scholarly journals Influence of the Internet on Retailer’s Perceived Quality in the Generation of Retailer’s Brand Equity

2021 ◽  
pp. 097226292199221
Author(s):  
Valentín Gallart-Camahort ◽  
Luis Callarisa Fiol ◽  
Javier Sánchez García
Keyword(s):  
Brand Equity ◽  
Structural Equation ◽  
A Priori ◽  
Perceived Quality ◽  
Equation Model ◽  
Confirmatory Factor Analyses ◽  
Tourism Management ◽  
Confirmatory Factor ◽  
The One ◽  
Use Of Internet

This study analyses the relationship between the different components of the retailer’s brand equity, as well as the influence that the use of Internet has on the formation of retailer’s brand equity. As some authors point out, there is a need for a measure of the retailer’s brand equity (Boo et al., 2008, Tourism Management, Vol. 30, pp. 219–231; Lee & Back, 2010, Tourism Management, Vol. 31, pp. 395–401). The model proposed to analyse retailer’s brand equity is based on the one used by Boo et al. (2008, Tourism Management, Vol. 30, pp. 219–231), who, in turn, start from the brand equity proposal of the authors Aaker (1991, Managing brand equity: Capitalizing on the value of a brand name, The Free Press) and Keller (1993, Journal of Marketing, Vol. 57, pp. 1–22). A theoretical a priori model was specified according to the results in previous literature and our hypotheses. Prior to testing the model, the dimensionality of the scales was established with confirmatory factor analyses (CFAs). Once the dimensionality was established, full structural equation model (SEM) was tested. This study provides evidence on the effect of the use of Internet on retailer’s perceived quality. In turn, the influence that this variable has on the retailer’s image and on its perceived value is shown. These relationships have an influence on consumer loyalty to the retailer, which, in turn, generates brand equity for the retailer.

scholarly journals Satisfied, but Will They Spread a Word? The Role of Customer Satisfaction at Jamu Café

2018 ◽  
Vol 9 (1) ◽  
pp. 1
Author(s):  
Usep Suhud ◽  
Sheila Maryam Bajunaid
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Equation Model ◽  
Repurchase Intention ◽  
Factor Analyses ◽  
Confirmatory Factor Analyses ◽  
Confirmatory Factor

This research aimed to investigate consumers’ intention to repurchase jamu at Jamu Café. Service quality, customer satisfaction, and Word-of-Mouth (WOM) were selected as the predictor variables. In total, 200 participants who purchased jamu at the café were selected conveniently. Data were analyzed using exploratory and confirmatory factor analyses as well as Structural Equation Model (SEM). As a result, service quality influences customer satisfaction significantly. As customers are satisfied, they do word-of-mouth and repurchase. On the other hand, WOM has an insignificant impact on repurchase intention.

Using SEM to Examine the Dimensions of Perfectionism and Investigate the Mediating Role of Self-Esteem Between Perfectionism and Depression in China

2012 ◽  
Vol 22 (1) ◽  
pp. 44-57 ◽  
Author(s):  
Bin Zhang ◽  
Taisheng Cai
Keyword(s):  
Structural Equation ◽  
Self Esteem ◽  
Equation Model ◽  
Three Dimensions ◽  
Future Research ◽  
Confirmatory Factor Analyses ◽  
Mediating Role ◽  
Confirmatory Factor ◽  
Maladaptive Perfectionism ◽  
Adaptive Perfectionism

The aim of the study was to examine the nature of perfectionism, to gain a better understanding of the construct using the Chinese population. The study also explored the relationships between perfectionism, self-esteem and depression after identifying the three dimensions of perfectionism. A sample of 292 Chinese university students completed the Frost Multidimensional Perfectionism Scale (FMPS), the Hewitt Multidimensional Perfectionism Scale (HMPS), the Almost Perfect Scale — Revised (APS-R), the Self-Esteem Scale (SES), and the Beck Depression Inventory (BDI). As hypothesised, the confirmatory factor analyses revealed that multidimensional perfectionism is explained as a three-factor construct with dimensions of maladaptive perfectionism, adaptive perfectionism and order factor. As predicted, the structural equation model analyses indicated that self-esteem partially mediated the relationship between maladaptive perfectionism and depression. Implications for counselling interventions and future research are discussed.

scholarly journals The structural equation modeling of reading interest psycho-behavioural constructs: How are they related across different modes of reading?

