Abstract 18368: Social Network Health Interventions: Can Mayweather and Pacquiao “Knock-out” Health Disparities?

Circulation ◽  
2015 ◽  
Vol 132 (suppl_3) ◽  
Author(s):  
Martin Cadeiras ◽  
Min Choi ◽  
Charlotte Starling ◽  
Saad Soroya ◽  
Maral Bakir ◽  
...  
Keyword(s):  
Social Media ◽  
Social Network ◽  
Cardiovascular Health ◽  
Big Data Analytics ◽  
Content Delivery ◽  
Health Interventions ◽  
Cultural Backgrounds ◽  
Knock Out ◽  
Social Network Intervention ◽  
Key Factor

Background: A key factor underlying health disparity is the lack of interrelatedness. Social Media has become a very popular form of interaction among both minorities and non-minorities. Any single day millions interact through social media reducing the distance between people from diverse cultural backgrounds. We hypothesized that targeted social network intervention strategies effectively reach minorities to promote cardiovascular disease awareness. Method: We used the popular social media platform Twitter to deliver content during regular times or during major events involving people with mixed backgrounds. We first developed a diverse social media community; we then engaged with the audience, identified influencers and delivered different types of content at different moments, linked or unlinked to trending hashtags. We evaluated general social media metrics including impressions, engagement and behavior. Results: There was a significant variation in our ability to reach the audience, cause an impression and trigger a behavior. Trending Hashtag targeting was associated with the highest exposure, however with low engagement rates. Influencer-driven content delivery was linked to highest enrichment and intermediate exposure while non-targeted content delivery was associated with the lowest exposure and engagement rates. Other factors including the time of delivery, quality, type and content were also important determinants of effectiveness. The figure shows an example of a single “tweet” during the May 2, 2015 Mayweather-Pacquiao Box event and the exposed network. Conclusion: Carefully planned Social Network Health interventions are highly effective to reach and engage mixed audiences and influence peers to increase awareness about cardiovascular health. Social media and big data analytics allows the development of novel strategies responsive to the specific needs of culturally diverse audiences.

Global social media, local context

2014 ◽  
Vol 66 (3) ◽  
pp. 342-356 ◽  
Author(s):  
Yu-Chung Cheng ◽  
Pai-Lin Chen
Keyword(s):  
Social Media ◽  
Social Network ◽  
Chinese Language ◽  
Geographical Location ◽  
Local Context ◽  
Cultural Backgrounds ◽  
Content Type ◽  
Fine Grain ◽  
Patterns Of Communication ◽  
Language Styles

Purpose – Social media connect individuals in different geographical location and allow people of different political and cultural backgrounds to discuss and participate in events that occur in distant corners of the globe. But, this does not suggest that social media promote homogeneous globalization. Rather, the local and its interactions with the global or regional views remain a powerful force in the realm of social media. The purpose of this paper is to take on the local/global factors in the social media service Twitter and analyzed the keyword-captured Chinese language tweets relating to the 2012 presidential election in Taiwan. Design/methodology/approach – Language code usage was used to sort out the community origins of Chinese language tweets relating to the election, given that distinct types and codes of Chinese characters are used within each political border. Community-specific patterns of communication were identified by cross-correlating language styles, tweeting frequency and participating users. Social network analysis was used to further characterize the local factors in the global social media. Findings – The authors found that the language styles and character types can be used to identify the regions to which the users belong. The authors were able to identify community-specific patterns of communication and reconstruct a social network that exhibits local characteristics. Originality/value – The results demonstrate that language code can be used to identify the community origin of Chinese tweets. This will enable fine-grain content-based analysis of the Chinese language social media.

Emotive Trending And Tracking of Tweets

2017 ◽  
Vol 7 (11) ◽  
pp. 25
Author(s):  
Sanjay Chhataru Gupta
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
The Social ◽  
The World ◽  
Complex Events

Popularity of the social media and the amount of importance given by an individual to social media has significantly increased in last few years. As more and more people become part of the social networks like Twitter, Facebook, information which flows through the social network, can potentially give us good understanding about what is happening around in our locality, state, nation or even in the world. The conceptual motive behind the project is to develop a system which analyses about a topic searched on Twitter. It is designed to assist Information Analysts in understanding and exploring complex events as they unfold in the world. The system tracks changes in emotions over events, signalling possible flashpoints or abatement. For each trending topic, the system also shows a sentiment graph showing how positive and negative sentiments are trending as the topic is getting trended.

