scholarly journals Robotic Restaurant Marketing Strategies in the Era of the Fourth Industrial Revolution: Focusing on Perceived Innovativeness

2020 ◽  
Vol 12 (21) ◽  
pp. 9165
Author(s):  
Jinsoo Hwang ◽  
Kwang-Woo Lee ◽  
Dohyung Kim ◽  
Insin Kim
Keyword(s):  
Willingness To Pay ◽  
Perceived Risk ◽  
Structural Equation ◽  
Industrial Revolution ◽  
Positive Influence ◽  
Marketing Strategies ◽  
Restaurant Industry ◽  
Equation Modeling ◽  
Managerial Implications ◽  
First Time

Although innovative robotic technology plays an important role in the restaurant industry, there is not much research on it. Thus, this study tried to identify how to form behavioral intentions using the concept of perceived innovativeness in the context of robotic restaurants for the first time. A research model comprising 12 hypotheses is evaluated using structural equation modeling based on a sample of 418 subjects in South Korea. The data analysis results show that perceived innovativeness is an important predictor of the customers’ attitude, which in turn has a significant effect on desire. In addition, desire exerts a positive influence on intentions to use and willingness to pay more. Lastly, perceived risk moderates the relationships between (1) desire and intentions to use and (2) desire and willingness to pay more. Based on the above statistical results, important theoretical and managerial implications are presented.

scholarly journals Understanding the Attitudes and Purpose for the Usage of Self-service Technologies (SSTs) at the Airports

2019 ◽  
Vol 8 (3) ◽  
pp. 7034-7039
Keyword(s):  
Perceived Risk ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Web Based ◽  
Endogenous Variables ◽  
Managerial Implications ◽  
Self Service ◽  
Self Service Technology

This study tried to understand the intention of technology adoption for web-based self-service technology (SST) pertaining to the airline sector in India. A survey-based approach was employed to acquire 458 responses. These responses were obtained from passengers who were using the airline’s service. The passengers were from three international airports that are located in Chennai, Hyderabad, and Bangalore. The partial least square structural equation modeling technique was employed to investigate the hypothesis. To recognize the influences on web-based SST(endogenous variables), along with the concept of adoption purpose as per the air passengers’ perceptions, the initial qualitative study joined the resultant literature examination in correspondence with the interview with focus groups. The following are the exogenous factors applied in the study; apparent usefulness: apparent ease of usage, trustworthiness, perceived risk, supposed behavioral regulator, subjective standard, word-of-mouth reports, apparent playfulness, and approach and adaptation purpose. Results specify factors that suggestively affect the intention to employ SSTs. Theoretical as well as managerial implications are deliberated on.

scholarly journals Performance Indicators for Quality, Innovation, and Competitiveness： A Survey on the Saudi Manufacturing Sector

2016 ◽  
Vol 9 (2) ◽  
pp. 99
Author(s):  
Khalid Al-Shuaibi ◽  
Mohamed Zain ◽  
Norizan Kassim
Keyword(s):  
Financial Performance ◽  
Structural Equation ◽  
Manufacturing Sector ◽  
Positive Influence ◽  
Equation Modeling ◽  
Mediating Role ◽  
Positive Effects ◽  
Managerial Implications ◽  
Innovation Indicators ◽  
Significant Positive Influence

<p>This study examines the relationships between quality, innovation, competitiveness, and financial performance of firms. Data were obtained from a questionnaire survey involving 223 Saudi companies and were analyzed using Structural Equation Modeling (SEM). The results indicate that innovation positively influences quality and the latter has a significant positive influence on the competitiveness of the firms. As expected, both quality and innovation indicators have an indirect influence on the financial performance of the firms through competitiveness. Therefore, this study discovers the important mediating role played by competitiveness in the positive effects of quality and innovation on financial performance of the firms. Finally, we found significant positive effects of competitiveness on financial performance of the firms. Managerial implications are also discussed.</p>

scholarly journals A Study of Young Chinese Intentions to Purchase “Online Paid Knowledge”: An Extended Technological Acceptance Model

2021 ◽  
Vol 12 ◽  
Author(s):  
Aiting Xu ◽  
Wei Li ◽  
Zhiyu Chen ◽  
Shouzhen Zeng ◽  
Llopis-Albert Carlos ◽  
...  
Keyword(s):  
Willingness To Pay ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Technological Acceptance Model ◽  
Acceptance Model ◽  
The Impact

Under the catalysis of knowledge anxiety and cognitive surplus, knowledge sharing platforms has experienced rapid growth, which has accelerated the integration of knowledge resources online. As with all new successful and sustainable business products, the consumers will play an important role in the future development of online paid knowledge. Therefore, we constructed an extended technological acceptance model by examining factors that influence young Chinese people's willingness to pay for online paid knowledge. The study surveyed 405 young Chinese participants, in which the extended technological acceptance model was tested by using structural equation modeling. Findings indicate that perceived ease of use is positively associated with perceived usefulness and associated attitudes, whereas perceived usefulness and attitude is positively associated with purchase intention. Perceived risk and group conformity are found to indirectly affect consumers' willingness to pay. The study advances the current body of knowledge by empirically testing the impact of perceived risk and the role of cultural influence (group conformity) on purchasing intention. Finally, theoretical and practical implications are discussed.

