“How Come You Are Here?” Considering the Context in Research on Travel Decisions
2017 ◽
Vol 58
(2)
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pp. 333-337
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Keyword(s):
Travel decision research still struggles to explain a large portion of the variance in travel choices. We argue that advances in this domain must originate from a shift in the kinds of questions we ask travelers to understand what triggers their decisions. The proposed shift from “Why did you . . . ?” to “How come . . . ?” changes the emphasis from retrospective sense giving to a contextual understanding of travel choice, focusing in particular on the constellations that produce actual travel behavior. This shift opens research avenues of a new theoretical and methodological nature and has fundamental implications for consumer research as well as destination marketing practices.
Domestic Tourism in COVID-19 Era: Travel Choice in Himalayas Correlates to Geographic Origin and Age
2022 ◽
Vol 13
(1)
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pp. 50-69
2000 ◽
Vol 1725
(1)
◽
pp. 79-85
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2000 ◽
Vol 1726
(1)
◽
pp. 33-40
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2015 ◽
Vol 42
(3)
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pp. 365-391
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Keyword(s):