Educational value of Internet videos in vascular access

2019 ◽  
Vol 20 (5) ◽  
pp. 537-544
Author(s):  
Mustafa Sevinc
Keyword(s):  
Social Media ◽  
Vascular Access ◽  
Catheter Insertion ◽  
Medical Professionals ◽  
Sitting Position ◽  
Educational Value ◽  
Learning Practices ◽  
Social Media Platforms ◽  
Youtube Videos ◽  
Cover Material

Aim: The aim of the study was to evaluate individually uploaded Internet materials about catheter insertion and removal in terms of their educative value. Methods: YouTube videos for both catheter insertion and catheter removal were investigated. Rating, like, dislike, the position of a patient, maneuvers during removal, immediate coverage of removal site, and type of cover material were noted. A survey regarding daily practices for catheter interventions and approaches to educative social media platforms had been taken from medical professionals as well to determine the effect of social media on learning practices. Results: A total of 50 insertion and 35 removal videos were investigated. The popularity of insertion and removal videos was 4.7 (1.6–16.5) and 1.88 (0.66–4.54), respectively. ( p = 0.011). The position of a patient during insertion was supine in 80%, Trendelenburg in 18%, and upright in 82.9% of the removal videos ( p = 0.000). The survey showed that medical professionals watched insertion videos (66%) more than removal videos (11.7%) ( p = 0.002). Catheter insertion positions were similar among participants ( p = 0.553). Removal positions were different in specialties ( p = 0.023) in which especially nephrologists tend to remove the catheter at the sitting position. Conclusion: Medical professionals think that removal is an easier procedure than insertion. They both search more for insertion videos and upload more insertion videos. Insertion practices are similar among different specialties. However, removal practices are more heterogeneous. Individually uploaded catheter videos at YouTube are not reliable educative materials. More free official work should be produced to maintain sufficient qualified online material on social media platforms.

scholarly journals Characteristics of Gun Advertisements on Social Media: Systematic Search and Content Analysis of Twitter and YouTube Posts (Preprint)

2019 ◽  
Author(s):  
Lisa Jordan ◽  
James Kalin ◽  
Colleen Dabrowski
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Systematic Search ◽  
Health Concern ◽  
Corporate Ownership ◽  
Public Health Concern ◽  
Social Media Platforms ◽  
Streaming Services ◽  
Youtube Videos ◽  
Different Characteristics

BACKGROUND Although gun violence has been identified as a major public health concern, the scope and significance of internet gun advertising is not known. OBJECTIVE This study aimed to quantify the characteristics of gun advertising on social media and to compare the reach of posts by manufacturers with those of influencers. METHODS Using a systematic search, we created a database of recent and popular Twitter and YouTube posts made public by major firearm manufacturers and influencers. From our sample of social media posts, we reviewed the content of the posts on the basis of 19 different characteristics, such as type of gun, presence of women, and military or police references. Our content analysis summarized statistical differences in the information conveyed in posts to compare advertising approaches across social media platforms. RESULTS Sample posts revealed that firearm manufacturers use social media to attract audiences to websites that sell firearms: 14.1% (131/928; ±2.9) of Twitter posts, 53.6% (228/425; ±6.2) of YouTube videos, and 89.5% (214/239; ±5.1) of YouTube influencer videos link to websites that facilitate sales. Advertisements included women in efforts to market handguns and pistols for the purpose of protection: videos with women included protection themes 2.5 times more often than videos without women. Top manufacturers of domestic firearms received 98 million channel views, compared with 6.1 billion channel views received by the top 12 YouTube influencers. CONCLUSIONS Firearm companies use social media as an advertising platform to connect viewers to websites that sell guns. Gun manufacturers appropriate YouTube servers, video streaming services, and the work of YouTube influencers to reach large audiences to promote the widespread sale of consumer firearms. YouTube and Twitter subsidize gun advertising by offering server and streaming services at no cost to gun manufacturers, to the commercial benefit of Google and Twitter’s corporate ownership.

scholarly journals The influence of YouTube: selling luxury cosmetics in the digital age

2021 ◽  
Author(s):  
Andrea Chidley
Keyword(s):  
Social Media ◽  
Qualitative Data ◽  
Research Study ◽  
Brand Awareness ◽  
Instructional Videos ◽  
Brand Recognition ◽  
Social Media Platforms ◽  
Youtube Videos ◽  
Luxury Cosmetics ◽  
Use Of Social Media