2017 ◽  
Vol 3 (1) ◽  
pp. 50
Author(s):  
Nur Hidayanto Pancoro Setyo Putro ◽  
Jihyun Lee
Keyword(s):  
Undergraduate Students ◽  
Structural Equation ◽  
A Priori ◽  
Theory Development ◽  
Equation Modeling ◽  
Confirmatory Factor Analyses ◽  
Confirmatory Factor ◽  
Student Reading ◽  
Components Of Reading ◽  
Reading Interest

The present study examines the relationships between the psycho-behavioral constructs underlying undergraduate students’ reading interest. The a priori framework for conceptualizing the sub-components of reading interest is based on two modes of reading (printed-text-based and also Internet-based), and three types of psycho-behavioral motives/intentions of reading (affective, cognitive, and behavioral). Participants in this study were students (M = 20.14 years old) from an Indonesian university (n = 993). Exploratory and confirmatory factor analyses show the salience of 10 factors across reading modes and psycho-behavioral domains of reading. The most accept-able SEM models that explore the relationships among the sub-components of reading interest have the student reading interest in the print mode preceded interest in reading online materials. Implications of these findings are discussed for theory development and practice.

scholarly journals When Brand Image, Perceived Price, and Perceived Quality Interplay in Predicting Purchase Intention: Developing a Rhombus Model

2022 ◽  
Vol 11 (1) ◽  
pp. 232
Author(s):  
Usep Suhud ◽  
Mamoon Allan ◽  
Sri Rahayu ◽  
Dorojatun Prihandono
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Brand Image ◽  
Sampling Technique ◽  
Perceived Quality ◽  
Equation Model ◽  
Predictor Variables ◽  
Study Cohort ◽  
Confirmatory Factor Analyses ◽  
Perceived Price

Rhombus model is a theoretical framework to measure consumers’ particular behaviour. It consists of three predictor variables that can swap places. This study employs a brand image, perceived price, and perceived quality as predictor variables, and purchase intention as a predicted variable. The study cohort was the consumers of mobile phones with a water proof feature and they were chosen using a convenient sampling technique. In total, 238 participants completed a survey. Data were analysed using exploratory and confirmatory factor analyses to validate data and structural equation model to test hypotheses. We calculated three models with variables that exchange positions. This study provides a new option for presenting data.   Received: 4 September 2021 / Accepted: 7 November 2021 / Published: 3 January 2022

Determining the causal relationships that affect consumer-based brand equity

2015 ◽  
Vol 33 (6) ◽  
pp. 944-956 ◽  
Author(s):  
Pedro Marcelo Torres ◽  
Mário Gomes Augusto ◽  
João Veríssimo Lisboa
Keyword(s):  
Undergraduate Students ◽  
Brand Equity ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Perceived Quality ◽  
Equation Model ◽  
Causal Relationships ◽  
Causal Order ◽  
Content Type ◽  
Positive Effects

