A Conceptual Framework on the Social Media Adoption Among Small and Medium Enterprises’ Managers in Indonesia

2015 ◽  
Vol 21 (4) ◽  
pp. 984-988 ◽  
Author(s):  
Andreas Chang ◽  
Ishak Ismail ◽  
Nabsiah Abdul Wahid
Keyword(s):  
Social Media ◽  
Social Influence ◽  
Technology Acceptance ◽  
Small And Medium Enterprises ◽  
Normative Pressure ◽  
Use Of Technology ◽  
The Social ◽  
The Republic ◽  
The Government ◽  
Medium Enterprises

The aim of this conceptual paper is to investigate the social media adoption by Indonesian small and medium enterprises (SME) managers. The proliferation of social media has changed the way enterprises market their products or services. A review of the literature shows there is lack of research investigating the adoption that systematically uses one theoretical model; and later putting the model in the context of the Small and Medium Enterprises in Indonesia. Most research on Social Media adoption by Small and Medium Enterprises used either technological acceptance models, or examined the characteristics of the enterprise. Both UTAUT (The Unified Theory of Acceptance and Use of Technology) and UTAUT2 have shown inconsistent results. This paper proposes a new model by decomposing the social influence with normative, coercive and mimetic pressures. In the proposed model, subjective norm is decomposed into normative pressure of employees, coercive pressure of customers and mimetic pressure of competitors. The framework contributes to the knowledge in the field of consumer behavior and technology acceptance research, by decomposing the construct of social influence. Secondly, and it tested the manager's characteristics of habit, age, gender and also the experience. It not only merely tested as moderators but also as a predictor of behavioral intention. The results of this study are also expected to benefit entrepreneurs and the government of the Republic of Indonesia in terms of assisting entrepreneurs to be more effective.

scholarly journals Attitudes About the Economic Impact of the COVID-19 Lockdown in the Republic of Croatia on Micro, Small and Medium Enterprises

2021 ◽  
Vol 1 (1) ◽  
pp. 22-33
Author(s):  
Ivana Sataic
Keyword(s):  
Social Services ◽  
Small And Medium Enterprises ◽  
Grocery Stores ◽  
Number Of Patients ◽  
The Social ◽  
Rapid Spread ◽  
The Republic ◽  
The Government ◽  
Tax Payments ◽  
Medium Enterprises

SARS-CoV-2 is a novel virus in the coronavirus family that affect humans which causes COVID-19 disease. It was first detected in the town Wuhan in China at the end of 2019 and later spread all over the world. The first COVID-19 case in Croatia was detected on February 25th, 2020. Less than a month later, on March 16th, 2020, the Government of the Republic of Croatia declared a lockdown due to the rapid spread of SARS-CoV-2 virus in Europe, especially in the neighbouring Italy, as well as the increase of the number of patients in the Republic of Croatia. During the lockdown all business activities, except grocery stores, were closed and the economy slowed. On March 17th, 2020, the Government announced relief measures to support the economy in coping with COVID-19 epidemic, that include interventional procurement of critically important medical and sanitary equipment, delays in tax payments, purchasing of surpluses of potentially threatened business such as agricultural or industrial goods, measures to support tourism activities, as well as rationalization of public spending without measures for healthcare and social services. From April 27th to May 11th, 2020 the social and economic activity gradually started again. This research discusses how Croatian SMEs have been affected by the COVID-19 epidemic lockdown and answers some of the most important questions about the resilience of Croatian SMEs during the COVID-19 outbreak.

scholarly journals Monitoring dan Penilaian Tingkat Kesehatan Koperasi pada Dinas Koperasi dan UMKM Provinsi Bali dengan Dukungan GIS

Jurnal INFORM ◽  
2017 ◽  
Vol 2 (2) ◽  
Author(s):  
Ketut Queena Fedlina ◽  
Rita Dwi Susiowati ◽  
Bagus Putu Wahyu Nirmala
Keyword(s):  
Small And Medium Enterprises ◽  
Health Assessment ◽  
System Support ◽  
Savings And Loans ◽  
The Republic ◽  
The Government ◽  
Conventional Manner ◽  
Medium Enterprises ◽  
Computerized System

