Science Communication Meets Consumer Relations: An Analysis of Twitter Use by 23andMe

2020 ◽  
Vol 42 (2) ◽  
pp. 244-264
Author(s):  
Nicole M. Lee ◽  
Alan Abitbol ◽  
Matthew S. VanDyke

For-profit organizations play a considerable role in the dissemination of scientific research and information. In the case of direct-to-consumer genetic testing, this is important because how consumers learn about genetic science can influence health decisions and support for science. Through a content analysis of Twitter posts ( N = 1,000), this study examined how 23andMe balances traditional promotion, communicating product benefits, and sharing scientific research. Results indicated that about half of all posts share science news but sharing science has declined over time. Far fewer posts communicate about the products or their benefits, but these posts garner more retweets and replies.

2011 ◽  
Vol 10 (02) ◽  
pp. A03 ◽  
Author(s):  
Gunver Lystbæk Vestergård

A significant number of mass media news stories on climate change quote scientific publications. However, the journalistic process of popularizing scientific research regarding climate change has been profoundly criticized for being manipulative and inaccurate. This preliminary study used content analysis to examine the accuracy of Danish high quality newspapers in quoting scientific publications from 1997 to 2009. Out of 88 articles, 46 contained inaccuracies though the majority was found to be insignificant and random. The study concludes that Danish broadsheet newspapers are ‘moderately inaccurate’ in quoting science publications but are not deliberately hyping scientific claims. However, the study also shows that 11% contained confusion of source, meaning that statements originating from press material or other news outlets were incorrectly credited to scientific peer-reviewed publications.


Author(s):  
Inna G. Yudina ◽  
Elena A. Bazyleva

In the context of the development of modern information and communication environment, the top challenge of library institutions is to renew their activities and fill it with new functionalities. As science communications advance in accordance with the general evolution of the web sphere, the organization systems of information support for scientific research therefore undergo changes too. Scientific and academic libraries with their unique position in science communications are faced with the need to rethink their role and functions, with the problem of finding new ways of information and library support to research activities, and new services that meet the needs of modern scientists. Since one of the indicators for scientific institutions reporting is the number of institution references in the media, scientific libraries have begun to provide science news services. The authors consider the news information resources and services for scientific research institutions. The paper presents a brief description of news aggregator “Siberian Science News”, an information platform for distribution, storage and browsing of factual, bibliographic and full-text data. Based on this platform, staff members of the Branch of the State Public Scientific-Technological Library of the Siberian Branch of the Russian Academy of Sciences (SB RAS) have set up a service to provide specialists with information to maintain and update the online news feeds of the research institutions of the Novosibirsk Scientific Center of SB RAS. The authors note that currently, according to the preferences of subscribers, there are used two types of information-analysis reports based on media publications. The results of the conducted research allow the authors to conclude that there is a need for more active promotion of the resource “Siberian Science News” and the service for the maintenance of news information. In the case of the research institutions, the service maintains the development of their news pages and news feeds on the websites of organizations, which in turn makes the organizations more visible in science communication environment and promotes research areas and scientific results.


Author(s):  
Mariana Adeodato Alves de Souza ◽  
Andrea Oliveira

Resumo: Introdução: A comunicação científica e a maior aproximação da ciência com a sociedade são estratégias de angariação de fundos para a investigação científica. Objetivo: o presente artigo tem como objetivo examinar as narrativas utilizadas no programa televisivo da Maratona da Saúde como ferramenta comunicativa para a eficácia da captação de recursos. Metodologia: realizou-se uma análise de conteúdo do Programa Televisivo das cinco edições da Maratona da Saúde, a partir do trabalho de Luís Mauro Sá Martino (2016). Resultados: a Maratona da Saúde é um projeto inovador, cujo êxito encontra-se na mescla de várias formas de narrativas sobre a saúde e a ciência, com uso de linguagem acessível, conseguindo envolver progressivamente o espectador - o que contribui para que ele se torne um possível doador. Conclusão: o Programa contribui para educação e aprendizado da sociedade portuguesa sobre a ciência, a saúde e a importância do seu fomento.Palavras-chave: comunicação de ciência; entretenimento; angariação de fundos; narrativa; Maratona da Saúde; Portugal.Abstract: Introduction: Scientific communication and a great approximation of science with society are strategies for raising funds for scientific research. Objective: The goal of the study is to examine the narratives used in the television program of Maratona da Saúde as a communicative tool for the effectiveness of fundraising. Methodology: a content analysis of the Television Program of the five editions of Maratona da Saúde was carried out, based on the work of Luís Mauro Sá Martino (2016). Results: the results obtained indicate that the Maratona da Saúde is, in fact, an innovative Project, whose success lies in the mixture of various forms of health and science narratives, using accessible language, managing to gradually involve the viewer, which contributes to make him a potential donor. Conclusion: the studied TV show contributes to the education and learning of Portuguese society about science, health and the importance of its promotion.Keywords: science communication; entertainment; fundraising; narrative; Maratona da Saúde; Portugal.


