The Role of Destination Attributes in Assessing/Constructing the Image of Tourist Destination

2016 ◽  
pp. 1-25
Author(s):  
Olimpia Iuliana Ban
Keyword(s):  
Social Networks ◽  
Cognitive Process ◽  
Influence Factors ◽  
Fuzzy Modeling ◽  
Destination Image ◽  
The Internet ◽  
Tourist Destination ◽  
Image Building ◽  
Development Evaluation

This chapter aims to present and discuss the concept of ‘destination image', as shown in the literature to date and also to identify the way in which the image has been formed. The process of image formation is a dynamic one, in which the influence factors have a different importance and they continuously change and complete each other. It intend to analyze the formation and communication of the image, in the new context created by the Internet and social networks. Given the importance of destination attributes in the cognitive process of development/ evaluation of the destination image, it suggests a method for prioritizing these attributes, through fuzzy modeling in order to find the mix of attributes that best matches the expectations of the visitors. This could be a tool used by DMOs in image building, strengthening those attributes of the destination that best meet the wishes of the visitors.

The Role of Destination Attributes in Assessing/Constructing the Image of Tourist Destination

2020 ◽  
pp. 158-182
Author(s):  
Olimpia Iuliana Ban
Keyword(s):  
Social Networks ◽  
Cognitive Process ◽  
Influence Factors ◽  
Fuzzy Modeling ◽  
Destination Image ◽  
The Internet ◽  
Tourist Destination ◽  
Image Building ◽  
Development Evaluation

This chapter aims to present and discuss the concept of ‘destination image', as shown in the literature to date and also to identify the way in which the image has been formed. The process of image formation is a dynamic one, in which the influence factors have a different importance and they continuously change and complete each other. It intend to analyze the formation and communication of the image, in the new context created by the Internet and social networks. Given the importance of destination attributes in the cognitive process of development/ evaluation of the destination image, it suggests a method for prioritizing these attributes, through fuzzy modeling in order to find the mix of attributes that best matches the expectations of the visitors. This could be a tool used by DMOs in image building, strengthening those attributes of the destination that best meet the wishes of the visitors.

scholarly journals The position of the Internet and cyberspace in social communications: an approach to the role of virtual social networks

2020 ◽  
Vol 20 (2) ◽  
pp. 82-94
Author(s):  
Reza Abedi ◽  
Fatemeh Daneshvar Muhammadzadegan ◽  
Roqayyeh Sadat Hosseini Kerman ◽  
Fatemeh Miri Kolah Kaj
Keyword(s):  
Social Networks ◽  
Virtual Space ◽  
The Internet ◽  
Good Opportunity ◽  
Advantages And Disadvantages ◽  
Social Communications ◽  
The Social ◽  
Online Spaces ◽  
Proper Training

With an ever-increasing development of internet communications, human reactions have interred a new phase. The results of these communications are a most significant matter considered by the sociologists. Using the internet is developing and forms a significant part of individuals` lives. The advantages and disadvantages of this easiness in communicating and traveling through boundaries should be considered. Breaking the norms happened in the light of these reactions should be discussed, also increasing in awareness and availability to information, joining to global information networks and communication is another face of this placeless and timelessness. This contrasting face challenges the position of cyber space in the social communications, a challenge of which there is no escape by the society. In this research it is an attempt to criticize this challenge through criticizing the position of internet and to consider the role of social networks. We suppose that it is not possible to neglect the advantages of virtual space in developing a new level of human occasions but via this method lack of proper awareness in principle using of it results in some problems which should be covered by a proper training and comprehensive informing. Online spaces penetrate in human`s life in an extended way and it is a good opportunity to have good use from social networks as the basic condition. The results of this presence form reaction in individuals which will be considered in the present study.

scholarly journals Applying Social Networks in the Management of Sustainable Tourist Destinations: An Analysis of Spanish Tourist Destinations

Land ◽  
2021 ◽  
Vol 10 (11) ◽  
pp. 1142
Author(s):  
Adolfo Elizondo Saltos ◽  
David Flores-Ruiz ◽  
María de la O Barroso González
Keyword(s):  
Social Networks ◽  
Direct Relationship ◽  
Descriptive Analysis ◽  
The Internet ◽  
Effective Management ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
Technological Advantage ◽  
The Social ◽  
The Empirical Analysis

