Web 2.0 Tools In Retailing: Benefits Of Their Use And Reasons For Not Using Them

The term Web 2.0 was introduced by OReilly (2005) as the new stage in the Internet evolution referring to a collection of online applications sharing a number of common characteristics: The Web as a platform, Harnessing of the Collective Intelligence, Data is the Next Intel Inside, End of the Software Release Cycle, Lightweight Programming Models, Rich User Experiences. The term Web 2.0 or Social Media refers to applications enabling the creation, editing and dissemination of user-generated content. These applications are one of the main components of the current Internet environment commonly called Web 2.0. The importance and popularity of the Social Media as marketing tools and communication channels is growing and field studies provide evidence that these can strongly affect consumer behavior. An increasing number of studies suggest that corporate interest on the Web 2.0 domain keeps growing and more and more firms are introducing different social media tools into their daily business routines as well as into their marketing strategies. Despite the fact that thousands of corporations are already seriously engaged or experimenting with the Social Media as marketing tools there is also a high amount of retailers that do not use them. The objective of this study is to analyze the reasons why retailers do not use Web 2.0 tools and the main barriers that they consider to not adopt them, comparing with the retailers that use these tools.

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Wpływ mediów społecznościowych na komunikację naukową: strategie przeciwników GMO na Facebooku

Adeptus ◽

10.11649/a.1513 ◽

2017 ◽

Author(s):

Iwona Zielińska

Keyword(s):

Social Media ◽

Web 2.0 ◽

Science Communication ◽

Public Support ◽

Communication Tools ◽

Web 2.0 Tools ◽

The Social ◽

New Research ◽

The Web

The influence of the social media on science communication: strategies of GMO opponents on FacebookThe aim of the article is to discuss a growing role of the social media in science communication. Unlike in traditional mass media – TV, radio, press – the Web 2.0 tools allow to convey a much wider representation of opinions on science and technology, including those opposing or questioning the mainstream research. This paper presents the strategies of communication used by one of the biggest Polish anti-GMO groups on Facebook (“GMO To Nie To”) to raise their arguments and gain public support. It concludes that the use of new communication tools such as the social media introduces inevitable changes in the dynamic of science communication, which opens new research opportunities. Wpływ mediów społecznościowych na komunikację naukową: strategie przeciwników GMO na FacebookuCelem artykułu jest wskazanie na rosnącą rolę mediów społecznościowych w komunikacji naukowej. W przeciwieństwie do mediów tradycyjnych – telewizji, radia i prasy – narzędzia, jakie oferuje Web 2.0, pozwalają na reprezentację daleko bardziej różnorodnych opinii na temat nauki i technologii, również tych, które przeciwstawiają się powszechnie uznawanym wynikom badań lub je kwestionują. W dalszej części artykułu wskazane zostały strategie komunikacyjne największej na polskim Facebooku grupy skupiającej przeciwników GMO („GMO To Nie To”), stosowane, by zyskać wsparcie dla swoich racji i argumentów. Artykuł kończy się konkluzją, że wykorzystanie nowych narzędzi komunikacyjnych, np. mediów społecznościowych, wprowadza nieuchronne zmiany w dynamice komunikacji naukowej, co otwiera jednocześnie nowe możliwości badawcze.

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A Social Capital Perspective on Collaboration and Web 2.0

Handbook of Research on Social Interaction Technologies and Collaboration Software ◽

10.4018/978-1-60566-368-5.ch010 ◽

2010 ◽

pp. 101-109

Author(s):

Gunilla Widén-Wulff ◽

Anna-Karin Tötterman

Keyword(s):

Social Capital ◽

Web 2.0 ◽

Web 2.0 Tools ◽

Organizational Contexts ◽

Complex Process ◽

The Social ◽

Tools And Techniques ◽

Social Capital Perspective ◽

The Web

Social interaction technologies can successfully employ the previously untapped power of the web to utilize the collaborative creation of information and user-driven content. In this chapter, the social capital framework is applied to illustrate how Web 2.0 tools and techniques can support effective information and knowledge management in organizations. Interactions within and between organizations generate important practices that underscore the role of social capital. Managing social capital for effective knowledge sharing is a complex process, and Web 2.0 lends some support for organizations by creating a new culture of voluntary, contributive, and collaborative participation. The argument is made that Web 2.0 technologies can be seen as important tools that can bridge the creation and sharing of knowledge in diverse organizational contexts.

