation (Food Studio) in connection with the modernization and renewal of the design (Delicaè). Some design elements such as floor wall and ceiling that applied must bear a lasting impression and be an inbuilt piece of the decoration that linked to scale, style, and color. This research was potentially contributed to shopping malls attractiveness factors and their impact on shoppers’ satisfaction in shopping malls in Jakarta and outside the city. It can be concluded that updating the design is very important if the shopping malls do not want to left-behind in this modern area. The comparison has been made between old-design with the new one that is found out that people nowadays are very open-minded about design and do care about attractive things in shopping malls.

A Machine for Feeling: Ping's Posthuman Affect

2017 ◽  
Vol 26 (1) ◽  
pp. 87-102
Author(s):  
Alys Moody
Keyword(s):  
Twentieth Century ◽  
Scholarly Work ◽  
Active Involvement ◽  
Affective Quality ◽  
Contemporary Perspective ◽  
The Moment ◽  
Natural Emotion ◽  
Archival Quality ◽  
Historical Moment

Beckett's famous claim that his writing seeks to ‘work on the nerves of the audience, not the intellect’ points to the centrality of affect in his work. But while his writing's affective quality is widely acknowledged by readers of his work, its refusal of intellect has made it difficult to take fully into account in scholarly work on Beckett. Taking Beckett's 1967 short prose text Ping as a case study, this essay is an attempt to take the affective qualities of Beckett's writing seriously and to consider the implications of his affectively dense writing for his texts’ relationship to history. I argue that Ping's affect emerges from the rhythms of its prose, producing a highly ‘speakable’ text in which affect precedes interpretation. In Ping, however, this affective rhythmic patterning is portrayed as mechanical, the product of the machinic ‘ping’ that punctuates the text and the text's own mechanical rhythms, demanding the active involvement of the reader. The essay concludes by arguing that Ping's mechanised affect is a specifically historical feeling. Arising from a specifically twentieth-century anxiety about technology's tendency to evacuate ‘natural’ emotion in favour of inhuman affect, it participates in a tradition of affectively resonant but curiously blank or indifferent performances of cyborg embodiment. Read in this historical light, Ping's implication of the reader in the production of its mechanised affect grants it, from our contemporary perspective, an archival quality. At the same time, it asks us to broaden the way in which we understand the Beckettian text's relationship to history, pointing to the existence of a more complex and recursive relationship between literature, its historical moment, and our contemporary moment of reading. Such a post-archival historicism sees texts as generated by but not bound to their historical moments of composition, and understands the moment of reception as an integral, if shifting, part of the text's history.

THE ROLE OF INTERIOR DESIGN ELEMENTS IN ACHIEVING THE EMPLOYEES PHYSIOLOGICAL NEEDS IN OFFICE BUILDINGS

2019 ◽  
Vol 14 (51) ◽  
pp. 764-779
Author(s):  
Hassan Metwally ◽  
Ahmed El Sayed ◽  
Hanan Ashraf Kamal El- Ashmawy
Keyword(s):  
Interior Design ◽  
Office Buildings ◽  
Design Elements

An Integrated Tourism Model based on Local Identity for Ecological, Historical, and Cultural Tourism

2018 ◽  
Vol 3 (7) ◽  
Author(s):  
Natapon Anusorntharangkul ◽  
Yanin Rugwongwan
Keyword(s):  
Environmental Design ◽  
Cultural Tourism ◽  
Marketing Strategies ◽  
Point Of View ◽  
Local Identity ◽  
Design Elements ◽  
Resources Management ◽  
The North ◽  
North Eastern

The objective of this paper is to study local identity and explore the potential for regional resources management and valuation of the historic environment a case study of the north-eastern provinces of Thailand, for guiding the tourism environmental design elements. The point of view has the goal creative integrate tourism model and product development from local identity embedded localism. This concept advocates the philosophy that tourism businesses must develop products and marketing strategies that not only address the needs of consumers but also safeguard the local identity. 

Evaluation of Product Preference Using Virtual Prototyping: Case Study of an Automobile Interior

2002 ◽  
Vol 46 (6) ◽  
pp. 740-744 ◽  
Author(s):  
Chul Woo Kim ◽  
Jungchul Park ◽  
Myung Hwan Yun ◽  
Sung H. Han ◽  
Hee-Dong Ko
Keyword(s):  
Virtual Reality ◽  
Interior Design ◽  
Evaluation Method ◽  
Product Evaluation ◽  
Steering Wheel ◽  
Subjective Impression ◽  
Design Elements ◽  
Design Alternatives ◽  
Virtual Prototypes ◽  
The Relationship

The objective of this study was to develop a product evaluation method applicable to virtual prototypes and to apply the method to automobile interior design. Considering that virtual reality-based product prototypes could represent design alternatives comparable to physical prototypes, prototypes developed in virtual reality environments were employed as design alternatives. After a procedure to evaluate virtual prototypes was developed specifically for a virtual reality environment, the procedure was applied to the problem of automobile interior design. 34 subjects evaluated 32 different virtual prototypes generated from the combination of design element variations. Four categories of subjective impression were used to evaluate the 32 virtual prototypes: luxuriousness, comfort, harmoniousness, and controllability. ANOVA and multiple linear regression analysis were performed to specify design elements critical to customer preference and to interpret the relationship between design elements and subjective impressions. As the result, the shapes of frontal area including crash pad and center fascia, door trim and steering wheel were selected as important variables related to subjective impressions. The proposed evaluation method for virtual prototypes could be utilized as an alternative way of identifying the relationship between subjective impressions and design elements.

scholarly journals Designing Valid and Reliable Vignette Experiments for Survey Research: A Case Study on the Fair Gender Income Gap

2017 ◽  
Vol 7 (2) ◽  
Author(s):  
Peter M. Steiner ◽  
Christiane Atzmüller ◽  
Dan Su
Keyword(s):  
Experimental Design ◽  
Construct Validity ◽  
Factorial Design ◽  
Survey Research ◽  
Survey Design ◽  
Validity And Reliability ◽  
Design Elements ◽  
The Real ◽  
Income Gap

In survey research, vignette experiments typically employ short, systematically varied descriptions of situations or persons (called vignettes) to elicit the beliefs, attitudes, or behaviors of respondents with respect to the presented scenarios. Using a case study on the fair gender income gap in Austria, we discuss how different design elements can be used to increase a vignette experiment’s validity and reliability. With respect to the experimental design, the design elements considered include a confounded factorial design, a between-subjects factor, anchoring vignettes, and blocking by respondent strata and interviewers. The design elements for the sampling and survey design consist of stratification, covariate measurements, and the systematic assignment of vignette sets to respondents and interviewers. Moreover, the vignettes’ construct validity is empirically validated with respect to the real gender income gap in Austria. We demonstrate how a broad range of design elements can successfully increase a vignette study’s validity and reliability.

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