A Systematic Study of Integrated Marketing Communication and Content Management System for Millennial Consumers

2021 ◽  
pp. 91-112
Author(s):  
Subhankar Das
Keyword(s):  
Management System ◽  
Content Management ◽  
Marketing Communication ◽  
Content Management System ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Management Framework ◽  
Page Ranking ◽  
The Right ◽  
Cost Selection

This chapter attempts to highlight various types of content management system and targets giving the fundamental original concepts to SEM and SEO. The learning outcome will be getting an all-encompassing thought of SEO idea alongside content management system along with becoming accustomed to the content management framework which will help in getting a good page ranking for the web page. Digital marketing is a platform that helps to share feelings, information, and attitude. It makes great impact on our lives. Digital technologies changed everyone's lives and marketers get the chance to know about customer's habit, technologies, and preferences that are not possible in other conventional marketing channels. It improves integrated marketing communication and to get in touch with customers in small budget or cost. Selection of the right marketing communication channel is the strategy of the business to compete in the communication field.

PEMILIHAN MEDIA KOMUNIKASI DARI MAHASISWA UNIVERSITAS BUNDA MULIA ANGKATAN 2010/2011 JURUSAN MANAJEMEN

2017 ◽  
Vol 6 (2) ◽  
Author(s):  
Lelly Christin
Keyword(s):  
Market Share ◽  
Direct Mail ◽  
Communication Media ◽  
Marketing Communication ◽  
University Management ◽  
Integrated Marketing ◽  
Information Need ◽  
Integrated Marketing Communication ◽  
The Right ◽  
The University

<p>Lately competition becomes really tough, because of that each University has to choose the right strategy in order to increase their market share. Some of the strategies than can be done are by choosing the right communication media for each promotion that the university wants to do. For the reason, this research wants to know which communication media that really attracts students at Bunda Mulia University, Management Major in year 2010/2011. In this research, the writers used incidental sampling. The writers also use questionnaire for gathering the data or information need. To analyze the data, the writes use SPSS ver. 15.0 for windows. The conclusion of this research about the highest percentage to the lowest percentage of the most attractive communication media are television, internet, direct mail, magazines, radio, newspapers, outdor advertising, and the last one is telemarketing. According to result, the highest percentage of an attractive communication media is television, so writer suggest that the best media to do the promotion is television media.</p><p>Keyword :</p><p>Communication media, markeing communication, integrated marketing communication</p>

The Strategic Planning Process of Social Media Advertising in the Context of Integrated Marketing Communication

2015 ◽  
pp. 148-159
Author(s):  
Füsun Topsümer ◽  
Dincer Yarkin
Keyword(s):  
Social Media ◽  
Mass Media ◽  
Planning Process ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Internet Users ◽  
Social Media Advertising ◽  
Definition Of ◽  
The Right

With the rising number of Internet users and social media platforms, advertising found new source for flourishing. However, social media advertising contains different characteristics compared with conventional or mass media advertising. Social media advertising can provide peer-to-peer communication (instead of one-way communication as in mass media advertising). In the definition of advertising, we see that it is required to pay something for taking place in mass media, but in social media advertising, commonly there is no need for payment, if the right social networks are chosen. This chapter aims to evaluate the process of advertising planning in social media in the context of integrated marketing communication. This chapter contains detailed steps of advertising planning process in social media and comparison between planning process of mass media advertising.

Teach students to communicate a brand story with transmedia storytelling

2016 ◽  
Vol 10 (2) ◽  
pp. 86-101 ◽  
Author(s):  
John Cronin
Keyword(s):  
Content Management ◽  
Communication Strategy ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Content Type ◽  
Transmedia Storytelling ◽  
The Subject ◽  
Definition Of ◽  
Practical Implications

Purpose This paper aims to introduce a new integrated marketing communication (IMC) strategy, not yet appearing in textbooks, into the classroom. Design/methodology/approach A thorough review of the limited sources so far available introduces the subject. This is followed by a report on the results of the author’s own introduction of the topic into his course. Findings Students reacted very favorably to learning this new and challenging marketing communication strategy. They also reinforced their own understanding of other principles, e.g. content management, taught earlier in the course. Practical implications Adoption of transmedia storytelling will advance the teaching of IMC in the classroom. Originality/value This paper proposes a formal definition of marketing transmedia storytelling. No pedagogic paper has previously been published on this new IMC strategy.

