Image Sponsoring: A Methodology to Match Event and Sponsor

1996 ◽  
Vol 10 (3) ◽  
pp. 278-291 ◽  
Author(s):  
Alain Ferrand ◽  
Monique Pagès
Keyword(s):  
Social Psychology ◽  
Mineral Water ◽  
Social Representations ◽  
Semantic Differential ◽  
Social Representation ◽  
Semantic Differential Scale ◽  
Convenience Sample ◽  
Commercial Enterprise ◽  
Practical Implications ◽  
Canonical Analyses

This study is part of a larger investigation concerned with a methodology to evaluate the effectiveness of image sponsoring. The notion of image, which is equivalent to the idea of social representation from social psychology, is central to this series of studies. This study was concerned with the similarities and dissimilarities in the images or social representations of the Lyon's Tennis Grand Prix, France (GPTL) and Perrier, a seller of mineral water. In the first phase, a convenience sample of 80 subjects was presented with a list of 300 adjectives and requested to identify those adjectives that described the tennis event and Perrier, Frequency analyses of these responses showed that 23 adjectives were most often cited as representative of the tennis event, while 16 were cited as representative of Perrier. These items were used in the construction of a semantic differential scale, which was administered to 162 randomly selected subjects who were familiar with both the tennis event and Perrier. Canonical analyses showed that the GPTL and Perrier shared the images of (a) being highly popular and entertaining and (b) being dynamic and successful, but distracting. The results also showed that the GPTL had the images of (a) a distinguished, as opposed to a commercial, enterprise and (b) popular because of its arousal value. Perrier's images dimension was considered to be natural and young as opposed to appreciated. The practical implications of the results are discussed.

scholarly journals Classic Tool, New Opportunities: A Psychometric Analysis of a Swedish Online Version of the Aging Semantic Differential Scale

2020 ◽  
pp. 016402752096361
Author(s):  
Christopher Holmberg ◽  
Axel Wolf ◽  
Camilla Eide ◽  
Franziska Großschädl ◽  
Gerhilde Schüttengruber ◽  
...  
Keyword(s):  
Nursing Students ◽  
Reliability And Validity ◽  
Semantic Differential ◽  
Semantic Differential Scale ◽  
Online Version ◽  
Older Individuals ◽  
Online Questionnaire ◽  
Internal Reliability ◽  
Swedish Version ◽  
Convenience Sample

This study validated a Swedish translation of the Aging Semantic Differential Scale (ASD, 32-items) distributed online. Translation and back-translation were conducted. A convenience sample of nursing students completed the online questionnaire (N = 292) in spring 2020. Confirmatory factor analysis tested a validated four-factor structure consisting of 26 items, and the reliability and validity of the scale were tested. The Swedish version of the ASD was found to be reliable and valid. Model fit indices, internal reliability, and scale validity were acceptable. Construct validity was verified, and mean differences were observed, in accord with previous research regarding participants’ age, sex, clinical experience, and personal relationships with older individuals. The findings provide cross-cultural validation of the ASD by extending its international use. The validation of an online version expands data collection flexibility. As this modified instrument required only 26 items, it may be beneficial for use in future studies and practical settings.

scholarly journals ENTRE O CRIME E A PANDEMIA: REFLEXÕES EM REPRESENTAÇÕES SOCIAIS

polemica ◽  
2021 ◽  
Vol 20 (2) ◽  
pp. 063-076
Author(s):  
João Gilberto Silva Carvalho
Keyword(s):  
Social Psychology ◽  
Preliminary Analysis ◽  
Critical Period ◽  
Social Representations ◽  
Social Representation ◽  
Present Essay ◽  
Starting Point ◽  
The Social ◽  
The Media ◽  
Limited Period

