scholarly journals A comunicação da ciência: o caso do programa televisivo da Maratona da Saúde = Science Communication: The Case of Maratona da Saúde TV program

2019 ◽  
pp. 72
Author(s):  
Mariana Adeodato Alves de Souza ◽  
Andrea Oliveira
Keyword(s):  
Content Analysis ◽  
Science Communication ◽  
Scientific Research ◽  
Scientific Communication ◽  
Television Program ◽  
Potential Donor ◽  
Innovative Project ◽  
Tv Program ◽  
Portuguese Society ◽  
Tv Show

Resumo: Introdução: A comunicação científica e a maior aproximação da ciência com a sociedade são estratégias de angariação de fundos para a investigação científica. Objetivo: o presente artigo tem como objetivo examinar as narrativas utilizadas no programa televisivo da Maratona da Saúde como ferramenta comunicativa para a eficácia da captação de recursos. Metodologia: realizou-se uma análise de conteúdo do Programa Televisivo das cinco edições da Maratona da Saúde, a partir do trabalho de Luís Mauro Sá Martino (2016). Resultados: a Maratona da Saúde é um projeto inovador, cujo êxito encontra-se na mescla de várias formas de narrativas sobre a saúde e a ciência, com uso de linguagem acessível, conseguindo envolver progressivamente o espectador - o que contribui para que ele se torne um possível doador. Conclusão: o Programa contribui para educação e aprendizado da sociedade portuguesa sobre a ciência, a saúde e a importância do seu fomento.Palavras-chave: comunicação de ciência; entretenimento; angariação de fundos; narrativa; Maratona da Saúde; Portugal.Abstract: Introduction: Scientific communication and a great approximation of science with society are strategies for raising funds for scientific research. Objective: The goal of the study is to examine the narratives used in the television program of Maratona da Saúde as a communicative tool for the effectiveness of fundraising. Methodology: a content analysis of the Television Program of the five editions of Maratona da Saúde was carried out, based on the work of Luís Mauro Sá Martino (2016). Results: the results obtained indicate that the Maratona da Saúde is, in fact, an innovative Project, whose success lies in the mixture of various forms of health and science narratives, using accessible language, managing to gradually involve the viewer, which contributes to make him a potential donor. Conclusion: the studied TV show contributes to the education and learning of Portuguese society about science, health and the importance of its promotion.Keywords: science communication; entertainment; fundraising; narrative; Maratona da Saúde; Portugal.

Science Communication Meets Consumer Relations: An Analysis of Twitter Use by 23andMe

2020 ◽  
Vol 42 (2) ◽  
pp. 244-264
Author(s):  
Nicole M. Lee ◽  
Alan Abitbol ◽  
Matthew S. VanDyke
Keyword(s):  
Content Analysis ◽  
Genetic Testing ◽  
Science Communication ◽  
Scientific Research ◽  
Research Results ◽  
For Profit ◽  
Direct To Consumer ◽  
Science News ◽  
Genetic Science ◽  
Over Time

For-profit organizations play a considerable role in the dissemination of scientific research and information. In the case of direct-to-consumer genetic testing, this is important because how consumers learn about genetic science can influence health decisions and support for science. Through a content analysis of Twitter posts ( N = 1,000), this study examined how 23andMe balances traditional promotion, communicating product benefits, and sharing scientific research. Results indicated that about half of all posts share science news but sharing science has declined over time. Far fewer posts communicate about the products or their benefits, but these posts garner more retweets and replies.

scholarly journals Conceitos, tendências e atores envolvidos na divulgação científica: considerações a partir das pesquisas apresentadas na Intercom | Concepts, tendencies and actors involved in scientific publicizing: considerations from researches presented at Intercom

2015 ◽  
Vol 11 (2) ◽  
Author(s):  
João De Melo Maricato ◽  
Marina Muniz Mendes
Keyword(s):  
Content Analysis ◽  
Scientific Research ◽  
Environmental Issues ◽  
Scientific Communication ◽  
Scientific Context ◽  
The Subject ◽  
Scientific Journalism ◽  
Social Insertion

RESUMO Apresenta como temática central a inserção da sociedade no contexto científico, problematizando as idiossincrasias dos envolvidos na divulgação científica. Objetiva-se compreender conceitos, tendências e atores presentes nas pesquisas científicas contemporâneas. Investiga o tema divulgação científica, a partir de artigos publicados nos congressos nacionais da Intercom, entre 2010 e 2014, por meio dos métodos de pesquisa bibliográfica, princípios de análise de conteúdo e de cientometria. Conclui-se preferência pelas temáticas da saúde e meio ambiente e investigação das mídias tradicionais.Palavras-chave: Comunicação; Comunicação Científica; Divulgação Científica; Intercom; Jornalismo Científico.   ABSTRACT The subject of this article is social insertion in the scientific context, discussing the idiosyncrasies of those involved in scientific publicizing. The objective is to understand concepts, tendencies and actors in contemporary scientific research. The publicizing of science is investigated based on work published between 2010 and 2014 in national Intercom congresses using methods of bibliographical research, principles of content analysis and scientometry. The conclusion notes a preference for topics dealing with health and environmental issues and investigation of traditional media.Keywords: Communication; Scientific Communication; Scientific Publicizing; Intercom; Scientific Journalism.       

