A Study on Exploring the Factors Influencing Celebrity Endorsement Credibility

2017 ◽  
Vol 19 (2) ◽  
pp. 494-509 ◽  
Author(s):  
Ramendra Pratap Singh ◽  
Neelotpaul Banerjee

This study tries to explore the factors contributing to the source credibility of celebrities as brand endorsers and, subsequently, develops a conceptually integrated scale for the same in Indian perspective. To conduct an empirical investigation, a survey is conducted consisting of 432 participants. In this study, exploratory factor analysis (EFA) followed by confirmatory factor analysis (CFA) has been con-ducted. Exploratory factor analysis resulted in three factors or dimensions. All the indicators are strongly loaded into their respective construct. The Cronbach’s alpha, composite factor reliability and variance extracted measure for validity checks are found to be satisfactory. All pairs of inter-construct correlation are found to be positive and significant. The issue of multicollinearity did not bear a serious threat to the data. Common method effect of Harmen’s one-factor post hoc test result indicates that multidimensional three-factor model fits the data well than the one-factor model. These results are also invariant across different demographic profiles, namely, gender, educational qualification and age.

Author(s):  
Sarah Beale ◽  
Silia Vitoratou ◽  
Sheena Liness

Abstract Background: Effective monitoring of cognitive behaviour therapy (CBT) competence depends on psychometrically robust assessment methods. While the UK Cognitive Therapy Scale – Revised (CTS-R; Blackburn et al., 2001) has become a widely used competence measure in CBT training, practice and research, its underlying factor structure has never been investigated. Aims: This study aimed to present the first investigation into the factor structure of the CTS-R based on a large sample of postgraduate CBT trainee recordings. Method: Trainees (n = 382) provided 746 mid-treatment audio recordings for depression (n = 373) and anxiety (n = 373) cases scored on the CTS-R by expert markers. Tapes were split into two equal samples counterbalanced by diagnosis and with one tape per trainee. Exploratory factor analysis was conducted. The suggested factor structure and a widely used theoretical two-factor model were tested with confirmatory factor analysis. Measurement invariance was assessed by diagnostic group (depression versus anxiety). Results: Exploratory factor analysis suggested a single-factor solution (98.68% explained variance), which was supported by confirmatory factor analysis. All 12 CTS-R items were found to contribute to this single factor. The univariate model demonstrated full metric invariance and partial scalar invariance by diagnosis, with one item (item 10 – Conceptual Integration) demonstrating scalar non-invariance. Conclusions: Findings indicate that the CTS-R is a robust homogenous measure and do not support division into the widely used theoretical generic versus CBT-specific competency subscales. Investigation into the CTS-R factor structure in other populations is warranted.


Author(s):  
Gabriela Alejandra Grover-Baltazar ◽  
Gabriela Macedo-Ojeda ◽  
Ana Sandoval-Rodríguez ◽  
Marianne Martínez-Vizmanos ◽  
Lucrecia Carrera-Quintanar ◽  
...  

Positive attitudes towards breastfeeding in health professionals/students have been associated with increasing their confidence to provide support and accompaniment to mothers. In Mexico, there is no valid/reliable tool to assess attitudes towards breastfeeding in this population. The Australian Breastfeeding Attitudes (and Knowledge) Questionnaire (ABAQ) measures attitudes in the Australian population. We aimed to adapt and validate the ABAQ in Mexican health students. We included 264 health students (nursing, nutrition, and medicine) from the University of Guadalajara. Bilingual translators carried out the Spanish adaptation with a reverse translation into English. Experts evaluated the content validity. Reliability was evaluated through an internal consistency analysis (Cronbach’s alpha) and construct validity through convergent–divergent validation, item–total correlation, exploratory factor analysis (by principal components), and confirmatory factor analysis. According to the exploratory factor analysis, only one component was identified. Seven items were removed (low correlation between items ≤0.2 and low factor load ≤0.3). The Cronbach’s alpha was 0.78. According to the confirmatory factor analysis, the one-factor solution of the ABAQ-13Mx showed a good model fit (X2 = 98.41, G = 62, p = 0.02, CFI = 0.940, and RMSEA = 0.048). The ABAQ-13Mx is a reliable and valid instrument for evaluating attitudes towards breastfeeding in Mexican health degree students.