This MRP analyzes the use of social media in selling high-end cosmetics. As social media continues to evolve, luxury cosmetics companies like Nudestix are using social media platforms like YouTube to create brand awareness. This paper uses a textual and visual content analysis of six YouTube videos to analyze how how-to and instructional videos may be used to market and promote lesser known, indie cosmetics brands. Research on marketing, in addition to other research articles, is used to explain the importance of brand stores, seed and word of mouth marketing campaigns. This research study uses qualitative data collected from the YouTube video sample to provide insights for indie cosmetics brands looking to grow their indie cosmetics brand using beauty influencers and how vlogs can create brand recognition.

scholarly journals The influence of YouTube: selling luxury cosmetics in the digital age

2021 ◽  
Author(s):  
Andrea Chidley
Keyword(s):  
Social Media ◽  
Qualitative Data ◽  
Research Study ◽  
Brand Awareness ◽  
Instructional Videos ◽  
Brand Recognition ◽  
Social Media Platforms ◽  
Youtube Videos ◽  
Luxury Cosmetics ◽  
Use Of Social Media

This MRP analyzes the use of social media in selling high-end cosmetics. As social media continues to evolve, luxury cosmetics companies like Nudestix are using social media platforms like YouTube to create brand awareness. This paper uses a textual and visual content analysis of six YouTube videos to analyze how how-to and instructional videos may be used to market and promote lesser known, indie cosmetics brands. Research on marketing, in addition to other research articles, is used to explain the importance of brand stores, seed and word of mouth marketing campaigns. This research study uses qualitative data collected from the YouTube video sample to provide insights for indie cosmetics brands looking to grow their indie cosmetics brand using beauty influencers and how vlogs can create brand recognition.

Branding the Islamic State of Iraq and Syria

2019 ◽  
Vol 15 (3) ◽  
pp. 285-301
Author(s):  
Suvojit Bandopadhyaya
Keyword(s):  
Social Media ◽  
The Other ◽  
Islamic State ◽  
Mainstream Media ◽  
Historical Significance ◽  
Social Media Platforms ◽  
Youtube Videos ◽  
Media Organizations ◽  
The One

This article will explore three crucial parameters that have been taken into consideration to attract millennials towards the Islamic State or Islamic State of Iraq and Syria (ISIS) brand: the first parameter is story creation around the historical significance of Islamic prophecies justifying the ISIS brand. Second is the symbolisms attached to the ISIS brand and its relevance (a flag, a leader, a logo, a caliphate) and, third, the actions or the sense of attachment to the ISIS brand in the form of practising ideology, gaining recognition and appeal to the millennials. The promotion of the brand has been advanced through diverse means – social media platforms, mainstream media organizations, YouTube videos, all orchestrated to gain recognition of a rising state brand on the one end and a brand of fear and intimidation on the other.

YouTube Generated Video Clips as Qualitative Research Data: One Researcher’s Reflections on the Process

2018 ◽  
Vol 24 (10) ◽  
pp. 759-767 ◽  
Author(s):  
Ashley N. Patterson
Keyword(s):  
Social Media ◽  
Research Data ◽  
Public And Private ◽  
Policy Makers ◽  
Making Meaning ◽  
Video Clips ◽  
The Social ◽  
Social Media Platforms ◽  
Youtube Videos ◽  
Insight Into

The ever-developing arena of social media blurs lines separating public and private spheres. Voluntary usage of social media platforms transforms users’ personal and sometimes private imaginings into publicly accessible artifacts. The entanglement of these two domains demands society’s consideration as policy makers, employers, and qualitative inquirers contend with making meaning of messages initiated within the social media sphere in a world extending beyond it. In this article, I reflect on interplay with a subset of data from my dissertation featuring transcripts pulled from YouTube videos posted by self-identified biracial individuals. As I attempted to instill dialogic properties into what could have been unidirectional interactions, I confronted several challenges. I managed pressures of simultaneous allegiances to my research goals and to the integrities of my informants who were not aware that they were informing me. This article provides insight into navigating these tensions, which are necessary and, to date, too scarcely available.

