To Partner with Human or Robot? Designing Service Coproduction Processes for Willingness to Pay More

2021 ◽  
pp. 109634802110255
Author(s):  
Laurie Wu ◽  
Alei Fan ◽  
Zeya He ◽  
EunSol Her
Keyword(s):  
Willingness To Pay ◽  
Theoretical Framework ◽  
Conditional Effect ◽  
Managerial Implications ◽  
Hospitality And Tourism ◽  
Tourism Services

Across two studies, this research presents a novel extension to the service coproduction literature, demonstrating when and why consumers with low- versus high-innovativeness tendencies are willing to pay more to coproduce hospitality and tourism services. Findings suggest that, in in-person coproduction settings, low-innovativeness consumers are willing to pay more to coproduce (vs. not) with human employees, while high-innovativeness consumers are willing to pay more to coproduce (vs. not) with robots. Such effects were attenuated in tech-enabled remote coproduction settings, where only high-innovativeness consumers were willing to pay more to coproduce. PROCESS analyses further revealed that self-competence mediated the conditional effect of coproduction involvement on willingness to pay more. In support of our theoretical framework, we demonstrated that lowering the challenging level of the coproduction task increased (decreased) low- (high-) innovativeness consumers’ willingness to pay more for coproduction involvement. These findings offer notable theoretical and managerial implications.

Inconspicuous Luxury Consumption

2021 ◽  
pp. 65-85
Author(s):  
Aslı Tolunay Kuşçu
Keyword(s):  
Theoretical Framework ◽  
Value Proposition ◽  
Luxury Brands ◽  
Luxury Consumption ◽  
Luxury Goods ◽  
Economic Changes ◽  
Luxury Brand ◽  
Complex Development ◽  
Managerial Implications ◽  
Luxury Products

With luxury consumption still growing fast despite various challenges such as increasing competition, rise in rental luxuries, and in counterfeits, luxury brands are challenged with an additional and complex development: consumers' interest towards inconspicuous luxury products. Being one of the major characteristics of luxury goods, conspicuousness is losing its value among some luxury shoppers necessitating a new definition for luxury and a new value proposition for luxury brands. This chapter initially provides a review on luxury and on the different motivations that determine luxury consumption. Next, socio-economic changes that trigger the shift from conspicuous to inconspicuous luxury consumption is examined briefly. And finally, a discussion on why inconspicuous consumption is valued by consumers is followed by a theoretical framework on the motivations for inconspicuous luxury brand usage. The chapter then concludes with theoretical and managerial implications.

scholarly journals Robotic Restaurant Marketing Strategies in the Era of the Fourth Industrial Revolution: Focusing on Perceived Innovativeness

2020 ◽  
Vol 12 (21) ◽  
pp. 9165
Author(s):  
Jinsoo Hwang ◽  
Kwang-Woo Lee ◽  
Dohyung Kim ◽  
Insin Kim
Keyword(s):  
Willingness To Pay ◽  
Perceived Risk ◽  
Structural Equation ◽  
Industrial Revolution ◽  
Positive Influence ◽  
Marketing Strategies ◽  
Restaurant Industry ◽  
Equation Modeling ◽  
Managerial Implications ◽  
First Time

Although innovative robotic technology plays an important role in the restaurant industry, there is not much research on it. Thus, this study tried to identify how to form behavioral intentions using the concept of perceived innovativeness in the context of robotic restaurants for the first time. A research model comprising 12 hypotheses is evaluated using structural equation modeling based on a sample of 418 subjects in South Korea. The data analysis results show that perceived innovativeness is an important predictor of the customers’ attitude, which in turn has a significant effect on desire. In addition, desire exerts a positive influence on intentions to use and willingness to pay more. Lastly, perceived risk moderates the relationships between (1) desire and intentions to use and (2) desire and willingness to pay more. Based on the above statistical results, important theoretical and managerial implications are presented.

Branding as a dynamic capability

2016 ◽  
Vol 17 (2) ◽  
pp. 183-199 ◽  
Author(s):  
Roderick J. Brodie ◽  
Maureen Benson-Rea ◽  
Christopher J. Medlin
Keyword(s):  
Theoretical Framework ◽  
Social Processes ◽  
Dynamic Capability ◽  
Brand Identity ◽  
Future Research ◽  
Marketing Organization ◽  
Firm Level ◽  
The Social ◽  
Managerial Implications ◽  
Corporate Brands

A new theoretical framework is developed to scrutinize the strategic advantage for branding. The theoretical framework applies both at the firm level, for the marketing of individual brands and corporate brands, and also to branding where a marketing agent plays a facilitating role within a community or industry. The framework presents branding as a dynamic capability held by a marketing agent within a market network. Two interrelated processes are involved: (i) managing brand identity and (ii) facilitating integration with the social processes that co-create brand meanings for buyers, sellers, and other actors. The social complexity of this dynamic capability makes the brand difficult to imitate and so provides a strong strategic advantage for the marketing organization. An agenda for future research is developed and the article concludes with theoretical and managerial implications.