Key factors driving customers’ restaurant dining behavior during the COVID-19 pandemic

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Miyoung Jeong ◽  
Kawon Kim ◽  
Forest Ma ◽  
Robin DiPietro
Keyword(s):  
Willingness To Pay ◽  
Perceived Risk ◽  
Structural Equation ◽  
Health And Safety ◽  
Comfort Level ◽  
Equation Modeling ◽  
Key Factors ◽  
Content Type ◽  
Perceived Trust ◽  
Practical Implications

Purpose This study aims to identify key factors that affected US respondents’ dining behavior at restaurants during the midst of the COVID-19 pandemic. Design/methodology/approach Due to the lack of a prior framework or model to test customers’ perceptions of dining-out behavior during this unprecedented time, this study used a mixed-methods approach, conducting two focus group discussions to generate potential restaurant attributes, followed by a US-based survey using an online panel. Using structural equation modeling, this study tested eight developed propositions. Findings The findings of this study indicated that the three key factors (i.e. restaurant dining environment, communication and hygiene and contactless features) made customers feel comfortable dining in the restaurant during the pandemic. Out of these three factors, only the restaurant dining environment and communication and hygiene were essential predictors for customers’ perceived trust toward the restaurant, leading to their willingness to pay more. This study used two moderators, customers’ perceived risk and support for restaurants to examine how they affected customers’ perceived trust and willingness to pay, respectively. Practical implications This study provides both theoretical and practical implications to the current body of knowledge in customers’ dining-out behavior and the development of operational strategies for restaurants to accommodate customers’ changing dining-out behavior due to the COVID-19 pandemic. To develop a holistic conceptual framework, this study incorporates two COVID-19-focused measurement items, perceived risk and support of the restaurant, to identify their moderating roles in the relationships among the five proposed measurement items. This study provides restaurant operators with insights into the altered dining-out behavior of their customers due to the COVID-19 pandemic and prepares them for the post pandemic environment. Originality/value During the unprecedented pandemic situation, few customers are willing to dine in restaurants. As local and national governments lifted the mandated COVID-19 protocols, restaurants opened their business slowly to cater to customers in compliance with the centers for disease control’s health and safety regulations. It is of utmost importance for restaurant operators to accommodate their customers’ needs when they dine in the middle of the COVID-19 pandemic. There is a paucity of research that has examined customers’ comfort level when dining in restaurants and customers’ preferred dining environment during the pandemic.

Consumer perceptions and motivations in choice of minimally processed vegetables

2015 ◽  
Vol 117 (3) ◽  
pp. 970-986 ◽  
Author(s):  
Federico Nassivera ◽  
Sandro Sillani
Keyword(s):  
Structural Equation ◽  
Purchase Intentions ◽  
Marketing Strategies ◽  
Equation Modeling ◽  
Minimally Processed ◽  
Content Type ◽  
Different Types ◽  
Managerial Implications ◽  
Fresh Cut ◽  
Minimally Processed Vegetables

Purpose – The purpose of this paper is to examine the usefulness of integrating measures of motivations in predicting purchase intentions of fresh cut products. In order to gain this purpose the authors developed a field study that involved about 425 consumers of fresh cut vegetables products. Design/methodology/approach – Questionnaire data were gathered in Italy on a Likert scale. Questions focussed on intentions to purchase fresh cut lamb’s lettuce from environmental sustainable farms, simulating a fresh cut product with an Eco-label. Data were analyzed using structural equation modeling (SEM). The SEM technique is used to develop propositions representing a theoretical approach in the context of the process for purchasing fresh cut products. With regard to distinguishing between the motives, the authors referred to the approach that sets out two different types of motive: health and green. Findings – The resulting managerial implications make it possible to assess how much the different types of motive influence the attitude and affect the choices and the behavior of the consumers. Originality/value – This implies important managerial implications for new marketing strategies for minimally processed food products, with the opportunity to take advantage of the potential adoption of an Eco-label.

scholarly journals The Influence of Personality, Motivation, Brand Image, and Environment on Students’ Intention in Choosing Bogor Agricultural University (IPB)

