Two Methodologies for Identifying Product Platform Elements Within an Existing Set of Products

2006 ◽  
Author(s):  
Elizabeth D. Steva ◽  
Elizabeth N. Rice ◽  
Tucker J. Marion ◽  
Timothy W. Simpson ◽  
Robert B. Stone
Keyword(s):  
Product Family ◽  
Product Variety ◽  
Successful Implementation ◽  
Product Families ◽  
Product Platforms ◽  
Design Structure ◽  
Development Costs ◽  
Family Analysis ◽  
Depth Analysis ◽  
Single Use

As companies are pressured to decrease product development costs concurrently with increasing product variety, the need to develop products based upon common components and platforms is growing. Determining why a platform worked, or alternatively why it did not, is an important step in the successful implementation of product families and product platforms in any industry. Unfortunately, published literature on platform identification and product family analysis using product dissection and reverse engineering methods is surprisingly sparse. This paper introduces two platform identification methodologies that use different combinations of tools that can be readily applied based on information obtained directly from product dissection. The first methodology uses only the Bills-of-Materials and Design Structure Matrices while the second utilizes function diagrams, Function-Component Matrices, Product-Vector Matrices, and Design Structure Matrices to perform a more in-depth analysis of the set of products. Both methodologies are used to identify the platform elements in a set of five single-use cameras available in the market. The proposed methodologies identify the film advance and shutter actuation platform elements of the cameras, which include seven distinct components. The results are discussed in detail along with limitations of these two methodologies.

Introduction of a Product Family Penalty Function Using Physical Programming

2002 ◽  
Vol 124 (2) ◽  
pp. 164-172 ◽  
Author(s):  
Achille Messac ◽  
Michael P. Martinez ◽  
Timothy W. Simpson
Keyword(s):  
Penalty Function ◽  
Product Family ◽  
Product Variety ◽  
Product Platform ◽  
Product Families ◽  
Physical Programming ◽  
Product Platforms ◽  
Scaling Parameters ◽  
The Common ◽  
Selection Of

In an effort to increase customization for today’s highly competitive global markets, many companies are looking to product families to increase product variety and shorten product lead-times while reducing costs. The key to a successful product family is the common product platform around which the product family is derived. Building on our previous work in product family design, we introduce a product family penalty function (PFPF) in this paper to aid in the selection of common and scaling parameters for families of products derived from scalable product platforms. The implementation of the PFPF utilizes the powerful physical programming paradigm to formulate the problem in terms of physically meaningful parameters. To demonstrate the proposed approach, a family of electric motors is developed and compared against previous results. We find that the PFPF enables us to properly balance commonality and performance within the product family through the judicious selection of the common parameters that constitute the product platform and the scaling parameters used to instantiate the product family.

A Product Dissection-Based Methodology to Benchmark Product Family Design Alternatives

2009 ◽  
Vol 131 (4) ◽  
Author(s):  
Henri J. Thevenot ◽  
Timothy W. Simpson
Keyword(s):  
Product Family ◽  
Cost Savings ◽  
Production Costs ◽  
Manufacturing Cost ◽  
Successful Implementation ◽  
Product Family Design ◽  
Potential Cost ◽  
Product Families ◽  
Product Platforms ◽  
Design Alternatives

Today’s companies are pressured to develop platform-based product families to increase variety, while keeping production costs low. Determining why a platform works, and alternatively why it does not, is an important step in the successful implementation of product families and product platforms in any industry. Internal and competitive benchmarking is essential to obtain knowledge of how successful product families are implemented, thus avoiding potential pitfalls of a poor product platform design strategy. While the two fields of product family design and benchmarking have been growing rapidly lately, we have found few tools that combine the two for product family benchmarking. To address this emerging need, we introduce the product family benchmarking method (PFbenchmark) to assess product family design alternatives (PFDAs) based on commonality/variety tradeoff and cost analysis. The proposed method is based on product family dissection, and utilizes the Comprehensive Metric for Commonality developed in previous work to assess the level of commonality and variety in each PFDA, as well as the corresponding manufacturing cost. The method compares not only (1) existing PFDAs but also (2) the potential cost savings and commonality/variety improvement after redesign using two plots—the commonality/variety plot and the cost plot—enabling more effective comparisons across PFDAs. An example of benchmarking of two families of valves is presented to demonstrate the proposed method.

