Intention to View Health TV Programs in South Korea: An Application of the Comprehensive Model of Information Seeking

2017 ◽  
Vol 94 (2) ◽  
pp. 526-551 ◽  
Author(s):  
Hye-Jin Paek ◽  
Mideum Choi ◽  
Thomas Hove

As people have become increasingly concerned about their health, programs about health have proliferated on South Korean television. This study’s purpose is to identify the factors associated with and processes through which Korean adults intend to view health TV programs. The comprehensive model of information seeking (CMIS) was tested using structural equation modeling that was fitted with survey data from a nationally representative sample of 1,020 South Korean adults. Results indicate that the demographic antecedents of being female and older adult and the psychological antecedents of being health conscious and health literate significantly predicted the degree to which people would perceive health TV programs to be useful. Among the information carrier factors of health TV programs, utility was directly related to intention to view, while trust in health information on TV was only indirectly related to intention to view. For theoretical implications, we suggest further conceptual and operational refinement of CMIS. For practical implications, we highlight the importance of motivational and utility factors in predicting people’s intention to view health TV programs. Finally, this study stresses the importance of TV as a viable health information provider that can reduce health information gaps and help people (particularly older adults, the poor, and the less educated) to improve their health knowledge and health behaviors.

2020 ◽  
Author(s):  
Elena Link ◽  
Eva Baumann ◽  
Christoph Klimmt

BACKGROUND Worldwide, the internet is an increasingly important channel for health information. Many theories have been applied in research on online health information seeking behaviors (HISBs), with each model integrating a different set of predictors; thus, a common understanding of the predictors of (online) HISB is still missing. Another shortcoming of the theories explaining (online) HISB is that most existing models, so far, focus on very specific health contexts such as cancer. Therefore, the assumptions of the Planned Risk Information Seeking Model (PRISM) as the latest integrative model are applied to study online HISB, because this model identifies the general cognitive and sociopsychological factors that explain health information seeking intention. We shift away from single diseases and explore cross-thematic patterns of online HISB intention and compare predictors concerning different health statuses as it can be assumed that groups of people perceiving themselves as ill or healthy will differ concerning their drivers of online HISB. Considering the specifics of online HISB and variation in individual context factors is key for the development of generalizable theories. OBJECTIVE The objective of our study was to contribute to the development of the concept of online HISB in 2 areas. First, this study aimed to explore individual-level predictors of individuals’ online HISB intention by applying the postulates of PRISM. Second, we compared relevant predictors of online HISB in groups of people with different health statuses to identify cross-thematic central patterns of online HISB. METHODS Data from a representative sample of German internet users (n=822) served to explain online HISB intentions and influencing patterns in different groups of people. The applicability of the PRISM to online HISB intention was tested by structural equation modeling and multigroup comparison. RESULTS Our results revealed PRISM to be an effective framework for explaining online HISB intention. For online HISB, attitudes toward seeking health information online provided the most important explanatory power followed by risk perceptions and affective risk responses. The multigroup comparison revealed differences both regarding the explanatory power of the model and the relevance of predictors of online HISB. The online HISB intention could be better explained for people facing a health threat, suggesting that the predictors adopted from PRISM were more suitable to explain a problem-driven type of information-seeking behavior. CONCLUSIONS Our findings indicate that attitudes toward seeking health information online and risk perceptions are of central importance for online HISB across different health-conditional contexts. Predictors such as self-efficacy and perceived knowledge insufficiency play a context-dependent role—they are more influential when individuals are facing health threats and the search for health information is of higher personal relevance and urgency. These findings can be understood as the first step to develop a generalized theory of online HISB.


2020 ◽  
Vol 35 (6) ◽  
pp. 1495-1506
Author(s):  
Qinghua Yang ◽  
Shiwen Wu

Abstract Haze has become one of the most life-threatening problems in China. Chinese people become more dependent on receiving health information from social media, especially WeChat, which shapes their health perceptions and behaviors. Despite the prevalence of health information-seeking behavior (HISB) on WeChat, the predicting factors and consequences of Chinese people’s haze HISB using WeChat remain unclear. To fill this gap, a hypothesized model was proposed under the risk perception attitude framework and tested with a longitudinal web-based survey of Chinese people residing in Mainland China, to understand the antecedents and behavioral outcomes of HISB on WeChat. The results from the structural equation modeling showed that perceived risk significantly predicted haze HISB on WeChat, which predicted the intention of wearing PM2.5 mask but not reducing outdoor exercises. The efficacy beliefs of both protective behaviors were not significant predictor of haze HISB. Theoretical and practical implications were discussed.


