The article is devoted to the world exhibitions of the XIX century as a
way to build an image of Japan in the opinion of European society. These exhibitions were a striking phenomenon that influenced many spheres of life in theparticipating countries and became effective ways of public opinion manipulation. This is a demonstration of scientific achievements, cultural and educational activities that provide opportunities for different cultures to interact with each other. Moreover, it is a chanse to promote certain ideas among the population and evidence of greatness and power of the states – technical superiority, military power were demonstrated not only for the people’s amusement. The exposition at the world exhibition of the XIX century can be viewed from several points. However, the author is primarily interested in its function as a platform for the formation of ideas of a country, its culture, traditions, and
development level. They can be manipulated by choosing the image that is desirable to broadcast to the masses.Japanese were able to use the opportunity to form certain ideas of their country through international exhibitions. Earlier, it was an exotic country, covered by myths and legends, then Japan was distinctive and refined, and then it
became a majestic country proud of its uniqueness. Due to the influence of world exhibitions, Europe began to perceive Japan as a desirable trade partner with unique culture and philosophy.
The image of Japan represented the country for the majority of Europeans in the XIX century. Expositions at the world exhibitions broadcasted culture, art, history of the Land of the Rising Sun and showed the Japanese people’s identity, which fascinated Europe.