Vaccine-Related Content, Dynamics, and Conspiracy Theories in External Links Shared in Twitter COVID-19 Conversations: A Computational Analysis (Preprint)

2021 ◽  
Author(s):  
Iain Cruickshank ◽  
Tamar Ginossar ◽  
Jason Sulskis ◽  
Elena Zheleva ◽  
Tanya Berger-Wolf
Keyword(s):  
Social Media ◽  
Latent Dirichlet Allocation ◽  
Topic Model ◽  
Communication Strategy ◽  
Vaccine Hesitancy ◽  
Traditional Media ◽  
Conspiracy Theories ◽  
Wide Range ◽  
Social Media Platforms ◽  
Youtube Videos

BACKGROUND The onset of the COVID-19 pandemic and the consequent “infodemic” that ensued highlighted the role that social media play in increasing vaccine hesitancy. Despite the efforts to curtail the spread of misinformation, the anti-vaccination movement continues to use Twitter and other social media platforms to advance its messages. Although users typically engage with different social media platforms, research on vaccination discourse typically focused on single platforms. Understanding the content and dynamics of external content shared on vaccine-related conversations on Twitter during the COVID-19 pandemic can shed light on the use of different sources, including traditional media and social media by the anti-vaccination movement. In particular, examining how YouTube videos are shared within vaccination-related tweets is important in understanding the spread of anti-vaccination narratives. OBJECTIVE informed by agenda-setting theory, this study aimed to use machine-learning to understand the content and dynamics of external websites shared in vaccines-related tweets posted in COVID-19 conversations on Twitter. METHODS We screened around 5 million tweets posted to COVID-19 related conversations to include tweets that discussed vaccination. We then identified external content, including the most tweeted web domains and URLs within these tweets and the number of days they were shared. The topics and dynamics of tweeted YouTube videos were further analyzed by using Latent Dirichlet Allocation to topic-model the transcripts of the YouTube videos, and by independent coders. RESULTS of 841,896 vaccination-related tweets identified, 128,408 (22.1%) included external content. A wide range of external websites were shared. The 20 most tweeted websites constituted 10.9% of the shared websites and were typically shared for only 2-3 days within a one-month period. Traditional media constituted the majority of these 20 most tweeted URLs. Content of YouTube links shared had both the greatest number of unique URLs for any given URL domain and was the most tweeted domain over time. The majority (n=15) of the 20 most tweeted videos opposed vaccinations and featured conspiracy theories. Analysis of the transcripts of 1,280 YouTube videos shared indicated high frequency of conspiracy theories. CONCLUSIONS Our study reveals that sharing URLs over Twitter is a common communication strategy. Whereas shared URLs overall demonstrated a strong presence of legacy media organizations, YouTube videos were used to spread anti-vaccination messages. Produced by individuals or by foreign governments, these videos emerged as a major driver for sharing vaccine-related conspiracy theories. Future interventions should take into account cross-platform use to counteract this misinformation.

scholarly journals Internet and Islamic Learning Practices in Indonesia: Social Media, Religious Populism, and Religious Authority

Religions ◽  
2019 ◽  
Vol 11 (1) ◽  
pp. 19 ◽  
Author(s):  
Dindin Solahudin ◽  
Moch Fakhruroji
Keyword(s):  
Social Media ◽  
Developing Countries ◽  
Information Source ◽  
Religious Movements ◽  
The Internet ◽  
Religious Institutions ◽  
Religious Leaders ◽  
Islamic Studies ◽  
Learning Practices ◽  
Social Media Platforms

Like in many other developing countries, Indonesia’s population has been amongst the most enthusiastic ‘uptakers’ of the internet, especially of social media. Most Indonesians utilize the internet as an information source, including religious ones. Various groups and communities of Islamic studies have appeared on social media along with religious leaders who are also active on social media. Based on the various characteristics that have emerged, Islamic learning practices scattered across various social media platforms have increasingly illustrated the symptoms of religious populism. This is marked by the various socio-religious movements that have emerged from these practices. By using a digital religion perspective in order to observe Islamic learning practices on several social media platforms, this paper argues that social media has become a productive space for the development of religious populism in Indonesia. At first glance, religious populism on social media seems to challenge authoritative figures or religious institutions, but it can also be seen as a way for Islamic agents to convey Islamic teachings in a media-friendly culture.

scholarly journals Shani on the Web: Virality and Vitality in Digital Popular Hinduism

Religions ◽  
2020 ◽  
Vol 11 (9) ◽  
pp. 456
Author(s):  
Varuni Bhatia
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Online Platforms ◽  
The Future ◽  
Social Media Platforms ◽  
Sacred Object ◽  
Youtube Videos ◽  
The Web

What do god posters circulating online tell us about the practice of popular Hinduism in the age of digital mediatization? The article seeks to address the question by exploring images and god posters dedicated to the planetary deity Shani on Web 2.0. The article tracks Shani’s presence on a range of online platforms—from the religion and culture pages of newspapers to YouTube videos and social media platforms. Using Shani’s presence on the Web as a case study, the article argues that content drawn from popular Hinduism, dealing with astrology, ritual, religious vows and observances, form a significant and substantial aspect of online Hinduism. The article draws attention to the specific affordances of Web 2.0 to radically rethink what engaging with the sacred object in a virtual realm may entail. In doing so, it indicates what the future of Hindu religiosity may look like.