scholarly journals Entretenimento e divulgação científica no YouTube: uma análise comparativa dos canais Nostalgia e Nerdologia

2021 ◽  
Vol 16 (27) ◽  
pp. 5
Author(s):  
Adriana Cristina Omena dos Santos ◽  
Amanda Marques Caixeta Xavier
Keyword(s):  
Content Analysis ◽  
Comparative Analysis ◽  
Science Communication ◽  
Comparative Method ◽  
Document Analysis ◽  
Scientific Communication ◽  
Communication Tool ◽  
The Earth ◽  
Research Objects

O artigo apresenta dados da pesquisa que investiga como o entretenimento pode ser utilizado como ferramenta de divulgação científica no YouTube. Para alcançar os objetivos propostos, discorre-se sobre os conceitos de entretenimento e divulgação científica, especialmente no Brasil, abrangendo suas histórias, possíveis definições e termos relacionados. Os resultados alcançados baseiam-se em uma análise documental e descritiva, por meio da análise de conteúdo de quatro vídeos dos canais   Nostalgia e Nerdologia, sobre os temas: formato da Terra e vacinas. Por meio do método comparativo, a pesquisa constatou que o entretenimento pode ser percebido  nos canais, principalmente, pelo uso de recursos visuais e sonoros, que pode ser interpretado como infotenimento. Entertainment and science communication on YouTube: a comparative analysis of the channels Nostalgia and NerdologiaAbstractThe article investigates how entertainment can be used as a scientific communication tool on YouTube. It discusses the concepts of entertainment and scientific communication, especially in Brazil, covering its history, definitions and related terms in order to achieve the proposed objectives. The results are based on descriptive and document analysis, through content analysis of four videos from the Nostalgia and Nerdologia channels about the shape of the Earth and vaccines. Through a comparative method, the research found that entertainment can be perceived on the research objects, mostly by the use of visual and sound resources, which can be interpreted as Infotainment. Keywords: Scientific communication; entertainment; YouTube; infotainment.

scholarly journals Forecast Model of TV Show Rating Based on Convolutional Neural Network

Complexity ◽  
2021 ◽  
Vol 2021 ◽  
pp. 1-10
Author(s):  
Lingfeng Wang
Keyword(s):  
Neural Network ◽  
Neural Networks ◽  
Prediction Model ◽  
Convolutional Neural Network ◽  
Network Structure ◽  
Rating Data ◽  
Tv Program ◽  
Neural Network Structure ◽  
Rating Prediction ◽  
Tv Show

The TV show rating analysis and prediction system can collect and transmit information more quickly and quickly upload the information to the database. The convolutional neural network is a multilayer neural network structure that simulates the operating mechanism of biological vision systems. It is a neural network composed of multiple convolutional layers and downsampling layers sequentially connected. It can obtain useful feature descriptions from original data and is an effective method to extract features from data. At present, convolutional neural networks have become a research hotspot in speech recognition, image recognition and classification, natural language processing, and other fields and have been widely and successfully applied in these fields. Therefore, this paper introduces the convolutional neural network structure to predict the TV program rating data. First, it briefly introduces artificial neural networks and deep learning methods and focuses on the algorithm principles of convolutional neural networks and support vector machines. Then, we improve the convolutional neural network to fit the TV program rating data and finally apply the two prediction models to the TV program rating data prediction. We improve the convolutional neural network TV program rating prediction model and combine the advantages of the convolutional neural network to extract effective features and good classification and prediction capabilities to improve the prediction accuracy. Through simulation comparison, we verify the feasibility and effectiveness of the TV program rating prediction model given in this article.

scholarly journals On the roles of scientists, press officers and journalists

2014 ◽  
Vol 13 (03) ◽  
pp. E ◽  
Author(s):  
Emma Weitkamp
Keyword(s):  
Public Relations ◽  
Public Engagement ◽  
Science Communication ◽  
Scientific Research ◽  
Research Institutions ◽  
News Production ◽  
The Public

This issue of the Journal of Science Communication raises a number of questions about the ways that new scientific research emerges from research institutions and in particular the role played by scientists, press officers and journalists in this process. This is not to suggest that the public don't play an equally important role, and several articles in this issue raise questions about public engagement, but to explore the dynamics at play in one specific arena: that of news production. In this editorial I explore the increasing reliance of science journalists on public relations sources and consider what questions this raises for science communication.

scholarly journals From journal to headline: the accuracy of climate science news in Danish high quality newspapers

2011 ◽  
Vol 10 (02) ◽  
pp. A03 ◽  
Author(s):  
Gunver Lystbæk Vestergård
Keyword(s):  
Climate Change ◽  
Content Analysis ◽  
Mass Media ◽  
Scientific Research ◽  
Climate Science ◽  
High Quality ◽  
Scientific Publications ◽  
News Stories ◽  
Science News ◽  
Preliminary Study