ANALISIS PERINGKAT TOP BRAND OJEK ONLINE MENGGUNAKAN JEJARING SOSIAL PERCAKAPAN TWITTER

2019 ◽  
Vol 24 (2) ◽  
pp. 88-104
Author(s):  
Ilham Aminudin ◽  
Dyah Anggraini
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Path Length ◽  
Average Path Length ◽  
Average Degree ◽  
Clustering Coefficient ◽  
R Programming

Banyak bisnis mulai muncul dengan melibatkan pengembangan teknologi internet. Salah satunya adalah bisnis di aplikasi berbasis penyedia layanan di bidang moda transportasi berbasis online yang ternyata dapat memberikan solusi dan menjawab berbagai kekhawatiran publik tentang layanan transportasi umum. Kemacetan lalu lintas di kota-kota besar dan ketegangan publik dengan keamanan transportasi umum diselesaikan dengan adanya aplikasi transportasi online seperti Grab dan Gojek yang memberikan kemudahan dan kenyamanan bagi penggunanya Penelitian ini dilakukan untuk menganalisa keaktifan percakapan brand jasa transportasi online di jejaring sosial Twitter berdasarkan properti jaringan. Penelitian dilakukan dengan dengan mengambil data dari percakapan pengguna di social media Twitter dengan cara crawling menggunakan Bahasa pemrograman R programming dan software R Studio dan pembuatan model jaringan dengan software Gephy. Setelah itu data dianalisis menggunakan metode social network analysis yang terdiri berdasarkan properti jaringan yaitu size, density, modularity, diameter, average degree, average path length, dan clustering coefficient dan nantinya hasil analisis akan dibandingkan dari setiap properti jaringan kedua brand jasa transportasi Online dan ditentukan strategi dalam meningkatkan dan mempertahankan keaktifan serta tingkat kehadiran brand jasa transportasi online, Grab dan Gojek.

New Democracy in Digital Era through Social Media and News Online

Humaniora ◽  
2020 ◽  
Vol 11 (1) ◽  
pp. 13
Author(s):  
Abitassha Az Zahra ◽  
Eko Priyo Purnomo ◽  
Aulia Nur Kasiwi
Keyword(s):  
Social Media ◽  
Social Network ◽  
Communication Networks ◽  
Social Communication ◽  
Development Policy ◽  
Online News ◽  
Digital Era ◽  
The Social ◽  
New Democracy

The research aimed to explain the pattern of social communication on the issue of rejection of the PLTU Batang development policy. It used data on Twitter accounts involved in the rejection of the PLTU Batang development policy. In analyzing existing data, qualitative methods and social analysis networks were used. To see social networks in the rejection of the PLTU Batang development policy, the research used the NodeXL application to find out the patterns of social communication networks in #TolakPLTUBatang. From the results, it can be seen that in the dissemination of social networking information, the @praditya_wibby account is the most central account in the social network and has a strong influence on the social network. The @praditya_wibby account has a role in moving the community through Twitter to make a critical social movement. This means that in the current digital era, democracy enters a new form through the movement of public opinion delivery through social media. Besides, by encouraging the role of online news, the distribution of information becomes faster to form new perceptions of an issue. This is evident from the correlation network where the @praditya_wibby account has correlations with several compass online media accounts, tirto.id, okezonenews, vice, antaranews, BBCIndonesia, and CNN Indonesia.

