Exploring Substitutability Within College Sports through Hierarchical Choice Processes

2009 ◽  
Vol 23 (2) ◽  
pp. 182-209
Author(s):  
Mauricio Ferreira
Keyword(s):  
College Students ◽  
Choice Experiment ◽  
Forced Choice ◽  
Marketing Strategies ◽  
Tree Structure ◽  
Same Sex ◽  
Choice Process ◽  
Choice Processes ◽  
University Setting ◽  
Hierarchical Scheme

Understanding how spectators make decisions among the multiplicity of sport alternatives is important to the development of marketing strategies. In this study, a hierarchical choice framework was adopted to help illuminate theprocessin which individuals deal with sport substitution decisions within one university setting. In a forced-choice experiment, 419 college students were presented with existing sport offerings and asked, under constraint-free conditions, to make attendance choices with and without the most preferred alternative available. By observing students’ choices, the choice process was inferred based on the degree of switching that occurred between the two scenarios and tested whether it followed a hierarchical scheme. Results supported a “tree” structure for attendance choices, in which students consider the specific sport before considering the alternatives within the sport. Thus, under the conditions tested substitution was more likely to occur between alternatives of the same sport than either between different sports with the same sex of participants or proportionally across all alternatives.

scholarly journals Factor Affecting Attitude and Purchase Intention of Luxury Fashion Product Consumption: A Case of Korean University Students

2020 ◽  
Vol 12 (18) ◽  
pp. 7497
Author(s):  
Maidul Islam ◽  
Bidhanchandra Nahakpam Singh
Keyword(s):  
College Students ◽  
Purchase Intention ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Brand Attitudes ◽  
Factors Affecting ◽  
South Korean ◽  
Product Consumption ◽  
Luxury Products ◽  
Korean College Students

The purpose of this study was to look into the factors affecting South Korean college students’ luxury goods purchases and their intent to buy them. A conceptual model was proposed and was tested by several hypotheses. Data were collected from Seoul, Daegu, and Daejeon in South Korea. A total of 153 respondents took part in this survey, which was conducted on brand awareness, social contrast, acquisitive, innovation in fashion, engagement in fashion, buying luxury brand attitudes, and buying interest of luxury products. Factor analysis and regression analysis were done to test the hypotheses by using SPSS. The results of this study indicated a significant positive relationship between the buying intention of luxury products and brand awareness, social contrast, and innovation in fashion. This paper help manufacturer and marketing managers to make better marketing strategies for college students.

Adults' Perceptions of Children's Independence and other Sex-Role Characteristics as a Function of Child's Gender Label

1978 ◽  
Vol 47 (3) ◽  
pp. 955-962 ◽  
Author(s):  
Nancy J. Bell ◽  
Kay Hibbs ◽  
Thomas Milholland
Keyword(s):  
College Students ◽  
Sex Role ◽  
Female College Students ◽  
Same Sex ◽  
Male And Female ◽  
Female College ◽  
Opposite Sex

Male and female college students were presented with a photograph labeled as a 5-yr.-old boy or girl and heard statements attributed to the child. They then rated the child on sex-role traits and responded to open-ended questions about the child. The primary findings involved sex of child by sex of adult interactions on ratings of independence and leadership: in both cases, same-sex children were rated higher than opposite-sex children. There was also some evidence that women having high contact with children rated the child more extremely on opposite-sex traits than did those with little contact.

scholarly journals Consumer Attitudes toward the Use of Gene Technology in Breakfast Products: Comparison between College Students from the U.S. and China

2015 ◽  
Vol 4 (6) ◽  
pp. 143 ◽  
Author(s):  
Nanying Wang ◽  
Jack E. Houston ◽  
Gregory Colson ◽  
Zimin Liu
Keyword(s):  
College Students ◽  
Consumer Preferences ◽  
Genetically Modified ◽  
Marketing Strategies ◽  
Chinese Market ◽  
Developed Country ◽  
Information Campaigns ◽  
Gm Foods ◽  
Survey Results ◽  
The U.S