Resumo: O texto tinha por objetivo uma pesquisa e se tornou um ensaio. De início, o objetivo era dar continuidade à perspectiva de aproximação da teoria das representações sociais aos fenômenos do cotidiano em estudos pontuais ou preliminares. E o fio condutor escolhido foi um crime bastante noticiado nos meios de comunicação, sendo o ponto de partida, portanto, de uma análise preliminar sobre a representação social do crime hediondo. Assim, a partir de dados veiculados pelos meios eletrônicos de comunicação, em prazo curto e delimitado, foram extraídos elementos que apontassem a possibilidade de uma pesquisa sobre a representação social do crime hediondo. Ainda que em caráter inicial, as análises respaldaram a perspectiva de uma abordagem recortada e bem próxima ao calor dos acontecimentos. Entretanto, de forma fulminante e paradoxal, a pandemia provocada pelo novo coronavírus confirmaria de forma radical a tal hipótese de trabalho, alterando completamente o escopo original do texto: escrever sobre o crime hediondo tornou-se secundário em relação ao caos provocado pelo vírus. O presente ensaio, escrito durante o período crítico da pandemia, expressa essa trajetória.Palavras-chave: Representações sociais. Crime hediondo. Cotidiano. Psicologia Social.Abstract: The text was intended for research and became an experience report. At first, the objective was to continue the perspective of bringing the theory of social representations closer to everyday phenomena in specific or preliminary studies. And the chosen guideline was a crime that was widely reported in the media, being the starting point, therefore, of a preliminary analysis on the social representation of heinous crime. Thus, from data transmitted by electronic means of communication, in a short and limited period, elements were extracted that point to the possibility of research on the social representation of heinous crime. Although in an initial character, the analyzes supported the perspective of a cut approach and very close to the heat of events. However, in a fulminating and paradoxical way, the pandemic caused by the new coronavirus would radically confirm this working hypothesis, completely changing the original scope of the text: writing about the heinous crime has become secondary to the chaos caused by the virus. The present essay, written during the critical period of the pandemic, expresses this trajectory.Keywords: Social representations. Heinous crime. Everyday life. Social psychology.

scholarly journals Breves orientações sobre a Teoria das Representações Sociais de Serge Moscovici e a interdisciplinaridade

2015 ◽  
Vol 6 (2) ◽  
pp. 59
Author(s):  
Cristiana Barcelos Da Silva ◽  
Gerson Tavares Do Carmo ◽  
Alessandra Maria da Silva Custódio Da Silva
Keyword(s):  
Social Psychology ◽  
Social Representations ◽  
Social Processes ◽  
Scientific Production ◽  
Social Representation ◽  
Palabras Clave ◽  
The Social ◽  
Social Representation Theory ◽  
Qualitative Nature ◽  
The Relationship

<p class="TituloGeral">O presente trabalho teve como objetivo analisar a Teoria das Representações Sociais (TRS) e a questão da Interdisciplinaridade enquanto categorias analíticas e alternativas metodológicas de produção científica. A partir de leituras inicias de autores basilares como, Moscovici (2003), Jodelet (2011, 1998), Sá (1998), Japiassu (1976), Fazenda (1995,1979) e Frigotto (2008), dentre outros, verificamos algumas questões que faziam referência a respeito da possibilidade de interseção  entre a TRS e a Interdisciplinaridade. Desse modo, este estudo buscou, com base em uma análise bibliográfica de cunho qualitativo, comprovar ou refutar a hipótese em torno da relação entre a teoria moscoviciana e a questão da Interdisciplinaridade. Importante destacar que, para a análise, levamos em conta a abordagem, os objetivos, os efeitos, bem como o contexto em que ambos se constituíram. Concluímos o estudo, afirmando a existência de conexão entre as duas temáticas, apontamos para quatro elementos característicos comuns: análise multifacetada de explicação da realidade, a dialogicidade, o foco no todo e a proposição em superar a fragilidade da fragmentação da ciência.</p><p class="ResumoTexto"><strong>Palavras-chave: </strong>psicologia social; processos sociais;conhecimento.</p><p class="ResumoTexto"> </p><p class="TituloGeral"><span lang="EN-US">BRIEF COMMENTS ABOUT THEORY OF SOCIAL REPRESENTATIONS OF SERGE MOSCOVICI AND INTERDISCIPLINARITY</span></p><p class="ResumoTitulo"><span lang="EN-US">Abstract</span></p><p class="TituloGeral">This study aimed to analyze the Social Representation Theory (SRT) and the issue of Interdisciplinarity as analytical categories and methodological alternatives of scientific production. From initial readings of authors such as basic, Moscovici (2003), Jodelet (2011, 1998), Sa (1998), Japiassu (1976), Finance (1995,1979) and Frigotto (2008), among others, we find some issues that made reference about the possibility of intersection between the SRT and the Interdisciplinary. Thus, this study, based on a literature review of qualitative nature, prove or disprove the hypothesis on the relationship between theory and moscovician the issue of interdisciplinarity. Importantly, for the analysis, we consider the approach, the objectives, the effects and the context in which they are constituted. Concluded the study by stating that there is connection between the two issues, we pointed to four common characteristic: multifaceted analysis of explanation of reality, dialogicity, focus on the whole and the proposition to overcome the weakness of fragmentation of science.</p><p class="ResumoTitulo"><strong>Keywords:</strong> social psychology; social processes; knowledge</p><p class="ResumoTexto"><span lang="EN-US"><br /></span></p><p class="TituloGeral"><span lang="ES">BREVES COMENTARIOS SOBRE LA TEORÍA DE LAS REPRESENTACIONES SOCIALES DE SERGE MOSCOVICI Y LA INTERDISCIPLINARIEDAD </span></p><p class="ResumoTexto">Resumen</p><p class="ResumoTexto"><span lang="ES">Este estudio tuvo como objetivo analizar la Teoría de las Representaciones Sociales (TRS) y la cuestión de la Interdisciplinariedad como categorías de análisis y alternativas metodológicas de la producción científica. A partir de las lecturas iniciales de autores como básico, Moscovici (2003), Jodelet (2011, 1998), Sa (1998), Japiassu (1976), Finanzas (1995,1979) y Frigotto (2008), entre otros, nos encontramos con algunos problemas que hace referencia a la posibilidad de intersección entre los TRS y la Interdisciplinario. Por lo tanto, este estudio, basado en una revisión de la literatura de naturaleza cualitativa, probar o refutar la hipótesis sobre la relación entre la teoría y moscoviciana el tema de la interdisciplinariedad. Es importante destacar que, para el análisis, consideramos el enfoque, los objetivos, los efectos y el contexto en que se constituyen. Concluido el estudio afirmando que no hay conexión entre los dos asuntos, señalamos a cuatro característica común: el análisis multifacético de la explicación de la realidad, dialogicidad, se centran en el todo y la proposición para superar la debilidad de la fragmentación de la ciencia.</span></p><p class="ResumoTexto"><strong><span lang="ES">Palabras clave: </span></strong><span lang="ES">psicología social; los procesos sociales; conocimiento.</span></p><p class="ResumoTexto"><span lang="EN-US"><br /></span></p>

