The Fantasy of Learning: Fantasy Football in a Sports Public Relations Course

2015 ◽  
Vol 9 (2) ◽  
pp. 113-123 ◽  
Author(s):  
Chang Wan Woo ◽  
Michael K. Davis
Keyword(s):  
Higher Education ◽  
Public Relations ◽  
Learning Outcomes ◽  
Soft Skills ◽  
Communication Technologies ◽  
Sports Management ◽  
Fantasy Sports ◽  
Fantasy Football ◽  
Use Of Technology ◽  
Social Constructivist Learning

Sports-related programs in higher education need to educate students in the professional use of evolving communication technologies. In addition, students need to develop soft skills, such as problem solving and critical thinking, while improving their practical use of technology. The purpose of this article is to introduce the use of fantasy sports in a sports management class, more specifically a sports public relations class, and discuss how students perceived the use of fantasy sports in course assignments. We explain how the use of fantasy sports assignments promoted social constructivist learning of students and helped students develop soft skills. We also identify the pedagogical challenges the fantasy sports assignments presented to students and instructors. We also offer summaries of students’ class reflections to demonstrate how such reflections echoed course learning outcomes.

scholarly journals Internal Quality Assurance of Institutional Learning Outcomes: United States Case Study and Implications for Vietnam Higher Education

2021 ◽  
Vol 5 (2) ◽  
pp. 1-9
Author(s):  
Nhung Tuyet Thi Pham ◽  
Binh Thanh Thi Nguyen
Keyword(s):  
Higher Education ◽  
Quality Assurance ◽  
Learning Outcomes ◽  
Internal Quality ◽  
Use Of Technology ◽  
Institutional Learning ◽  
Internal Quality Assurance ◽  
Internal Stakeholders ◽  
Traditional Performance

Higher education institutions (HEIs) are under pressure to provide evidence of student success. In addition to traditional performance indicators such as GPA, grades, and rates of retention, graduation and employment, stakeholders also required institutions to provide evidence of institutional learning outcomes (ILOs). ILOs encompass the knowledge and skills that all students regardless of disciplines from a specific university are expected to demonstrate upon their graduation. This case study examines a complete internal quality assurance (IQA) cycle from a U.S. comprehensive university, including the adaptation of national authentic assessment measures, the use of technology in data analysis, the best practices to communicate assessment results to multiple internal stakeholders to facilitate leadership decision-making, the challenges encountered, and the improvement plans to sustain the procedure. Researchers also make recommendations to Vietnam HEIs that want to adopt IQA of ILOs for both quality improvement and accountability purposes.

scholarly journals Assessment of the communicative competence in a productive collective activity within digital transformation

2021 ◽  
Vol 273 ◽  
pp. 10023
Author(s):  
Elena Murugova ◽  
Denis Murugov
Keyword(s):  
Higher Education ◽  
Communicative Competence ◽  
Soft Skills ◽  
Communication Technologies ◽  
Digital Transformation ◽  
Hard Skills ◽  
Collective Activity ◽  
High Level ◽  
Personal Fulfillment

In the context of digital transformation, it is necessary to educate a person who will be able to work productively in an uncertain situation with the information deficit possessing soft skills and appropriate hard skills, without which it is impossible to proceed to the educational community with a high level of spiritual, legal and professional culture. The communicative competence is of great importance. The objectives of this research were to study components of communicative competence and diagnostic approach as well as to suggest the way of competence assessment/Search for the mechanisms to manage communicative competence of students is an important task in the development of higher education. The solution to this problem will increase the efficiency of training of future specialists in the period of active development of new communication technologies and create the conditions for successful professional and personal fulfillment. The research presented in the paper is based on the hypothesis that the formation of communicative competence of university students is determined by the interconnectedness of competencies which make up the structure of communicative competence through the sequencing of the stages of development of communicative competence and determination of the algorithm of formation of communicative competence in higher education

Internal quality assurance of institutional learning outcomes: United States case study and implications for Vietnam higher education

2021 ◽  
Vol 5 (2) ◽  
pp. 1-9
Author(s):  
Nhung Tuyet Thi Pham ◽  
Binh Thanh Thi Nguyen
Keyword(s):  
Higher Education ◽  
Quality Assurance ◽  
Learning Outcomes ◽  
Internal Quality ◽  
Use Of Technology ◽  
Institutional Learning ◽  
Internal Quality Assurance ◽  
Internal Stakeholders ◽  
Traditional Performance