A significant number of mass media news stories on climate change quote scientific publications. However, the journalistic process of popularizing scientific research regarding climate change has been profoundly criticized for being manipulative and inaccurate. This preliminary study used content analysis to examine the accuracy of Danish high quality newspapers in quoting scientific publications from 1997 to 2009. Out of 88 articles, 46 contained inaccuracies though the majority was found to be insignificant and random. The study concludes that Danish broadsheet newspapers are ‘moderately inaccurate’ in quoting science publications but are not deliberately hyping scientific claims. However, the study also shows that 11% contained confusion of source, meaning that statements originating from press material or other news outlets were incorrectly credited to scientific peer-reviewed publications.

scholarly journals SCIENCE COMMUNICATION ROLE IN DEVELOPMENT OF COOPERATION BETWEEN UNIVERSITY AND INDUSTRY IN LATVIA

2016 ◽  
Vol 4 ◽  
pp. 526-530
Author(s):  
Justīne Vīķe
Keyword(s):  
Science Communication ◽  
Scientific Research ◽  
Communication Process ◽  
Primary Data ◽  
Structured Interviews ◽  
Factors Affecting ◽  
Scientific Institutions ◽  
Respective Field ◽  
Organization Of Science ◽  
Commercialization Of Science

Transfer of results of scientific research to society for discussion and consumption is nowadays one of scientists’ responsibilities. Along with the change of roles of scientific institutions, scientists have also become obliged to distribute results of scientific research, not only within their own community, but also to the part of society that does not consist of specialists in the respective field of research, and that consists of potential consumers of the results of scientific research, including industry as potential commercializers of the research result.The objective of the research was the identification of factors affecting the transfer of results of scientific research to industry (commercialization of science) and the science communication process. Both secondary and primary data were used in the research. Primary data was acquired by semi-structured interviews with experts from industry, university and government.Several factors affecting the commercialization of science have been identified in the situation of Latvia. There is no motivational system for scientists regarding the organization of science communication in Latvia, but the science communication role is essential for cooperation between university and industry.

scholarly journals VARIOUS INFORMATION SOURCES FOR NATURAL SCIENCE EDUCATION

2010 ◽  
Vol 7 (1) ◽  
pp. 38-41
Author(s):  
Sigita Švedienė
Keyword(s):  
Science Education ◽  
Key Words ◽  
Natural Science ◽  
High Stability ◽  
Information Sources ◽  
Scientific Research ◽  
Negative Influence ◽  
Natural Science Education ◽  
Tv Show ◽  
Science Information

There are several methods of information convenient for natural science education, including press and television. The author checks the information which was published on the TV show and press by Rūta Janutienė, concerning the bread contamination with high stability toxin glyphosate. This herbicide is used to sprey the crop. The article provides information about the worldwide scientific research in order to investigate the effect of toxic glyphosate on humans and the environment. The conclusion is drawn about the negative influence of glyphosate on the reproducability. The author proves that journalist Rūta Janutienė has touched an essential contemporary ecological issue. Key words: natural science information, herbicide, assessment of toxicity, reproducibility.

Using Frames to Make Scientific Communication More Effective

2017 ◽  
Author(s):  
James N. Druckman ◽  
Arthur Lupia
Keyword(s):  
Public Policy ◽  
Science Communication ◽  
Effective Communication ◽  
Scientific Communication ◽  
Political Polarization ◽  
Scientific Finding ◽  
Effective Science ◽  
The Impact

Science can serve as a valuable foundation for the making of public policy. For science to have this effect, it must be effectively communicated to individuals, organizations, and institutions. Effective science communication often involves frames that highlight particular aspects of a scientific finding or issue. This chapter discusses ways in which frames can be used to facilitate effective scientific communication—particularly we explore the impact of frames with regard to attention limitations, political polarization, and the politicization of science. We also highlight unanswered questions and challenges. The main lesson of this chapter is that there are certain conditions under which choosing particular frames yields more effective communication. While understanding these conditions does not guarantee success, it can help science communicators avoid common mistakes.

scholarly journals Science, Values, and Science Communication: Competencies for Pushing Beyond the Deficit Model

2019 ◽  
Vol 41 (3) ◽  
pp. 378-388 ◽  
Author(s):  
Sherry Seethaler ◽  
John H. Evans ◽  
Cathy Gere ◽  
Ramya M. Rajagopalan
Keyword(s):  
Professional Development ◽  
Decision Making ◽  
Science Communication ◽  
Scientific Research ◽  
Effective Communication ◽  
Transmission Model ◽  
Knowledge Transmission ◽  
Communication Research ◽  
Deficit Model ◽  
Communication Competencies

The deficit (knowledge transmission) model of science communication is widespread and resistant to change, highlighting the limited influence of science communication research on practice. We argue that scholar–practitioner partnerships are key to operationalizing science communication scholarship. To demonstrate, we present a transformative product of one such partnership: a set of ethics and values competencies to foster effective communication with diverse audiences about scientific research and its implications. The 10 competencies, focused on acknowledging values, understanding complexities of decision making, strategies to deal with uncertainty, and diversifying expertise and authority, provide a guiding framework for re-envisioning science communication professional development.

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