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The Participatory Management in the Enterprise through Digital Marketing: Enterprise 2.0

International Journal of Marketing Studies ◽

10.5539/ijms.v8n6p89 ◽

2016 ◽

Vol 8 (6) ◽

pp. 89

Author(s):

Giuseppe Granata ◽

Antonio De Filippo

Keyword(s):

Social Media ◽

Social Network ◽

Web 2.0 ◽

Internal Communication ◽

Digital Marketing ◽

Participatory Management ◽

Enterprise 2.0 ◽

The Social ◽

Commercial Communication ◽

The Web

From its birth to the nowadays lifestyle, web has strongly changed. Although once it was a “place’’ to find information, now it represents that virtual condition, in which it can be possible to share and collect information, thoughts, desires and doing shopping and so on and so forth.Today, the company does not only make just a commercial communication. Instead, there exist many types of interaction: the internal communication, for instance. Enterprise 2.0 is that kind of business that uses the instruments of the web 2.0 both for external and internal communication. It means to use all the digital marketing tools to manage the entire organization, such that we have to think in a participatory management way. Indeed, we have to focus ourselves even more on a participatory organization, where the development of new projects derives from the ones who work into the company. The Social media that can be involved in this field are the same that are used for a commercial communication: social network, blogs, Wikipedia, podcasts, rss feed and so on and so forth.Even though there are very few Italian companies that apply the tools of web 2.0 to manage the entire organization, the paradigm of the enterprise 2.0 is slowly taking off.The purpose of this work paper is to identify how the company can efficiently adopt the digital marketing instruments, utilizing the participatory management: enterprise 2.0. The adoption of these participatory tools is fundamental, because only through their adoption, it can be possible to reach a vast audience and to satisfy the digital consumer needs, who is no more passive, but he is even more active and critic about the choices he is going to make.

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Analysis of Effective Digital Communication in Travel Blog Business Models

Communication & Society ◽

10.15581/003.33.4.75-87 ◽

2020 ◽

Vol 33 (4) ◽

pp. 75-87

Author(s):

Stefanie Madriz ◽

Santiago Tejedor

Keyword(s):

Social Media ◽

Comparative Analysis ◽

Web 2.0 ◽

Expert Opinion ◽

Business Models ◽

Digital Communication ◽

Tourism Industry ◽

Web 2.0 Tools ◽

Travel Blog ◽

The Web

The tourism industry has been affected dramatically by the appearance of the Web 2. This research aims to perform a clear and measurable evaluation of a varied sample of ten of these travel blogs and their application of the Web 2.0 attributes in order to present a potential set of guidelines to be applied by future blogs. The study is based on an in depth comparative analysis of various metrics related to the blogs’ profile, content, website performance/usability, social media, and marketing usage, with the help of different tables that were created for each of these sections. The results are later combined with the expert opinion of five different travel, journalism, and/or digital communication professionals. It is anticipated that travel blogs that operate as businesses utilize the Web 2.0 tools and informative attributes not only in their content, but also in their distribution, design, and digital ecosystems.

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Technology Is Something to Make the World a Better Place

Is the Universe a Hologram? ◽

10.7551/mitpress/9780262036016.003.0019 ◽

2017 ◽

Author(s):

Tim O’Reilly ◽

Adolfo Plasencia

Keyword(s):

Social Networks ◽

Web 2.0 ◽

Network Effects ◽

Collective Intelligence ◽

Daily Practice ◽

Structure Of Scientific Revolutions ◽

The Social ◽

The World ◽

The Future ◽

The Web

In this dialogue, Tim O’Reilly begins by explaining why change is natural and good and how we have to be open to the future. Later he discusses how the logic that makes things work is related to science and not to a particular set of beliefs; to understanding what is efficient and why within this logic there is a hierarchy that is made up of a set of values. He goes on to explain how the Web 2.0 applications he formulated— for example, the social networks—use network effects by harnessing collective intelligence in such a way that the more people there are who use them, the better they become. After this, he describes how his analysis of the paradigm shift in open code is equivalent to that expressed by Thomas Kuhn in his work “The Structure of Scientific Revolutions”. Later on, O’Reilly reflects on the different possible kinds of Internet of the future before moving on to explain why the most innovative people go beyond the limits of “canonical knowledge” in their daily practice, and the way in which their artistic transgressions or discoveries make them part of the new canon.

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Web 2.0 Tools and Application

Advances in Library and Information Science - Managing Knowledge and Scholarly Assets in Academic Libraries ◽

10.4018/978-1-5225-1741-2.ch010 ◽

2017 ◽

pp. 218-234

Author(s):

Yogita Ahuja ◽

Praveen Kumar

Keyword(s):

Social Media ◽

Knowledge Management ◽

Web 2.0 ◽

Knowledge Sharing ◽

Research Paper ◽

Research Community ◽

Drastic Change ◽

Library Services ◽

Web 2.0 Tools ◽

The Social

Web 2.0 or can say the social media is the buzzword for LIS professionals. Recently the trend of web 2.0 is increasing its importance not in the field of knowledge sharing but also in knowledge managing. The main aim of this research paper is to highlight the features of web 2.0 tools which are useful for knowledge sharing and as well as in knowledge managing. This paper also highlights how web 2.0 has brought drastic change in library services or library operation, how the research community can get information in fraction of seconds, how library professional can adopt and maintain their prompt approach to answer the user's queries by using web 2.0 tools. This paper provides a contrast between the knowledge management, sharing and web 2.0 tools.

