Towards Consistent Value Orientation in Release Planning

2019 ◽  
Author(s):  
Tarık Şahin ◽  
David Inkermann ◽  
Thomas Vietor
Keyword(s):  
Systems Engineering ◽  
Paradigm Shift ◽  
New Product ◽  
Fast Response ◽  
Value Orientation ◽  
Release Planning ◽  
Product Features ◽  
Current State ◽  
Value Contribution ◽  
The Impact

Abstract Product development is experiencing a paradigm shift under the impact of highly segmented and rapidly evolving markets. The intention to offer successful products in such turbulent conditions forces companies to provide value comprehensively but rapidly. These attempts conceal a high risk of rising product complexities and development efforts. For this reason, the aim of design should be to maintain or improve value contribution according to customer and market demands with fast response time while reducing internal product disruption and development efforts. A proactive planning of continuous value contribution by introducing new product features, while considering the complexity of product structures and corresponding development efforts, is established in the field of release planning. Here, systematic ways are proposed to support the identification and timing of product features to provide value for customers and markets as well as the consideration and planning of according efforts for their realization. However, the literature highlights a need for more consistent value orientation in release planning. For this reason, this contribution aims to present an outline and further steps for consistent value orientation in release planning in the context of systems engineering. Accordingly, this contribution first discusses the significance of consistent value orientation during release planning activities. On this basis, requirements for consistent value orientation in release planning are presented and the respective current state of existing concepts are discussed. Ultimately, a framework towards consistent value orientation in release planning is presented with a concluding outlook for further research.

MANAGING EVOLUTION FROM MECHATRONICS TO INTELLIGENT TECHNICAL SYSTEMS

2015 ◽  
Vol 76 (4) ◽  
Author(s):  
Arno Kühn ◽  
Roman Dumitrescu ◽  
Jürgen Gausemeier
Keyword(s):  
Technological Change ◽  
Future Development ◽  
New Product ◽  
Release Planning ◽  
Product Evolution ◽  
Product Features ◽  
Technical Systems ◽  
Fast Evolution

Technological change from mechanics to intelligent technical systems leads to a fast evolution of products. This evolution is characterized by manifold product generations and product versions, each of them comprising a bunch of new product features and technical changes. To cope with these changes, companies need to systematically manage product evolution in terms of concerted innovation and adaptation steps. Based on this need, this paper outlines a framework for managing evolution of intelligent technical systems. The need for evolving technical systems is detailed and the main fields of action in managing evolution of intelligent technical systems are introduced. The paper concludes by deriving release planning as a suitable approach and an important discipline for future development of intelligent technical systems.

The Effect of New Product Features on Brand Choice

1996 ◽  
Vol 33 (1) ◽  
pp. 36-46 ◽  
Author(s):  
Stephen M. Nowlis ◽  
Itamar Simonson
Keyword(s):  
Brand Choice ◽  
New Product ◽  
High Quality ◽  
Product Features ◽  
New Feature ◽  
And Performance ◽  
The Impact ◽  
Performance Uncertainty ◽  
Practical Implications ◽  
Diminishing Sensitivity

Companies often introduce new product features to differentiate their brands and gain a competitive advantage. The authors investigate factors that moderate the impact of a new feature on brand choice. Building on two principles, multiattribute diminishing sensitivity and performance uncertainty, they propose that the characteristics of the products to which new features are added are important determinants of the impact of these features on sales and market share. Specifically, in six studies, they show that a new feature adds greater value and increases the choice share of a brand more when the brand (1) has relatively inferior existing features, (2) is associated with lower (perceived) quality, (3) has a higher price, and (4) is both high-priced and high-quality. The results also suggest that the addition of a new feature reduces buyers’ price sensitivity for low-quality, but not for high-quality, brands and that multiattribute diminishing sensitivity is a more important moderator of the effect of new features than performance uncertainty. The authors discuss the theoretical and practical implications of the findings.