scholarly journals Quantitative and qualitative centrality of a social representation's core elements: The use of the Basic Cognitive Schemes model

2020 ◽  
Vol 8 (1) ◽  
pp. 351-367
Author(s):  
Mioara Cristea ◽  
Jose Francisco Valencia ◽  
Mihai Curelaru
Keyword(s):  
European Integration ◽  
Internal Structure ◽  
Social Representations ◽  
Social Representation ◽  
Bcs Model ◽  
Core Theory ◽  
The Social ◽  
Central Elements ◽  
Core Elements ◽  
Practical Implications

The general aim of this research was to investigate the use of the Basic Cognitive Schemes (BCS) model in examining the qualitative vs. quantitative centrality of a social representation’s (SR) core elements. Firstly, we examined the internal structure of the social representation of the European integration (Study 1, N = 71) according to Central Core Theory of the structural approach of social representations. Secondly, we investigated the qualitative vs. quantitative centrality of its core elements (Study 2, N = 106) using the BCS model. The study included young people from Eastern Romania enrolled in a Psychology undergraduate degree. The results permitted the identification of the elements defining the internal structure of the SR of the European integration among young Romanians. We identified five central elements with prescriptive functions (i.e., mobility, unity, opportunity, European funds, and civilization). Furthermore, after checking their qualitative and quantitative centrality using the BCS model, only three of them were confirmed as both qualitatively and quantitatively central. Thus, the results also underlined the importance of the BSC model in better understanding the relationships between the SR’s internal elements. Theoretical and practical implications of the results are discussed.

scholarly journals A pesquisa de representação social na área de ensino-aprendizagem: elementos do estado da arte

2019 ◽  
Vol 79 (193) ◽  
Author(s):  
Mary Rangel
Keyword(s):  
Social Psychology ◽  
Social Representations ◽  
Social Representation ◽  
The Core ◽  
The Social ◽  
Social Representation Theory ◽  
Final Segment ◽  
Research In Education ◽  
Teaching Learning ◽  
State Of Art

