Social implementation of a remote surgery system in Japan: a field experiment using a newly developed surgical robot via a commercial network

Purpose In recent years, the expectations for telesurgery have grown with the development of robot-assisted surgical technology and advances in communication technology. To verify the feasibility of the social implementation of telesurgery, we evaluated the communication integrity, availability, and communication delay of robotic surgery by remote control under different communication conditions of commercial lines. Methods A commercial line was used to connect hospitals 150 km apart. We had prepared guaranteed-type lines (1Gbps, 10Mbps, 5Mbps) and best effort-type lines. Two types of robotic teleoperations were performed, and we evaluated the round-trip time (RTT) of communication, packet loss, and glass-to-glass time. Results The communication delay was 4 ms for the guaranteed-type line and 10 ms for the best effort-type line. Packet loss occurred on the 5 Mbps guaranteed-type line. The mean glass-to-glass time was 92 ms for the guaranteed-type line and 95 ms for the best effort-type line. There was no significant difference in the number of errors in the task according to the type of line or the bandwidth speed. Conclusions The social implementation of telesurgery using the currently available commercial communication network is feasible.

Mapping the thematic evolution in Communication over the first two decades from the 20th century: A longitudinal approach

This study offers an overview of the thematic structure in Communication during the first two decades of the 20th century, 2001-2010 and 2011-2020. The included work mapped author keywords and keywords plus of citable articles published in the Journal Citation Reports-2019 edition. A longitudinal perspective was employed to visualize the thematic evolution. Four predominant thematic areas were evidenced in both periods: (1) Speech and Language, (2) Commercial Communication, (3) Health Communication, and (4) Organizational Communication. There were four topics reflecting the formation of substantial research areas during the second decade, such as (1) Science Communication, (2) Scholarly Publishing, (3) Mental Health and Interpersonal Relationships, and (4) Crime and Violence. In general, from the first to the second decade, the technological dimension ceased to be predominant, and instead, there was a more significant presence of themes that responded to a socio-psychological dimension.

Emotional Contagion: A Brief Overview and Future Directions

Social interactions can trigger emotional contagion between individuals resulting in behavioral synchrony. Emotional contagion can be a very effective and attractive strategy in communication and advertising, and understanding the mechanisms underlying emotional contagion can help marketers to improve their commercial approaches or develop better ones. The purpose of this study is to review and classify the various methodologies and theoretical approaches on emotional contagion, identify the best practices in this domain, and identify ways of gaging and measuring emotional contagion. The study is based on a mini literature review. We identify different mechanisms and approaches to emotional contagion described in the literature. Emotional contagion can be triggered by facial expressions, indirect human interactions, and/or by observing other people's behavior in direct and indirect interactions. Furthermore, emotional contagion can be triggered physiologically or neurologically by synchronizing with the emotional state of others during human interactions. Regarding the assessment and measurement of emotional contagion, we argue that methods based on neuroscience tools are much more accurate and effective than methods based on traditional research approaches. The study identifies guidelines for research on commercial communication through emotional contagion that can be especially interesting for academia and marketing practitioners. The findings are important for field marketers interested in developing new individualized approaches in their commercial strategies and marketing in general. In addition, the study can become the basis of research that further refines and compares the efficacy of the various techniques and tools involved.

Soundtrack Music Videos: The Use of Music Videos as a Tool for Promoting Films

The soundtrack music video is an audiovisual format used by the cultural industries of film and music as a commercial communication tool, since it is based on a song from the soundtrack of a film, so that both the artist that performs the song and the film itself obtain promotional benefits. This paper conceptualizes this poorly studied phenomenon of cross-promotion connecting the music and film industries and uses a content analysis of 119 music videos produced over a period of 33 years in order to study the importance of the artist and the movie in the video, the various strategies developed in order to accomplish its double promotional mission, and the specific formal and strategic features of this audiovisual format. Analysis reveals that the soundtrack music video has the distinctive feature of including promotional elements both for the musical artist and for the movie. Although the artist tends to be more prominent, the vast majority of music videos include images from the film or use various ways of integrating the artist’s identity with the film’s iconography or narrative. Anyway, it is a phenomenon characterized by diversity, with the common pattern of the dual promotional objective, but with different ways of implementing that pattern.

