Capturing Creativity: Using a Design Repository to Drive Concept Innovation
This paper describes how a design repository can be used as a concept generation tool by drawing upon archived function-based design knowledge. Modern design methodologies include several types of activities to formally generate design concepts. Typical concept generation methods range from open-ended creative brainstorming activities to quantitative function-component analysis. A combination of two such methods—the Chi Matrix and Morphological Matrix techniques—is the basis for this work. Building on existing functionality of the design repository, desired product functions can be specified in a search of stored design knowledge, returning a Morphological Matrix of artifacts solving the specified functions. Such a search is termed a Morphological Search. The repository Morphological Search feature is evaluated against concepts generated in a previous original design project. Results of the Morphological Search return are then compared to ten of the original concept variants generated during the design project. This comparison shows that 76% of the specified subfunctions return results and that, on average, 61.35% of the components used in the hand-generated concepts can be derived by using the Morphological Search feature.