2016 ◽  
Vol 1 (1) ◽  
pp. 14 ◽  
Author(s):  
Aris Solikhah ◽  
Hartoyo Hartoyo ◽  
Lilik Noor Yuliati
Keyword(s):  
Structural Equation ◽  
Brand Image ◽  
Marketing Strategies ◽  
Agricultural Technology ◽  
Equation Modeling ◽  
Science Students ◽  
First Choice ◽  
Managerial Implications ◽  
Good Reputation ◽  
Main Factor

<p>The research aimed to identify the level of intention and analyze the influence of personality, motivation, brand image, and environment on intention of the top 15 grade of 11 Science students from 14 high schools in Jakarta, Bogor, Depok, Tangerang, and Bekasi to choose IPB and its managerial implications. Questionnaire with Likert scale was used as a method in collecting data. Descriptive and Structural Equation Modeling (SEM) was used in analyzing data. The results showed that one of three students intended to apply to IPB as a sequence of first choice and second choice. Brand image and motivation significantly influenced the students’ intention in choosing IPB. Environment and personality did not influence the intention. Environment significantly influenced brand image and students’ motivation. Personality did not influence the motivation, brand image, and intention. Making marketing strategies related to students’ intention, IPB should consider motivational factors; e.g., students’ preference in science and agricultural technology, brand image (good reputation), and environment (counseling teachers’ advice and access to the internet/website) in choosing a college as a main factor. </p><p>Keywords<em>: </em>brand image, environment, intention to choose IPB, motivation, personality</p><p> </p><p>Penelitian bertujuan mengidentifikasi tingkat niat dan menganalisis pengaruh kepribadian, motivasi, <em>brand image</em>,<em> </em>dan lingkungan  terhadap niat 15 siswa terbaik IPA kelas XI tahun ajaran 2014/2015 di 14 SMA JABODETABEK dalam memilih IPB serta implikasi manajerialnya. Metode pengambilan data menggunakan kuesioner dengan skala<em> likert</em>. Analisis data yang digunakan deskriptif dan <em>S</em><em>tructural </em><em>E</em><em>quation </em><em>M</em><em>odel </em>(SEM). Hasil penelitian ini menunjukkan satu dari tiga siswa berniat mendaftar ke IPB sebagai urutan pilihan pertama dan pilihan kedua. <em>Brand image</em> dan motivasi berpengaruh signifikan terhadap niat siswa memilih IPB. Lingkungan dan kepribadian tidak berpengaruh terhadap niat. Lingkungan berpengaruh signifikan terhadap <em>brand image</em> dan motivasi siswa. Kepribadian tidak berpengaruh terhadap motivasi, <em>brand image</em>, dan niat. IPB dalam membuat strategi pemasaran yang berhubungan minat siswa hendaknya mempertimbangkan faktor motivasi (menyukai bidang sains dan tekologi bidang pertanian), <em>brand image</em> (reputasi baik) dan lingkungan (pertimbangan guru Bimbingan Konseling dan akses internet/website) dalam memilih perguruan tinggi sebagai faktor utama.<strong></strong></p><p>Kata kunci: <em>brand image</em>, kepribadian, lingkungan, motivasi, niat memilih IPB</p>

Spending the night with strangers while traveling? Examining the antecedents of shared room booking through Airbnb

2020 ◽  
Vol 13 (12) ◽  
pp. 3853-3871
Author(s):  
Hwijin Jeon Baldick ◽  
SooCheong (Shawn) Jang
Keyword(s):  
Perceived Risk ◽  
Structural Equation ◽  
Subjective Norms ◽  
Past Experience ◽  
Marketing Strategies ◽  
Equation Modeling ◽  
Content Type ◽  
Perceived Price ◽  
Leisure Travelers ◽  
And Gender

Purpose This study aims to examine the motivating factors that influence intentions to book shared rooms through Airbnb as well as the moderating effects of past experience and gender. Design/methodology/approach This study analyzed data from 214 leisure travelers who had previously stayed in shared rooms through Airbnb and 207 participants who had not yet experienced Airbnb. A covariance-based structural equation modeling (CB-SEM) technique was performed to test the significance of attitude, subjective norms, extroverted personality, perceived risk and perceived price. Furthermore, the study explored past experience and gender as moderators. Findings The results suggest that attitude, subjective norms and perceived risk significantly impacted intentions to book shared rooms through Airbnb. However, perceived price was not a significant determinant. In addition, this study verified that past experience and gender moderated the relationship between important referents and attitude/booking intentions. Practical implications This study gives Airbnb hosts a better understanding of travelers who choose Airbnb’s shared rooms. In addition, hosts who offer shared rooms can implement marketing strategies and complementary activities to not only reduce the risk of booking shared rooms but also attract more travelers. Originality/value While previous studies examined Airbnb as one homogeneous type of accommodation, this study focused on Airbnb’s shared rooms. A clearer understanding of consumers who intend to book Airbnb’s shared rooms will enable hosts to develop effective marketing strategies.

