How do contractors evaluate company competitiveness and market attractiveness? The case of Toronto contractors

2006 ◽  
Vol 33 (5) ◽  
pp. 596-608 ◽  
Author(s):  
T E El-Diraby ◽  
J Costa ◽  
S Singh
Keyword(s):  
Construction Industry ◽  
Analytical Hierarchy Process ◽  
Research Study ◽  
Global Market ◽  
Marketing Strategies ◽  
Construction Companies ◽  
Canadian Market ◽  
Healthy Growth ◽  
Hierarchy Process ◽  
Foreign Competitors

The Canadian construction industry has sustained a healthy growth rate over the last 10 years. This could make the Canadian market attractive to foreign competitors. Moreover, Canadian companies possess enough expertise and resources to be able to effectively compete in the global market. This highlights the increased importance of developing marketing strategies for Canadian companies. This research study provides an understanding of how Toronto construction companies evaluate market attractiveness and company competitiveness. Such evaluation is the first step towards building effective marketing strategies. The research included an analysis of the main indicators of the Toronto market over the last 10 years and one-on-one interviews with 39 experts. The research deployed the analytical hierarchy process to identify the most important factors that can be used for measuring company competitiveness and market attractiveness. The most important factors that influence company competitiveness include customer satisfaction, cost efficiency, and safety record. Factors with the highest impact on market attractiveness are sustainable profitability (return on investment), supply of finance, and overall economic conditions.Key words: construction marketing, company competitiveness, market attractiveness, strategic planning, analytical hierarchy process.

An Approach for Supplier Selection for Construction Companies Through Analytical Hierarchy Process

2012 ◽  
Vol 2 (5) ◽  
pp. 177-179
Author(s):  
Bhavik K Daxini ◽  
◽  
Prof. (Dr.) R.B. Bhatt Prof. (Dr.) R.B. Bhatt ◽  
Prof. Jayeshkumar Pitroda
Keyword(s):  
Analytical Hierarchy Process ◽  
Supplier Selection ◽  
Construction Companies ◽  
Selection For ◽  
Hierarchy Process

scholarly journals A Research Study on Estimation of TQM ‘Factors Ratings’ Through Analytical Hierarchy Process

2012 ◽  
Vol 3 ◽  
pp. 55-61 ◽  
Author(s):  
Maddulety Koilakuntla ◽  
Vishal S. Patyal ◽  
Sachin Modgil ◽  
Padmavati Ekkuluri
Keyword(s):  
Analytical Hierarchy Process ◽  
Research Study ◽  
Hierarchy Process

scholarly journals Preferensi Konsumen Dalam Memilih Bank BRI dan Bank BCA Di Manado Berdasarkan Kualitas Pelayanan

2019 ◽  
Vol 9 (1) ◽  
pp. 10
Author(s):  
Andro Tumbelaka ◽  
Paulus Kindangen ◽  
Johnny A. F Kalangi
Keyword(s):  
Analytical Hierarchy Process ◽  
Analytical Method ◽  
Quantitative Research ◽  
Sampling Method ◽  
Research Study ◽  
Decision Makers ◽  
Pairwise Comparisons ◽  
Good Picture ◽  
Purposive Sampling ◽  
Hierarchy Process

The immediate objectives of this research study is to find out which criteria are the most influential in choosing a bank and to find out which bank is preferred by sustomers between BRI bank and BCA bank in Manado. Quantitative research was adapted as a method in this study and used a questionnaire as a flection of the method. The sample in this study were all customers of Bank BRI, and Bank BCA who had experience with the two banks. The questionnaire will be distributed using the purposive sampling method. The analytical method used in this study is the Analytical Hierarchy Process (AHP) where this method can rank criteria and produces weights for each evaluation criterion according to pairwise comparisons of decisions of decision makers of the criteria, so that researchers get a good picture of using the criteria.

scholarly journals STRATEGI PEMASARAN TEH HITAM MERK “ALAM DEMPO” PADA CV. KARYA SEJAHTERA PAGAR ALAM

2016 ◽  
Vol 15 (2) ◽  
pp. 213-222
Author(s):  
Tiffany Siti Khadijah ◽  
. Irnad ◽  
Satria Putra Utama
Keyword(s):  
Analytical Hierarchy Process ◽  
Secondary Data ◽  
Black Tea ◽  
Marketing Strategies ◽  
Primary Data ◽  
Main Criterion ◽  
Promotion Strategy ◽  
Expert Choice ◽  
Hierarchy Process ◽  
Research Show

This study aims to determine the main criterion used in marketing strategies and  the strategies marketing appropriate and effective in marketing black tea brands “Alam Dempo’’ on CV. Karya Sejahtera. The primary data was obtained from interviews and secondary data obtained from the data from of the company, regulations, and others data from the related agencies. The data was analyzed by using the AHP (Analytical Hierarchy Process) with Application Expert Choice 11. The results of research show that the criteria becomes main priority election marketing strategies black tea was is competitor with weight 0.385. This occurred due to large number of business contractors packaging black tea other products. To alternate top priority marketing strategies was chosen by method AHP is promotion strategy with weight 0,360. Keywords: blacktea, marketing strategy, AHP (Analitycal Hierarchy Process)

Learning From Others

2021 ◽  
pp. 79-97
Author(s):  
Hasrini Sari ◽  
Dedy Chandra Haludin ◽  
Tota Simatupang ◽  
Budhi Prihartono
Keyword(s):  
Analytical Hierarchy Process ◽  
Small Businesses ◽  
Quantitative Method ◽  
Paired Comparison ◽  
Marketing Strategies ◽  
Structured Interviews ◽  
Promotion Strategy ◽  
Learning From Others ◽  
Hierarchy Process ◽  
Level Of Importance