In this study, the presence and management of the social networks of 78 tourist destinations were analyzed for the development of sustainable tourism, with particular attention being paid to Spanish smart destinations. The variables for the empirical analysis were determined from a literature review, and it was concluded from a descriptive analysis, correlation analysis and an analysis of variance, that although the presence of tourist destinations on the internet and on social networks was notable, their management was inadequate for the development of sustainable tourist destinations. It was shown that there is a direct relationship between the number of visitors at a tourist destination and its presence on social networks. However, our analyses found that this correlation was not related to social network management; a greater number of visitors were not related to the effective management of social networks. It was concluded that smart destinations, despite having a technological advantage, did not stand out for their presence and management on social networks. The manuscript ends with some recommendations for the future

scholarly journals Riesgos en Internet: el mal uso de las Tecnologías de la Información y la Comunicación / Internet Risks: Misuse of Information and Communication Technologies

2018 ◽  
Vol 5 (1) ◽  
pp. 43-50
Author(s):  
Encarnación Soriano-Ayala ◽  
Adán Hermosilla-Rivera ◽  
Verónica C. Cala ◽  
Rachida Dalouh
Keyword(s):  
Social Networks ◽  
Information And Communication Technologies ◽  
Communication Technologies ◽  
The Internet ◽  
Redes Sociales ◽  
Information And Communication ◽  
Use Of Internet

ABSTRACT This work addresses the risk that adolescents face when they misuse the Internet. The results of an investigation carried out with 206 adolescents about the use of Internet, cyberbullying and sexting are presented. The results showed that parents of adolescents are unaware of their children's use of social networks, girls practice sexting more than boys, and there are more boys who practice cyberbullying in the role of executioner, while girls star in it as the victim.RESUMENEste trabajo aborda el riesgo que corren los adolescentes cuando hacen un mal uso de Internet. Se exponen los resultados de una investigación llevada a cabo con 206 adolescentes en los que se analiza el uso de Internet, el ciber acoso (ciberbullying) y el sexting. En los resultados señalamos que los padres de los chicos y las chicas adolescentes desconocen el uso que hacen sus hijos de las redes sociales, las chicas practican más el sexting que los chicos en la adolescencia, siendo el sexting una nueva forma de sexismo impulsado por las tecnologías, y son más los chicos que practican el ciberbullying en el rol de verdugo, mientras que las chicas lo protagonizan desde el papel de víctima.

Social Media's Influence on Destination Image

2022 ◽  
pp. 230-246
Author(s):  
Maria Angeles Garcia-Haro ◽  
Maria Pilar Martinez-Ruiz ◽  
Ricardo Martinez-Cañas ◽  
Pablo Ruiz-Palomino
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Communication Channels ◽  
World Heritage ◽  
Destination Image ◽  
Limited Attention ◽  
Tourist Destination ◽  
Marketing Literature ◽  
Tourism Marketing

Social media have become key tools for promoting and spreading the image of a tourist destination. In particular, these communication channels are critical for heritage destinations looking to boost awareness and attract a greater number of visitors. However, the tourism marketing literature has devoted limited attention to how these destinations project their image on social media. In order to cover this gap, this chapter focuses on analyzing the image projected by a specific heritage destination—Cuenca, a World Heritage City—on Facebook and Instagram. To this end, the chapter analyzes the posts, comments, and hashtags that have been published on the different tourism pages about Cuenca. The results of the analysis underscore the growing importance of the image projected by destinations on social networks. That said, there is a need to deepen our knowledge about the communication potential of these channels.

Play It Like Beckham!

2017 ◽  
pp. 43-61
Author(s):  
Sylvaine Castellano ◽  
Insaf Khelladi
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Academic Research ◽  
Future Research ◽  
The Internet ◽  
Research Directions ◽  
Media Usage ◽  
Future Research Directions ◽  
The Impact

New opportunities and challenges are emerging thanks to the growing Internet importance and social media usage. Although practitioners have already recognized the strategic dimension of e-reputation and the power of social media, academic research is still in its infancy when it comes to e-reputation determinants in a social networks context. A study was conducted in the sports setting to explore the impact of social networks on the sportspeople's e-reputation. Whereas the study emphasized (1) the influence of social networks' perception on the sportspeople's e-reputation, and the neutral roles of (2) the motives for following sportspeople online, and (3) the negative content on the Internet, additional insights are formulated on maintaining, restoring and managing e-reputation on social networks. Finally, future research directions are suggested on the role of image to control e-reputation.

scholarly journals Instagram as a Co-Creation Space for Tourist Destination Image-Building: Algarve and Costa del Sol Case Studies

2020 ◽  
Vol 12 (7) ◽  
pp. 2793 ◽  
Author(s):  
Patricia P. Iglesias-Sánchez ◽  
Marisol B. Correia ◽  
Carmen Jambrino-Maldonado ◽  
Carlos de las Heras-Pedrosa
Keyword(s):  
Social Media ◽  
Destination Image ◽  
Communication Tool ◽  
Destination Branding ◽  
Social Media Platform ◽  
Key Factor ◽  
Image Building ◽  
Media Platform ◽  
Destination Management Organizations