Knowledge strategy, sharing behavior and performance

2018 ◽  
Vol 41 (3) ◽  
pp. 395-411 ◽  
Author(s):  
Pooja K. Singh
Keyword(s):  
Structural Equation ◽  
Positive Influence ◽  
Mediation Effect ◽  
Equation Modeling ◽  
Content Type ◽  
Mediating Role ◽  
Knowledge Strategy ◽  
Managerial Implications ◽  
And Performance ◽  
Sharing Behavior

Purpose The study aims to examine the effect of knowledge management strategy (KMS) on knowledge-sharing behavior (KSB) and its subsequent effect on knowledge performance (KP). It also throws light on the mediating role of KM enablers (KMEs) and KSB. Design/methodology/approach In purview of previous literature, several hypotheses were framed. Structural equation modeling (SEM) using SPSS 20, PROCESS macro and AMOS 20 was used to examine the research hypotheses in a sample of empirical data collected from 350 employees of information technology (IT) service provider firms. Findings This paper empirically proves the existence of mediation effect of the proposed mediators (KME, KSB) between predictors (KMS, KSB) and outcomes (KSB, KP) in different hypothesized relationships. Result provides empirical evidence toward the positive influence of KMS dimensions (internal-oriented KMS, external-oriented KMS) on KSB and also confirms the influence of KSB on KP. Research limitations/implications This study examines the effect of KMS and KSB on KP with reference to the IT sector, thereby limiting generalization to other sectors. Practical and managerial implications have been discussed in the later sections of the study. Originality/value This study adds value to the existing KM literature by adjoining the links among knowledge strategy, sharing behavior and performance.

scholarly journals KETERKAITAN PROSES MANAJEMEN PENGETAHUAN DENGAN KINERJA KERJA YANG DIMEDIASI OLEH KINERJA MANAJEMEN PENGETAHUAN: BUKTI EMPIRIS PADA PERUSAHAAN PENYALUR TENAGA KERJA INDONESIA (TKI)

2018 ◽  
Vol 10 (1) ◽  
pp. 117
Author(s):  
Netania Emilisa ◽  
Pandu Andi Wiguna ◽  
Advendi Simangunsong
Keyword(s):  
Knowledge Management ◽  
Job Performance ◽  
Structural Equation ◽  
Positive Influence ◽  
Equation Modeling ◽  
Management Process ◽  
Management Performance ◽  
Managerial Implications ◽  
Managerial Employees ◽  
Positive Effect

<em>This study aims to identify and measure the influence of knowledge management process on job performance mediated by knowledge management performance. The number of non managerial employees amounted 112 people as respondents. The method to collecting the data uses census by distributing questionnaires to all respondents. The design of the study is hypothesis testing with structural equation modeling (SEM) as a tool of analysis. The findings are that the knowledge management process has a positive influence on knowledge management performance, knowledge management performance has a positive influence on job performance, knowledge management process has positive effect on job performance, and knowledge management process has positive effect on job performance mediated by knowledge management performance. Managerial implications are the departments in which employees work should appreciate employees who provide new ideas and knowledge to the company. In addition, the management should provide an opportunity for employees to share knowledge with other employees and solve existing problems.</em>

scholarly journals Past Experience and Willingness to Pay: A Comparative Examination of Destination Loyalty in Two National Parks, China

2021 ◽  
Vol 13 (16) ◽  
pp. 8774
Author(s):  
Jianqiong Yuan ◽  
Jingjing Li ◽  
Jinyang Deng ◽  
Douglas Arbogast
Keyword(s):  
Willingness To Pay ◽  
National Parks ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Past Experience ◽  
Equation Modeling ◽  
Destination Loyalty ◽  
First Time ◽  
Attribute Satisfaction

The long-term sustainability of China’s national parks depends on the appropriate use and management of park resources and the provision of positive experience opportunities for tourists. While past experience, in terms of frequency of visits to the same destination and behavioral intention measured as willingness to revisit/recommend, have been extensively examined in a typical destination loyalty model using structural equation modeling (SEM), past experience with other destinations and willingness to pay (WTP), another form of behavioral intention, have received less attention from researchers. This paper, for the first time, simultaneously examined these two types of past experience and WTP using both second-order and first-order SEMs, based on data collected from two national parks in China. Results show that, while frequency of visits had no significant impacts on attribute satisfaction (AS) nor on overall satisfaction (OS), previous experience with other destinations significantly influenced AS, which, in turn, significantly predicted OS. While OS significantly and consistently predicted visitors’ intentions to revisit/recommend for both samples, its impact on WTP was significant for one sample, but not for the other. This suggests that asymmetric beliefs in destination loyalty may exist, depending on how and where behavioral intention was measured. The study endorses norm theory in studying destination satisfaction.

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