This research is intended to identify successful organizational e-marketing strategies in order to assist small businesses in proactively formulating their marketing strategies. The use of a sequential explanatory research design is intended to accommodate the exploratory nature of the research and confirmatory for initial findings simultaneously. At the qualitative method, data is collected using semi-structured interviews to four owners of small fashion businesses at the success stage and already use e-marketing. The question outline has been prepared based on the marketing mix framework. The result of the qualitative data processing reveals 40 factors considered important in running a small business. A quantitative method to determine the level of importance of each factor is conducted using Analytical Hierarchy Process (AHP). The questionnaire is designed to collect the paired comparison data. Promotion strategy is placed at the highest priority, followed by product, place, and price.

Analyzing A Product’s Competitiveness Based On The Customer’s Value

2019 ◽  
Vol 118 (11) ◽  
pp. 448-455
Author(s):  
Tinik Sugiati ◽  
Dian Masita Dewi ◽  
Maya Sari Dewi
Keyword(s):  
Competitive Advantage ◽  
Analytical Hierarchy Process ◽  
Customer Value ◽  
Global Market ◽  
Competitive Environment ◽  
Sustainable Competitive Advantage ◽  
Color Design ◽  
Professional Assistance ◽  
Business Competitiveness ◽  
Hierarchy Process

Local government is responsible for developing local products. The products need to have sustainable competitive advantage. So far, many superior goods have been managed by local SME’s with some difficulties. Regarding this, customer value plays an important role in competitive environment. However, businessman need professional assistance in building customer value and help them competing in global market. Furthermore, SME’s (Small Medium-sized Enterprises) competitive advantage data is needed in order to enhance their business competitiveness. Thus, this research is conducted to analyze the competitive advantage of sasirangan fabric in Martapura’s SME, Banjarmasin, the province of South Kalimantan along with the competitive advantage hierarchy. The object of this research is sasirangan fabric that is managed by local SME in Martapura river, Banjarmasin. The data is obtained through questionnaires with Likert scale given to customers and SME managers. Following this, Analytical Hierarchy Process (AHP) with PriEst software is used to analyze the data. The result shows that the main competitive advantage of sasirangan fabric as the superior goods is its purpose to represent The province of South Kalimantan identity and culture, followed by color, design, and price. Yet, sasirangan fabric need to continuously increase its customer value.

scholarly journals Development and Validation of Payment Performance Assessment Tool for Construction Industry

2018 ◽  
Vol 7 (2.29) ◽  
pp. 1130
Author(s):  
Sani Abdullahi Sarki ◽  
Razali Adul-Hamid ◽  
Mahmood W.Y.W
Keyword(s):  
Organizational Culture ◽  
Performance Assessment ◽  
Construction Industry ◽  
Analytical Hierarchy Process ◽  
Assessment Tool ◽  
Assessment Tools ◽  
Development And Validation ◽  
Hierarchy Process ◽  
Pair Wise Comparison ◽  
Case Organization

The late payment has been the major issues facing the construction industry across the globe. Many studies have looked at this issues from management and legal perspectives. Despite its endemic effect on the construction industry, there is no any assessment tools for measuring the payment performance (late and prompt payment). This paper developed and validated a payment performance assessment tool in the context of construction industry client organization, particularly in the Nigerian construction industry. The tool was developed based on the organizational culture and payment performance attributes for the client organization. Analytical Hierarchy Process (AHP) was used to elicit pair-wise comparison and weight of each variable. This led to the development of the tool. The tool was then validated in the assessment of client’s payment performance of a case organization. The assessment tool was calibrated based on consensus benchmarking. However, the calibration ranges from 0.00-0.69 as late payment performance, 0.70-0.98 prompt payment performance and 0.99-1.00. Absolute prompt payment performance. The result shows that the payment assessment tool succeeded in measuring payment performance of a case organization with a score of 0.50 points indicating that the organization do not pay its contractors on time. Therefore, the organization is experiencing late payment. However, there is need to replication the study to revalidate the tool in another organization or country.  

scholarly journals INTEGRATION OF INNOVATION THROUGH ANALYTICAL HIERARCHY PROCESS (AHP) IN PROJECT MANAGEMENT AND PLANNING

2019 ◽  
Vol 25 (2) ◽  
pp. 258-276 ◽  
Author(s):  
Murat Gunduz ◽  
Mohammed Alfar
Keyword(s):  
Project Management ◽  
Construction Industry ◽  
Analytical Hierarchy Process ◽  
Innovation Management ◽  
Innovation Process ◽  
Relative Importance ◽  
Importance Index ◽  
Project Management Professionals ◽  
Innovation Barriers ◽  
Hierarchy Process

This paper examines the concept of innovation management in the construction industry by studying the major components of the innovation process such as the major drivers of innovation, barriers and obstacles that prevent innovation, the enablers that motivate innovation, the practices of innovation, and the benefits of innovation both at project and company level. This paper is based on the data collected by means of structured questionnaires and analyzed throughsurvey analysis. The survey, which consisted of 46 factors involved in the innovation process, was distributed to 121 different participants, and the collected data were analyzed by the relative importance index (RII), as well as the analytical hierarchy process (AHP). The RII rankings feed the AHP analysis as the first step to rank the factors. Later, the factors are ranked according to the AHP analysis. Based on these rankings, recommendations are made to contractors, consultants, project management professionals, owners and suppliers.

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