Managing What Consumers Learn from Experience

1989 ◽  
Vol 53 (2) ◽  
pp. 1-20 ◽  
Author(s):  
Stephen J. Hoch ◽  
John Deighton
Keyword(s):  
Information Environment ◽  
Motivation To Learn ◽  
Learning From Experience ◽  
Objective Truth ◽  
Product Consumption ◽  
Consumption Experience ◽  
Moderating Factors ◽  
Market Product ◽  
Stage Process ◽  
Test Market

The authors argue that what consumers learn from the experience of using products is not a simple matter of discovering objective truth. They frame the problem of learning from experience as a four-stage process (hypothesizing—exposure—encoding—integration) with three moderating factors (familiarity with the domain, motivation to learn, and the ambiguity of the information environment). The framework is used to identify where learning from product consumption experience is most open to managerial influence. The authors discuss strategic tools for managing experiential learning and consider applications to the simulation of learning in concept and pre-test-market product testing.

How consumer-generated images shape important consumption outcomes in the food domain

2016 ◽  
Vol 33 (1) ◽  
pp. 1-8 ◽  
Author(s):  
Sean Coary ◽  
Morgan Poor
Keyword(s):  
Social Media ◽  
Healthy Eating ◽  
Design Methodology ◽  
Healthy Foods ◽  
Content Type ◽  
Product Consumption ◽  
Consumption Experience ◽  
Consumption Data ◽  
Practical Implications ◽  
Insight Into

Purpose – The purpose of the present research is to investigate consumer-generated images (CGI), or images of products and experiences that are produced and controlled by consumers, particularly in the food domain, and the influence that producing such images has on the consumer creating the image. Design/methodology/approach – The authors present three studies that manipulate the type of food (indulgent vs healthy) and whether participants create CGI prior to consumption. Data were analyzed using a combination of ANOVA and PROCESS. Findings – It is shown that producing CGI causes a momentary active delay in consumption, which increases the savoring associated with consumption of pleasurable (i.e. indulgent) foods and, in effect, increases attitudes and taste evaluations of the experience when consumption actually takes place. When descriptive social norms regarding healthy eating are made salient, CGI can also lead to more favorable outcomes for less pleasurable (i.e. healthy) foods. Practical implications – The findings provide insight into the effects of consumers taking pictures of their food before consumption, a growing trend on social media sites (i.e. Instagram). Marketing managers can develop strategies to encourage their consumers to take pictures of their food. Originality/value – To the best of the authors’ knowledge, this research is the first to demonstrate the effects of consumer-generated images on a product consumption experience and identify the conditions and process under which these effects occur.

scholarly journals The Effects of Chinese Cultural Digital Product Consumption toward the Motivation to Learn Chinese Culture: A Study of Chinese TV Series Watching among Thai-teenage Users

2021 ◽  
Vol 9 (1) ◽  
Author(s):  
Tanin Tirasawasdichai ◽  
Korakot Pookayaporn ◽  
Diana Tsoy
Keyword(s):  
Communication Channel ◽  
Chinese Culture ◽  
Cultural Knowledge ◽  
Motivation To Learn ◽  
Technological Advancement ◽  
Huge Amount ◽  
Digital Products ◽  
Digital Product ◽  
Product Consumption ◽  
Knowledge And Attitude

The diffusion of Chinese communication channel and digital products is very rigorous in the era of media technological advancement. People absorb cultural attitude via cultural product consumption, along with digital online platform, accession is much more easily than before. In Thailand, majority of netizens spend a lot of time to video consumption in a huge amount of numbers confirmed by triple digit growth in digital platform and applications downloaded. In order to deepen our understanding about media effects, this research proposal aims to study how Chinese TV series consumption shapes Thai netizens cultural knowledge and attitude on the basis of cultivation and gratification theory. Both quantitative and qualitative paradigm are designed as methodology to study among netizens in Thailand.  

scholarly journals Belief Strength in Low-Priced Product Consumption Experience

2013 ◽  
Vol 1 (1) ◽  
pp. 105-126
Author(s):  
Ignasius Heri Satrya Wangsa
Keyword(s):  
Product Consumption ◽  
Consumption Experience ◽  
Product Attractiveness

This research aims to identify emotional values within low-priced product attractiveness context by employing scientific rationalization on belief strength in consumption experience. Comparison among two price-benefit regimes i.e. “cheap is the best” and “expensive is the  best” is made.  Belief strength is applied to explore new dimension in low-priced product consumption experience research. Keywords:  belief strength, low-priced product attractiveness, low-priced product consumption experience

Language processing is not a race against time

2016 ◽  
Vol 39 ◽  
Author(s):  
Giosuè Baggio ◽  
Carmelo M. Vicario
Keyword(s):  
Information Processing ◽  
Human Brain ◽  
Language Processing ◽  
Cognitive Functions ◽  
Memory Systems ◽  
Language System ◽  
Moderating Factors

AbstractWe agree with Christiansen & Chater (C&C) that language processing and acquisition are tightly constrained by the limits of sensory and memory systems. However, the human brain supports a range of cognitive functions that mitigate the effects of information processing bottlenecks. The language system is partly organised around these moderating factors, not just around restrictions on storage and computation.

Electron diffraction detection of ordliking in annealed PbTe thin film

1990 ◽  
Vol 48 (4) ◽  
pp. 1018-1019
Author(s):  
Karimat El-Sayed
Keyword(s):  
Thin Film ◽  
Electron Diffraction ◽  
Lead Telluride ◽  
Structural Basis ◽  
Face Centered Cubic ◽  
X Ray ◽  
Polycrystalline Thin Films ◽  
Stage Process ◽  
Diffraction Patterns ◽  
Face Centered

Lead telluride is an important semiconductor of many applications. Many Investigators showed that there are anamolous descripancies in most of the electrophysical properties of PbTe polycrystalline thin films on annealing. X-Ray and electron diffraction studies are being undertaken in the present work in order to explain the cause of this anamolous behaviour.Figures 1-3 show the electron diffraction of the unheated, heated in air at 100°C and heated in air at 250°C respectively of a 300°A polycrystalline PbTe thin film. It can be seen that Fig. 1 is a typical [100] projection of a face centered cubic with unmixed (hkl) indices. Fig. 2 shows the appearance of faint superlattice reflections having mixed (hkl) indices. Fig. 3 shows the disappearance of thf superlattice reflections and the appearance of polycrystalline PbO phase superimposed on the [l00] PbTe diffraction patterns. The mechanism of this three stage process can be explained on structural basis as follows :

Process \'prǎ|,ses\n: The Action of Moving Forward Progressively from One Point to Another on the Way to Completion

1979 ◽  
Vol 44 (1) ◽  
pp. 3-30 ◽  
Author(s):  
Carol A. Pruning
Keyword(s):  
Process Model ◽  
Communicative Behaviors ◽  
Adult Level ◽  
Remedial Programs ◽  
Stage Process ◽  
The Way

A rationale for the application of a stage process model for the language-disordered child is presented. The major behaviors of the communicative system (pragmatic-semantic-syntactic-phonological) are summarized and organized in stages from pre-linguistic to the adult level. The article provides clinicians with guidelines, based on complexity, for the content and sequencing of communicative behaviors to be used in planning remedial programs.

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