Food brands, YouTube and Children: Media practices in the context of the PAOS self-regulation code

The objective of this study is to analyze media practices involving food content on YouTube in terms of the self-regulatory framework established by the PAOS code, which was originally designed for television. The study considers content created and disseminated by two different sources: food brands and child YouTuber channels. We conducted an exploratory qualitative-quantitative study based on a content analysis of videos posted in 2019 on the most viewed YouTube channels in Spain (Socialblade, 2019). The final sample included 211 videos (29h 57m) divided into two subsamples: the official channels of 13 Spanish food brands (82 videos), and 15 Spanish child YouTuber channels (129 videos). The study has facilitated information on nine dimensions: (1) adherence to regulations and ethical standards, (2) nutrition education and information, (3) identification of advertising, (4) presence of risk, (5) clarity in the presentation of the product and in the language used, (6) pressure selling, (7) promotions, giveaways, competitions, and children’s clubs, (8) support and promotion through characters and programs and (9) comparative presentations. The main findings reveal the experimental nature of videos featuring food brands that are posted on YouTube for child audiences, especially videos broadcast on the channels of child YouTubers, who post content without an ethical strategy sensitive to their target audience. The lack of compliance with the basic requirement of identifying the video as advertising underscores the urgent need to adapt existing legal and ethical standards to these new formulas of commercial communication.

Effective Performance Metrics for Multimedia Mission-critical Communication Systems

Mission-critical Communication Systems that are adaptable for use with the latest generation of multimedia services are crucial for system users. To determine the set of requirements that need to be hardcoded into such systems, a clear distinction between mission-critical and non-mission-critical systems is required. Moreover, the users of services provided by such systems are very different to those of current mobile commercial communication systems. These differences give rise to a set of challenges that need addressing to facilitate migration from existing systems to those now being proposed. One such challenge relates to the performance of the IP Multimedia Subsystem (IMS) registration process. This is a crucial consideration for mission-critical systems, particularly in large-scale systems where thousands or even millions of users may seek to access the system in disaster scenarios. This paper presents an evaluation of IMS and Session Initiation Protocol (SIP) performance metrics and Key Performance Indicators (KPIs). Moreover, it articulates a proposed study that will seek to address some of the challenges identified.

Regulating health communication in the post-truth era

As a global epidemic of the social media age, COVID-19 has also resulted in an ‘infodemic’, which means the uncontrolled spreading of false information about the health situation. Spreading of health information is a special intersection point of the freedom of speech, freedom of science, and the fundamental right to life and health. The paper analyses the European and Hungarian legal framework for health communication from multiple perspectives. Regulatory challenges and solutions differ for professional health communication, commercial communication and health communication by laypeople. As with all forms of misinformation, private regulations of platform operators have a significant regulatory role to play in relation to health disinformation. As a result of the analysis, the paper provides a detailed regulatory map that also covers private regulation solutions and explores the factors that need to be considered when designing a comprehensive future regulation.

STRUCTURAL TEXT STRUCTURE

When reflecting the analysis of the methodological and structuralcompositional features of commercial communication, it is subject to therequirements of brevity, formality, precision and standardization.

Kidfluencer marketing in the video game industry

Children spend a tremendous number of hours online these days watching kids their age play video games on YouTube. The videos of these young stars, also called ‘kidfluencers’, have become an essential avenue for marketers to advertise games and merchandise. However, the game promotions of these kidfluencers can easily deceive children, as the paid collaboration with companies is not always properly disclosed. Therefore, this article aims to investigate if the European advertising regulations sufficiently protect children against misleading promotions in the videos of kidfluencers. It starts by analysing the effectiveness of kidfluencer marketing and its applicable European advertising legislation. After this analysis, it shows that the current regulations of kidfluencer marketing require a European approach that harmonizes the use of advertising disclosures and YouTube's responsibility regarding commercial communication.