Marketing Capstone Models The Apprentice Television Show With Client-Sponsored Projects

2011 ◽  
Vol 33 (3) ◽  
pp. 312-325 ◽  
Author(s):  
Judy Strauss

Marketing faculty use cases, simulations, and client-sponsored projects to achieve learning objectives in the marketing capstone class. This class typically aims to integrate and apply previously learned material and to transition students into their careers. Drawing on the professional school, creative problem solving and constructivist learning literature, this article describes a unique client-sponsored project capstone patterned after the popular television show, The Apprentice. Student teams accomplish a series of four challenges and their grades partially depend on actual results or the teams’ competitive rankings as judged by clients. There are no exams, lectures, and little assigned reading in this class: Instead, students must determine what they need to learn in order to solve each challenge and the instructor serves as coach and learning facilitator. The class engages and motivates students by providing real-world problems in a short time frame, and develops their creative problem solving, presentation, time management, and team work skills. Although cases and simulations can increase creative problem-solving skills, client-sponsored projects are more easily framed in the ambiguous manner needed to stimulate creative thinking. This article describes the class in detail, outlining sample projects and discussing some of the challenges with client-sponsored projects.

2020 ◽  
Vol 13 (2) ◽  
pp. 270-291 ◽  
Author(s):  
Madihah Khalid ◽  
Supiah Saad ◽  
Siti Rafiah Abdul Hamid ◽  
Muhammad Ridhuan Abdullah ◽  
Hasniza Ibrahim ◽  
...  

In recent years, calls to nurture and teach creativity from an early age in schools has intensified. Creativity is something regular in the teaching of arts subjects but is not a common feature in teaching science, technology, engineering and mathematics subjects. However, what really matters, is how the subject is being taught. This research aimed to foster creativity through the teaching of mathematics via problem solving that challenges the solving of problems in a creative manner, which is defined as creative problem solving. This quasi-experimental study investigates changes in students learning of mathematics via creative problem solving. Altogether, 172 Form 1 students forming treatment and comparison groups from four schools in Gombak District area, Malaysia were involved. A mixed qualitative and quantitative data were collected to investigate the effect of the 3 cycles of creative problem solving lessons implemented. Instruments used were Torrance Test of Creative Thinking, a mathematics problem solving test and creativity checklist. This paper will only present the quantitative data obtained. Results show statistically significant increases in scores for most categories of creativity and problem solving tests. This research brought together teachers and researchers in trialling creative problem solving to teach mathematics, to achieve the enhancement of students’ creative thinking and problem solving skills. This coincided with the introduction of Kurikulum Standard Sekolah Menengah with new emphasis to strengthen the quality of science, technology, engineering and mathematics education in general, where higher-order thinking reforms are emphasized.


1984 ◽  
Vol 58 (1) ◽  
pp. 247-253 ◽  
Author(s):  
Jeanne B. Gold ◽  
John C. Houtz

60 educable mentally retarded students from 3 schools in a Urge urban school system received 9 wk. of instruction from an adaptation of the Productive Thinking Program. Their performance on measures of creative thinking was compared with that of 60 students who received no additional instruction. The conclusions drawn were that (1) special attention to creative thinking training for educable mentally retarded students may be quite effective and results stable over time and (2) the measures of fluency, flexibility, and originality are the most useful in assessing creative thinking for this group.


1981 ◽  
Vol 48 (2) ◽  
pp. 115-122 ◽  
Author(s):  
Barbara G. Ford ◽  
Ronald D. Ford

Creativity and the characteristics of the creative personality are explored in an attempt to show both that creativity exists in handicapped children and is a valuable attribute to be developed in these students. A summary of research on the issue of the correlation of creativity and intelligence is presented. Studies of the creative abilities of handicapped children are reviewed, along with reports of the teachability of creative thinking and creative problem-solving. The special value of creative problem-solving skills for handicapped children is discussed, and specific attributes of the creative personality are summarized. Finally, a model incorporating these attributes into four levels of creative functioning is presented. Checklists drawn from this model will be used as one means of identifying creativity among handicapped children.