Author(s):  
Kara D. Burnham ◽  
Leslie A.K. Takaki

Objective To determine if an existing course in genetics should be revised to refocus on the topic of genomics and its impact on health and primary care, a survey of chiropractors was conducted regarding genomics and patient care. Methods A short survey was designed to ascertain chiropractors' knowledge and use of genomics in their practices, particularly regarding direct to consumer genetic testing. Nine closed-ended questions and 2 open-ended questions were included. Pearson correlation was used to evaluate relationships between close-ended responses. Content analysis was conducted on the final open-ended question that queried respondents for further comments. Results There were 181 completed surveys returned. Patients do ask chiropractors about their own direct to consumer genetic testing results—42% indicated that they are approached by patients 1–3 times per month to discuss genetics/genomics. Knowledge of genomics varies among chiropractors, yet 51% feel that teaching genomics is moderately (31%) or extremely (20%) important. Conclusion An introductory course in clinical genomics is necessary to prepare a chiropractor for patient care.


2011 ◽  
Vol 21 (3) ◽  
pp. 433-439 ◽  
Author(s):  
Amanda Singleton ◽  
Lori Hamby Erby ◽  
Kathryn V. Foisie ◽  
Kimberly A. Kaphingst

Jurnal KATA ◽  
2018 ◽  
Vol 2 (1) ◽  
pp. 50
Author(s):  
Krisna Aji Kusuma ◽  
Herman J Waluyo ◽  
Nugraheni Eko Wardani

<p><em>This study aims to describe the intertextuality relationship between the novel Pasung Jiwa by Okky Madasari and Calabai by Pepi Al-Bayqunie. The type of research is descriptive qualitative approach using content analysis. Data are collected by inventorying events that are similarities and differences, specifications on the characters, settings, plots, and themes of both text. The research results indicate that there are similar themes on the two novels, the theme of self actualization in addition with the theme of family and friendship. The same characterization are also used by both author, masculine figures with feminine soul characters. The difference between the two novels lies on the plot and setting. Pasung Jiwa uses progressive plot and Calabai uses a flash-back plot.. Okky Madasari takes Java Island as the background in the novel Pasung Jiwa, while the novel Calabai, Pepi Al-Bayqunie using the setting of Sulawesi Island. The basis of the similarity of theme and characterization supported by the similirity of events in the story shows the existence of intertextual relationship between the two novels. As a previously published work, the novel Pasung Jiwa by Okky Madasari is a hipogram and novel Calabai by Pepi A-Bayqunie as a transformational text. On the theme and characterization, the transformation of Calabai forward the hypogram, while in the plot and setting deviates his hypogram, Pasung Jiwa.</em></p><p>Penelitian ini bertujuan untuk mendeskripsikan hubungan intertekstualitas antara novel Pasung Jiwa karya Okky Madasari dan novel Calabai karya Pepi Al-Bayqunie. Jenis penelitian ini adalah deskriptif kualitatif dengan pendekatan konten analisis. Data dikumpulkan dengan menginventariskan peristiwa yang merupakan persamaan dan perbedaan, spesifikasi pada tokoh, latar, alur, dan tema dari kedua teks. Hasil penelitian ini menunjukkan bahwa terdapat kesamaan tema pada kedua novel, yaitu tema aktualisasi diri, ditambah dengan tema keluarga dan persahabatan. Penokohan yang sama juga digunakan oleh kedua penulis, yaitu tokoh maskulin dengan karakter jiwa feminin. Perbedaan kedua novel terletak pada alur dan latar. Pasung Jiwa menggunakan alur maju dan Calabai menggunakan alur campuran. Latar dalam novel Pasung Jiwa, Okky Madasari mengambil latar Pulau Jawa, sedangkan novel Calabai, Pepi Al-Bayqunie menggunakan latar Pulau Sulawesi. Dasar kesamaan tema dan penokohan didukung kesamaan peristiwa-peristiwa dalam cerita menunjukkan adanya hubungan intertekstual antara kedua novel. Sebagai karya yang terbit terlebih dahulu menjadikan novel Pasung Jiwa karya Okky Madasari adalah hipogram dan novel Calabai karya Pepi Al-Bayqunie sebagai teks transformasi. Pada tema dan penokohan, transformasi Calabai meneruskan hipogram, sedangkan pada alur dan latar menyimpangi hipogramnya, Pasung Jiwa.</p>


Author(s):  
Christine Cheng

This chapter introduces the concept of extralegal groups and a theoretical framework for analyzing them—how they emerge, develop, and become entrenched over time. It explores their dual nature as threats to the state and as local statebuilders. Formally, an extralegal group is defined as a set of individuals with a proven capacity for violence who work outside the law for profit and provide basic governance functions to sustain its business interests. This framing shows how political authority can develop as a by-product of the commercial environment, even where the state has little or no presence. In post-conflict societies, the predatory nature and historical abuses of citizens conducted in the name of the state means that government is not always more trusted or better able to look after the interests of local populations than an extralegal group. Ultimately, extralegal groups blur the lines between the formal and informal; the licit and illicit.


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