Purpose – The purpose of this paper is to analyse the causal relationships among the dimensions that explain consumer-based brand equity, and to determine the importance of each dimension in the assessment of overall brand equity. Design/methodology/approach – A research instrument proposed by Yoo and Donthu was applied to undergraduate students of the University of Coimbra. Two leading brands in the Portuguese beer market were used in the study. Respondents were randomly assigned to one brand and were asked to rate all items on seven Likert-type scales. Based on Aaker’s conceptual framework, a structural equation model (SEM) was designed to analyse the proposed relationships. Findings – A causal order between brand equity dimensions was established. The results suggest that the positive effects of perceived quality and brand awareness on overall brand equity are mediated by brand loyalty. Research limitations/implications – Although the exclusion of brand associations’ dimensions in the SEM improves the validity of the constructs, it should be regarded as a limitation, given its importance in brand equity building. Practical implications – Marketing managers should focus on brand loyalty in order to increase overall brand equity, and should give special attention to perceived quality, since it is the factor with the strongest impact on brand loyalty. Originality/value – The identification of the causal relations among brand equity dimensions and the analysis of their influence in overall brand equity, not yet clearly validated in the literature.

scholarly journals Ekuitas Merek Produk Cap Kaki Tiga: Pengujian Model Consumer-Based Brand Equity

2019 ◽  
Vol 2 (4) ◽  
Author(s):  
Joko Pramono
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Perceived Quality ◽  
Equation Model ◽  
Brand Awareness ◽  
Causal Order ◽  
Relative Significance ◽  
Positive Effects ◽  
Brand Association

This study examines consumer-based brand equity of Cap Kaki Tiga-label branding and relative significance of brand awareness, perceived quality, and brand association on brand loyalty. As additional, this study aims to test the role of brand loyalty as a mediator on the relationship of its predictors on brand equity. A survey instrument was developed, scale measures were pretested, and the final survey was administered directly to 210 respondents. Based on Aaker’s conceptual framework, a structural equation model (SEM) was designed to analyse the proposed relationships. A causal order between brand equity dimensions was established. The results suggest that the positive effects of brand awareness, perceived quality and brand association on brand loyalty, and overall brand equity are mediated by brand loyalty. Marketing managers should focus on brand loyalty in order to increase overall brand equity, and should give special attention to brand awareness, since it is the factor with the strongest impact on brand loyalty.

scholarly journals THE EFFECT OF SOCIAL MEDIA BRAND COMMUNICATION ON CONSUMER BASED EQUITY OF INDOMIE IN SURABAYA

2016 ◽  
Vol 15 (1) ◽  
Author(s):  
Silvia Margaretha ◽  
Angel Aprilia Susilo ◽  
Christina RahardjaHonantha
Keyword(s):  
Social Media ◽  
Structural Equation Model ◽  
Brand Equity ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Perceived Quality ◽  
Equation Model ◽  
Brand Awareness ◽  
Brand Communication

The purpose of this study is to examine the effect of Social Media Brand Communication on Consumer Based Brand Equity of Indomie in Surabaya. Data from 150 respondent in Surabaya were analyzed using Structural Equation Model (SEM) via Amos version 22. Respondent were randomly drawn from Surabaya society who joined the Fan Page of Indomie on Facebook. Result of this study showed that firm-created and user-generated social media brand communication positively influences Brand Awareness/Association, but has no influences on brand loyalty, and perceived quality only affected by user-generated social media brand communication.

scholarly journals Investigation of the Influence of Perceived Quality, Price and Risk on Perceived Product Value for Mobile Consumers

2015 ◽  
Vol 12 (1) ◽  
pp. 103 ◽  
Author(s):  
Zeinab Piri ◽  
Fereshteh Lotfizadeh
Keyword(s):  
Perceived Risk ◽  
Structural Equation ◽  
Perceived Value ◽  
Perceived Quality ◽  
Purchase Intentions ◽  
Relative Price ◽  
Face Validity ◽  
Equation Modeling ◽  
Confirmatory Factor Analyses ◽  
Confirmatory Factor

