Learning From Others

2021 ◽  
pp. 79-97
Author(s):  
Hasrini Sari ◽  
Dedy Chandra Haludin ◽  
Tota Simatupang ◽  
Budhi Prihartono
Keyword(s):  
Analytical Hierarchy Process ◽  
Small Businesses ◽  
Quantitative Method ◽  
Paired Comparison ◽  
Marketing Strategies ◽  
Structured Interviews ◽  
Promotion Strategy ◽  
Learning From Others ◽  
Hierarchy Process ◽  
Level Of Importance

This research is intended to identify successful organizational e-marketing strategies in order to assist small businesses in proactively formulating their marketing strategies. The use of a sequential explanatory research design is intended to accommodate the exploratory nature of the research and confirmatory for initial findings simultaneously. At the qualitative method, data is collected using semi-structured interviews to four owners of small fashion businesses at the success stage and already use e-marketing. The question outline has been prepared based on the marketing mix framework. The result of the qualitative data processing reveals 40 factors considered important in running a small business. A quantitative method to determine the level of importance of each factor is conducted using Analytical Hierarchy Process (AHP). The questionnaire is designed to collect the paired comparison data. Promotion strategy is placed at the highest priority, followed by product, place, and price.

scholarly journals STRATEGI PEMASARAN TEH HITAM MERK “ALAM DEMPO” PADA CV. KARYA SEJAHTERA PAGAR ALAM

2016 ◽  
Vol 15 (2) ◽  
pp. 213-222
Author(s):  
Tiffany Siti Khadijah ◽  
. Irnad ◽  
Satria Putra Utama
Keyword(s):  
Analytical Hierarchy Process ◽  
Secondary Data ◽  
Black Tea ◽  
Marketing Strategies ◽  
Primary Data ◽  
Main Criterion ◽  
Promotion Strategy ◽  
Expert Choice ◽  
Hierarchy Process ◽  
Research Show

This study aims to determine the main criterion used in marketing strategies and  the strategies marketing appropriate and effective in marketing black tea brands “Alam Dempo’’ on CV. Karya Sejahtera. The primary data was obtained from interviews and secondary data obtained from the data from of the company, regulations, and others data from the related agencies. The data was analyzed by using the AHP (Analytical Hierarchy Process) with Application Expert Choice 11. The results of research show that the criteria becomes main priority election marketing strategies black tea was is competitor with weight 0.385. This occurred due to large number of business contractors packaging black tea other products. To alternate top priority marketing strategies was chosen by method AHP is promotion strategy with weight 0,360. Keywords: blacktea, marketing strategy, AHP (Analitycal Hierarchy Process)

scholarly journals How to Improve Sharia Accountability for Sovereign Sukuk in Indonesia

2020 ◽  
Vol 13 (1) ◽  
pp. 53
Author(s):  
Erny Arianty
Keyword(s):  
Decision Making ◽  
Human Resources ◽  
Financial Reporting ◽  
Analytical Hierarchy Process ◽  
The Third ◽  
Contract Structure ◽  
Hierarchy Process ◽  
Level Of Importance

<pre><em>The</em><em> study entitled How to Improve Sharia Accountability for Sovereign Sukuk in Indonesia aims to analyze </em><em>the factor that has the highest level of importance</em><em> in realizing sharia accountability.</em> <em>The analysis of this research is conducted by applying</em><em>  </em><em>Analytical Hierarchy Process (AHP) approach </em><em>with a hierarchy structure consisting of the first level, namely objectives, sharia accountability for Sovereign Sukuk/Sovereign Sharia Securities (SBSN), then the second level is shariah accountability parameters, consist of structural contract (akad) SBSN, the use of SBSN funds by maqashid sharia, and SBSN accounting and financial reporting. Each criterion is determined by sub-criteria, which are the third level. The last level is the supporting factors for the realization of sharia accountability for SBSN. </em><em>The results showed that human resources competency factor had the highest importance </em><em>level in realizing the sharia accountability for the use of the contract structure (aqad) SBSN parameter, the supervisory function factor had the highest importance level for the parameters of using SBSN funds following the shariahmaqashid, and the decision making authority factor had the highest importance level for the parameters of accounting and financial reporting.  As for the results of the level of importance of the parameters, the parameter of the use of the contract structure has the highest importance level among other parameters. </em></pre>

scholarly journals SISTEM PENDUKUNG KEPUTUSAN PEMILIHAN LOKASI USAHA JASA UMKM MENERAPKAN ANALYTICAL HIERARCHY PROCESS –WEIGHTED PRODUCT METHOD