The Development of Agritourism in the Podkarpackie Voivodeship in the Light of International and National Conditions

2017 ◽  
Vol 13 ◽  
pp. 244-261
Author(s):  
Mariola Tracz ◽  
Małgorzata Bajgier-Kowalska ◽  
Radosław Uliszak
Keyword(s):  
Development Strategy ◽  
Current State ◽  
Central Statistical ◽  
Central Statistical Office ◽  
Tourism Resources ◽  
The One ◽  
The Impact ◽  
District Offices ◽  
Socio Economic Factors

Podkarpackie Voivodeship is one of the regions of Poland in which the number of agritourism entities is very high. Therefore tourism plays a significant role in its development strategy. The aim of the paper is to identify the current state of agritourism and the changes that have occurred in the region in the years 2000–2016. Specific objectives are to determine the distribution of agritourism farms and their offer, together with a comprehensive analysis of the environmental and socio-economic factors, as well as the impact of the Slovak-Ukrainian border. The report was developed on the statistical materials from the Polish Central Statistical Office, Podkarpackie Agricultural Advisory Centre in Boguchwała and data collected from municipalities and district offices that is published on their websites, as well as through interviews with 100 owners of agritourism farms in the Podkarpackie Voivodeship. The research has shown, on the one hand, the decline in the number of farms in the region and, on the other hand, the increase in the diversity of the tourist offer of these entities. Distribution of agritourism farms is closely linked to the attractiveness of natural environment and quality of secondary tourism resources. Traditional agritourism has not yet fully used its countryside, as well as cross-border advantages of its location.

Designing preclinical perceptibility measures to evaluate topical vaginal gel formulations relating user sensory perceptions and experiences to formulation properties

2020 ◽  
Author(s):  
Lungwani Muungo
Keyword(s):  
User Experience ◽  
Cognitive Processes ◽  
Paradigm Shift ◽  
Empirical Support ◽  
Preliminary Evidence ◽  
Biomedical Prevention ◽  
Product Effectiveness ◽  
Willingness To Use ◽  
The Impact ◽  
Gel Formulations

The effectiveness of any biomedical prevention technology relies on both biological efficacy and behavioraladherence. Microbicide trials have been hampered by low adherence, limiting the ability to draw meaningfulconclusions about product effectiveness. Central to this problem may be an inadequate conceptualization of howproduct properties themselves impact user experience and adherence. Our goal is to expand the current microbicidedevelopment framework to include product ‘‘perceptibility,’’ the objective measurement of user sensoryperceptions (i.e., sensations) and experiences of formulation performance during use. For vaginal gels, a setof biophysical properties, including rheological properties and measures of spreading and retention, may criticallyimpact user experiences. Project LINK sought to characterize the user experience in this regard, and tovalidate measures of user sensory perceptions and experiences (USPEs) using four prototype topical vaginal gelformulations designed for pericoital use. Perceptibility scales captured a range of USPEs during the productapplication process (five scales), ambulation after product insertion (six scales), and during sexual activity (eightscales). Comparative statistical analyses provided empirical support for hypothesized relationships between gelproperties, spreading performance, and the user experience. Project LINK provides preliminary evidence for theutility of evaluating USPEs, introducing a paradigm shift in the field of microbicide formulation design. Wepropose that these user sensory perceptions and experiences initiate cognitive processes in users resulting inproduct choice and willingness-to-use. By understanding the impact of USPEs on that process, formulationdevelopment can optimize both drug delivery and adherence.

Artificial Intelligence and Inequality in the Middle East

2020 ◽  
pp. 624-649 ◽  
Author(s):  
Nagla Rizk
Keyword(s):  
Artificial Intelligence ◽  
Human Resources ◽  
Young Population ◽  
Mena Region ◽  
Poor Countries ◽  
Current State ◽  
Resource Poor ◽  
Youth Entrepreneurship ◽  
The Arab Spring ◽  
The Impact

This chapter looks at the challenges, opportunities, and tensions facing the equitable development of artificial intelligence (AI) in the MENA region in the aftermath of the Arab Spring. While diverse in their natural and human resource endowments, countries of the region share a commonality in the predominance of a youthful population amid complex political and economic contexts. Rampant unemployment—especially among a growing young population—together with informality, gender, and digital inequalities, will likely shape the impact of AI technologies, especially in the region’s labor-abundant resource-poor countries. The chapter then analyzes issues related to data, legislative environment, infrastructure, and human resources as key inputs to AI technologies which in their current state may exacerbate existing inequalities. Ultimately, the promise for AI technologies for inclusion and helping mitigate inequalities lies in harnessing grounds-up youth entrepreneurship and innovation initiatives driven by data and AI, with a few hopeful signs coming from national policies.

Sign in / Sign up

Export Citation Format

Share Document