A Method for Benchmarking Product Family Design Alternatives

2007 ◽  
Author(s):  
Henri J. Thevenot ◽  
Timothy W. Simpson
Keyword(s):  
Product Family ◽  
Cost Savings ◽  
Production Costs ◽  
Manufacturing Cost ◽  
Successful Implementation ◽  
Product Family Design ◽  
Potential Cost ◽  
Product Families ◽  
Product Platforms ◽  
Design Alternatives

Today’s companies are pressured to develop platform-based product families to increase variety while keeping production costs low. Determining why a platform works, and alternatively why it does not, is an important step in the successful implementation of product families and product platforms in any industry. Internal and competitive benchmarking is essential to obtain knowledge of how successful product families are implemented, thus avoiding potential pitfalls of a poor product platform design strategy. While the two fields of product family design and benchmarking have been growing rapidly lately, we have found few tools that combine the two for product family benchmarking. To address this emerging need, we introduce the Product Family Benchmarking Method (PFBenchmark) to assess product family design alternatives (PFDAs) based on commonality/variety tradeoff and cost analysis. The proposed method utilizes the Comprehensive Metric for Commonality developed in previous work to assess the level of commonality and variety in each PFDA, as well as the corresponding manufacturing cost. The method compares not only (1) existing PFDAs but also (2) the potential cost savings and commonality/variety improvement after redesign using two plots — the Commonality/Variety Plot and the Cost Plot — enabling more effective comparisons across PFDAs. An example of benchmarking two families of valves is presented to demonstrate the proposed method.

Three Dimensional Design Structure Matrix With Cross-Module and Cross-Interface Analyses

2007 ◽  
Author(s):  
Fabrice Alizon ◽  
Seung Ki Moon ◽  
Steven B. Shooter ◽  
Timothy W. Simpson
Keyword(s):  
Visual Analysis ◽  
Three Dimensional ◽  
Product Family ◽  
Product Variety ◽  
Design Structure Matrix ◽  
3D Design ◽  
Structure Matrix ◽  
Design Structure ◽  
Single Use ◽  
Cross Module

Many companies that struggle with product variety and configuration management issues turn to a module-based design approach. Although this approach is well-known to be efficient for managing variety of a product family, current methods do not enable designers to handle both modularity and variety within a product family. The Design Structure Matrix (DSM) has been widely used to identify modules within a product, but its use to identify modules across a family of products has been limited. In this context we propose two tools based on an extension of the basic DSM to manage variety of an entire product family. The Variety Design Structure Matrix, DSMV, handles variety of the product family and 3D Design Structure Matrix, DSM3D, enables visual analysis of across the entire product family. These two tools, combined into a single approach, enable analysis of the product family at many levels — family product, module, and interfaces — to better specify modules and interfaces across all of the products in the family. A case study involving a family of three single-use cameras is used to demonstrate the application of these new DSMs and accompanying cross-module and cross-interface analyses. This new approach can be applied during detailed studies as well as in the early stages of the design process.

Development of a Framework for Web-Based Product Platform Customization

2003 ◽  
Vol 3 (2) ◽  
pp. 119-129 ◽  
Author(s):  
Timothy W. Simpson ◽  
Karthikeyan Umapathy ◽  
Jyotirmaya Nanda ◽  
Sachin Halbe ◽  
Barry Hodge
Keyword(s):  
Product Family ◽  
Value Added ◽  
Product Variety ◽  
Important Distinction ◽  
Web Based ◽  
Product Platforms ◽  
Customer Involvement ◽  
Development Costs ◽  
Realization Process ◽  
Product Realization

Product customization is a value-added activity that can significantly increase sales by increasing customer satisfaction. Many companies are using product platforms to increase product variety and customization while reducing development costs and time-to-market. While flooding the market with a variety of products may satisfy some customers by providing a substitute for customization, variety is not customization. This subtle, yet important, distinction between variety and customization motivates the need for investigating technologies to facilitate customer involvement during the product realization process, and our focus in this paper is on web-based platform customization strategies enabled by recent advances in information technology. Towards that end, we describe the development of an interactive web-based platform customization framework as an extension of product family design and present a prototype that has been created as part of on-going research with a company that produces customized refiner plates for pulp and paper processing. While the utility of the proposed web-based framework is demonstrated in the context of customizing a refiner plate design, the proposed framework is applicable to a variety of engineered products and enhances customer interaction during the product realization process while reducing design and manufacturing lead-time for custom orders.

A Product Variety Tradeoff Evaluation Method for a Family of Cordless Drill Transmissions

1999 ◽  
Author(s):  
Carolyn G. Conner ◽  
Joseph P. De Kroon ◽  
Farrokh Mistree
Keyword(s):  
Evaluation Method ◽  
Product Family ◽  
Product Variety ◽  
Product Performance ◽  
Product Platform ◽  
Product Platforms ◽  
Individual Product ◽  
Alternative Product ◽  
Per Se

Abstract In this paper we present the Product Variety Tradeoff Evaluation Method for assessment of alternative product platforms in product family design. The Product Variety Tradeoff Evaluation Method is an attention-directing tool for evaluating tradeoffs between commonality and individual product performance for product platform alternatives with differing levels of commonality. We apply the Product Variety Tradeoff Evaluation Method to a case study in transmission redesign for a family of cordless drills. The emphasis in this paper is placed on the method rather than on the results, per se.