2020 ◽  
Vol 22 (2) ◽  
pp. 224-231
Author(s):  
Diana Diana ◽  
Suzy Oktavia Kunang ◽  
Iin Seprina
Keyword(s):  
Analytical Hierarchy Process ◽  
Electricity Supply ◽  
Clean Water ◽  
Parking Space ◽  
Service Business ◽  
Highest Weight ◽  
Product Method ◽  
Calculation Results ◽  
Hierarchy Process ◽  
Level Of Importance

This study produces a decision support system for selecting the location of the MSME service business in Alang-Alang Lebar Palembang. There are 2 methods used in this application, namely the Analytical Hierarchy Process (AHP) and the Weighted Product Method (WPM). AHP is used to determine the weight of the criteria and WPM is used to rank the location of the MSME service business. The criteria used in this SPK are rental fees (K1), renovation needs (K2), availability of clean water (K3), availability of electricity supply (K4), presence of asphalt roads (K5), parking space (K6), population density (K7 ), the presence of competitors (K8) and proximity to suppliers (K9). The AHP calculation results show that the rental fee has the highest weight, namely 0.35, which means that the level of importance of the rental fee is 35%. The WPM calculation results show that the location of the 8th MSME service business is the recommended location.

scholarly journals Policy Making Process for Small Scale Food Industries Based on The Alternative Priority of Assistance Needs

2016 ◽  
Vol 3 (3) ◽  
pp. 55
Author(s):  
Ibnu Wahid Fakhrudin Aziz
Keyword(s):  
Analytical Hierarchy Process ◽  
Small Businesses ◽  
Policy Making ◽  
Food Industry ◽  
Industrial Sector ◽  
Small Scale ◽  
Snack Food ◽  
Food Industries ◽  
Small Industries ◽  
Hierarchy Process

<p>The industrial sector in Bantul, Yogyakarta potential is still dominated by small industries. There are lack of synergy between many parties, both government and private sectors in developing and empowering small businesses making it difficult to achieve the goal of creating small businesses are resilient and competitive. Thus, the need for a study of alternative priority needs of small industries which results can be used as a reference in formulating policy of development of the small industry. This analysis is used to make decisions effective output over the decision making process. The main tools Analytical Hierarchy Process (AHP) is a functional hierarchy with the main input of human perception. By hierarchy, a complex and unstructured problems solved in their groups, and the groups are arranged into a hierarchy form. Small industries were chosen as research sample includes melinjo chips industry, rice crackers industry, bakery industry, peyek cracker industry, and snack food industry. Food industries are scattered in the district of Bantul, Yogyakarta Province. The result was two things: (1) the ineffectiveness of the direction of development; (2) the lack of a uniform indicators of success, because each agency builder seeks to pursue the goals and targets in accordance with the criteria that they have set themselves. Factors that influence the activity / operating a small food industry in order are processes, products, labor, and then raw materials. The need for an industrial to an alternative support is the cornerstone of determining the appropriate policy applied to each different industries. Priority factors in every industry are factors that influence the selection of alternatives that may need assistance in the form of training, equipment, technical, capital and then marketing.</p><p><strong>Keywords</strong>: Analytical Hierarchy Process, Policy making, Small Scale Food industries </p>

EXPERTS INFLUENCE ON FIRE SAFETY CRITERIA RANKING FOR FACTORY BUILDINGS IN NIGERIA

2015 ◽  
Vol 77 (14) ◽  
Author(s):  
Aminu Umar ◽  
Mohamed Rashid Embi ◽  
Yahya Muhamad Yatim ◽  
Ibrahim A. Alkali
Keyword(s):  
Fire Safety ◽  
Analytical Hierarchy Process ◽  
Professional Training ◽  
Survey Questionnaire ◽  
Professional Background ◽  
Building Fire ◽  
Expert Choice ◽  
Safety Attributes ◽  
Hierarchy Process ◽  
Level Of Importance

The Ranking of fire safety attributes has been widely recognised in the evaluation of building fire safety. The ranking of the criteria and attributes depends solely on the experts’ opinion and judgments. However, the decision of the experts may be influence by their different background and professional training. This paper examines how experts’ professional background affects their decision regarding ranking of fire safety criteria and attributes. Four different groups of professional were participated in this study, which includes: Architects, Engineers, Contractors and Facility Managers. Survey questionnaire was administered to rank the fire safety attributes according to their level of importance using Analytical Hierarchy Process (AHP) judgment scale. Expert choice software was utilised in the analysis. The finding suggests that the perception of the experts differs from one group of expert to another. Each expert attached more important to the attributes that are more relevant to his profession, which greatly influenced their decision. 