Higher education institutions (HEIs) are under pressure to provide evidence of student success. In addition to traditional performance indicators such as GPA, grades, and rates of retention, graduation and employment, stakeholders also required institutions to provide evidence of institutional learning outcomes (ILOs). ILOs encompass the knowledge and skills that all students regardless of disciplines from a specific university are expected to demonstrate upon their graduation. This case study examines a complete internal quality assurance (IQA) cycle from a U.S. comprehensive university, including the adaptation of national authentic assessment measures, the use of technology in data analysis, the best practices to communicate assessment results to multiple internal stakeholders to facilitate leadership decision-making, the challenges encountered, and the improvement plans to sustain the procedure. Researchers also make recommendations to Vietnam HEIs that want to adopt IQA of ILOs for both quality improvement and accountability purposes.

Instagram as a Learning Space to Introduce Virtual Technology Tools Into Post-COVID Higher Education

2021 ◽  
pp. 188-215
Author(s):  
Daniel Belanche ◽  
Marta Flavián ◽  
Sergio Ibáñez-Sánchez ◽  
Alfredo Pérez-Rueda
Keyword(s):  
Higher Education ◽  
Augmented Reality ◽  
Learning Outcomes ◽  
Learning Process ◽  
Soft Skills ◽  
Active Role ◽  
Learning Space ◽  
Virtual Technology ◽  
Technology Tools ◽  
Innovative Learning

This chapter examines an innovative learning project in which undergraduate marketing students manage and generate content on an official Instagram profile. The project is designed to provide students with a more active role in the learning process through the application of new virtual technology tools. During the pandemic (course 2020-21), students shared their knowledge about marketing and related topics through storytelling, transmedia, gamification, and virtual/augmented reality via Instagram. The students' perception of the learning outcomes, and their satisfaction, were compared with those of students from three previous courses (2017-20). The findings revealed that students assessed the Instagram activity more highly in the context of the pandemic than in previous years. Interestingly, the students also reported better learning outcomes and improvement in their soft skills and consequently were highly satisfied with the project, which suggests the activity should continue in the future.

scholarly journals Active methodologies supported by interaction and communication technologies in higher education

2021 ◽  
Vol 11 (2) ◽  
pp. 47-54
Author(s):  
Monica Cristina Garbin ◽  
Edison Trombeta de Oliveira ◽  
Simone Telles
Keyword(s):  
Higher Education ◽  
Distance Education ◽  
Collaborative Work ◽  
Communication Technologies ◽  
Project Based Learning ◽  
Pedagogical Practices ◽  
Real Problem ◽  
Student Autonomy ◽  
Use Of Technology ◽  
Communication Interaction

In the last decades, technologies have been adopted by Higher Education Institutions, all over the world, as tools to approach new pedagogical practices for their programs. This paper aims to present an experience on the use of tools for communication, interaction and collaboration in a project-based learning on distance education. The project is developed virtually, with students organized in groups in order to develop a solution to a real problem. Therefore, with the use of technology, it is intended to provide those involved with forms of communication and interaction. Technologies in a context like this are considered strong allies of the teaching process developed under the perspective of collaborative work and the development of student autonomy. The collected data show results that indicate the used tools have promoted collaboration between the students, who have learned by developing solutions to problems.        Keywords: Higher education; distance education; collaborative learning.    

Application of information and communication technologies in linguistics: influence on competences and learning outcomes of students

2021 ◽  
Vol 7 (Extra-C) ◽  
pp. 495-506
Author(s):  
Alla Berestova ◽  
Nelya Filyanina ◽  
Tetiana Sukhanova ◽  
Natalia Lysenko ◽  
Tetiana Denyshchych ◽  
...  
Keyword(s):  
Higher Education ◽  
Learning Outcomes ◽  
Information And Communication Technologies ◽  
Higher Education Institutions ◽  
Communication Technologies ◽  
Professional Activity ◽  
Full Time ◽  
Ict Competence ◽  
National University ◽  
Information And Communication