The growth of cooperatives in Indonesia today is very fast, especially the growth of cooperatives in Bali. Based on data from the Department of Cooperatives, Micro, Small and Medium Bali Province the number of cooperatives in bali per June 30, 2016 as many as 4934, this is certainly a positive picture for the growth of cooperatives. The development of micro-credit activities undertaken cooperative is also growing very rapidly, but this is not matched by the quality of the performance of the cooperative itself. These conditions encourage the government oversight of credit unions and savings and loans by issuing a decision on guidelines for the rating of the cooperative based on Regulation Supervision Deputy Ministry of Cooperatives and Small and Medium Enterprises of the Republic of Indonesia Number 01 / Per / Dep.6 / IV / 2016. The process of calculating the cooperative health assessment has now been made but there is still a conventional manner using Microsoft Excel so that experienced problems in the calculation and delivery of information on the results. Supervision of the cooperative in question is difficult because the delay of information and the lack of technology used. Computerized system and geographic information system support can be used to assist in the process of assessment of the level of health and also facilitate cooperative Cooperative Agency in monitoring the cooperative in question.

Финансијска конкурентност привреде Републике Српске // Financial competitiveness of the economy Republic of Srpska

2018 ◽  
Vol 13 (23) ◽  
pp. 49
Author(s):  
Саша Вученовић ◽  
Драган Миловановић ◽  
Милан Граховац
Keyword(s):  
Financial Services ◽  
Small And Medium Enterprises ◽  
Balance Sheets ◽  
Earning Capacity ◽  
Financial Position ◽  
The Social ◽  
The Republic ◽  
Medium Enterprises ◽  
Large Enterprises ◽  
Financial Competitiveness

Резиме: Конкурентност привреде подразумијева њену зарађивачку способност у односу на друге привреде у истој или другим земљама, односно њену способност привлачења инвестиција и прилагођавања друштвено-економским условима. У раду је дата анализа финансијске конкурентности привреде Републике Српске, по сегментима, малих, средњих и великих предузећа. С тим у вези, анализирали смо билансе стања и билансе успјеха предузећа привреде Републике Српске на бази података Агенције за посредничке, информатичке и финансијске услуге Републике Српске за период 2012-2013. година. Стога,, главни проблем истраживања гласи: „Колика је и каква финансијска конкурентност привреде Републике Српске?” Основни циљ рада је анализирати позицију предузећа Републике Српске према различитим показатељима финансијске конкурентности. У малим и средњим предузећима Републике Српске у периоду 2012−2013. година дошло је до раста капитала и смањења укупних обавеза, односно до побољшања финансијског положаја малих и средњих предузећа Републике Српске. С друге стране, у великим предузећима Републике Српске у периоду 2012-2013. година, дошло је до смањења капитала и повећања укупних обавеза, односно до погоршања финансијског положаја великих предузећа Републике Српске.Summary: The competitiveness of the economy including its earning capacity relative to other economies in the same or other countries, and its ability to attract investments and adjusting to the social and economic conditions. The paper presents an analysis of financial competitiveness of economy of the Republic of Srpska, by segment, of small, medium and large enterprises. In this regard, we have analysed the balance sheets and income statements of companies of the Republic of Srpska economy on the basis of data of the Agency for Intermediary, IT and financial services of the Republic of Srpska for the period 2012 to 2013. year. In this connection, the main problem of research as follows: „How much and what kind of financial competitiveness of the Republic of Srpska?” The main goal of this paper is to analyse the position of the Republic of Srpska companies according to various indicators of financial competitiveness. In small and medium enterprises of the Republic of Srpska in the period 2012-2013 . years there has been a growth of capital and reduction of total liabilities, or to improve the financial situation of small and medium enterprises of the Republic of Srpska. On the other side of the large enterprises of the Republic of Srpska in the period 2012-2013. years there was a reduction of capital and increase in total liabilities, or the deterioration of the financial position of large enterprises of the Republic of Srpska.