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A Social Capital Perspective on Collaboration and Web 2.0

Virtual Communities ◽

10.4018/978-1-60960-100-3.ch607 ◽

2011 ◽

pp. 1991-2000

Author(s):

Gunilla Widén-Wulff ◽

Anna-Karin Tötterman

Keyword(s):

Social Capital ◽

Web 2.0 ◽

Web 2.0 Tools ◽

Organizational Contexts ◽

Complex Process ◽

The Social ◽

Tools And Techniques ◽

Social Capital Perspective ◽

The Web

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Social media and personal blogging: Textures, routes and patterns

MedieKultur Journal of media and communication research ◽

10.7146/mediekultur.v25i47.1698 ◽

2009 ◽

Vol 25 (47) ◽

pp. 12 ◽

Cited By ~ 3

Author(s):

Anne Scott Sørensen

Keyword(s):

Social Media ◽

Web 2.0 ◽

Everyday Life ◽

The Self ◽

Space And Place ◽

Distributed Practice ◽

The Social ◽

The Everyday ◽

The Web

Weblogging (or blogging) is one the social media, characteristic of the web 2.0 generation. In this article, I will present a research on the Danish blogosphere, the focus of which has been on individual and personal blogging. Inspired by media geography, I pursue the idea that personal blogging can be understood as an embodied, collaborative and distributed practice which constitutes a digital realm to be inhabited by its users. Within media geography, the concept of “textures”, taken form Henri Lefevbre and the sociology of everyday life, designates how the self, the everyday and the mundane are spun together and mark out different cultural-material routes in and between space and place, real and virtual and in so doing create different reticular patterns of the commonplace (Falkheimer & Jansson, 2006; Jansson, 2002, 2008). By means of the concepts of textures, routes and patterns, I identify four different genres in personal blogging to be illustrated by four examples from the Danish blog community.

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The New Generation of Knowledge Management for the Web 2.0 Age

Encyclopedia of E-Business Development and Management in the Global Economy ◽

10.4018/978-1-61520-611-7.ch122 ◽

2010 ◽

pp. 1211-1220 ◽

Cited By ~ 5

Author(s):

Emilia Currás ◽

Moez Limayem

Keyword(s):

Web 2.0 ◽

Virtual Communities ◽

Collective Intelligence ◽

Knowledge Worker ◽

Broadband Internet ◽

The Social ◽

Individual Knowledge ◽

The Individual ◽

New Generation ◽

The Web

Today, due to spurred social (e.g. the “Millennials”) and technological (e.g. Broadband Internet, Mobile Technology, GPS1, Web 2.0), etc) changes, organizations are transformed in an economic environment that is more than ever competitive. In the context of the Social Organization in the Web 2.0 age, collaboration mediated by technology, social networking and virtual communities, culture of awareness and innovation have become new levers to put Collective Intelligence at the service of the organization. In such an organization, all employees can equally participate in creating, using and sharing information and knowledge. The “Individual”- knowledge worker, plays a central role in this case.

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دور الألتمتريقا في قياس تأثير المنتجات العلمية والفكرية: بحثٌ وثائقيٌ

ARID International Journal of Informetrics ◽

10.36772/arid.aiji.2020.112 ◽

2020 ◽

pp. 34-69

Author(s):

وليد محمد هيكل

Keyword(s):

Social Media ◽

Web 2.0 ◽

Academic Community ◽

Research Institutions ◽

Sources Of Information ◽

Web Environment ◽

The Social ◽

Social Media Platforms ◽

The Impact ◽

The Web

Altmetrics is one of the recent impact measures to measure all sources of information without bias or exception. These measurements are completely dependent on the Web 2.0 environment to track posts, comments and public discussions around research products in the social media, as they are not only based on reference citations that are considered in the traditional measurements but considered them as one of the factors in a variety of other measurements. Since the start of talking about these measurements, a number of services and tools have emerged which are developed continuously. Like any new field, it has its supporters and opponents due to the restrictions, problems and manipulations that face the application of these measurements. That is why this study targeted the concept of altmetrics and the advantages of their application, the expected disadvantages behind their use, as well as the methods of manipulation used by researchers and publishers and ways to confront them. The researcher has depended on documentary approach to discuss the topic of altmetrics, and then explain the related terms, and describe them accurately. This study found that the altmetrics is one of the new measurements as a branch of the scientometrics stemming from the informetrics. It mainly focuses on capturing, collecting and analyzing data of the impact of research products on the web environment. Therefore, this study recommends the necessity of concerting the efforts of the academic and research institutions to spread awareness of the use and the application of altmetrics in the academic community, as well as encourages the researchers to publish and share their researches on social media platforms.

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