2014 ◽  
Vol 114 (9) ◽  
pp. 1360-1377 ◽  
Author(s):  
Insu Cho ◽  
Joseph Kichul Kim ◽  
Heejun Park ◽  
Sang M. Lee

Purpose – The purpose of this paper is to derive and empirically test a theoretically grounded model of motivations (socializing, entertainment, self-expression, and information seeking) that lead to the use of Facebook Places. Store atmosphere factors (ambient, design, and social factors) were also investigated as moderators of the relationship between the motivation and use of Facebook Places. Design/methodology/approach – Based on a survey of 504 South Korean Facebook users, this research applies a structural equation modeling approach to test the research hypotheses. Findings – The analysis revealed that motivations such as socializing, entertainment, and self-expression influence the use of Facebook Places, and design factors moderate the relationship between the motivations and the use of Facebook Places. Practical implications – This study provide insights that can help Facebook and store owners develop effective marketing strategies that could increase revenue. When users check-in at a location it creates free word of mouth advertising. Thus, identifying the factors that motivate users to check-in at a particular location will be an important way to advertise. Originality/value – While uses and gratification theory has mainly been used to study mass media, this study applied the theory to Facebook Places, a type of social networking sites-based location-based services. Additionally, this study added store atmosphere elements as moderators, which is an appropriate concept in the context of the Facebook check-in service.


2016 ◽  
Vol 37 (2) ◽  
pp. 105-111 ◽  
Author(s):  
Adrian Furnham ◽  
Helen Cheng

Abstract. This study used a longitudinal data set of 5,672 adults followed for 50 years to determine the factors that influence adult trait Openness-to-Experience. In a large, nationally representative sample in the UK (the National Child Development Study), data were collected at birth, in childhood (age 11), adolescence (age 16), and adulthood (ages 33, 42, and 50) to examine the effects of family social background, childhood intelligence, school motivation during adolescence, education, and occupation on the personality trait Openness assessed at age 50 years. Structural equation modeling showed that parental social status, childhood intelligence, school motivation, education, and occupation all had modest, but direct, effects on trait Openness, among which childhood intelligence was the strongest predictor. Gender was not significantly associated with trait Openness. Limitations and implications of the study are discussed.


2010 ◽  
Vol 26 (1) ◽  
pp. 46-54 ◽  
Author(s):  
Emmanuel Kuntsche ◽  
Ronald Knibbe ◽  
Rutger Engels ◽  
Gerhard Gmel

Prevention programs in adolescence are particularly effective if they target homogeneous risk groups of adolescents who share a combination of particular needs and problems. The present work aims to identify and classify risky single-occasion drinking (RSOD) adolescents according to their motivation to engage in drinking. An easy-to-use coding procedure was developed. It was validated by means of cluster analyses and structural equation modeling based on two randomly selected subsamples of a nationally representative sample of 2,449 12- to 18-year-old RSOD students in Switzerland. Results revealed that the coding procedure classified RSOD adolescents as either enhancement drinkers or coping drinkers. The high concordance (Sample A: κ = .88, Sample B: κ = .90) with the results of the cluster analyses demonstrated the convergent validity of the coding classification. The fact that enhancement drinkers in both subsamples were found to go out more frequently in the evenings and to have more satisfactory social relationships, as well as a higher proportion of drinking peers and a lower likelihood to drink at home than coping drinkers demonstrates the concurrent validity of the classification. To conclude, the coding procedure appears to be a valid, reliable, and easy-to-use tool that can help better adapt prevention activities to adolescent risky drinking motives.