Measuring Relevant Information in Health Social Network Conversations and Clinical Diagnosis Cases (Preprint)

2018 ◽  
Author(s):  
Albert Moreira ◽  
Raul Alonso-Calvo ◽  
Alberto Muñoz ◽  
Jose Crespo
Keyword(s):  
Social Media ◽  
Social Network ◽  
Relevant Information ◽  
Online Discussions ◽  
Biomedical Knowledge ◽  
Expert Opinions ◽  
Health Related ◽  
Health Social Network ◽  
Discussion System ◽  
Clinical Cases

BACKGROUND Internet and Social media is an enormous source of information. Health Social Networks and online collaborative environments enable users to create shared content that afterwards can be discussed. While social media discussions for health related matters constitute a potential source of knowledge, characterizing the relevance of participations from different users is a challenging task. OBJECTIVE The aim of this paper is to present a methodology designed for quantifying relevant information provided by different participants in clinical online discussions. METHODS A set of key indicators for different aspects of clinical conversations and specific clinical contributions within a discussion have been defined. These indicators make use of biomedical knowledge extraction based on standard terminologies and ontologies. These indicators allow measuring the relevance of information of each participant of the clinical conversation. RESULTS Proposed indicators have been applied to two discussions extracted from PatientsLikeMe, as well as to two real clinical cases from the Sanar collaborative discussion system. Results obtained from indicators in the tested cases have been compared with clinical expert opinions to check indicators validity. CONCLUSIONS The methodology has been successfully used for describing participant interactions in real clinical cases belonging to a collaborative clinical case discussion tool and from a conversation from a Health Social Network.

scholarly journals Credibility of Digital Political News in Spain: Comparison between Traditional Media and Social Media

2021 ◽  
Vol 10 (5) ◽  
pp. 170
Author(s):  
Reinald Besalú ◽  
Carles Pont-Sorribes
Keyword(s):  
Social Media ◽  
News Item ◽  
Digital Television ◽  
Fake News ◽  
Traditional Media ◽  
Political News ◽  
Digital News ◽  
Key Factor ◽  
The Mean ◽  
Digital Formats

In the context of the dissemination of fake news and the traditional media outlets’ loss of centrality, the credibility of digital news emerges as a key factor for today’s democracies. The main goal of this paper was to identify the levels of credibility that Spanish citizens assign to political news in the online environment. A national survey (n = 1669) was designed to assess how the news format affected credibility and likelihood of sharing. Four different news formats were assessed, two of them linked to traditional media (digital newspapers and digital television) and two to social media (Facebook and WhatsApp). Four experimental groups assigned a credibility score and a likelihood of sharing score to four different political news items presented in the aforementioned digital formats. The comparison between the mean credibility scores assigned to the same news item presented in different formats showed significant differences among groups, as did the likelihood of sharing the news. News items shown in a traditional media format, especially digital television, were assigned more credibility than news presented in a social media format, and participants were also more likely to share the former, revealing a more cautious attitude towards social media as a source of news.

scholarly journals EXPRESS: “Get a £10 Free Bet Every Week!” – Gambling Advertising on Twitter: Volume, Content, Followers, Engagement and Regulatory Compliance

2021 ◽  
pp. 074391562199967
Author(s):  
Raffaello Rossi ◽  
Agnes Nairn ◽  
Josh Smith ◽  
Christopher Inskip
Keyword(s):  
Social Media ◽  
Big Data ◽  
Content Analysis ◽  
Volume Content ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Regulatory Compliance ◽  
The Internet ◽  
Policy Recommendations ◽  
Policy Makers

The internet raises substantial challenges for policy makers in regulating gambling harm. The proliferation of gambling advertising on Twitter is one such challenge. However, the sheer scale renders it extremely hard to investigate using conventional techniques. In this paper the authors present three UK Twitter gambling advertising studies using both Big Data analytics and manual content analysis to explore the volume and content of gambling adverts, the age and engagement of followers, and compliance with UK advertising regulations. They analyse 890k organic adverts from 417 accounts along with data on 620k followers and 457k engagements (replies and retweets). They find that around 41,000 UK children follow Twitter gambling accounts, and that two-thirds of gambling advertising Tweets fail to fully comply with regulations. Adverts for eSports gambling are markedly different from those for traditional gambling (e.g. on soccer, casinos and lotteries) and appear to have strong appeal for children, with 28% of engagements with eSports gambling ads from under 16s. The authors make six policy recommendations: spotlight eSports gambling advertising; create new social-media-specific regulations; revise regulation on content appealing to children; use technology to block under-18s from seeing gambling ads; require ad-labelling of organic gambling Tweets; and deploy better enforcement.

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