scholarly journals Wpływ mediów społecznościowych na komunikację naukową: strategie przeciwników GMO na Facebooku

Adeptus ◽  
2017 ◽  
Author(s):  
Iwona Zielińska
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Science Communication ◽  
Public Support ◽  
Communication Tools ◽  
Web 2.0 Tools ◽  
The Social ◽  
New Research ◽  
The Web

The influence of the social media on science communication: strategies of GMO opponents on FacebookThe aim of the article is to discuss a growing role of the social media in science communication. Unlike in traditional mass media – TV, radio, press – the Web 2.0 tools allow to convey a much wider representation of opinions on science and technology, including those opposing or questioning the mainstream research. This paper presents the strategies of communication used by one of the biggest Polish anti-GMO groups on Facebook (“GMO To Nie To”) to raise their arguments and gain public support. It concludes that the use of new communication tools such as the social media introduces inevitable changes in the dynamic of science communication, which opens new research opportunities. Wpływ mediów społecznościowych na komunikację naukową: strategie przeciwników GMO na FacebookuCelem artykułu jest wskazanie na rosnącą rolę mediów społecznościowych w komunikacji naukowej. W przeciwieństwie do mediów tradycyjnych – telewizji, radia i prasy – narzędzia, jakie oferuje Web 2.0, pozwalają na reprezentację daleko bardziej różnorodnych opinii na temat nauki i technologii, również tych, które przeciwstawiają się powszechnie uznawanym wynikom badań lub je kwestionują. W dalszej części artykułu wskazane zostały strategie komunikacyjne największej na polskim Facebooku grupy skupiającej przeciwników GMO („GMO To Nie To”), stosowane, by zyskać wsparcie dla swoich racji i argumentów. Artykuł kończy się konkluzją, że wykorzystanie nowych narzędzi komunikacyjnych, np. mediów społecznościowych, wprowadza nieuchronne zmiany w dynamice komunikacji naukowej, co otwiera jednocześnie nowe możliwości badawcze.

A Social Capital Perspective on Collaboration and Web 2.0

2010 ◽  
pp. 101-109
Author(s):  
Gunilla Widén-Wulff ◽  
Anna-Karin Tötterman
Keyword(s):  
Social Capital ◽  
Web 2.0 ◽  
Web 2.0 Tools ◽  
Organizational Contexts ◽  
Complex Process ◽  
The Social ◽  
Tools And Techniques ◽  
Social Capital Perspective ◽  
The Web

Social interaction technologies can successfully employ the previously untapped power of the web to utilize the collaborative creation of information and user-driven content. In this chapter, the social capital framework is applied to illustrate how Web 2.0 tools and techniques can support effective information and knowledge management in organizations. Interactions within and between organizations generate important practices that underscore the role of social capital. Managing social capital for effective knowledge sharing is a complex process, and Web 2.0 lends some support for organizations by creating a new culture of voluntary, contributive, and collaborative participation. The argument is made that Web 2.0 technologies can be seen as important tools that can bridge the creation and sharing of knowledge in diverse organizational contexts.

A Social Capital Perspective on Collaboration and Web 2.0

2011 ◽  
pp. 1991-2000
Author(s):  
Gunilla Widén-Wulff ◽  
Anna-Karin Tötterman
Keyword(s):  
Social Capital ◽  
Web 2.0 ◽  
Web 2.0 Tools ◽  
Organizational Contexts ◽  
Complex Process ◽  
The Social ◽  
Tools And Techniques ◽  
Social Capital Perspective ◽  
The Web

Social interaction technologies can successfully employ the previously untapped power of the web to utilize the collaborative creation of information and user-driven content. In this chapter, the social capital framework is applied to illustrate how Web 2.0 tools and techniques can support effective information and knowledge management in organizations. Interactions within and between organizations generate important practices that underscore the role of social capital. Managing social capital for effective knowledge sharing is a complex process, and Web 2.0 lends some support for organizations by creating a new culture of voluntary, contributive, and collaborative participation. The argument is made that Web 2.0 technologies can be seen as important tools that can bridge the creation and sharing of knowledge in diverse organizational contexts.

scholarly journals Web 2.0 Tools In Retailing: Benefits Of Their Use And Reasons For Not Using Them

2012 ◽  
Vol 11 (13) ◽  
pp. 1463
Author(s):  
Maria-del-Carmen Alarcon-del-Amo ◽  
Carlota Lorenzo-Romero ◽  
Miguel-Angel Gomez-Borja ◽  
Juan-Antonio Mondejar-Jimenez
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Collective Intelligence ◽  
Field Studies ◽  
Web 2.0 Tools ◽  
The Social ◽  
Software Release ◽  
Internet Environment ◽  
Main Components ◽  
The Web