2020 ◽  
Vol 12 (4) ◽  
pp. 431-439
Author(s):  
Ramona Elena Rotaru ◽  

Stimulating primary school children’s creativity is appointed as one of the essential keys to the educational system 's progress. The main purpose of the paper arrives from the necessity for different fields of the current society to stimulate primary school children's creativity, who are bound to lead to original and creative solutions. This subject highlights the importance of stimulating primary school children’s creativity in the context of current education. The approach in the debate deals with the link between creative thinking and creative problem solving alongside the importance of stimulating primary school children's creativity. A great experience for primary school education development includes creative thinking and creative problem solving. Creativity involves the process of divergent thinking that includes the beginning of wonderful ideas, creating new connections, expanding the limits of knowledge and split of ideas, which are old. When the children's divergent thinking is boosted, it enormously helps to maintain children's motivation for extended learning.. In the same way, encouraging primary school children to keep on generating original and new ideas fosters their creative-thinking abilities. Personal characteristics of a child can influence a certain grade in stimulating the creativity. Children develop quite complex skills when they begin to be familiar with problem solving skills and develop creative thinking. Therefore, their creative characteristics should be developed and in the same way, provide creative learning opportunities and inspiring, original lessons. A variety of studies that contained creativity included stimulating primary school children’s creativity. This aspect represents global educational progress to society and the current study provides a better view of creativity.


2021 ◽  
Vol 5 (1) ◽  
pp. 10
Author(s):  
Ahmad Sulthan Auliya ◽  
Tatag Yuli Eko Siswono

Abstrak — Menggunakan model dan strategi pembelajaran yang bervariatif merupakan salah satu cara untuk menumbuhkan minat belajar siswa dalam pembelajaran matematika. Creative problem solving adalah model pembelajaran yang memusatkan pada pengajaran dan keterampilan pemecahan masalah yang diikuti dengan penguatan keterampilan. Penguatan keterampilan yang dimaksud adalah dengan menggunakan media pembelajaran, salah satunya dengan aplikasi maple untuk memecahkan masalah matematika. Riset ini memakai penelitian kuantitatif dengan tipe eksperimen untuk mengetahui kefektifan model pembelajaran creative problem solving dengan media pembelajaran maple untuk meningkatkan kemampuan berpikir kreatif siswa. Penelitian ini dilaksanakan di salah satu sekolah menengah atas di Surabaya pada kelas XMIA1 semester ganjil tahun ajaran 2019/2020 dengan melibatkan 30 siswa. Kegiatan dalam penelitian ini meliputi pemberian pre test, pemberian perlakuan, dan pemberian post test. Kemudian perolehan dari nilai pre test dan post test dianalisis untuk melihat kefektifan pembelajaran creative problem solving berbasis aplikasi maple. Hasil penelitian ini menunjukkan adanya dampak model pembelajaran berbasis aplikasi maple terhadap kemampuan berpikir kreatif siswa yang didapatkan dengan uji t. Selain itu, berdasarkan uji Gain dihasilkan nilai rata-rata N-Gain 0.71 yang berada pada interval N-Gain 0.7 < 𝑔 ≤ 1.00, yang artinya pembelajaran creative problem solving berbasis aplikasi maple memiliki tingkat keefektifan yang tinggi. Selanjutnya, data yang didapatkan dari penelitian ini merupakan data berdistribusi normal. Hal ini dapat dilihat dari perolehan uji normalitas data yang hasil signifikansinya > 0.05. Selain itu, data yang didapat dari penelitian ini merupakan data yang homogen. Hal ini dapat dilihat dari hasil uji homogenitas data yang hasil signifiansinya > 0,05.Kata kunci: Creative Problem Solving, Maple, Berpikir KreatifAbstract — Using the variety of learning models and strategies is one of the ways to grow students learning interests in mathematics learning. Creative problem solving is a learning model that focuses on teaching and problem solving skills followed by strengthening skills. Strengthening skills in question is using learningmedia, one of them with maple application to solve mathematics problems. This research uses quantitative research with experiment to find out the effectivity of creative problem solving learning model with maple (learning media) to improve the ability of students creative thinking. This research was conducted at privatesenior highschool in Surabaya class X MIA1 in the odd semester of the 2019/2020 school year involving 30 students. Activities in this research include giving pretest, treatment, and posttest. Then the results of the pretest and posttest scores were analyzed to determine the effectiveness of creative problem solving learning based on maple application. The results of this research indicate the influence of learning model based on maple application to students' creative thinking abilities obtained by t test. In addition, based on Gain test, the average value of N-Gain is 0.71 which is in the N-Gain interval 0.7 < 𝑔 ≤ 1.00. It means that creative problem solving learning based on maple application has a high level of effectiveness. Furthermore, the data obtained from this research are normal distribution data. This can be seen from the results of data normality test whose significance is > 0.05. In addition, the data obtained from this research are homogeneous data. This can be seen from the results of data homogeneity test whose significance is > 0.05.Keywords: Creative Problem Solving, Maple, Creative thinking