The Strategic Planning Process of Social Media Advertising in the Context of Integrated Marketing Communication

2015 ◽  
pp. 328-339
Author(s):  
Füsun Topsümer ◽  
Dincer Yarkin
Keyword(s):  
Social Media ◽  
Mass Media ◽  
Planning Process ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Internet Users ◽  
Social Media Advertising ◽  
Definition Of ◽  
The Right

With the rising number of Internet users and social media platforms, advertising found new source for flourishing. However, social media advertising contains different characteristics compared with conventional or mass media advertising. Social media advertising can provide peer-to-peer communication (instead of one-way communication as in mass media advertising). In the definition of advertising, we see that it is required to pay something for taking place in mass media, but in social media advertising, commonly there is no need for payment, if the right social networks are chosen. This chapter aims to evaluate the process of advertising planning in social media in the context of integrated marketing communication. This chapter contains detailed steps of advertising planning process in social media and comparison between planning process of mass media advertising.

Making Collaborative Writing Decisions Virtually

2010 ◽  
pp. 190-214
Author(s):  
Alexia P. Idoura
Keyword(s):  
Decision Making ◽  
Management System ◽  
Collaborative Writing ◽  
Content Management ◽  
Decision Makers ◽  
Decision Making Process ◽  
Content Management System ◽  
Team Decision ◽  
The Right ◽  
Decision Making Model

When it comes to team decision making, people are more likely to carry out decisions they have helped make (Weisbord, 1987). However, some key decision-making differences in roles, processes, and tools between virtual and traditional writing teams exist. This chapter uses the experiences of Symantec in making decisions, such as the decision for purchasing a content management system (CMS), for how people can make decisions in virtual settings. In particular, this chapter examines how virtual writing teams move through the decision-making process: knowing who has authority, deciding how to decide, using the right decision-making model for a particular decision, doing the groundwork, sharing the information, evaluating the information and making the decision, capturing the decision in a place available to all, and following up on decisions and resulting actions. It also provides a list of tools that can help when making decisions virtually. Finally, keeping the audience—readers or product users—in mind throughout the decision-making process can assist with all of these tasks by keeping decision makers focused on those who most benefit or suffer from writing-based decisions.

scholarly journals Multiplatform Distributed Architecture of Learning Content Management System

10.28945/2911 ◽  
2005 ◽  
Author(s):  
Nizam Omar ◽  
Pollyana Notargiacomo Mustaro ◽  
Ismar Frango Silveira ◽  
Daniel Arndt Alves
Keyword(s):  
Management System ◽  
Content Management ◽  
Learning Objects ◽  
Document Management ◽  
Large Network ◽  
Mediated Learning ◽  
Content Management System ◽  
Learning Content ◽  
Learning Content Management ◽  
The Right

Learning objects are constructed and used by a community during an undefined period of time and formatted as digital entities on diverse document types to be used, reused or referenced during a technology-mediated learning process. A Learning Content Management System (LCMS) is needed to their storage and retrieval. Electronic document management, data warehouse and data mining techniques will be presented. Effective management of a really big repository of Learning Objects by a community on a large network needs a system that facilitates the right access to the right document by its content and not only by title, author or other usual indexing fields. Learning Objects must be found by their full content and indexed and customized according to each user or user groups’ necessities. The main indexing and retrieving techniques will be discussed and a solution will be presented. Different learning objects can be stored on a common repository and duplication must be avoided. To fulfill this requirement the system needs to implement smart strategies that can be constructed based on AI techniques. Considering the diversity of users, machines and operating systems, the LCMS must be platform independent and manage portable resources, thus giving access to any user from any machine. LCMS must be scalable enough in order to avoid abrupt changes from small applications to big ones, without losing performance. A multiplatform distributed LCMS architecture is presented, and it is composed by: Interface server, data server, parser server, index server and repository server. These servers can run on a single machine or on a cluster of machines according to the needs of the application.

scholarly journals Menelisik Pariwara Rinso Warna Versi Badut dalam Logika Semiologi Barthes

2020 ◽  
Vol 4 (2) ◽  
Author(s):  
Angelia Sampurna ◽  
Merry Agustina ◽  
Rustono Farady Marta
Keyword(s):  
Qualitative Research ◽  
Research Methods ◽  
Target Market ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Purchasing Decisions ◽  
Integrated Marketing Communication ◽  
Color Quality ◽  
The Right

