Corporate Social Responsibility in Sport

2009 ◽  
Vol 23 (6) ◽  
pp. 691-697 ◽  
Author(s):  
Cheri Bradish ◽  
J. Joseph Cronin
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Professional Sports ◽  
The United States ◽  
Sport Organizations ◽  
Disadvantaged Communities ◽  
Healthy Communities ◽  
The Past ◽  
Sport Industry ◽  
Corporate Social

Over the past decade, there has been a groundswell of support within the sport industry to be “good sports”, as evidenced by a growing number of, and commitment to, “giving” initiatives and “charitable” programs. Consider the following examples:• In 1998, the “Sports Philanthropy Project” was founded, devoted to “harnessing the power of professional sports to support the development of healthy communities.” (Sports Philanthropy Project, 2009) To date, this organization has supported and sustained over 400 philanthropic-related organizations associated with athlete charities, league initiatives, and team foundations in the United States and Canada.• In 2003, “Right To Play” (formerly Olympic Aid) the international humanitarian organization was established, which has used sport to bring about change in over 40 of the world's most disadvantaged communities. Of note is their vision to “engage leaders on all sides of sport, business and media, to ensure every child's right to play” (www.righttoplay.com).• In 2005, the Fédération Internationale de Football Association (FIFA) became one of the first sport organizations to create an internal corporate social responsibility unit, and soon thereafter committed a significant percentage of their revenues to related corporate social responsibility programs (FIFA, 2005).

Athlete Activism and Corporate Social Responsibility: Critical Lessons From Sport Industry Professionals

2018 ◽  
Vol 12 (2) ◽  
pp. 110-113 ◽  
Author(s):  
Cole G. Armstrong ◽  
Theodore M. Butryn ◽  
Vernon L. Andrews ◽  
Matthew A. Masucci
Keyword(s):  
United States ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Sport Management ◽  
The United States ◽  
Critical Essay ◽  
Sport Industry ◽  
Critical Teaching ◽  
Corporate Social ◽  
Industry Professionals

In this critical essay, 4 sport scholars discuss critical teaching points gleaned while moderating 4 concurrent roundtable discussions on the intersections of sport, corporate social responsibility, and athlete activism. The roundtable groups comprised sport industry professionals from a variety of professional teams and leagues, as well as other corporate stakeholders located in the United States and in various international locations. The purpose of this essay is to distill the roundtable discussions for utilization in sport management classrooms through the explication of timely, practical, and operational key teaching points.

scholarly journals Corporate Social Responsibility and Sustainability. A Bibliometric Analysis of Their Interrelations

2021 ◽  
Vol 13 (4) ◽  
pp. 1636 ◽  
Author(s):  
Víctor Meseguer-Sánchez ◽  
Francisco Jesús Gálvez-Sánchez ◽  
Gabriel López-Martínez ◽  
Valentín Molina-Moreno
Keyword(s):  
Sustainable Development ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Global Economy ◽  
The United States ◽  
Social Dimension ◽  
Unequal Distribution ◽  
Distribution Of Wealth ◽  
Productive Author ◽  
Corporate Social

Traditional economic system has brought important negative implications regarding environmental development, as well as an unequal distribution of wealth, which has led to ecological disasters and population imbalances. Considering the existence of unequal opportunities and access to resources in a global economy, it would be relevant to study the interrelations between the concepts of Sustainability and Corporate Social Responsibility (CSR). Global and multifactorial issues require the review of fieldworks and their connections. From this perspective, the present research aims to analyze the relationships between the concepts of Corporate Social Responsibility and Sustainability in order to understand the advances of current scientific production and future lines of research. In this way, there is a considerable increase of interest in this line of research, highlighting García-Sánchez as the most productive author, Business, Management and Accounting as the most studied topic, and Sustainability Switzerland as the most productive journal. The country with the most publications and citations is the United States, and the most productive institution is Universidad de Salamanca. Future lines of research should focus on the social dimension and its possibilities in the field of Circular Economy. Finally, a line of research is proposed that also includes the proposals from the 2030 Agenda for Sustainable Development and its 17 Sustainable Development Goals.

Professional Team Sports Organizations’ Corporate Social Responsibility Activities: Corporate Image and Chosen Communication Outlets’ Influence on Consumers’ Reactions

2020 ◽  
pp. 1-18
Author(s):  
Cindy Lee ◽  
Hyejin Bang ◽  
David J. Shonk
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Team Sports ◽  
The United States ◽  
Corporate Image ◽  
Sports Organizations ◽  
Professional Team Sports ◽  
Main Effect ◽  
Sport Teams ◽  
Corporate Social

As professional sport teams’ involvement with corporate social responsibility (CSR) activities are prevalent and expected by the public, there has been more attention on the factors that can influence consumers’ reactions to CSR activities. This study investigated the influence of two factors—corporate image and organization choice of communication vehicle—on individuals’ responses, perceived motive, and change of attitude to a professional team sports organization’s CSR activities. A total of 225 usable surveys were collected from a university located in the southern region of the United States for data analyses. The study showed that corporate image had a main effect on perceived motives, Munfavorable = 5.07, Mfavorable = 5.60, F(1, 216) = 6.38, p < .05, , and attitudes, Munfavorable = 4.64, Mfavorable = 5.49; F(1, 216) = 18.34, p < .05, , toward the team due to CSR activities, while there was no main effect for the professional team sports organization’s chosen communication vehicle, F(2, 217) = 1.09, p > .05, for their CSR activities. The importance of building good corporate image and communicating CSR activities to the fan base are also discussed.