Factors That Influence Retail Equity Investors to Patronize Islamic Stockbroking in Malaysia

2020 ◽  
pp. 278-291
Author(s):  
Muhamad Abduh ◽  
Faizal Asfan
Keyword(s):  
Analytical Hierarchy Process ◽  
Business Development ◽  
Process Data ◽  
Investment Bank ◽  
Fund Managers ◽  
Stock Investment ◽  
Unit Trust ◽  
Economic Motives ◽  
Hierarchy Process ◽  
Level Of Importance

This study investigates factors that influence retail equity investors to patronize Islamic stockbroking in Malaysia and ranks their level of importance using Analytical Hierarchy Process. Data are collected using questionnaire via online and offline survey among clients, individuals who work in the stockbroking industry and stockbroking related industry such as fund managers, unit trust managers, and mutual funds. The results show that religiosity and product awareness significantly influence the patronizing behavior of Malaysian retail equity investors. On the other hand, economic motives, convenience, social influence, and attractiveness of stock investment ranked below religiosity and product awareness. In view of the findings, stockbroking industry players such as investment bank, stockbroking firm, or participating organization should take advantage of the religiosity and product awareness factors as a main focus to develop Islamic stockbroking service in Malaysia. Sales, marketing and business development strategies can be designed according to the said criteria.

Measurement of Supply Chain Performance by Using Supply Chain Operation Reference Based on Analytical Hierarchy Process

2019 ◽  
Vol 7 ◽  
Author(s):  
Muhammad Saadillah Mursyid ◽  
Hana Catur Wahyuni
Keyword(s):  
Supply Chain ◽  
Performance Measurement ◽  
Analytical Hierarchy Process ◽  
Optimal Performance ◽  
Supply Chain Performance ◽  
Ahp Method ◽  
Chain Operation ◽  
Supply Chain Operation ◽  
Hierarchy Process ◽  
Level Of Importance

This study uses the Supply Chain Operation Reference (SCOR) and Analytical Hierarchy Process(AHP) methods. From the result of research using Supply Chain Operation Reference (SCOR) method and Analytical Hierarchy Process (AHP) produced 27 KPI where for plan perspective there are 4 KPI consisting of reliability 2 KPI, responsiveness 2 KPI. For a source perspective there are 8 KPI consisting of reliability 4 KPI, responsiveness 2 KPI, Flexibility 2 KPI. Make perspective there are 7 KPI consisting of reliability 3 KPI, responsiveness 2 KPI, flexibility 2 KPI. For a delivery perspective there are 5 KPIs that consist of 3 KPI reliability, 2 KPI responsiveness. Then for the return perspective there are 4 KPI consisting of 2 KPI reliability, 2 KPI responsiveness. Then with the Analytical Hierarchy Process (AHP) method produced a delivery perspective is the perspective with the highest level of importance on the supply chain performance of PT. MSM. With the results of this performance measurement can be used as a benchmark for the company to get optimal performance.

How do contractors evaluate company competitiveness and market attractiveness? The case of Toronto contractors

2006 ◽  
Vol 33 (5) ◽  
pp. 596-608 ◽  
Author(s):  
T E El-Diraby ◽  
J Costa ◽  
S Singh
Keyword(s):  
Construction Industry ◽  
Analytical Hierarchy Process ◽  
Research Study ◽  
Global Market ◽  
Marketing Strategies ◽  
Construction Companies ◽  
Canadian Market ◽  
Healthy Growth ◽  
Hierarchy Process ◽  
Foreign Competitors

The Canadian construction industry has sustained a healthy growth rate over the last 10 years. This could make the Canadian market attractive to foreign competitors. Moreover, Canadian companies possess enough expertise and resources to be able to effectively compete in the global market. This highlights the increased importance of developing marketing strategies for Canadian companies. This research study provides an understanding of how Toronto construction companies evaluate market attractiveness and company competitiveness. Such evaluation is the first step towards building effective marketing strategies. The research included an analysis of the main indicators of the Toronto market over the last 10 years and one-on-one interviews with 39 experts. The research deployed the analytical hierarchy process to identify the most important factors that can be used for measuring company competitiveness and market attractiveness. The most important factors that influence company competitiveness include customer satisfaction, cost efficiency, and safety record. Factors with the highest impact on market attractiveness are sustainable profitability (return on investment), supply of finance, and overall economic conditions.Key words: construction marketing, company competitiveness, market attractiveness, strategic planning, analytical hierarchy process.