The purpose of the survey is to determine the importance of the use of information and communication technologies in linguistics and to clarify their impact on the competencies and learning outcomes of linguistic students. A poll was conducted among 500 full-time students (250 OCD "bachelor", 250 OCD "master") National University of Pharmacy (Ukraine) in order to establish the need for the implementation of ICT for quality philological education in higher education institutions Basic linguistic competencies are outlined, including the ability to solve standard tasks of professional activity; possession of skills of preparation of scientific reviews, annotations, compilation of abstracts and bibliography, sources and search engines; mastering the skills of participation in scientific discussions; possession of skills to participate in the development and implementation of various types of projects. It is outlined that for the formation of ICT competence two types of its implementation are needed - basic and professional-methodical.

scholarly journals Advertising and Public Relations Professional Education in the Regions of Russia: Educational Organizations Branding Issues

Discourse ◽  
2020 ◽  
Vol 6 (2) ◽  
pp. 44-60
Author(s):  
L. V. Sharakhina ◽  
A. V. Ranchin
Keyword(s):  
Higher Education ◽  
Public Relations ◽  
Empirical Study ◽  
Market Share ◽  
Brand Management ◽  
Communication Technologies ◽  
University Education ◽  
Professional Communication ◽  
Managerial Efficiency ◽  
University Promotion

Introduction. The Russian higher education market in the sphere of Public Relations and Advertising is represented in the paper. The basic approach to the market is shaped by the vision on higher education in the frame of service paradigm. The need to analyze and implement professional communication activities while promoting university education organizations is stressed by the authors. A special attention is put to the necessity of professional communication technologies, such as branding, their application to universities, because it influence such institutions managerial efficiency, helps to systemize a share of their voice, and it is already the necessity for the present day society.Methodology and sources. Theoretical and methodological basis of the paper was composed by scientific works of Russian researchers in the field of university branding, brand-management, including papers on Russian Federation regional universities branding. Empirical study base was designed by materials of regional leading universities, which give higher education in PR and Advertising. Underlying rationale for defining the leadership were the following: number of state-funded student places; 1st year students’ unified national exam results; the dynamics of prospective students in PR and Advertising on tuition payment basis enrollment. Russian regions, the most of enrollees are coming from to Saint Petersburg Electrotechnical University, were also unveiled. The elements of value-based branding platforms of departments responsible for Public Relations and Advertising education in regional leading higher education institutions are also brought in focus.Results and discussion. Empirical study revealed that PR and Advertising education departments of the universities studied did not fulfill their scientific and methodological potential in practice to the full extent. The education institutions examined in the research mostly communicate their objective quantitative indicators positioning Public Relations and Advertising education rather than core value messages. Thus it does not seem possible to typify these communication components as examples of branding process and brand element of university. It would help to structure the market share and influence positively on university promotion.Conclusion. Following the results of the study the authors conclude the necessity to apply communication technologies of brand development and brand management for structuring the market share and influencing positively on university promotion. It directly impacts on education institutions managerial efficiency and proves its relevance to modern society.

Kajian Bauran Promosi Di Perguruan Tinggi “X”

Liquidity ◽  
2018 ◽  
Vol 1 (2) ◽  
pp. 175-182
Author(s):  
Alida Wahyuni
Keyword(s):  
Higher Education ◽  
Public Relations ◽  
Word Of Mouth ◽  
Personal Selling ◽  
Services Marketing ◽  
Sales Promotion ◽  
Direct Mail

Marketing of higher education falls into the category of services marketing. For “X” School, to attract potential students requires special methods and strategy. The objectives of the study are to: 1) Review and analyze of promotion mix in its effort to promote the institution; 2) review and analyze the most effective promotional mix in its effort to promote the institution. The results showed that: 1) the School has implemented a promotional mix. There are 6 ways to do that: advertising, sales promotion, publicity and public relations, personal selling, word of mouth, direct mail and e-marketing. The six ways are carried out simultaneously; 2) The most effective promotional mix is personal selling. For three years (2007, 2010, and 2011) proved it the most effective method. For 2008, the most effective promotional mix is word of mouth, dan for 2009, the most effective promotional mix is sales promotion. The most effective promotional mix in “Very Strong” category is personal selling could affect 956 students.

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