Throughput Accounting

2019 ◽  
pp. 120-144
Author(s):  
Andreea Marin-Pantelescu ◽  
Cristina-Ștefania Popa ◽  
Nermin Sharbek
Keyword(s):  
Comparative Analysis ◽  
Financial Reporting ◽  
Tourism Industry ◽  
International Literature ◽  
Managerial Accounting ◽  
Managerial Decision ◽  
Managerial Implications ◽  
Tourism Services

This chapter presents some aspects of the managerial implications of throughput accounting on the tourism services market in Romania. The main objectives of this chapter are to present a comparative analysis of the managerial implications between the throughput accounting and the managerial accounting methods used by the entities from tourism industry. Based on the literature, the authors present the main theoretical and practical approaches to the throughput accounting, its principles, and correlations with various theories and methods. The throughput accounting contributes substantially to the managerial decision regarding the financial reporting of the entities providing tourism services. All the aspects presented by the authors are based on the international literature, university, and specialized studies within the providing tourism services entities. This chapter will contribute to widening the theoretical and practical debates on the implementation and benefits of throughput accounting within tourism services entities.

Envisioning the future of technology integration for accessible hospitality and tourism

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ahmed Tlili ◽  
Fahriye Altinay ◽  
Zehra Altinay ◽  
Ye Zhang
Keyword(s):  
Bibliometric Analysis ◽  
Emerging Technologies ◽  
People With Disabilities ◽  
Tourism Industry ◽  
Future Research ◽  
Content Type ◽  
The Future ◽  
Hospitality And Tourism ◽  
Tourism Services ◽  
Practical Implications

Purpose This study aims to examine a topic of growing significance to hospitality and tourism scholars and practitioners – how emerging technologies can fulfill accessible hospitality and tourism services for people with disabilities. Design/methodology/approach A systematic review of the literature based on the Web of Science database and qualitative research were conducted. Specifically, bibliometric analysis and thematic analyzes of expert interviews were used. The obtained views from experts in the field further validated and enriched the obtained findings. Findings The primary topics of exploration in existing literature were identified, such as social networks and data-empowered services. The potential areas of further advances are also revealed such as the need for cross-country collaborations and potential gaps between scholarly and practitioner interest in the topic. Research limitations/implications This research is limited by the scope of adopted search keywords and databases. Practical implications This study offers vital practical implications for the future integration of emerging technologies to fulfill accessible hospitality and tourism. It also demonstrates the pressing need for more interconnected global collaborations for this important initiative. Social implications This study emphasizes how the hospitality and tourism industry could better leverage technological power to empower people with disabilities. It also points out the importance of an inclusive process for technology implementation for accessible hospitality and tourism services to fully represent the interests of disabled customers (including the consideration of their different backgrounds). Originality/value This study sheds light on the future research directions of technological empowerment of accessible hospitality/tourism. It also makes methodological contributions by demonstrating what bibliometric analysis has to offer to relevant fields of studies. The solicited views of experts in the field from different countries on the topic further add to the depth and value of the findings while demonstrating the combination of these two approaches as a promising mixed-methods route to produce richer and more robust findings.

Organizational Change, Normative Control Deinstitutionalization, and Corruption

2009 ◽  
Vol 19 (1) ◽  
pp. 105-130 ◽  
Author(s):  
Kelly D. Martin ◽  
Jean L. Johnson ◽  
John B. Cullen
Keyword(s):  
Organizational Change ◽  
Control System ◽  
Ethical Climate ◽  
Theoretical Framework ◽  
Business Environment ◽  
Anomie Theory ◽  
Managerial Implications ◽  
Ethical Climate Theory

ABSTRACT:Despite widespread attention to corruption and organizational change in the literature, to our knowledge, no research has attempted to understand the linkages between these two powerful organizational phenomena. Accordingly, we draw on major theories in ethics, sociology, and management to develop a theoretical framework for understanding how organizational change can sometimes generate corruption. We extend anomie theory and ethical climate theory to articulate the deinstitutionalization of the normative control system and argue that, through this deinstitutionalization, organizations have the potential to become incubators for corruption. We qualify this process by proposing conditions more ripe for anomie and under which this deinstitutionalization is more likely to occur, propounding moderating relationships that influence organizational reconfiguration. Examples of turbulence in the contemporary business environment that can trigger change highlight our discussion. We conclude with managerial implications, offering means by which the deleterious effects of corruption may be arrested or controlled.

A theoretical framework of alliance performance: The role of trust, social capital and knowledge development

2007 ◽  
Vol 13 (1) ◽  
pp. 4-23 ◽  
Author(s):  
Yuliani Suseno ◽  
Vanessa Ratten
Keyword(s):  
Social Capital ◽  
International Business ◽  
Theoretical Framework ◽  
Knowledge Development ◽  
Future Research ◽  
Specific Knowledge ◽  
Alliance Performance ◽  
Managerial Implications ◽  
Alliance Partners

AbstractWhile studies on alliances have been substantial in the international business literature, much is still unexplored in understanding what alliance performance really is and how superior alliance performance is facilitated (Das & Teng 2003). Drawing from research on alliances, we develop a theoretical framework to examine alliance performance by integrating a partner analysis approach, focusing on alliance trust, alliance partners' social capital, and knowledge development from alliance relationships. We consider the level of mutual trust between alliance partners to be the precursor to such relationship (Das & Teng 1998). Trust, we argue, subsequently builds and enhances the partners' social capital. Two types of social capital are considered in this article: internal social capital and external social capital. In developing our framework, we further subscribe to the notion that knowledge is a contributing factor to superior alliance performance, and consider how such relationships influence the development of partners' knowledge in terms of the development in the tacit firm-specific and the more explicit market-specific knowledge. Key managerial implications and suggestions for future research are discussed.

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