Measuring the Effectiveness of Your Company's Advertising
A program for the systematic review of company advertising can result in better information concerning what advertising should accomplish, what company advertising has actually accomplished, and what can be done to create more effective advertisements in the future. This article describes a continuing program designed to aid management in evaluating advertising effectiveness.
2016 ◽
Vol 6
(3)
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pp. 186-218
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Keyword(s):
2019 ◽
Vol 41
(5)
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pp. 722
Keyword(s):
2020 ◽
Vol 11
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pp. S142-S148
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2015 ◽
pp. 643-657