Facing up to Facebook: politicians, publics and the social media(ted) turn in New Zealand

Introduction: Social media advertising could be effective in promoting smoking cessation. However, it's salience to Pacific youth in New Zealand who smoke is unknown.Aim: To explore the views that 18–25 year old Pacific smokers have towards online smoking cessation advertising.Methods: Twenty young Pacific smokers, aged 18–25 years, were recruited through indirect snowballing methods interviewed in focus groups by a female Pacific researcher. Questions centred on smoking cessation advice via social media and devices, preferences for advertisements, effective features and implications for internet banner and ad designs, positive versus negative framing, cultural cues and motivations. The general inductive approach was used to analyse the data for common themes.Results: Smartphones were the most common device and Facebook the social media site most often used by participants. The informants recommended that the advertisements should have the following features: central position, eye-catching, bold imagery using simple language; endorsed by Pacific Island personalities; and positively framed messages to secure and maintain interest. The collective nature of Pacific cultures should be leveraged and testimonies from previous smokers used to strengthen motivation and dispel common myths around smoking.Conclusion: There are potential opportunities for social media to be used as a platform to promote smoking cessation among Pacific young people.

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Selling all good: how small new entrants can compete

The CASE Journal ◽

10.1108/tcj-01-2016-0008 ◽

2016 ◽

Vol 12 (3) ◽

pp. 374-398 ◽

Cited By ~ 1

Author(s):

Eva Collins ◽

Kate Kearins ◽

Helen Tregidga ◽

Stephen Bowden

Keyword(s):

Social Media ◽

New Zealand ◽

Multinational Corporations ◽

Marketing Strategies ◽

Resource Constrained ◽

Content Type ◽

The Social ◽

Marketing Tool ◽

Available Information ◽

Broad Level

Synopsis Chris Morrison and two partners introduced the first Fairtrade bananas in New Zealand in a bid to improve the social and environmental impacts of banana consumption. The trio started All Good Bananas in 2010. Using social media as a key marketing tool, the startup had grown to take a 5 percent market share in a fiercely competitive industry dominated by big players. In 2012, the entrepreneurs needed to decide the best way to increase sales of ethically sourced products under the All Good brand. Should they expand their share of the banana market or diversify into drinks? Research methodology The case is primarily based on tape-recorded interviews by the authors with the founding entrepreneur and three employees of All Good from May to July 2012 and an analysis of the company’s website and social media activities. Other publicly available information sources were drawn upon, and a discussion held with a New Zealand national grocery chain CEO. Relevant courses and levels This case has been written for use in classes in undergraduate and graduate level entrepreneurship, strategic management and sustainability. The case can be used to illustrate how very small resource-constrained startups can compete in an industry dominated by large multinational corporations, and how Fairtrade might provide a worthy differentiation focus. It is open to a consideration of judo economics. While several of the questions ask students to consider the New Zealand context in which this case is set, knowledge of New Zealand and the various industries beyond what is offered in the case is not necessary. Theoretical bases At a broad level the case illustrates how a small, resource-constrained startup can compete against much, much larger players through a niche Fairtrade product focus and the use of alternative marketing strategies such as guerrilla marketing and social media. In relation to the competitive dynamics within an industry, this case can be used to illustrate the concept of judo economics (also referred to as judo strategy). Both the utility and potential limits of judo economics can be demonstrated through the case by considering current activities and potential future dynamics.

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Impact of social media on children´s relationship with brands

SHS Web of Conferences ◽

10.1051/shsconf/202111501003 ◽

2021 ◽

Vol 115 ◽

pp. 01003

Author(s):

Nikoleta Hutmanová ◽

Peter Dorčák

Keyword(s):

Social Media ◽

New Zealand ◽

Qualitative Approach ◽

Brand Awareness ◽

Age Group ◽

Media Usage ◽

The Social ◽

Use Of Social Media ◽

The Impact ◽

Depth Interviews

The paper focuses on how social media usage by children determines their interactions with consumer brands. First it describes how and when young children develop brand awareness and which are the most important predictors of this development. Those findings are then put in connection with the impact of social media. We elaborate on a deeper level how children approach online communications with brands in the social media context. Our assumptions are supported by a research conducted on a group of New Zealand children, both boys and girls in the age group of 11-14 years. This qualitative approach was implemented using in-depth interviews and identifies three key modes of brand interaction behaviour when young consumers use social media. According to these findings we assume that there is a connection between the use of social media and children´s relationship with consumer brands.