The term Web 2.0 was introduced by OReilly (2005) as the new stage in the Internet evolution referring to a collection of online applications sharing a number of common characteristics: The Web as a platform, Harnessing of the Collective Intelligence, Data is the Next Intel Inside, End of the Software Release Cycle, Lightweight Programming Models, Rich User Experiences. The term Web 2.0 or Social Media refers to applications enabling the creation, editing and dissemination of user-generated content. These applications are one of the main components of the current Internet environment commonly called Web 2.0. The importance and popularity of the Social Media as marketing tools and communication channels is growing and field studies provide evidence that these can strongly affect consumer behavior. An increasing number of studies suggest that corporate interest on the Web 2.0 domain keeps growing and more and more firms are introducing different social media tools into their daily business routines as well as into their marketing strategies. Despite the fact that thousands of corporations are already seriously engaged or experimenting with the Social Media as marketing tools there is also a high amount of retailers that do not use them. The objective of this study is to analyze the reasons why retailers do not use Web 2.0 tools and the main barriers that they consider to not adopt them, comparing with the retailers that use these tools.

scholarly journals The Participatory Management in the Enterprise through Digital Marketing: Enterprise 2.0

2016 ◽  
Vol 8 (6) ◽  
pp. 89
Author(s):  
Giuseppe Granata ◽  
Antonio De Filippo
Keyword(s):  
Social Media ◽  
Social Network ◽  
Web 2.0 ◽  
Internal Communication ◽  
Digital Marketing ◽  
Participatory Management ◽  
Enterprise 2.0 ◽  
The Social ◽  
Commercial Communication ◽  
The Web

<p>From its birth to the nowadays lifestyle, web has strongly changed. Although once it was a “place’’ to find information, now it represents that virtual condition, in which it can be possible to share and collect information, thoughts, desires and doing shopping and so on and so forth.</p><p>Today, the company does not only make just a commercial communication. Instead, there exist many types of interaction: the internal communication, for instance. Enterprise 2.0 is that kind of business that uses the instruments of the web 2.0 both for external and internal communication. It means to use all the digital marketing tools to manage the entire organization, such that we have to think in a participatory management way. Indeed, we have to focus ourselves even more on a participatory organization, where the development of new projects derives from the ones who work into the company. The Social media that can be involved in this field are the same that are used for a commercial communication: social network, blogs, Wikipedia, podcasts, rss feed and so on and so forth.</p><p>Even though there are very few Italian companies that apply the tools of web 2.0 to manage the entire organization, the paradigm of the enterprise 2.0 is slowly taking off.</p><p>The purpose of this work paper is to identify how the company can efficiently adopt the digital marketing instruments, utilizing the participatory management: enterprise 2.0. The adoption of these participatory tools is fundamental, because only through their adoption, it can be possible to reach a vast audience and to satisfy the digital consumer needs, who is no more passive, but he is even more active and critic about the choices he is going to make.</p>

scholarly journals Analysis of Effective Digital Communication in Travel Blog Business Models

2020 ◽  
Vol 33 (4) ◽  
pp. 75-87
Author(s):  
Stefanie Madriz ◽  
Santiago Tejedor
Keyword(s):  
Social Media ◽  
Comparative Analysis ◽  
Web 2.0 ◽  
Expert Opinion ◽  
Business Models ◽  
Digital Communication ◽  
Tourism Industry ◽  
Web 2.0 Tools ◽  
Travel Blog ◽  
The Web

The tourism industry has been affected dramatically by the appearance of the Web 2. This research aims to perform a clear and measurable evaluation of a varied sample of ten of these travel blogs and their application of the Web 2.0 attributes in order to present a potential set of guidelines to be applied by future blogs. The study is based on an in depth comparative analysis of various metrics related to the blogs’ profile, content, website performance/usability, social media, and marketing usage, with the help of different tables that were created for each of these sections. The results are later combined with the expert opinion of five different travel, journalism, and/or digital communication professionals. It is anticipated that travel blogs that operate as businesses utilize the Web 2.0 tools and informative attributes not only in their content, but also in their distribution, design, and digital ecosystems.

scholarly journals Reading communities in the School Library: the role of web 2.0 and social media

2016 ◽  
Author(s):  
Glória Bastos
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Reading Skills ◽  
School Library ◽  
School Libraries ◽  
Web 2.0 Tools ◽  
Children And Young People ◽  
Positive Effects ◽  
Digital World

Literature for children and young people is taking advantage of the dynamics offered by digital world. Web tools and social media are now powerful resources to promote reading and children's literature among the new generations. These tools, due to its interactivity, open the door to new readers that find a new appeal when interacting with literature through these tools. Taking into account this context, school libraries cannot stay apart from the possibilities that these resources can offer for reading promotion. So, in Portuguese school libraries several projects are being developed, based on the dynamics that web 2.0 tools offer. In this paper we present some results of a project developed under a master's degree in School Libraries, at the Portuguese Open University. The results of these studies show a diversity of strategies that are followed by school libraries, trying to involve various actors (teachers, students, parents), thus contributing to the development of reading skills, with positive effects on motivation, reading and writing interests and competences.