2019 ◽  
Vol 40 (3) ◽  
pp. 177-185
Author(s):  
Daniela Moza ◽  
Laurențiu Maricuțoiu ◽  
Alin Gavreliuc

Abstract. Previous research established that an independent construal of the self is associated with higher self-esteem, which, in turn, is associated with increased happiness. Regarding the directionality of these relationships, theoretical arguments have suggested that self-construal precedes self-esteem and that self-esteem precedes happiness. However, most research in this area is cross-sectional, thus limiting any conclusions about directionality. The present study tested these relationships in 101 Romanian undergraduates using a 3-wave cross-lagged design with a 6-month time lag between every two waves. Structural equation modeling analyses revealed that self-esteem is an antecedent of both happiness and dimensions of independent self-construal (i.e., consistency vs. variability and self-expression vs. harmony). In other words, one’s positive evaluation of self-worth precedes one’s self-perception as being a happy and independent person. The findings are discussed with respect to the theoretical and practical implications, along with limitations and suggestions for future research.


2018 ◽  
Vol 3 (3) ◽  
pp. 431-440
Author(s):  
Santi Retno Sari

The purpose of this paper is to examine the relationships to which leadership style (task and relations oriented leadership) moderate the impact of conflict on employee performance. Data were collected from 92 employees in different job levels. Partial least squares variance-based structural equation modeling (PLS-SEM) was used to test the relationship in the models. The results showed that task and relation conflict was associated with employee performance. The research findings also showed that leadership styles moderated the relationship between conflict and employee performance. This study offers implications for managerial practices. Practical implications and suggestions described in the paper Keywords: leadership style, conflict, performance.


2015 ◽  
Vol 27 (4) ◽  
pp. 559-581 ◽  
Author(s):  
Jeremy J. Sierra ◽  
Michael R. Hyman ◽  
Byung-Kwan Lee ◽  
Taewon Suh

Purpose – The purpose of this paper is to advance the understanding of antecedents and consequences of superstitious beliefs. Design/methodology/approach – From survey data drawn from 206 South Korean and 218 US respondents, structural equation modeling is used to test the posited hypotheses. Findings – To extrinsic superstitious beliefs, both the South Korean and US models support the subjective happiness through self-esteem path and the anthropomorphism path; from these beliefs, both models support the horoscope importance path and the behavioral superstitious beliefs path. Only the US model supports the path from self-esteem to extrinsic superstitious beliefs, and only the South Korean model supports the path from intrinsic religiosity to extrinsic superstitious beliefs. Research limitations/implications – South Korean and US student data may limit generalizability. As effect sizes in this context are established, researchers have a benchmark for future quantitative superstition research. Practical implications – By further understanding antecedents and consequences of superstitious beliefs, marketers are in a better position to appeal to targeted customers. Anthropomorphism and intrinsic religiosity, not fully studied by marketing scholars, show promise as segmentation variables related to consumers’ attitudes and behaviors. Social implications – To avoid unethical practice, marketers must limit themselves to innocuous superstition cues. Originality/value – Leaning on experiential consumption theory and the “magical thinking” literature, this study augments the superstition literature by exploring carefully selected yet under-researched determinants and consequences of superstitious beliefs across eastern and western consumer groups.


2013 ◽  
Vol 3 (3) ◽  
pp. 72 ◽  
Author(s):  
Davood Ghiyasvand ◽  
Hadi Teimouri ◽  
Reza Ansari

Nowadays, as organizations advance towards development and progress, the need for efficient labor will be more noticeable. In such circumstances, the success of organizations in economic, cultural, social and governmental interactions is due to competence and effectiveness of Human resources and in fact human resources are the major assistance in achieving organizational goals and improving performance.The purpose of this article is to explore the level of business intelligence and propose a comprehensive model for Nir Pars Company in Tehran. This is an applied, descriptive-correlation research, conducted by survey methodology. A collection of 400 experts and managers of different organizational levels of Nir Pars Company were the statistical population of the study and a batch of 225 persons were chosen by simple random sampling as the research sample. Library method was used for data collection to form the theoretical foundations of the research, and we used our own questionnaire to confirm or refute the research hypotheses; which has the required reliability and validity (Cronbach's alpha coefficient of 0.961). To explore the relationships between the elements of the Model, factor analysis and structural equation modeling techniques were used. According to achieved results, the level of business intelligence exceeds the allowable amount (0.78 for all parameters of the model). 


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