2017 ◽  
Vol 1 (1) ◽  
pp. 131-175
Author(s):  
Fuad Fachruddin

Setiap insan dianugrahi Yang Maha Penyayang daya kreatif (creative power), yang mengandung beberapa dimensi yaitu berfikir kreatif (creative thinking atau divergent thinking),  perilaku kreatif  (creative behavior) atau perilaku konstruktif  (constructive behavior) dan tindakan atau amaliah kreatif.  Sayang tidak semua orang dapat mengembangkan daya tersebut secara optimal. Pola dan pendekatan mendidik di keluarga, sekolah dan masyarakat acap kali tidak mendukung  pengembangan daya kreatif. Tulisan ini membahas beberapa hal seperti tersebut di muka dan pengembangan daya kreatif melalui dunia sekolah. Dalam mengembangkan daya kreatif peserta didik diperlukan hal atau syarat yang mendukung yaitu guru kreatif yang mencakup pembelajaran kreatif (creative teaching), kepala sekolah yang kreatif (creative leadership) dan lingkungan yang kreatif. Pengembangan daya kreatif dalam kontek bangsa untuk  menyiapkan warga bangsa dalam mengadapi kehidupan yang sangat kompetitif (global). Dalam kontek dunia sekolah, pengembangan daya kreatif dimaksudkan sebagai sebagai salah satu upaya peningkatan mutu pendidikan, karena pengembangan daya akan melahirkan superior learning. Pengembangan daya kreatif peserta didik dapat dilakukan melalui pendekatan atau metoda seperti memecahkan masalah secara kreatif (creative  problem solving),  pembelajaran berbasis masalah,  konsep dan  pendekatan  “limit to reach unlimited (dalam keadaan  terbatas dapat melahirkan karya luar biasa).


2021 ◽  
pp. 108-118
Author(s):  
Rabia Anjum ◽  
Ivan Suneel

Creative thinking is essential for the progress in education, industry and life in general. Incubation is a widely studied phenomenon in creativity research, referring to leaving a problem aside for a period, to accrue performance on a creative problem. This study investigated the effect of incubation on creative problem-solving by means of a pretest-posttest quasi-experimental design, and remote associates tasks (RATs) were used as a measure of creative problem-solving. For this purpose, a sample of 60 students (22 males, 38 females) was recruited from the population of a private university. They were assigned to a control condition and two different experimental conditions based on the time of onset of incubation. The data collected was analyzed for a significant effect across all conditions by means of a chi-squared test and covariates were inferred by means of Spearman's Rho, with a significance level set at ?<.05. The results did not find an incubation effect in creative problem-solving, and several possible explanations may account for this trend, especially the limited cross-cultural application of measurement tools and theoretical paradigms. The disparity is especially prominent with regards to Pakistan, which is predominantly collectivistic, and the educational system stymies creative thinking. Future research must take into account the relevance of culture in creative problem-solving, and propose solutions to circumvent the dearth of creative potential in developing nations such as Pakistan. Keywords: Incubation, Creative Problem-Solving, Creativity, Remote Associate Tasks, Cross-Cultural Psychology


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