Instagram is a popular social media platform. Its ability to convey feelings through photographs has become a valuable communication tool for tourism destination branding. The cases of two destinations in Southern Europe provide an understanding of how Instagram can be used to promote a destination’s image by Destination Management Organizations (DMOs). For this purpose, a content analysis is carried out, first of the official Instagram accounts of Algarve (Portugal) and Costa del Sol (Spain), and then of the most popular hashtags related to them, showing User-Generated Content (UGC) from the points of view of both destination managers and tourists. The results show that Instagram is a strategic social media platform for enhancing the brand image by engaging customers. Destinations seize content generated by tourists; therefore, the hermeneutic circle of representation is inverted, as photos taken by tourists aim to reproduce the perceived image of a destination and motivate tourists to capture their experiences with the best picture. Additionally, it is worth highlighting, as a main finding, the role of sustainability as a key factor in UGC for DMOs and for Instagram users. This research provides valuable information about designing promotion strategies for DMOs, in order to understand the potential of Instagram in building a destination’s image and inspiring tourism through images.

scholarly journals The Role Of Facebook In Activating Local Tourism : An Analytical Study

2019 ◽  
Vol 1 (3) ◽  
pp. 77-86
Author(s):  
Samia Bouguerra
Keyword(s):  
Social Networks ◽  
New Media ◽  
Information And Communication Technologies ◽  
Rapid Development ◽  
Jel Classification ◽  
Tourism Industry ◽  
Economic Life ◽  
The Internet ◽  
The World

The development of the world today in information and communication technologies has affected all aspects of the economic life of the countries, especially with the emergence of the Internet and the new media through social networks such as Facebook, Twitter, Instagram and others. With the emergence of social networks on the Internet, the marketing of services, especially tourism services, depends on the human factor itself through the exchange and exchange of information about tourist areas, traditional products, hotels and others. The new era has begun to depend on the consumers themselves and their contribution to the promotion of services and places... With the rapid development of social networks, especially Facebook, the importance of harnessing these sites to serve the tourism industry in the countries of the world in general and Algeria in particular, where the industry depends largely on the views of consumers and the spread of information among them, which opened a wide door to identify the places of tourism and hotels and offer services from By visiting people and benefiting from their services, which positively affects other users who may one day be tourists in the same areas. Therefore, this study is an attempt to highlight the role of social networks and their contribution to the activation of tourism in general and local tourism in particular, taking the Facebook network model, through the analysis of the Facebook page beaches of Annaba, and answer the following fundamental question:To what extent does Facebook contribute to the activation of local tourism in Algeria? JEL Classification: Z3, M3.

scholarly journals Tüketimin Değişen Yüzü: Elektronik Ticaret Uygulamaları ve Sosyal Paylaşım Ağlarının Rolü / The Changing Face of Consumption: E-Commerce Applications And The Role of Social Networks

2012 ◽  
Vol 1 (4) ◽  
pp. 149 ◽  
Author(s):  
Büşra Halis
Keyword(s):  
Social Networks ◽  
Physical Space ◽  
The Internet ◽  
Human History ◽  
Conceptual Content ◽  
Face To Face ◽  
The Past ◽  
Over Time

İnsanlık tarihi kadar eski olan tüketim, zaman içerisinde yaşanan değişim ve dönüşümlerle birlikte yeni bir boyut kazanmıştır. Eskinin, ihtiyacı kadar almak ve çalışmak gibi fenemonlerinin yerini, günümüzde daha çok satın almak için çalışmak, tükettiğinin ölçüsünde var olabilmek ya da olamamak almıştır. Tüketimin soyut anlamda kavramsal içeriğinin farklılaşmasının yanı sıra, tüketim araçları da farklılaşmıştır. Artık, yüz yüze görüşmeler yoluyla yapılan alışverişlerin yerini; fiziki mekândan bağımsız, internet üzerinden e-ticaret yoluyla ve birtakım paylaşım ağları aracılığıyla yapılan alışverişler almıştır. Bu çalışmada da, tüketimin ve tüketimde kullanılan araçların geçmişten bugüne değişen anlamı ve bu değişimi körükleyen sosyal ağ paradigması tartışılmaktadır. The Changing Face of Consumption: E-Commerce Applications And The Role of Social Networks Consumption, which is as old as human history has gained a new dimension with changes and transformations in the course of time. In the past, people bought and worked as they needed, but now, they work to buy more things except necessity and they be or not to be until they consumed. Over time, the conceptual content and tools of the consumption has changed. Shopping, which is done independent of the physical space, via the internet through e-commerce replaced shopping made by face to face. In this work, the changing meaning and tools of consumption from past to present and the paradigm of social networks which encouraging this change is to be held.

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