scholarly journals The Business Environment and Problems of Small and Medium Enterprises in Kosovo

2014 ◽  
Vol 4 (1) ◽  
pp. 109
Author(s):  
MSc. Muhamet Hashani ◽  
Dr.Sc. Myrvete Badivuku-Pantina
Keyword(s):  
Economic Development ◽  
Small And Medium Enterprises ◽  
Business Environment ◽  
Economic Policies ◽  
Economies In Transition ◽  
Advantages And Disadvantages ◽  
The Republic ◽  
Business Survey ◽  
The Government ◽  
Medium Enterprises

A good business environment means a catalyst for small and medium enterprises, a good business environment facilitates development and sustainability of small and medium enterprises. The development of micro, small and medium enterprises (MSME) is very important to the economic development of a country, and intentionally, MSMEs are considered to be amongst the most efficient instruments for economies in transition, because of their production of sustainable economic growth, employment and poverty reduction.Small and medium enterprises are a generator of new products and technologies; they are are a source of new ideas and advanced strategies of management. Development and sustainability of small and medium enterprises depends on the business environment, which implies a series of social, legal, economic, political or institutional conditions, which are uncontrollable in nature, and affect the organizations’ functions.This study addresses the baseline documents which were taken into consideration by the Government of the Republic of Kosovo in developing economic policies, thereby analysing their advantages and disadvantages. By analysing reports, statistics on MSMEs and other documents, and further complementing the study by a research section (business survey), this paper aims at identifying the key problems faced by the MSMEs in Kosovo, and provide adequate recommendations which may be of service in resolving such problems, but also resulting into a better business environment, and economic development in general.

scholarly journals Development of Micro, Small and Medium Enterprises (MSME) to Strengthen Indonesia’s Economic Post COVID-19

2021 ◽  
Vol 12 (2) ◽  
pp. 19
Author(s):  
Emi Suwarni ◽  
Maidiana Astuti Handayani
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Digital Media ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Descriptive Analysis ◽  
Qualitative Descriptive ◽  
The Government ◽  
Medium Enterprises

This study aims to find the strategy of developing MSMEs based on potential and opportunities in the period of covid-19. The research object is the MSME unit in Bandar Lampung City, especially MSME banana chips. This study used qualitative descriptive analysis with SWOT analysis. Based on the results it is known that the position of MSMEs is in quadrant I. The strategy of developing MSMEs is to increase the potential and take advantage of opportunities. One of the strategies is the utilization of information technology and social media in the development of MSMEs of the region's flagship banana chip products. The results of this research are expected to be useful as consideration for MSMEs to develop their businesses even during the COVID 19 pandemic. Likewise, for the government to actively socialize the use of digital media for MSMEs so that MSME development will increase. The limitation of this research is that it has not quantitatively calculated the role of social media and information technology in MSME development. This could be an opportunity for further research

scholarly journals Micro, small, and medium enterprises (MSMEs): The emerging market analysis

Accounting ◽  
2021 ◽  
Vol 7 (7) ◽  
pp. 1521-1528
Author(s):  
Fatimah Fatimah ◽  
Abid Djazuli ◽  
Fitriya Fauzi
Keyword(s):  
Environmental Conditions ◽  
Structural Equation ◽  
Small And Medium Enterprises ◽  
Emerging Market ◽  
Research Impact ◽  
Business Owners ◽  
Factors Affecting ◽  
Use Of Technology ◽  
The Government ◽  
Medium Enterprises

