Strategic Product Planning: The Development of Products and Markets of Tomorrow As an Entrepreneurial Challenge

2001 ◽  
Author(s):  
Jürgen Gausemeier ◽  
Volker Binger
Keyword(s):  
Early Stage ◽  
Product Development Process ◽  
Future Market ◽  
Future Scenarios ◽  
Product Planning ◽  
Market Requirements ◽  
The Future ◽  
Potential Success ◽  
Product Creation

Abstract The identification of the products and markets of tomorrow is a challenging entrepreneurial task to be achieved by Strategic Product Planning. The following presentation shows a way of emphasising Strategic Product Planning more strongly as the first cycle in the product development process and of embedding it into the complete process. This consists of the task areas of determination of potential & product, business planning and product creation. The method of scenario-management presented here enables the enterprise to plan the future. Based on developed future scenarios for markets and wide company areas, it is possible to determine the potential success — and dangers — for the established business at a very early stage [GF99]. In this presentation, the scenario-method will be introduced as a means to support strategic product planning by using the example of the development of future scenarios for the automotive industry. The future concept will contain the higher interaction of future market requirements (Market Pull) and possible technology potentials (Technology Push).

Linking Creativity Measurements to Product Market Favorability: A Data-Mining Approach

2017 ◽  
Author(s):  
Christian E. Lopez B. ◽  
Xuan Zheng ◽  
Scarlett R. Miller
Keyword(s):  
Data Mining ◽  
Early Stage ◽  
Product Market ◽  
New Product ◽  
Design Stage ◽  
Future Market ◽  
Early Design ◽  
Early Design Stage ◽  
Data Mining Approach ◽  
The Future

While creative ideas can lead to market success and payoff, they are also associated with high risks and uncertainties. One way to reduce these uncertainties is to provide decision makers with valuable information about the innovative potential and future success of an idea. Even though several metrics have been proposed in the literature to evaluate the creativity of early design-stage ideas, these metrics do not provide information about the future product success or market favorability of new product ideas. Hence, existing metrics fail to link the creativity of early-stage ideas to their future market favorability. In order to bridge this gap, the current work proposes a new metric to estimate early design-stage ideas’ favorability and analyzes its relationship with current creativity metrics. A data-mining driven method to assess the future favorability of new product ideas using customers’ reviews of current market products that shared similar features with the new ideas of interest is presented. The results suggest that the new product idea favorability is positively correlated with relative creativity metrics and existing product market favorability ratings. This method can be used to help designers gain a better insight into the creativity and market favorability potential of new product ideas in early design-stages via a systematic approach; hence, helping reduce the risks and uncertainties associated with early-phase ideas during the screening and selecting process.

An Early-Stage Tool to Evaluate the Product Redesign Impact

2011 ◽  
Author(s):  
Roberto Raffaeli ◽  
Maura Mengoni ◽  
Michele Germani
Keyword(s):  
Early Stage ◽  
Software Tool ◽  
Product Development Process ◽  
Evaluation Tool ◽  
Product Representation ◽  
Pilot Studies ◽  
Design Alternatives ◽  
Market Requirements ◽  
The Impact ◽  
Support Decision Making

In order to face the rapid changing market requirements, companies need methods and tools in order to implement flexibility over the whole product development process, from ideation to manufacturing. The proposed approach targets the development of a method to support decision making in product redesign activities. Design alternatives and product modifications can be rapidly evaluated in terms of feasibility, cost and time. The approach is based on a product structure multilevel representation, where functions, modules, assemblies and components are strictly interrelated. The representation allows criteria and rules in order to efficiently connect the elements within the same level and among levels. Such connections will contain the values to estimate the impact of analyzed product changes. In this way the structure will serve as evaluation tool in the early redesign phases. In order to manage and interact with the structure a software tool has been developed, called Modulor. This system allows modeling the product representation and rapidly evaluating the consequences in terms of change propagation. The tool was tested within the R&D department of a large sized company producing household appliances. Pilot studies have revealed shorter redesign cycles thanks to a broader understanding of implications while deciding among several implementation solutions.

International determination of the total motion of the pole

1961 ◽  
Vol 13 ◽  
pp. 29-41
Author(s):  
Wm. Markowitz
Keyword(s):  
Secular Motion ◽  
The Future

A symposium on the future of the International Latitude Service (I. L. S.) is to be held in Helsinki in July 1960. My report for the symposium consists of two parts. Part I, denoded (Mk I) was published [1] earlier in 1960 under the title “Latitude and Longitude, and the Secular Motion of the Pole”. Part II is the present paper, denoded (Mk II).