In the era of intense competition in the marketing world, companies are driven to create creative advertising effectively. The right advertising will have a long-term marketing impact, and easily influence and take market position. The problem discussed in this study is how Rinso try to influence consumer purchasing decisions by taking advantage through meaning of denotation, connotation, and myth in taking the position of detergents that can maintain color quality through Rinso Color. This study uses Barthes Semiology theory, with descriptive qualitative research methods. The object of research is color, which can be concluded from this analysis, if color is a form to showed how is the character of a personality. Personality that wants to be formed through color, is another effort that needs to be done through Rinso Color. It can be seen that the preparation of aspects of advertising represents all aspects of both character, tagline, diction, to the target market of Rinso which is part of the total branding terminology in integrated marketing communication. Keywords: Barthes Semiology; Integrated Marketing Communication; Rinso Ad.

scholarly journals Korean Celebrity Brand Ambassador as a Strategy to Increase Sales of PT. Shopee Indonesia (Study: “Gfriend” In Shopee 11.11 Big Sale)

2020 ◽  
Vol 13 (2) ◽  
pp. 249-262
Author(s):  
Rezki Pratami ◽  
Afrina Sari
Keyword(s):  
Communication Theory ◽  
Sales Promotion ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Communication Models ◽  
The Right ◽  
Brand Ambassadors ◽  
Case Study Methods

This article examines PT. Shopee Indonesia's strategy in increasing sales with Korean celebrity brand ambassadors. Theory used is the integrated marketing communication theory by Kotler & Armstrong (2008) and brand ambassador concept owned by Rossita & Percy (2005). Data analysis is with observation, documentation and interviews of 4 informants by applying case study methods. The results showed choosing GFRIEND as the brand ambassador of Shopee 11.11 Big Sale campaign resulted in the sale of 70 million items sold on November 11, 2019, and sales tripled in the first hour compared to 2018. By running four of eight integrated marketing communication models by Kotler & Armstrong (2008) such as sales promotion, advertising, interactive marketing, and also events and experiences conducted through both mass media, online media, and social media resulted in a third quarter achievement of 2019 PT. Shopee Indonesia increased by 261,1% or equivalent to 257,2 million dollars, as well as Gross Merchandising Value (GMV) of 69,9% or equivalent to 4,6 billion dollars compared to 2018. This means that making GFRIEND as a brand ambassador Shopee 11.11 Big Sales is the right strategy and successfully brings PT. Shopee Indonesia to a significant increase in sales.

Optimalisasi Informasi Manajemen Laporan Assignment Pada Website Berbasis Content Management System

2019 ◽  
Vol 3 (2) ◽  
pp. 213-223 ◽  
Author(s):  
Untung Rahardja ◽  
Qurotul Aini ◽  
Desy Apriani ◽  
Alfiah Khoirunisa
Keyword(s):  
Management System ◽  
Content Management ◽  
Content Management System ◽  
Website Content

Seperti yang kita ketahui saat ini , Indonesia sudah memasuki era revolusi 4.0 yang mana pada era tersebut memiliki pengaruh besar terhadap perubahan yang terjadi di semua bidang. Termasuk dalam bidang pendidikan khususnya, perubahan yang terjadi di dunia pendidikan saat ini begitu pesat dengan ditinggalkannya metode belajar yang masih menggunakan cara konvensional. Mengerjakan tugas dengan buku, komunikasi tatap muka, mengumpulkan assignment dalam bentuk hardcopy, yang tentunya akan menyebabkan banyak kerugian dalam jangka waktu tertentu, seperti banyak assignment yang lama tertimbun dan sulit untuk ditemukan ketika dibutuhkan. Metode tersebut tentunya dianggap sebagai cara yang membosankan dan membuang banyak waktu, di mana mahasiswa tidak dapat mengeksplorasi dalam proses pembelajaran yang akan memakan waktu lama untuk melakukan pencarian manual untuk jumlah file yang telah dikumpulkan. Pada saat ini penerapan metode pembelajaran dengan konsep menata banyak laporan pengerjaan assignment dalam sebuah website content management system. Metode pembelajaran ini dibuat untuk memaksimalkan cara menata laporan assignment mahasiswa guna efisiensi manajemen waktu, oleh karena itu metode pembelajaran ini dapat diterapkan sebagai manajemen pendidikan di pendidikan tinggi. Diharapkan dengan adanya metode ini dapat meningkatkan manajemen waktu dalam belajar sehingga memotivasi untuk mengeksplorasi kemampuan dalam proses pembelajaran yang ada. Kata kunci: Management, Content Management System, Assignment

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