Somatic Value in Mechanical Products: Machines as Interactive Media
This paper points out the importance of machines as tangible and substantial media for our customers to interact with the outer world. As the world is getting more and more globalized, diversified and complex, and situations are changing more frequently and extensively, it becomes harder and harder for designers to foresee operating conditions. Therefore design is changing quickly from traditional designer-centric to user-centric. It is a user who can understand the current situation and solve the imminent problem. Thus, the role of a machine is changing from a tool to a partner which helps a user understand the situation and solve the problem together. Although traditional role of machines has been primarily an actuator, its role as a sensing media is quickly increasing. Traditional product development has been one way and it is producer-driven, regarding customers as being very passive and just as consumers or users. But customers are very active and creative. The tangible and substantial feature of mechanical products has advantages in satisfying our customers’ needs for creativity and customization of our products to adapt to their needs and tastes and furthermore in creating experience and stories for them, which will add increased value, if not only product value but also process value is considered. To realize such goals, mechanical engineering should introduce more pragmatic approaches in addition to the current rational approach.