scholarly journals Characteristics of Gun Advertisements on Social Media: Systematic Search and Content Analysis of Twitter and YouTube Posts

10.2196/15736 ◽  
2020 ◽  
Vol 22 (3) ◽  
pp. e15736 ◽  
Author(s):  
Lisa Jordan ◽  
James Kalin ◽  
Colleen Dabrowski
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Systematic Search ◽  
Health Concern ◽  
Corporate Ownership ◽  
Public Health Concern ◽  
Social Media Platforms ◽  
Streaming Services ◽  
Youtube Videos ◽  
Different Characteristics

Background Although gun violence has been identified as a major public health concern, the scope and significance of internet gun advertising is not known. Objective This study aimed to quantify the characteristics of gun advertising on social media and to compare the reach of posts by manufacturers with those of influencers. Methods Using a systematic search, we created a database of recent and popular Twitter and YouTube posts made public by major firearm manufacturers and influencers. From our sample of social media posts, we reviewed the content of the posts on the basis of 19 different characteristics, such as type of gun, presence of women, and military or police references. Our content analysis summarized statistical differences in the information conveyed in posts to compare advertising approaches across social media platforms. Results Sample posts revealed that firearm manufacturers use social media to attract audiences to websites that sell firearms: 14.1% (131/928; ±2.9) of Twitter posts, 53.6% (228/425; ±6.2) of YouTube videos, and 89.5% (214/239; ±5.1) of YouTube influencer videos link to websites that facilitate sales. Advertisements included women in efforts to market handguns and pistols for the purpose of protection: videos with women included protection themes 2.5 times more often than videos without women. Top manufacturers of domestic firearms received 98 million channel views, compared with 6.1 billion channel views received by the top 12 YouTube influencers. Conclusions Firearm companies use social media as an advertising platform to connect viewers to websites that sell guns. Gun manufacturers appropriate YouTube servers, video streaming services, and the work of YouTube influencers to reach large audiences to promote the widespread sale of consumer firearms. YouTube and Twitter subsidize gun advertising by offering server and streaming services at no cost to gun manufacturers, to the commercial benefit of Google and Twitter’s corporate ownership.

scholarly journals Exploratory Analysis of Electronic Cigarette–Related Videos on YouTube: Observational Study (Preprint)

2021 ◽  
Author(s):  
Zidian Xie ◽  
Xueting Wang ◽  
Yu Gu ◽  
Dongmei Li
Keyword(s):  
Social Media ◽  
Cigarette Smoking ◽  
Observational Study ◽  
Health Risks ◽  
Electronic Cigarette ◽  
User Engagement ◽  
Cigarette Use ◽  
Potential Health ◽  
Social Media Platforms ◽  
Youtube Videos

BACKGROUND Electronic cigarette (e-cigarette) use has become more popular than cigarette smoking, especially among youth. Social media platforms, including YouTube, are a popular means of sharing information about e-cigarette use (vaping). OBJECTIVE This study aimed to characterize the content and user engagement of e-cigarette–related YouTube videos. METHODS The top 400 YouTube search videos related to e-cigarettes were collected in January 2020. Among them, 340 valid videos were classified into provaping, vaping-warning, and neutral categories by hand coding. Additionally, the content of e-cigarette videos and their user engagement (including average views and likes) were analyzed and compared. RESULTS While provaping videos were dominant among e-cigarette–related YouTube videos from 2007 to 2017, vaping-warning videos started to emerge in 2013 and became dominant between 2018 and 2019. Compared to vaping-warning videos, provaping videos had higher average daily views (1077 vs 822) but lower average daily likes (12 vs 15). Among 161 provaping videos, videos on user demonstration (n=100, 62.11%) were dominant, and videos on comparison with smoking had the highest user engagement (2522 average daily views and 28 average daily likes). Conversely, among 141 vaping-warning videos, videos on potential health risks were the most popular topic (n=57, 40.42%) with the highest user engagement (1609 average daily views and 33 average daily likes). CONCLUSIONS YouTube was dominated by provaping videos, with the majority of videos on user demonstrations before 2018. The vaping-warning videos became dominant between 2018 and 2019, with videos on potential health risks being the most popular topic. This study provides updated surveillance on e-cigarette–related YouTube videos and some important guidance on associated social media regulations.

Sign in / Sign up

Export Citation Format

Share Document