Web 2.0 Tools and Application

2017 ◽  
pp. 218-234
Author(s):  
Yogita Ahuja ◽  
Praveen Kumar
Keyword(s):  
Social Media ◽  
Knowledge Management ◽  
Web 2.0 ◽  
Knowledge Sharing ◽  
Research Paper ◽  
Research Community ◽  
Drastic Change ◽  
Library Services ◽  
Web 2.0 Tools ◽  
The Social

Web 2.0 or can say the social media is the buzzword for LIS professionals. Recently the trend of web 2.0 is increasing its importance not in the field of knowledge sharing but also in knowledge managing. The main aim of this research paper is to highlight the features of web 2.0 tools which are useful for knowledge sharing and as well as in knowledge managing. This paper also highlights how web 2.0 has brought drastic change in library services or library operation, how the research community can get information in fraction of seconds, how library professional can adopt and maintain their prompt approach to answer the user's queries by using web 2.0 tools. This paper provides a contrast between the knowledge management, sharing and web 2.0 tools.

scholarly journals Web 2.0 for eParticipation

2012 ◽  
pp. 224-249 ◽  
Author(s):  
Elizabeth Tait
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Social Networking ◽  
Citizen Participation ◽  
Web 2.0 Tools ◽  
Government Institutions ◽  
Recent Developments ◽  
Social Media Tools ◽  
Share Information

Recent developments in social media allow people to communicate and share information instantly and have led to speculation about the potential for increased citizen participation in decision making. However, as with other developments in ICT, social media is not used by everyone, and there is a danger of certain groups being excluded. Further, if social media tools are to be used by government institutions, there needs to be new internal processes put in place to ensure that the participation is meaningful. This chapter will critically evaluate and analyse the role of Web 2.0 tools (such as social networking services) for facilitating democratic participation, investigate and evaluate the development of Web 2.0 tools for eParticipation, and determine how they can be used to facilitate meaningful political participation.

scholarly journals Social media and personal blogging: Textures, routes and patterns

2009 ◽  
Vol 25 (47) ◽  
pp. 12 ◽  
Author(s):  
Anne Scott Sørensen
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Everyday Life ◽  
The Self ◽  
Space And Place ◽  
Distributed Practice ◽  
The Social ◽  
The Everyday ◽  
The Web

Weblogging (or blogging) is one the social media, characteristic of the web 2.0 generation. In this article, I will present a research on the Danish blogosphere, the focus of which has been on individual and personal blogging. Inspired by media geography, I pursue the idea that personal blogging can be understood as an embodied, collaborative and distributed practice which constitutes a digital realm to be inhabited by its users. Within media geography, the concept of “textures”, taken form Henri Lefevbre and the sociology of everyday life, designates how the self, the everyday and the mundane are spun together and mark out different cultural-material routes in and between space and place, real and virtual and in so doing create different reticular patterns of the commonplace (Falkheimer & Jansson, 2006; Jansson, 2002, 2008). By means of the concepts of textures, routes and patterns, I identify four different genres in personal blogging to be illustrated by four examples from the Danish blog community.

Web 2.0 for eParticipation

2013 ◽  
pp. 1631-1655 ◽  
Author(s):  
Elizabeth Tait
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Social Networking ◽  
Citizen Participation ◽  
Web 2.0 Tools ◽  
Government Institutions ◽  
Recent Developments ◽  
Social Media Tools ◽  
Share Information

Recent developments in social media allow people to communicate and share information instantly and have led to speculation about the potential for increased citizen participation in decision making. However, as with other developments in ICT, social media is not used by everyone, and there is a danger of certain groups being excluded. Further, if social media tools are to be used by government institutions, there needs to be new internal processes put in place to ensure that the participation is meaningful. This chapter will critically evaluate and analyse the role of Web 2.0 tools (such as social networking services) for facilitating democratic participation, investigate and evaluate the development of Web 2.0 tools for eParticipation, and determine how they can be used to facilitate meaningful political participation.

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