scholarly journals KEBUTUHAN PENYANDANG DISABILITAS TUNARUNGU DI JABODETABEK TERHADAP LAYANAN SARANA DAN PRASARANA TRANSPORTASI KOTA

2020 ◽  
Vol 3 (1) ◽  
pp. 19
Author(s):  
Gandhiko Ariya ◽  
Leksmono Suryo Putranto
Keyword(s):  
Analytical Hierarchy Process ◽  
Public Transportation ◽  
Research Result ◽  
Research Paper ◽  
T Test ◽  
Transportation Infrastructure ◽  
Hearing Impairments ◽  
Hierarchy Process ◽  
Level Of Importance ◽  
Transportation Facilities

Hearing impairments is the most frequent sensory deficit in human population, affecting more than 250 million people in the world. People with hearing impairments will find it difficult to use public transportation. Public transportation facilities and infrastructure should be accessible for everyone including for people with hearing impairments. This research paper will discuss about the level of importance and the level of availability at public transportation facilities and infrastructure for people with hearing impairments in Jabodetabek. This research paper will use Analytical Hierarchy Process (AHP) method in determining the level of importance at public transportation facilities and infrastructure and will use one sample t-test method in determining the level of availability at public transportation facilities and infrastructure in Jabodetabek. Based on the research result, emergency instruction is the most needed facilities for person with hearing impairment when using public transportation. Lighting is the most important facilities at public transportation infrastructure and public access to public transportation infrastructure for person with hearing impairments. Based on the research result, the level of availability for public transportation facilities and infrastructure in Jabodetabek is mostly quite available. AbstrakGangguan pendengaran merupakan gangguan sensorik yang paling banyak dialami oleh manusia. Lebih dari 250 juta orang di dunia  mengalami gangguan pendengaran. Manusia dengan gangguan pendengaran akan merasa kesulitan saat ingin menggunakan transportasi perkotaan. Sarana dan prasarana sudah seharusnya aksesibel untuk semua orang termasuk untuk para penyandang disabilitas tunarungu. Penelitian ini akan membahas tentang tingkat kepentingan serta tingkat ketersediaan sarana dan prasarana transportasi kota di Jabodetabek bagi para penyandang disabilitas tunarungu. Penelitian ini akan menggunakan metode Analytical Hierarchy Process (AHP) dalam menentukan tingkat kepentingan sarana dan prasarana transportasi kota bagi para penyandang disabilitas tunarungu dan menggunakan one sample t-test untuk menentukan tingkat ketersediaan sarana dan prasarana transportasi kota di Jabodetabek. Berdasarkan hasil penelitian petunjuk keadaan darurat menjadi hal terpenting pada sarana transportasi kota, lampu penerangan menjadi hal terpenting pada prasarana dan prasarana pejalan kaki pada transportasi kota. Tingkat ketersedian  sarana dan prasarana transportasi kota di Jabodetabek sudah cukup tersedia.

scholarly journals Penerapan Analitycal Hierarchy Process (Ahp) dalam Menentukan Lokasi Pabrik Tempe

2020 ◽  
Vol 2 (2) ◽  
pp. 024-033
Author(s):  
Cahyaning Kilang Permatasari
Keyword(s):  
Analytical Hierarchy Process ◽  
Climatic Conditions ◽  
Raw Material ◽  
Ahp Method ◽  
Microsoft Excel ◽  
The Right ◽  
Hierarchy Process ◽  
A Company ◽  
Level Of Importance ◽  
Suitable Location

Nowadays, tempe household industry entrepreneurs must choose the right factory location. Location is very influential for develop of a company, besides it can minimize problems in the future. The purpose of this study was to determine the percentage of priority criteria in selecting factory locations. The results of the calculation of priority criteria, it is hoped that entrepreneurs will find it easier to determine a suitable location to build a tempe factory. This research was conducted in Karanganyar Regency. The method used to determine the priority criteria for selecting the tempe factory location is Analytical Hierarchy Process (AHP) method. After through the process of obtaining data and analyzing calculations using Microsoft Excel, the percentage result of the criteria are geological and climatic conditions (34.67%), availability of labor (26.94%), market and marketing distance (14.93%), transportation facilities (11.36%), supporting facilities and utilities (7.08%) and distance to the location of raw material suppliers (5.02%). This criterion combines several aspects based on the level of importance, so that the results of the order in selecting the location of the tempe factory will be more objective

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