A pesquisa de pósdoutorado, Teoria de representação social: o quadro teórico da Psicologia Social e aplicações atuais à pesquisa na educação (Rangel, 1997), teve como um dos seus objetivos a análise de dissertações e teses contemporâneas (anos 90) que aplicaram a teoria, trazendo contribuições particularmente à área de ensino-aprendizagem. Este estudo, então, possibilitou - nos limites das pesquisas alcançadas - identificar elementos do estado da arte, sem perder de vista a crítica à Teoria de Representação Social (TRS), com particular consideração a Spink (1996). Ainda, tratando-se da TRS, procurou-se observar, pela sua importância na estrutura das representações, componentes do núcleo central da sua aplicação nas pesquisas. No segmento conclusivo, apresentam-se sugestões ao avanço e refinamento da construção teórica. Palavras-Chave: representação social; pesquisa; ensinoaprendizagem; estado da arte. Abstract The research of pos-doctorate, Theory of the Social Representation: the theoretical table of the Social Psychology and its applications of the present time to the research in Education (Rangel, 1997), had as one of the aims the analysis of dissertations and the contemporary theses (90) that applied the theory, bringing contributions, especially in teaching-apprenticeship. In this study could be identified (in the limits of the research) the elements of the state of art – with critical to the social representations theory (SRT), considering Spink (1996). About the Social Representation Theory, some components of the core of its application in research were observed by the importance in the structure of the representations. In the final segment, suggestions are presented to the advancement and refinement of the theorical construction. Keywords: social representations; research; teaching-learning; state of art.

scholarly journals The effects of psychopathology and shame on social representations of health and lifestyle behaviours via free association: a graph analysis approach

2021 ◽  
Vol 9 (1) ◽  
Author(s):  
Evangelia Briseniou ◽  
Nikolaos Skenteris ◽  
Chryssi Hatzoglou ◽  
George Tsitsas ◽  
Epaminondas Diamantopoulos ◽  
...  
Keyword(s):  
Stimulus Word ◽  
Structural Equation ◽  
Social Representations ◽  
Free Association ◽  
Social Representation ◽  
Psychological State ◽  
Convenience Sample ◽  
Additional Tool ◽  
External Shame ◽  
The Social

Abstract Background There is a knowledge gap in whether psychopathology aspects can shape and mark the social representations about health and lifestyle. In this work, we investigated the association of psychopathology and shame with the centrality of the words describing eight common social representations of health and lifestyle. Methods A convenience sample of 288 adults participated with an average age of 44.7, and 62.6% were women. The participants were asked to express three consecutive words associated with eight different health and lifestyle experiences by utilizing the free association method. The participants also were completed the Symptom Checklist-90-Revised (SCL-90-R), the Experiences of Shame Scale (ESS), and the Other as Shamer Scale (OAS). Canonical correlation analysis was applied to investigate the relationship between the set of the eight-word centralities and the psycho-demographic variables consisting of the subject's age and gender, the SCL 90 subscales, the OAS, and the ESS. Based on these findings, a structural equation explorative model was formed to test the unidimensionality of the five centralities construct. Results Τhe psychological characteristics of interpersonal sensitivity, depression, external shame, and hostility were found to affect the word selection process on the social representations concerning nightlife, health, diet, lifestyle, and alcohol consumption. Participants with increased levels of depression tend to choose more centrally positioned words when the stimulus word was diet and more decentralized responses when the stimulus word was health. At the same time, higher external shame corresponded to more decentralized words for the categories of health and lifestyle. Conclusions Our results indicate that there is a potential interaction between the psychological state and how a social representation of health and lifestyle is constructed through selected words. Graph theory emerged as an additional tool to use to study these relations.

The Contribution of Social Representations Theory for a Social Psychology of Communication Laboratory

2021 ◽  
pp. 127-142
Author(s):  
Brigido V. Camargo ◽  
Andréa Barbará S. Bousfield
Keyword(s):  
Social Psychology ◽  
Scientific Knowledge ◽  
Communication Systems ◽  
Social Representations ◽  
Social Representation ◽  
Experimental Designs ◽  
Santa Catarina ◽  
Systems Model ◽  
The Social ◽  
Set Up

This chapter describes the mission and research of the Social Psychology of Communication and Cognition Laboratory (Laboratório de Psicologia Social da Comunicação e Cognição) at the Federal University of Santa Catarina (LACCOS–UFSC). After explaining how the lab was set up, the authors illustrate the communication systems model from the social representations perspective. This goes beyond previous communication paradigms that use metaphors like the machine, the organism, or Frankenstein and toward a contextualized conception of social communication. Studies conducted by the Lab exemplify how change and continuity might be experimentally explored. Some of them concern scientific knowledge on HIV/AIDS and show how to tackle the dialogical knowledge generated by the ternary Ego-Alter-Object view proposed by means of experimental designs in the social representation domain. The chapter closes with some considerations on the COVID-19 pandemic and the dynamics of social representations.