This study aims to analyse the factors affecting the Micro, Small, and Medium Enterprises in the province of South Sumatra, Indonesia. Data of 100 MSMEs were collected through questionnaires in the 15 regencies/cities in South Sumatra. The statistical analysis used was Structural Equation Modelling (SEM) processed through AMOS. The results evidence that the external factors of capital support, business partners, and infrastructure directly have no direct effects but indirectly affect the performance of MSMEs in South Sumatra. Also, the availability of resources and environmental conditions; and the capability of business owners and employees indirectly affect the performance of MSMEs in South Sumatra. Lastly, the use of technology and research impact the performance of MSMEs in South Sumatra directly and indirectly through the availability of resources and environmental conditions and business owners and employees' capability. Theoretically, this study expands the MSMEs literature by discussing factors (i.e., external and internal) affecting MSMEs' performance holistically. Practically, this study is beneficial for the government, practitioners, and policymakers.

scholarly journals STRATEGIZING SMALL AND MEDIUM ENTERPRISES DEVELOPMENT THROUGH ICT-RELATED INNOVATIONS ADOPTION: MODERATING INFLUENCE OF GENDER, AGE AND EXPERIENCE

INFORMASI ◽  
2018 ◽  
Vol 48 (1) ◽  
pp. 15
Author(s):  
Adamkolo Mohammed Ibrahim
Keyword(s):  
Social Influence ◽  
Small And Medium Enterprises ◽  
Age Groups ◽  
Performance Expectancy ◽  
Technology Innovations ◽  
Use Of Technology ◽  
And Gender ◽  
Gender Categories ◽  
Facilitating Conditions ◽  
Medium Enterprises

The rapid advancement in information and communication technology (ICT) has brought huge entrepreneur benefits and challenges. A key challenge that has been less researched is the demand for skilled manpower in relation to the issue of the role employees’ age and gender play in driving SMEs’ ICT-related innovations adoption. This paper attempted to determine the moderating role of three important workers’ demographic characteristics (age, gender and experience) on the use of innovations related to ICT by SMEs. Adopting the unified theory of acceptance and use of technology (UTAUT) perspective, a questionnaire was designed and administered to 400 employees selected from 43 SMEs in the Malaysian state of Selangor. The results of multiple regression analysis indicate that performance expectancy, effort expectancy, social influence and facilitating conditions all have significant impacts on ICT-related technology innovations adoption (ICTRIA) while the moderator analysis confirmed that the two gender categories, different age groups and different experience levels have specific moderating influence on the relationship paths between the four predictors and technology innovations use. Novel findings show that performance expectancy and social influence are more salient for older female and younger female workers to run jobs related to ICT innovations use in the firm respectively. 

scholarly journals Social Media Marketing: Gateway to Success for Homepreneurs

2020 ◽  
Vol 9 (4S) ◽  
pp. 66-70
Keyword(s):  
Economic Growth ◽  
Social Media ◽  
Small Business ◽  
Small And Medium Enterprises ◽  
Online Marketing ◽  
Indian Government ◽  
Government Data ◽  
The Government ◽  
The Individual ◽  
Medium Enterprises