Knowledge Model for Managing Product Variety and Its Reflective Design Process

2006 ◽  
Author(s):  
Yutaka Nomaguchi ◽  
Tomohiro Taguchi ◽  
Kikuo Fujita
Keyword(s):  
Design Process ◽  
Product Family ◽  
Product Variety ◽  
Product Architecture ◽  
Air Conditioner ◽  
Knowledge Model ◽  
Product Families ◽  
Reflective Process ◽  
Reflective Design ◽  
Computer Based

Recent manufacturers have been utilizing product families to diversify and enhance the product performance by simultaneously designing multiple products under commonalization and standardization. Design information of product architecture and family is inevitably more complicated and numerous than that of a single product. Thus, more sophisticated computer-based support system is required for product architecture and family design. This paper proposes a knowledge model for a computer-based system to support reflective process of designing product architecture and product family. This research focuses on three problems which should be overcome when product family are modeled in the computer system; design repository without data redundancy and incorrectness, knowledge acquisition without forcing the additional effort on the designer, and integration of prescriptive models to support early stages of the design process. An ontology that is a foundation of a knowledge model is defined to resolve these problems. An example of designing an air conditioner product family is shown to demonstrate the capability of the system.

Advancements in a Web-Based Framework in Product Family Optimization and Visualization

2004 ◽  
Author(s):  
Jessica L. Mulberger ◽  
Timothy W. Simpson
Keyword(s):  
Design Process ◽  
Product Family ◽  
Aircraft Design ◽  
Product Variety ◽  
General Aviation ◽  
Design Parameters ◽  
Web Based ◽  
Ongoing Research ◽  
Product Platforms ◽  
Number Of Customers

Today’s market is becoming increasingly more competitive as companies strive to achieve success by reaching a large number of customers in a mass market while simultaneously treating them as individuals in a customized market. Many companies have begun to appreciate the benefits of using product platforms as they increase the customizability of their offered products, while reducing development costs and time to market. However, product variety is not customization; it is simply an attempt on the part of a company to meet the individual needs of their customers by flooding the market with many variations of the same product. With recent innovations in the field of information technology, web-based product development methodologies provide the capability for advanced customer involvement during the design process, which is a crucial aspect of differentiating customization from variety. Current approaches have provided web-based frameworks where users are offered a limited amount of control in the design process by assembling different configurations of given modules or by choosing a product already available in the company database. The focus in this paper is on advancements to a web-based framework where design parameters are collected from the user by means of a web-based browser interface, optimization is completed using the specified parameters, and a 3D visual representation is dynamically provided based on the results from the optimization. This proposed framework is illustrated using an example from ongoing research involving General Aviation Aircraft design.

Augmenting a Design Repository to Facilitate Product Family Planning

2005 ◽  
Author(s):  
Matthew Fledderjohn ◽  
Steven B. Shooter ◽  
Robert B. Stone
Keyword(s):  
Data Structure ◽  
Information Flow ◽  
Flow Model ◽  
Product Family ◽  
Product Families ◽  
Design Information ◽  
Single Use ◽  
Tool Set ◽  
Information Flow Model ◽  
Flow Of Information

A Design Repository has been created in an effort to archive existing products and the components in each product. With this function-based archiving system, designers can retrieve design information on existing products to assist in a new design project. The use of product families has emerged as an approach to exploit commonality for more efficient product development. However, the Design Repository does not contain explicit design information on platforms and modules. This paper describes information for the design of a platform and proposes a new data structure that organizes the information for augmenting the Design Repository. An information flow model for the development of a single product is modified to describe the flow of information needed for product platform design. The information flow model and associated data structure has been shown to be effective in representing three common product families: the Black & Decker Firestorm tool set, Kodak single-use cameras, and the IceDozer family of ice scrapers. With this data structure implemented into the existing repository, designers can find useful information on how to create different products based on the a common platform.

Graph Grammar Based Product Variety Modeling

2000 ◽  
Author(s):  
Xuehong Du ◽  
Mitchell M. Tseng ◽  
Jianxin Jiao
Keyword(s):  
Product Family ◽  
Product Variety ◽  
Graph Grammar ◽  
Product Families ◽  
Order Processing ◽  
Product Features ◽  
The Family ◽  
Feature Values ◽  
Data Transferring ◽  
A Company

Abstract This paper discusses the issue of product variety modeling, i.e. the means to organize the data of a family of products according to the underpinning logic among them. The targeted product families are characterized by providing user-selectable product features and feature values and achieving variety by combining parameterized functional or physical modules. A graph grammar based (GGB) model is proposed for the purpose of enhancing the comprehensiveness and manipulability of the data of product families for different functional departments in a company in order to facilitate effective order processing as well as direct customer-manufacturer interaction. To deal with variety effectively, both structural and non-structural family data are represented as family graphs whereas order-specific products are represented as variant graphs derived by applying predefined graph rewrite rules to the family graphs. The most important characteristics of the GGB model are three folds. While emphasizing the distinctiveness of the information that different users are concerned about, it provides cross view data transferring mechanisms. It also supports data manipulation for variety generation. Finally, taking advantage of the graph grammar based language of PROGRES, GGB is a model to be easily implemented as a visualized computer system. The specification of an office chair product family illustrates the principles and construction process of GGB models.

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