The Role of Familiarity in the Destination Image

2017 ◽  
Vol 16 (2) ◽  
pp. 296-316 ◽  
Author(s):  
Gema Pérez Tapia
Keyword(s):  
Information Source ◽  
Image Formation ◽  
Moderating Effect ◽  
Destination Image ◽  
Tourist Destination ◽  
Management Implications ◽  
South Korean ◽  
Positive Image ◽  
Factor Of Influence

The present study aims to explain more deeply the theory of destination image and its process of formation in culturally distant countries, specifically regarding familiarity as a factor of influence. To achieve this aim, a questionnaire was administered to 307 South Korean citizens in order to examine Koreans’ image of Spain as a tourist destination, and the level of familiarity with the destination. The findings reveal that familiarity has a moderating effect on the destination image, and the main information source that most contributes to a positive image is provided by ‘relatives, friends, and/or acquaintances’. This paper contributes to the literature by showing the importance of familiarity on image formation and has significant management implications in the context of helping to create an appropriate image of a tourist destination.

scholarly journals Archeological Tourist Destination Image Formation: Influence of Information Sources on the Cognitive, Affective and Unique Image

2019 ◽  
Vol 10 ◽  
Author(s):  
Nuria Huete-Alcocer ◽  
Maria Pilar Martinez-Ruiz ◽  
Víctor Raúl López-Ruiz ◽  
Alicia Izquiedo-Yusta
Keyword(s):  
Information Sources ◽  
Image Formation ◽  
Destination Image ◽  
Tourist Destination

The contribution of website design to the generation of tourist destination image: The moderating effect of involvement

2015 ◽  
Vol 47 ◽  
pp. 303-317 ◽  
Author(s):  
M.A. Rodríguez-Molina ◽  
D.M. Frías-Jamilena ◽  
J.A. Castañeda-García
Keyword(s):  
Moderating Effect ◽  
Destination Image ◽  
Website Design ◽  
Tourist Destination

scholarly journals The Role of Destination Experience in the Sustainability of the Image of the Tourist Destination

2021 ◽  
Author(s):  
Olimpia Ban ◽  
Adrian Hatos ◽  
Laurențiu Droj ◽  
Carmen Toderascu
Keyword(s):  
Brand Image ◽  
Age Groups ◽  
Destination Image ◽  
Tourist Destination ◽  
Good Image ◽  
Remarkable Increase ◽  
Dangerous Situation ◽  
Younger Age

The concept of destination image is closely related to the brand image of the destination. A good image is a step in branding the destination. The image of the destination can be a primary, sec-ondary or global one, the latter incorporating the first two. The sustainability of a positive image of the destination is based on both a positive secondary image and a positive global image. The purpose of this research is to analyze separately the two types of images for a given tourist des-tination that has registered in recent years a remarkable increase in the number of visitors. The research is based on a questionnaire-based survey of a sample of 607 people. The collected data were processed with SPSS and the results show significant differences between the two types of images (secondary image and global image), a dangerous situation in the medium and long term for destination management. The nuances in the perception of the image of the destination on the two types of respondents (who experienced respectively who did not experience the destination) can be explained by the aggressive strategy of promoting the tourist destination, but inefficient strategy for younger age groups. The study allows the formulation of conclusions and measures to correct the situation.

scholarly journals PERAN KOMUNIKASI E-WORD OF MOUTH TERHADAP VISIT INTENTION OBJEK WISATA

2021 ◽  
Vol 6 (2) ◽  
pp. 117-124
Author(s):  
Mokhamad Favian Rizki Pratama ◽  
Erna Andajani ◽  
Siti Rahayu
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Research Method ◽  
Word Of Mouth ◽  
Destination Image ◽  
Equation Modeling ◽  
Positive Perception ◽  
Tourist Destination

Penelitian ini bertujuan mengetahui peran e-WOM (Instagram) terhadap Visit Intention obyek wisata di Surabaya yang dipengaruhi oleh attitude toward behavior dan destionation image. Metode penelitian menggunakan SEM (Structural Equation Modeling) dengan jumlah sampel sebanyak 150 responden yang aktif menggunakan Instagram. Penelitian ini menunjukkan e-WOM melalui Instagram berperan penting terhadap visit intention objek wisata karena menimbulkan persepsi yang sangat baik bagi wisatawan lainnya dan membentuk image Surabaya adalah destinasi wisata yang menyenangkan. Kondisi ini menimbulkan persepsi positif bagi wisatawan lainnya mengenai Surabaya.   Abstract This study aims to determine the role of e-WOM (Instagram) on the visit intention of tourism objects in Surabaya which is influenced by attitude toward behavior & destination image. The research method uses SEM (Structural Equation Modeling) with a sample of 150 respondents who actively use Instagram. This study shows that e-WOM through Instagram plays an important role in the visit intention of tourist objects because it creates a very good perception for other tourists and forms the image of Surabaya as a pleasant tourist destination. This condition creates a positive perception for other tourists about Surabaya.