scholarly journals The Perceived Corporate Social Responsibility of Major Sport Organizations by the German Public: An Empirical Analysis During the COVID-19 Pandemic

2021 ◽  
Vol 3 ◽  
Author(s):  
Tim F. Thormann ◽  
Pamela Wicker
Keyword(s):  
Cluster Analysis ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Team Sports ◽  
Individual Characteristics ◽  
German Population ◽  
Special Role ◽  
Sport Organizations ◽  
Professional Team Sports ◽  
Corporate Social

Sport governing bodies have played a special role in society during the first wave of the COVID-19 pandemic. Following stakeholder theory and consumption capital theory, this study investigated the actions of the German Bundesliga (DFL), Union of European Football Associations (UEFA), and the International Olympic Committee (IOC) during this phase as perceived by the German population and through the lens of corporate social responsibility (CSR). Based on a representative sample of the German resident population (N = 1,000), the study examined the individual characteristics that influenced the perceived CSR of these organizations and what population clusters emerged from this perception. The survey applied a CSR scale that was previously validated in a professional team sports context. The results confirmed the equally strong applicability of the scale to the sport governing context. Cluster analysis yielded three distinctive clusters, namely, “supporters,” “neutral observers,” and “critics.” Regression analyses and the cluster analysis identified those with frequent consumption and high involvement in sport as rating the actions of the three sport organizations more positively. They are also more strongly represented in the “supporters” cluster. In contrast, those threatened the most by the virus are overrepresented in the “critics” cluster.

Enhancing Retailer-Consumers Relationship through Everyday Sustainability

2017 ◽  
pp. 312-333
Author(s):  
Elena Candelo ◽  
Cecilia Casalegno ◽  
Chiara Civera
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Fast Food ◽  
Food Industry ◽  
Fast Food Industry ◽  
The Past ◽  
Generation Z ◽  
Young Consumers ◽  
Corporate Social

The chapter aims at investigating the effects that the Communication of Corporate Social Responsibility and Sustainability exerts on consumers' perception considering the fast food industry in Italy. the McDonald's case study has been developed through managerial interviews and formal documents analysis in order to report on its strategies for CSR activities implementation and their communication in Italy. Moreover, through surveys conducted in Italy, the case study has been tested on a particular group of young consumers - Generation Z - less influenced by the past McDonald's activity in order to demonstrate how communications of sustainability are better believed and perceived, when a brand has a long tradition of misperceptions.

scholarly journals Corporate social responsibility of the Port of Gdynia

2018 ◽  
Vol 57 ◽  
pp. 01017
Author(s):  
Hanna Klimek ◽  
Janusz Dąbrowski
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Socially Responsible ◽  
Competitive Edge ◽  
The Past ◽  
The Social ◽  
Wide Range ◽  
Sea Ports ◽  
Corporate Social ◽  
And Storage

Corporate social responsibility (CSR) is a tool used by companies to establish positive relations with their surroundings and gain a competitive edge. This also relates to centres providing services, such as seaports. In the past, these served as loading/off-loading and storage stations as well as ship terminals. At present, they have become versatile complexes administering land and infrastructure as well as playing host to numerous enterprises which offer a wide range of services to carriers and freight forwarders. Not only individual businesses but also entire port service hubs can, or even should, be socially responsible nowadays. The topic of this research is the social responsibility of sea ports. This article will discuss the social responsibility of the Port of Gdynia. The objective is to present socially responsible actions taken by Gdynia Port Authority SA and the largest port operators and to assess the progress made on the implementation of CSR there.

scholarly journals Effects of Corporate Social Responsibility on Firm Performance: Does Customer Satisfaction Matter?

2020 ◽  
Vol 12 (18) ◽  
pp. 7545 ◽  
Author(s):  
An-Pin Wei ◽  
Chi-Lu Peng ◽  
Hao-Chen Huang ◽  
Shang-Pao Yeh
Keyword(s):  
Corporate Social Responsibility ◽  
Firm Performance ◽  
Customer Satisfaction ◽  
Social Responsibility ◽  
Financial Performance ◽  
Interactive Effect ◽  
The United States ◽  
Negative Effect ◽  
Corporate Social Irresponsibility ◽  
Corporate Social

Academic research has shed light on the empirical relationships among a firm’s corporate social responsibility (CSR), corporate social irresponsibility (CSiR) and firm performance and on the firm’s customer satisfaction–firm performance relationship in different markets. However, little notice has been taken of whether the coexistence of corporate social responsibility, corporate social irresponsibility and customer satisfaction has an interactive effect on firm performance. This study aims to examine the effects of their interaction on firm performance from an investment perspective. Using unbalanced panel regression to test a sample of publicly traded firms from the United States, this study finds that, in general, firms with higher customer satisfaction earn positive changes in abnormal stock returns. For firms that engage in CSR, CSR positively affects corporate performance, whereas firms’ social irresponsibility activities reduce firms’ financial performance. All else equal, a positive interactive effect of CSiR and customer satisfaction on stock return was observed. The results reveal that high customer satisfaction can alleviate the negative effect of corporate social irresponsibility on firms’ financial performance. Our findings will help management executives and investors to understand that the negative effect of a firm’s unforeseen events on firm performance can be weakened by increasing customer satisfaction.

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