The future of the Russian intervention in the Syrian crisis

2020 ◽  
pp. 57
Author(s):  
Alaa Taleb Khalaf
Keyword(s):  
Future Scenarios ◽  
Syrian Crisis ◽  
The Third ◽  
The Future

The present research aims at arriving the motives of the Russian intervention in the Syrian crisis, in the first section, As well as the positions of regional and international countries in favor of this intervention and opposition to it, in the second section, And the out looking of the future of this intervention and keeping an open crisis in Syria by posing future scenarios and the likelihood of one of them, and the jungle in the third section.

scholarly journals Platform Patterns—Using Proven Principles to Develop Digital Platforms

2021 ◽  
Author(s):  
Marvin Drewel ◽  
Leon Özcan ◽  
Jürgen Gausemeier ◽  
Roman Dumitrescu
Keyword(s):  
Mechanical Engineering ◽  
Early Stage ◽  
Use Case ◽  
Digital Platforms ◽  
Hands On ◽  
The Future ◽  
Platform Development ◽  
Strategic Options ◽  
Generic Design ◽  
Platform Economy

AbstractHardly any other area has as much disruptive potential as digital platforms in the course of digitalization. After serious changes have already taken place in the B2C sector with platforms such as Amazon and Airbnb, the B2B sector is on the threshold to the so-called platform economy. In mechanical engineering, pioneers like GE (PREDIX) and Claas (365FarmNet) are trying to get their hands on the act. This is hardly a promising option for small and medium-sized companies, as only a few large companies will survive. Small and medium-sized enterprises (SMEs) are already facing the threat of losing direct consumer contact and becoming exchangeable executers. In order to prevent this, it is important to anticipate at an early stage which strategic options exist for the future platform economy and which adjustments to the product program should already be initiated today. Basically, medium-sized companies in particular lack a strategy for an advantageous entry into the future platform economy.The paper presents different approaches to master the challenges of participating in the platform economy by using platform patterns. Platform patterns represent proven principles of already existing platforms. We show how we derived a catalogue with 37 identified platform patterns. The catalogue has a generic design and can be customized for a specific use case. The versatility of the catalogue is underlined by three possible applications: (1) platform ideation, (2) platform development, and (3) platform characterization.

scholarly journals Future Changes in Tropical Cyclone and Easterly Wave Characteristics over Tropical North America

Oceans ◽  
2021 ◽  
Vol 2 (2) ◽  
pp. 429-447
Author(s):  
Christian Dominguez ◽  
James M. Done ◽  
Cindy L. Bruyère
Keyword(s):  
North America ◽  
North Atlantic Ocean ◽  
Mitigation Strategies ◽  
Track Density ◽  
Caribbean Region ◽  
Tropical Cyclogenesis ◽  
Future Scenarios ◽  
Southern Mexico ◽  
The North ◽  
The Future

Tropical Cyclones (TCs) and Easterly Waves (EWs) are the most important phenomena in Tropical North America. Thus, examining their future changes is crucial for adaptation and mitigation strategies. The Community Earth System Model drove a three-member regional model multi-physics ensemble under the Representative Concentration Pathways 8.5 emission scenario for creating four future scenarios (2020–2030, 2030–2040, 2050–2060, 2080–2090). These future climate runs were analyzed to determine changes in EW and TC features: rainfall, track density, contribution to seasonal rainfall, and tropical cyclogenesis. Our study reveals that a mean increase of at least 40% in the mean annual TC precipitation is projected over northern Mexico and southwestern USA. Slight positive changes in EW track density are projected southwards 10° N over the North Atlantic Ocean for the 2050–2060 and 2080–2090 periods. Over the Eastern Pacific Ocean, a mean increment in the EW activity is projected westwards across the future decades. Furthermore, a mean reduction by up to 60% of EW rainfall, mainly over the Caribbean region, Gulf of Mexico, and central-southern Mexico, is projected for the future decades. Tropical cyclogenesis over both basins slightly changes in future scenarios (not significant). We concluded that these variations could have significant impacts on regional precipitation.

scholarly journals Sociotechnical imaginaries of a secure future

2021 ◽  
Vol 9 (1) ◽  
Author(s):  
Lars Gerhold ◽  
Edda Brandes
Keyword(s):  
Social Life ◽  
Development Process ◽  
Impact Factors ◽  
Public Security ◽  
Future Scenarios ◽  
Key Factors ◽  
Scenario Development ◽  
Security Technologies ◽  
Sociotechnical Imaginaries ◽  
The Future