The role of familiarity in consumer destination image formation

2019 ◽  
Vol 74 (4) ◽  
pp. 885-901 ◽  
Author(s):  
Soyeon Kim ◽  
Xinran Lehto ◽  
Jay Kandampully
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Design Methodology ◽  
Destination Image ◽  
Equation Modeling ◽  
Tourist Destination ◽  
Web Based ◽  
Content Type ◽  
Practical Implications

Purpose The primary purpose of this study is to examine the effects of destination familiarity on consumers’ evaluations (cognitive image) and feelings (affective image) about the destination, leading to their intention to visit. Design/methodology/approach The data for this study were collected through a Web-based survey. Based on a sample of 460 respondents, structural equation modeling was used to test the proposed hypotheses. Findings The results showed that familiarity with a destination not only influences consumers’ cognitive evaluations of the destination but also affects their feelings about it, which translates into their intentions in travelling to the destination. The findings indicate that destination familiarity can enhance consumers’ knowledge about the destination, but more importantly, their affective perceptions can lead to a higher likelihood of visiting a destination. Practical implications The findings provide useful guidance for efficient marketing programs to attract more visitors to a certain tourist destination. Destination marketers must assess the level of familiarity of potential travelers in the development, design and promotion of a destination. This understanding will enable the marketers to more effectively communicate with their target markets and allow them to tailor advertising to different segments of their customers based on their familiarity. Originality/value The majority of previous studies regarding destination familiarity tend to measure the overall familiarity or experiential familiarity (e.g. a comparison between visitors vs non-visitors) without considering consumers’ indirect familiarity with a destination. This study attempts to conceptualize and empirically test the role of destination familiarity on consumers’ cognitive and affective images and intentions.

Augmented Reality for Tourist Destination Image Formation

2018 ◽  
pp. 4031-4037
Author(s):  
Azizul Hassan
Keyword(s):  
Augmented Reality ◽  
Current Literature ◽  
Image Formation ◽  
Destination Image ◽  
Tourism Destination ◽  
Tourist Destination ◽  
Conceptual Paper ◽  
Tourism Economy

In principle, the application of technology is unprecedentedly increasing for destination image formation and Augmented Reality (AR) can be a primal example in such context. This conceptual paper synthesizes the functionalities of AR in tourism destination image formation. This study explores AR application aspects for tourism destination image formation while, placing them in an emerging tourism economy perspective with Bangladesh as the example. A critical explanation generated from reviewing the current literature is offered. Results determine interrelatedness between tourist destination image formation and AR application. In the emerging tourism market scenario, the possibilities of AR application are unlimited but, the policy and structural capacities remain largely inadequate. Study upshots also show that, this technology convincingly creates better perceptions leading to positive tourist destination image.

The Role of Destination Attributes in Assessing/Constructing the Image of Tourist Destination

2016 ◽  
pp. 1-25
Author(s):  
Olimpia Iuliana Ban
Keyword(s):  
Social Networks ◽  
Cognitive Process ◽  
Influence Factors ◽  
Fuzzy Modeling ◽  
Destination Image ◽  
The Internet ◽  
Tourist Destination ◽  
Image Building ◽  
Development Evaluation

This chapter aims to present and discuss the concept of ‘destination image', as shown in the literature to date and also to identify the way in which the image has been formed. The process of image formation is a dynamic one, in which the influence factors have a different importance and they continuously change and complete each other. It intend to analyze the formation and communication of the image, in the new context created by the Internet and social networks. Given the importance of destination attributes in the cognitive process of development/ evaluation of the destination image, it suggests a method for prioritizing these attributes, through fuzzy modeling in order to find the mix of attributes that best matches the expectations of the visitors. This could be a tool used by DMOs in image building, strengthening those attributes of the destination that best meet the wishes of the visitors.

Factors Affecting Tourist Destination Choice: A Survey of International Travelers to Hanoi, Vietnam

2017 ◽  
pp. 77-92 ◽  
Author(s):  
Dam Dong Xuan
Keyword(s):  
Brand Equity ◽  
Destination Image ◽  
Destination Choice ◽  
Tourism Destination ◽  
Tourist Destination ◽  
Destination Branding ◽  
Destination Loyalty ◽  
Factors Affecting

The study enhances tourism destinations’ competitiveness from the tourist’s perspective. Departing from the concept of customer-based brand equity (Keller, 1993; Aaker, 1991), our purpose is to construct a linkage between customer-based brand equity for a tourism destination (destination image, destination awareness, quality of destination and destination loyalty) and behavioral intentions for selecting a tourist destination (revisit and/or recommendation to other people), in order to better understand the role of tourism destination branding. This paper carried out a survey of international tourists who selected Hanoi - Vietnam as their holiday destination and our findings show that brand image and brand loyalty play an important role on tourist’s decision of returning or recommendation to others while brand awareness and quality have no impact.

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