Educator Insights: Early Development of Collegiate Education in International Marketing
1997 ◽
Vol 5
(2)
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pp. 87-102
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Keyword(s):
This article sheds light on some of the early roots of international marketing thought; it describes some of the earliest university courses offered in international marketing in North America. It presents evidence that international marketing was the subject of academic endeavor early in the twentieth century. It compares and contrasts topics covered in the earliest courses with those used in modern programs of study.
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2018 ◽
Keyword(s):
2001 ◽
Vol 41
(1)
◽
pp. 1-24
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Keyword(s):