<p>This article aims to investigating the effects of perceived quality, risk and relative price on the perceived value and purchase intentions of mobile phones. The population comprises 293 persons of Business Administration MA students from the Islamic Azad University of Zanjan.</p><p>The questionnaires were validated using face validity. In addition, the reliability was calculated using Cronbach Alpha, Split-half and Test- re-test. To analyze the data, with SPSS and LISREL software, Exploratory and Confirmatory Factor Analyses (to identify the effective factors) and Structural Equation Modeling (SEM) (to test the hypotheses) were calculated</p><p>The findings indicate that perceived value does not influence purchase intentions. Perceived quality, perceived relative price and perceived risk do not influence purchase intentions through perceived value. Perceived risk, perceived quality and relative price all influence perceived value. Relative price influences perceived product quality and the latter, in turn, affects perceived risk. The results of the study show that it is essential to develop an understanding of value in the purchasing process. Moreover, the risk should be reduced to a minimum. </p>

scholarly journals Relationships between the motorcyclists’ behavioural perception and their actual behaviour

Transport ◽  
2016 ◽  
Vol 33 (1) ◽  
pp. 151-164 ◽  
Author(s):  
Darja Topolšek ◽  
Dejan Dragan
Keyword(s):  
Traffic Safety ◽  
Structural Equation ◽  
Statistical Modelling ◽  
Equation Model ◽  
Control Variables ◽  
Confirmatory Factor Analyses ◽  
Actual Behaviour ◽  
Confirmatory Factor ◽  
Motorcycle Rider ◽  
The Impact

The paper deals with studying the relationships between the motorcyclists’ thinking about proper behaviour and their actual behaviour in the traffic. The impact of some control variables, such as riders’ age, experience, driving history, and engine cubature, on actual behaviour, is also addressed here. For the purpose of research, two additional questionnaires were applied besides the well-known Motorcycle Rider Behaviour Questionnaire (MRBQ). To examine the causal relations between all-important latent factors present in this study, the structural equation model was designed. Exploratory and confirmatory factor analyses were also engaged in the analysis and the statistical modelling process. The results show that the higher awareness about alcohol danger and benefits of protective equipment and helmet can noticeably contribute to the bigger traffic safety. Besides, from the results is evident that the control variables are in most cases also significantly interrelated with the actual behaviour factors. The findings of this research could be important for the planning of better traffic safety strategies for the motorcyclists to decrease the fatalities and related costs and traumas.

scholarly journals Influence of Consumer-Based Brand Equity on Brand Loyalty Through Customer Satisfaction

2021 ◽  
Vol 1 (2) ◽  
pp. 141-160
Author(s):  
Sudjudi Widia Kurnianingsih ◽  
Sri Vandayuli Riorini
Keyword(s):  
Customer Satisfaction ◽  
Brand Equity ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Perceived Value ◽  
Perceived Quality ◽  
Equation Model ◽  
Sem Analysis ◽  
Brand Identification ◽  
Positive Effect

The purpose of this study is to analyze the effect of Consumer-based brand equity on Brand loyalty through Customer satisfaction. This study used purposive sampling data collection techniques. This study was analyzed using the Structural Equation Model (SEM) analysis method. The results of this study indicate (1) The Influence Dimensions of Consumer-Based Brand Equity on Customer Satisfaction, where (1a) Perceived quality has no positive effect on Customer satisfaction; (1b) the Perceived value of cost has a positive effect on Customer satisfaction; (1c) Brand identification has no positive effect on Customer satisfaction; (1d) Trust has a positive effect on Customer satisfaction; (1e) Lifestyle congruence has a positive effect on Customer satisfaction. (2) Customer satisfaction has a positive effect on Brand loyalty. (3) The Influence Dimensions of Consumer-Based Brand Equity on Brand loyalty through Customer Satisfaction, where (3a) Customer satisfaction mediates the influence of Perceived quality on Brand loyalty in full; (3b) Customer satisfaction mediates the influence of Perceived value of cost on Brand loyalty in partial; (3c) Customer satisfaction mediates the influence of Brand identification on Brand loyalty in partial; (3d) Customer satisfaction mediates the influence of Trust on Brand loyalty in full; (3e) Customer satisfaction mediates the influence of Perceived quality on Brand loyalty in partial. The advice for further researchers can conduct research on various types of other food and baverage businesses, such as restaurant, bakeries, and cafes.

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