2021 ◽  
Vol 12 ◽  
Author(s):  
Denisse Lizette Valdivieso Portilla ◽  
Angélica Gonzalez Rosero ◽  
Geovanny Alvarado-Villa ◽  
Jorge Moncayo-Rizzo

In recent years, a new factor for work stress has been studied along with stress as an offense to self-theory. Illegitimate tasks refer to assignments that are unnecessary or are not related to the employee’s role. Because of this, the Bern Illegitimate Tasks Scale was developed, which measures illegitimate tasks in terms of unreasonable tasks and unnecessary tasks. There are no studies in Latin America on illegitimate tasks, so the purpose of this research is to translate and validate the Bern Illegitimate Tasks Scale. The study was performed with a sample of nursing staff from a hospital in Guayaquil, Ecuador. Written informed consent was obtained from each of the participants. The reliability of the questionnaire was evaluated and its structural validity was verified by exploratory factor analysis and confirmatory factor analysis. The internal consistency of the whole scale, measured by Cronbach’s alpha, was 0.857. Moreover, the unnecessary and unreasonable subscales measure were 0.846 and 0.841, respectively. The exploratory factor analysis supported a two-factor model that explained 73.96% of the variance. Additionally, the confirmatory factor analysis showed good indexes of fit (GFI = 0.915, CFI = 0.955, TLI = 0.933, SRMR = 0.084, and RMSEA = 0.087). The Spanish version of the Bern Illegitimate Tasks Scale presents good psychometric properties and can be applied to nurses in the Ecuadorian population.


2017 ◽  
Vol 34 (2) ◽  
pp. 211-218 ◽  
Author(s):  
Acácia Aparecida Angeli dos SANTOS ◽  
Thatiana Helena de LIMA

Abstract The objective of this study is to investigate the evidence of construct validity of a phonological awareness instrument. Exploratory factor analysis was carried out on data collected from 510 elementary and middle school students in 2nd and 6th grades attending two different public schools in the city of São Paulo, Brazil; most were males with mean age of 8.4 years. Confirmatory factor analysis was carried out on data collected from 427 students from other four Brazilian states in the same grades; most were females with mean age of 9.3 years. The instrument used was the Roteiro de Avaliação da Consciência Fonológica, a phonological awareness test. The exploratory factor analysis showed a three-factor solution. As for the confirmatory factor analysis, of the two models tested, the one that indicated better model fit indices was composed of three factors. The model found is adequate for the task carried out in this study. However, more studies should be carried out to further refine the instrument.


2015 ◽  
Vol 5 (1) ◽  
pp. 155-169 ◽  
Author(s):  
Sarah McGrory ◽  
John M. Starr ◽  
Susan D. Shenkin ◽  
Elizabeth J. Austin ◽  
John R. Hodges

Background: The Addenbrooke's Cognitive Examination (ACE) is used to measure cognition across a range of domains in dementia. Identifying the order in which cognitive decline occurs across items, and whether this varies between dementia aetiologies could add more information to subdomain scores. Method: ACE-Revised data from 350 patients were split into three groups: Alzheimer's type (n = 131), predominantly frontal (n = 119) and other frontotemporal lobe degenerative disorders (n = 100). Results of factor analysis and Mokken scaling analysis were compared. Results: Principal component analysis revealed one factor for each group. Confirmatory factor analysis found that the one-factor model fit two samples poorly. Mokken analyses revealed different item ordering in terms of difficulty for each group. Conclusion: The different patterns for each diagnostic group could aid in the separation of these different types of dementia.


2010 ◽  
Vol 22 (4) ◽  
pp. 559-571 ◽  
Author(s):  
Catharine R. Gale ◽  
Michael Allerhand ◽  
Avan Aihie Sayer ◽  
Cyrus Cooper ◽  
Elaine M. Dennison ◽  
...  

ABSTRACTBackground: The Hospital Anxiety and Depression Scale (HADS) is widely used but evaluation of its psychometric properties has produced equivocal results. Little is known about its structure in non-clinical samples of older people.Methods: We used data from four cohorts in the HALCyon collaborative research program into healthy aging: the Caerphilly Prospective Study, the Hertfordshire Ageing Study, the Hertfordshire Cohort Study, and the Lothian Birth Cohort 1921. We used exploratory factor analysis and confirmatory factor analysis with multi-group comparisons to establish the structure of the HADS and test for factorial invariance between samples.Results: Exploratory factor analysis showed a bi-dimensional structure (anxiety and depression) of the scale in men and women in each cohort. We tested a hypothesized three-factor model but high correlations between two of the factors made a two-factor model more psychologically plausible. Multi-group confirmatory factor analysis revealed that the sizes of the respective item loadings on the two factors were effectively identical in men and women from the same cohort. There was more variation between cohorts, particularly those from different parts of the U.K. and in whom the HADS was administered differently. Differences in social-class distribution accounted for part of this variation.Conclusions: Scoring the HADS as two subscales of anxiety and depression is appropriate in non-clinical populations of older men and women. However, there were differences between cohorts in the way that individual items were linked with the constructs of anxiety and depression, perhaps due to differences in sociocultural factors and/or in the administration of the scale.