AbstractThe article examines the increasingly important role played by technology in the domain of public security in Germany, illustrating its effects on social life. In order to illuminate developments that govern the adoption of security technologies and render them in their dependencies comprehensible, we present two plausible and consistent future scenarios for Germany 2035. Following Jasanoff and Kim, these scenarios are theoretically conceived as two competing “sociotechnical imaginaries” which implies different trajectories for shaping the future. In these imaginaries, security technologies condition social change, and vice versa, in a mutually interdependent process. On the basis of current literature in tandem with a structured scenario development process, we condensed the present sociotechnical imaginaries into two tangible future scenarios for the field of public security, illustrating its effects on how we live as a society. Our overarching goal is to identify key factors that will mediate future developments, and, by extension, to facilitate discussion on the type of future we find collectively desirable. The analysis of impact factors resulted in ten key factors that play a crucial role for the use of security technologies and serve as a leverage for shaping the future. Projections of these factors lead to two narrative scenarios “To Be Ahead” and “Turn Back The Clock”.

A Psycho-Educational Approach to Coping with Failure Amongst Pupils

1982 ◽  
Vol 3 (4) ◽  
pp. 231-235 ◽  
Author(s):  
Ruth Engel
Keyword(s):  
General Model ◽  
Early Stage ◽  
Educational Approach ◽  
Long Run ◽  
The Future ◽  
Basic Objective ◽  
The Individual

In this paper I hope to explain the reasons for developing a method to provide the individual with tools to cope with failure at an early stage of his life; additionally, the general principles of that method will be formulated. Obviously, the basic objective is ultimately aimed at conditioning the child's thinking towards development of different attitudes in relation to failure situations. Success of the method, in the long run, depends upon the repetition of similar techniques, at least during the first years of the child's schooling. Thus we tend to believe that if we ‘instil’ in the child the proposed way of relating, he will then be able to cope not only with failure in the future but also with pressures exerted by unskilled teachers in school, who may use failure as a threat. As an additional alternative there is proposed a general model of treating children who have not been trained at an earlier stage to deal with failure within the school framework.

scholarly journals Agricultural Commodity Trading: Is it Destabilizing Spot Markets?

2018 ◽  
Vol 43 (1) ◽  
pp. 47-57 ◽  
Author(s):  
C. P. Gupta ◽  
Sanjay Sehgal ◽  
Sahaj Wadhwa
Keyword(s):  
Causal Relationship ◽  
Trading Volume ◽  
Spot Market ◽  
Market Volatility ◽  
Future Market ◽  
Soy Oil ◽  
Open Interest ◽  
Future Trading ◽  
The Future ◽  
Spot Volatility

Executive Summary The future trading has been held responsible by certain political and interest groups of enhancing speculative trading activities and causing volatility in the spot market, thereby further spiralling up inflation. This study examines the effect of future of trading activity on spot market volatility. The study first determined the Granger causal relationship between unexpected future trading volume and spot market volatility. It then examined the Granger causal relationship between unexpected open interest and spot market volatility. The spot volatility and liquidity was modelled using EGARCH and unexpected trading volume. The expected trading volume and open interest was calculated by using the 21-day moving average, and the difference between actual and expected component was treated as the unexpected trading volume and unexpected open interest. Empirical results confirm that for chickpeas ( channa), cluster bean ( guar seed), pepper, refined soy oil, and wheat, the future (unexpected) liquidity leads spot market volatility. The causal relationship implies that trading volume, which is a proxy for speculators and day traders, is dominant in the future market and leads volatility in the spot market. The results are in conformity with earlier empirical findings — Yang, Balyeat and Leathan (2005) and Nath and Lingareddy (2008) —that future trading destabilizes the spot market for agricultural commodities. Results show that there is no causal relationship between future open interest and spot volatility for all commodities except refined soy oil and wheat. The findings imply that open interest, which is a proxy of hedging activity, is leading to volatility in spot market for refined soy oil and wheat. The results are in conformity to earlier empirical studies that there is a weak causal feedback between future unexpected open interest and volatility in spot market ( Yang et al., 2005 ). For chickpeas (channa), the increase in volatility in the spot market increases trading activity in the future market. The findings are contrary to earlier empirical evidence ( Chatrath, Ramchander, & Song, 1996 ; Yang et al., 2005 ) that increase in spot volatility reduces future trading activity. However, they are in conformity to Chen, Cuny and Haugen (1995) that increase in spot volatility increases future open interest. The results reveal that the future market has been unable to engage sufficient hedging activity. Thereby, a causal relationship exists only for future trading volume and spot volatility, and not for future open interest and spot volatility. The results have major implications for policymakers, investment managers, and for researchers as well. The study contributes to literature on price discovery, spillovers, and price destabilization for Indian commodity markets.

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