Comparing perceived brand positioning through social representations among registered amateur football players

2020 ◽  
Vol 10 (2) ◽  
pp. 125-145
Author(s):  
Anne-Marie Lebrun ◽  
Quentin Neveu ◽  
Patrick Bouchet
Keyword(s):  
Social Representations ◽  
Social Representation ◽  
Football Players ◽  
Brand Positioning ◽  
Convenience Sample ◽  
Word Associations ◽  
Content Type ◽  
Face To Face ◽  
Social Representation Theory ◽  
Free Word

PurposeThe objective of this research is to understand and compare the perceived brand positioning of two football megabrands (Adidas and Nike) for a specific social group, the registered amateur football players in France, using the social representation theory (SRT) as the theoretical framework and the free word associations as the main method.Design/methodology/approachA survey was conducted through face-to-face questionnaire among a convenience sample of registered amateur football players in France (n = 362) and for which 52 percent chose Adidas and 48 percent Nike.FindingsFindings demonstrated that Adidas and Nike have a different perceived brand positioning for the registered amateur football players in France. Adidas is perceived as more typical and positioned “inside the football ground” through main characteristics of its football goods for training and competition. Nike is more positioned “outside the football ground” through their sportswear goods for daily life and fashion.Originality/valueThe interest of this research is to be primarily inductive and focus on a specific group (membership of registered amateur football players) to understand the perceived brand positioning in the football market. The method allows activating the belonging with this group (higher level of practice with these brands) by using the SRT method of free word associations. Thanks to this original approach, results could help managers of Nike and Adidas reinforce their brand positioning and gain market share, as well as build their specific brand community like both megabrands did for the runners in France.

The Hearing Aid Effect in African American and Caucasian Males as Perceived by Female Judges of the Same Race

1999 ◽  
Vol 30 (2) ◽  
pp. 165-172 ◽  
Author(s):  
Mary Davis ◽  
Rhonda Jackson ◽  
Tina Smith ◽  
William Cooper
Keyword(s):  
African American ◽  
Hearing Aids ◽  
Undergraduate Education ◽  
Hearing Aid ◽  
Semantic Differential ◽  
Semantic Differential Scale ◽  
Education Majors ◽  
Female Undergraduate ◽  
Lay Persons ◽  
Males And Females

Prior studies have proven the existence of the "hearing aid effect" when photographs of Caucasian males and females wearing a body aid, a post-auricular aid (behind-the-ear), or no hearing aid were judged by lay persons and professionals. This study was performed to determine if African American and Caucasian males, judged by female members of their own race, were likely to be judged in a similar manner on the basis of appearance, personality, assertiveness, and achievement. Sixty female undergraduate education majors (30 African American; 30 Caucasian) used a semantic differential scale to rate slides of preteen African American and Caucasian males, with and without hearing aids. The results of this study showed that female African American and Caucasian judges rated males of their respective races differently. The hearing aid effect was predominant among the Caucasian judges across the dimensions of appearance, personality, assertiveness, and achievement. In contrast, the African American judges only exhibited a hearing aid effect on the appearance dimension.

Commitment to pro- versus counter-attitudinal behavior and the dynamics of social representations

2002 ◽  
Vol 61 (1) ◽  
pp. 34-44 ◽  
Author(s):  
Eric Tafani ◽  
Lionel Souchet
Keyword(s):  
Higher Education ◽  
Social Representations ◽  
Cognitive Restructuring ◽  
Social Representation ◽  
Two Dimensional ◽  
Dimensional Model ◽  
Social Actions ◽  
The Social ◽  
Two Dimensional Model ◽  
Students Attitudes

This research uses the counter-attitudinal essay paradigm ( Janis & King, 1954 ) to test the effects of social actions on social representations. Thus, students wrote either a pro- or a counter-attitudinal essay on Higher Education. Three forms of counter-attitudinal essays were manipulated countering respectively a) students’ attitudes towards higher education; b) peripheral beliefs or c) central beliefs associated with this representation object. After writing the essay, students expressed their attitudes towards higher education and evaluated different beliefs associated with it. The structural status of these beliefs was also assessed by a “calling into question” test ( Flament, 1994a ). Results show that behavior challenging either an attitude or peripheral beliefs induces a rationalization process, giving rise to minor modifications of the representational field. These modifications are only on the social evaluative dimension of the social representation. On the other hand, when the behavior challenges central beliefs, the same rationalization process induces a cognitive restructuring of the representational field, i.e., a structural change in the representation. These results and their implications for the experimental study of representational dynamics are discussed with regard to the two-dimensional model of social representations ( Moliner, 1994 ) and rationalization theory ( Beauvois & Joule, 1996 ).

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