2020 ◽  
Vol 28 (1) ◽  
pp. E18-E29
Author(s):  
Alexander Schneider ◽  
Jeri E. Forster ◽  
Meredith Mealer

Background and PurposeBurnout syndrome is common in critical care nursing. The Critical Care Societies Collaborative recently released a joint statement and call to action on burnout in critical care professionals.MethodsWe conducted an exploratory factor analysis and confirmatory factor analysis (CFA) of the 22-item MBI.ResultsThe exploratory factor analysis identified three factors but after questions were removed; we were left with a 2-factor, 10-item abridged version of the MBI-HSS to test with CFA modeling. The CFA indicated conflicting fit indices.Conclusionswe conducted an exploratory and CFA of the abridged MBI-HSS in critical care nurses from the United States and found the two-factor model was the best fit achieved.


2021 ◽  
Vol 65 (1) ◽  
pp. 86-100
Author(s):  
Vít Gabrhel ◽  
◽  
Stanislav Ježek ◽  
Petr Zámečník

Objectives. This study attempts to introduce the Driving Locus of Control (DLoC), a method focused on the internal or external source of attribution of the driving behaviour, to the Czech context. This study also relates DLoC to attitudes towards autonomous vehicles (AVs). Participants and setting. Out of the general population, 59 inquirers personally interviewed (CAPI) 1 065 respondents (49% women) in the age range between 15 and 92 years (M = 50, SD = 17). The respondents were sampled via multistage random sampling procedure, based on the list of addresses in the Czech Republic. Hypotheses. The authors hypothesised to replicate the original two-factor structure of the DLoC Scale and that the higher levels of internal DLoC result in not considering the improvement in traffic safety as the AVs replace human drivers. Statistical analysis. Confirmatory factor analysis was used to analyse the factor structure of DLoC Scale. Hypotheses related to the empirical validity of the method were assessed via structural equation modelling. The reliability of DLoC Scale was calculated in terms of internal consistency (McDonald coefficient). Results. Confirmatory factor analysis revealed reasonably good support for structural validity of the one-dimensional DLoC-CZ15 factor model (χ2 = 426.967, df = 90, CFI = 0.964, TLI = 0.958, SRMR = 0.066, RMSEA = 0.065). In addition, the one-dimensional DLoC-CZ15 factor model showed acceptable internal consistency - ω = 0.9 (95% CI [0.89, 0.91]). The structural equation modelling found a relationship between DLoC and some of the items capturing attitudes towards AVs, too. Study limitations. The analysed data were obtained via interviews between respondents and inquirers. As a result, the study does not contain indicators of empirical validity measured by a methodologically different approach, such as an observation of driving behaviour.


2019 ◽  
Vol 34 (3) ◽  
pp. 497-510
Author(s):  
Namra Shahzadi ◽  
Bushra Akram ◽  
Saima Dawood ◽  
,Fayyaz Ahmad

The current study was aimed to adapt, translate and validate The Handling Bullying Questionnaire (THBQ; Bauman, Rigby & Hoppa, 2008) into Urdu language. Present study was conducted in two phases, at the first phase THBQ was translated into Urdu language through standard procedures. Linguistic equivalence between Urdu and English version scale of THBQ was found (r = 0.75**) in pilot study. In the second phase of the study psychometric properties were established through Exploratory Factor Analysis and Confirmatory Factor Analysis. A sample of 400 participants was selected for administration of scale. Exploratory Factor Analysis retrieved 6 factors solutions in 22 items. Confirmatory Factor Analysis (CFA) confirmed five factor model with 16 items. Thus, findings indicted the Urdu version of THBQ may be valid and reliable. The questionnaire can be used in future research for the assessment of handling bullying behaviors among school children by teachers and counselors.


2017 ◽  
Vol 120 (3) ◽  
pp. 561-578 ◽  
Author(s):  
Won Ho Kim ◽  
Jong Gyu Park ◽  
Bora Kwon

This study aims to validate Korean versions of the 9-item Utrecht Work Engagement Scale, testing for its factor pattern validity through Exploratory Factor Analysis and Confirmatory Factor Analysis, reliability, and convergent and discriminant validity. The 9-item Utrecht Work Engagement Scale was translated according to the guidelines of the International Test Commission and tested with two Korean samples. First, the Exploratory Factor Analysis found that both two-factor and three-factor solutions were viable options with the first sample. Second, comparison validations of these two solutions were tested by confirming the dimensionality of their structures through the Confirmatory Factor Analyses with the second sample, with the conclusion that the three-factor model solution was the most parsimonious model. Finally, the three-factor model of the 9-item Utrecht Work Engagement Scale was demonstrated to have good discriminant validity and convergent validity, as well as internal consistency of its subscales.


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