As stated by the International Labour Organization (ILO), unemployment rate in India was at 3.5% in 2018 and 18.9 million people were jobless. The government of India constantly motivates its citizens to become entrepreneurs and create employment opportunities for others by launching programs like start up India, mudra bank, fund of funds and many others. As per the Indian government data, Micro, Small and Medium Enterprises (MSME) contribute nearly 8 percent of the country's GDP which reflects they play a significant role in the country's GDP. Each year, thousands of determined entrepreneurs start new businesses however only handful of them survives and plenty of small business are gone by the end of four years of their establishment. The major reason behind business failures are lack of experience, insufficient capital and poor location. Entrepreneurship is so dynamic in nature that it gives plausible solution for all potential entrepreneurs out there. One of the solutions for budding entrepreneurs is becoming a homepreneur. Homepreneurs are business entrepreneurs operating from their home. They are managing their business operations from home. It is a splendid opportunity for those who want to start something new without investing huge capital and taking bigger risks. The question arises is how do they attract their target audience without investing larger amount and time to meet them. One of the answers to this question is social media. Social media are interactive websites and applications that are designed to allow people to share content quickly, effectively and real time. Social media channels and online marketplaces have made it simple for homepreneurs to reach new audience, deliver products and receive payments. Platforms like Face book, Instagram, Watsapp, YouTube, Twitter, Google Ad, Mobikwik and various other applications are useful for marketing. Almost every individual is connected on one of above mentioned platforms. Social media has changed the face of marketing and completely taken communication, advertising and online marketing to the next level. The researcher will use phenomenology as the method of research. This research paper will explain the concept of homepreneurs; will put a light on various social media platforms for homepreneurs; will talk about their advantages and highlight its working. It will also share many examples of homepreneurs actively participating on these platforms and achieving success. This will definitely help the group who want to start a small business to understand the framework of homepreneurship and functional for those who want to expand their business operation online. As said by late prime minister Atal Bihari Vajpayee “Empowering the individual means empowering the nation. And empowerment is best served through rapid economic growth with rapid social change”. Entrepreneurship is pivotal for individual empowerment, economic growth and sustainable development.

Connecting Small and Medium Enterprises to the New Consumer

2010 ◽  
pp. 1-21 ◽  
Author(s):  
Efthymios Constantinides
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Small And Medium Enterprises ◽  
Low Cost ◽  
Online Marketing ◽  
Internet Applications ◽  
The Social ◽  
Develop Market ◽  
Medium Enterprises ◽  
New Consumer

This chapter explains the nature, effects and current standing of the new generation of Internet applications, commonly known as Social Media or Web 2.0, reviews their role as marketing instruments and identifies opportunities for SMEs for engaging them as part of their marketing strategy. The chapter defines and analyses the Social Media phenomenon, identifying the main approaches corporations follow in engaging Web 2.0-based applications in order to that support, complement or improve their traditional and online marketing activities. These approaches aim at using the social Internet as source of market intelligence, communicating with customers, efficiently develop-, market- and distribute products and also improve customer relations and retention. The chapter proposes a classification of the main Social Media -based applications and their roles as passive or active marketing instruments. Based on the experience of pioneering firms the chapter identifies the main conditions and options for SMEs willing to utilize the Web 2.0 as commercial tool in order to advance their marketing operations and connect to the new consumer in the virtual and physical marketplace. While field experience so far indicates that large corporations rather than SMEs are more likely to engage in Social Media marketing the low cost, potential and apparent popularity of Social Media among customers make the domain extremely attractive for SMEs.

Connecting Small and Medium Enterprises to the New Consumer

E-Marketing ◽  
2012 ◽  
pp. 439-459
Author(s):  
Efthymios Constantinides
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Small And Medium Enterprises ◽  
Low Cost ◽  
Online Marketing ◽  
Internet Applications ◽  
The Social ◽  
Develop Market ◽  
Medium Enterprises ◽  
New Consumer

This chapter explains the nature, effects and current standing of the new generation of Internet applications, commonly known as Social Media or Web 2.0, reviews their role as marketing instruments and identifies opportunities for SMEs for engaging them as part of their marketing strategy. The chapter defines and analyses the Social Media phenomenon, identifying the main approaches corporations follow in engaging Web 2.0-based applications in order to that support, complement or improve their traditional and online marketing activities. These approaches aim at using the social Internet as source of market intelligence, communicating with customers, efficiently develop-, market- and distribute products and also improve customer relations and retention. The chapter proposes a classification of the main Social Media -based applications and their roles as passive or active marketing instruments. Based on the experience of pioneering firms the chapter identifies the main conditions and options for SMEs willing to utilize the Web 2.0 as commercial tool in order to advance their marketing operations and connect to the new consumer in the virtual and physical marketplace. While field experience so far indicates that large corporations rather than SMEs are more likely to engage in Social Media marketing the low cost, potential and apparent popularity of Social Media among customers make the domain extremely attractive for SMEs.

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