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FRAMING ANALYSIS PEMBERITAAN AKSI PENEMBAKAN MUSLIM CHRISTCHURCH NEW ZEALAND DI MEDIA ONLINE BBC

MEDIAKITA ◽

10.30762/mediakita.v3i2.1807 ◽

2020 ◽

Vol 3 (2) ◽

Author(s):

Moh. Yunus

Keyword(s):

Social Media ◽

New Zealand ◽

Media Framing ◽

Online Media ◽

Framing Analysis ◽

The Social ◽

Religious Issue ◽

The Media ◽

Western Media

In this article, the authors chose to do a framing analysis built by western media in the Muslim shootings that took place in New Zealand. The media that the authors of the analysis are online media, BBC. After framing the author found several facts that, the BBC media always tuck in every beginning of the headline (which is related to the event) by using the sentence Christchurch Shootings. The BBC media also picked up a story of a hero in Naaem Rashid, one of the victims who fought against the shooter before being killed. This media also criticized several policies on the legality of possession of firearms in New Zealand and criticism of several social media that ‘already’ broadcasted videos containing shooting content and delays in some of the social media in removing videos thathad spread. BBC media did not mention that this act was an act of terrorism or even called Brenton Tarrant - the Actor of the Shooting - as a terrorist. In fact, this media does not mention the issue of religion which is one of the motives for the shooting carried out by Brenton. The media also did not mention victims based on their religion. This shows that the BBC media does not want to bring up the religious issue which is one of the factors in the shooting.Keywords: Christchurch Shooting, BBC online media, Framing

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Strengthening Resource Mobilization Chains: Developing the Social Media Competencies of Community and Voluntary Organizations in New Zealand

VOLUNTAS International Journal of Voluntary and Nonprofit Organizations ◽

10.1007/s11266-012-9265-1 ◽

2012 ◽

Vol 24 (3) ◽

pp. 666-687 ◽

Cited By ~ 18

Author(s):

Theodore E. Zorn ◽

Suzanne Grant ◽

Alison Henderson

Keyword(s):

Social Media ◽

New Zealand ◽

Resource Mobilization ◽

Voluntary Organizations ◽

The Social

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A qualitative analysis of orthodontic-related posts on Twitter

The Angle Orthodontist ◽

10.2319/051013-355.1 ◽

2013 ◽

Vol 84 (2) ◽

pp. 203-207 ◽

Cited By ~ 28

Author(s):

M. Rachel Henzell ◽

A. Margaret Knight ◽

K. C. Morgaine ◽

J. S. Antoun ◽

M. Farella

Keyword(s):

Social Media ◽

New Zealand ◽

Qualitative Analysis ◽

Sampling Frame ◽

Modern Age ◽

Advanced Search ◽

The Social ◽

Negative Comments ◽

Orthodontic Patients ◽

Negative Feelings

ABSTRACT Objective: To investigate the content of orthodontic-related Twitter posts in order to improve our understanding of orthodontic patients' perceptions and treatment experiences. Materials and Methods: Some 131 consecutive posts were collected from Twitter over a 5-day period. Twitter's advanced-search function was used to limit the sampling frame to New Zealand. The posts were qualitatively analyzed for themes using discourse analysis. Results: Four main themes were identified: (1) excitement about getting braces off, (2) problems with braces, (3) positive comments about braces, and (4) negative comments about braces. Various language tools and symbols were often used to convey different degrees of emotion. The present study explores these themes and discusses how they relate to modern-age orthodontics. Conclusion: This is the first study to qualitatively analyze orthodontic-related posts in the social media era. Our findings suggest that orthodontic patients use social media sites such as Twitter to convey positive and negative feelings about braces.

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Knowledge Contribution in Organizations via Social Media

Journal of Personnel Psychology ◽

10.1027/1866-5888/a000169 ◽

2017 ◽

Vol 16 (1) ◽

pp. 12-24 ◽

Cited By ~ 2

Author(s):

Nicole Behringer ◽

Kai Sassenberg ◽

Annika Scholl

Keyword(s):

Social Media ◽

Social Identity ◽

Social Identity Theory ◽

Knowledge Exchange ◽

Expectancy Theory ◽

Perceived Usefulness ◽

Abstract Knowledge ◽

The Social ◽

Willingness To Contribute ◽

Social Media Tool

Abstract. Knowledge exchange via social media is crucial for organizational success. Yet, many employees only read others’ contributions without actively contributing their knowledge. We thus examined predictors of the willingness to contribute knowledge. Applying social identity theory and expectancy theory to knowledge exchange, we investigated the interplay of users’ identification with their organization and perceived usefulness of a social media tool. In two studies, identification facilitated users’ willingness to contribute knowledge – provided that the social media tool seemed useful (vs. not-useful). Interestingly, identification also raised the importance of acquiring knowledge collectively, which could in turn compensate for low usefulness of the tool. Hence, considering both social and media factors is crucial to enhance employees’ willingness to share knowledge via social media.

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