Second-generation Genetically Modified (GM) crops are associated with consumer-oriented benefits such as improvement of nutritional quality. Given such an evolving market environment, this paper presents differences in consumer preferences and valuations for genetically modified breakfast grain products. The perception of consumers from a developing country, China, is discussed and compared to attitudes in a developed country, the U.S. The survey results reveal that there are notable differences in the attitude and perception of college students across these two countries. Purchase intent for GM foods was low, unless a benefit was promised, and some modifications are viewed more positively than others. Overall, it appears that GM foods may be acceptable in the U.S. and Chinese market. The findings in this study have potential implications for establishing various GM marketing strategies and information campaigns.

Female and Male Perceptions of Ideal Body Shapes: Distorted Views Among Caucasian College Students

1992 ◽  
Vol 16 (1) ◽  
pp. 69-79 ◽  
Author(s):  
Lawrence D. Cohn ◽  
Nancy E. Adler
Keyword(s):  
College Students ◽  
College Women ◽  
College Men ◽  
The Body ◽  
Same Sex ◽  
Female Figures ◽  
Ideal Body ◽  
Body Shapes ◽  
Male Perceptions

Recent studies have demonstrated that women overestimate male preferences for thin female figures. This study examined whether women also overestimate the desirability of thin figures among female peers. Using body silhouettes employed by Fallon and Rozin (1985), 87 college women and 118 college men indicated the size of their own body figure, their ideal figure, the figure most attractive to other-sex peers, and the figure most attractive to same-sex peers. As predicted, the female silhouette that women selected as most attractive to same-sex peers was significantly thinner than the silhouette that women actually selected as most desirable. College men also misjudged the body preference of same-sex peers, exaggerating the extent to which other men perceived large physiques as ideal and desirable.

scholarly journals Persistence Conditions of Institutional Entities: Investigating Copredication Through a Forced-Choice Experiment

2021 ◽  
Vol 12 ◽  
Author(s):  
Elliot Murphy
Keyword(s):  
Choice Experiment ◽  
Forced Choice ◽  
Persistence Conditions

The conditions under which certain complex polysemous nominals can sustain coherent sense relations (informally, can “survive”) is investigated through a two-alternative forced choice experiment. Written scenarios were constructed which permitted copredication, through which multiple, semantically different sense types are associated with a single nominal. Participants were presented with two scenarios involving a polysemous nominal (e.g., bank, city) and had to select which scenario (and, hence, which combination of predicates) appeared to be the most prototypical, faithful realization of the nominal. In order to achieve this, an additional manipulation was added, such that the number of senses hosted by each forced choice was either equal (2 senses choice vs. 2 senses choice) or unequal (1 sense choice vs. 2/3 senses choice). In order to address certain concerns in the literature about prototypicality, a core question addressed was whether the institutional sense of the nominals strongly determined the option chosen by participants, or whether the number of senses more strongly predicted this. It was found that the best predictor of sense “survival” was not sense frequency, but rather sense complexity or approximation to the institutional sense.

Effects of Sex, Birth Order, Target's Relationship and Target's Sex on Self-Disclosure by College Students

1975 ◽  
Vol 37 (3_suppl) ◽  
pp. 1167-1170 ◽  
Author(s):  
Charles G. Lord ◽  
Wayne F. Velicer
Keyword(s):  
College Students ◽  
Birth Order ◽  
Same Sex ◽  
Self Disclosure

Jourard's Self-disclosure Questionnaire (Jourard & Lasakow, 1958) was administered to 145 college students. Females were significantly more self-disclosing than males and both sexes disclosed more to friends than to siblings, with preference for disclosure to siblings of the same sex but no discrimination by sex in disclosure to friends.

scholarly journals Heterosexual College Students Who Hookup with Same-Sex Partners

2018 ◽  
Vol 47 (5) ◽  
pp. 1387-1403 ◽  
Author(s):  
Arielle Kuperberg ◽  
Alicia M. Walker
Keyword(s):  
College Students ◽  
Sex Partners ◽  
Same Sex
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