Research on Credit Evaluation Model of C to C E-Commerce Based on Trust Influence Factors
2017 ◽
Vol 14
(1)
◽
pp. 189-194
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Factors influencing consumer trust in C to C E-commerce were investigated through questionnaire in the Thesis and SPSS statistical software was used to conduct data analysis for questionnaire results. In data analysis, descriptive analysis, factor analysis and regression analysis were successively conducted in the Thesis and five factors influencing the trust for website and vendor by consumers were extracted in the Thesis through analysis. Finally, trust mechanism was discussed from five aspects, respectively legal restraint, market, industry supervision, the third-party certification, the third-party guarantee and trust evaluation.
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2019 ◽
Vol 1
(2)
◽
pp. 188
Keyword(s):
1993 ◽
Vol 22
(1)
◽
pp. 1-1