It's the Bush: Foreign Perceptions of Australia — A Comparative Study

2001 ◽  
Vol 99 (1) ◽  
pp. 119-133 ◽  
Author(s):  
P.E. Louw ◽  
N.K. Rivenburgh ◽  
E. Loo ◽  
G. Mersham
Keyword(s):  
Public Relations ◽  
Comparative Study ◽  
Foreign Investment ◽  
Media Coverage ◽  
Cross Cultural ◽  
International Media ◽  
Attitude Shift ◽  
Cultural Profiling

Cities compete to host the Olympics because it is a unique global public relations opportunity to attract tourism, foreign investment, and international respect. However, hosting an Olympics also entails risks because host cities and countries must survive intensive international media scrutiny. Whether the Sydney Olympics will redefine overseas perceptions of Australia either positively or negatively is still to be established. Our study will address this question through an empirical, cross-cultural profiling of foreign perceptions of Australia from 1999 to 2001 in various countries to see whether responses differ, and/or whether similar patterns of change are observable across cultures at different points in time (pre- and post-Olympics). In parallel, media coverage of the 2000 Olympics (and Australia) is being monitored in the countries being studied. If any attitude shift is detected from 1999 to 2001, explanations can be sought from the recorded media coverage. This article represents the results of the first stage of the study — an examination of overseas attitudes towards Australia and stereotypes of Australians in 1999.

Managing Content in Cross-Cultural Public Relations Campaigns: A Case Study of the Paris Terrorist Attacks

2017 ◽  
Vol 61 (6) ◽  
pp. 624-632 ◽  
Author(s):  
Xavier Ginesta ◽  
Enric Ordeix ◽  
Josep Rom
Keyword(s):  
New Media ◽  
Public Relations ◽  
Media Coverage ◽  
English Language ◽  
Cross Cultural ◽  
Social Dimension ◽  
Traditional Media ◽  
Mainstream Media ◽  
Starting Point ◽  
The Media

This article studies how traditional media functions have changed due the new media growth in terms of consumption and influence and how this has affected the public relations (PR) campaigns in terms of storytelling and managing content. The starting point of this article is the media coverage of the Paris attacks on the 13th November, as well as the institutional ceremonies that the French government organized as a tribute to 120 victims. The methodology of this article is based in a sample of the mainstream media in French and English language published in Europe. The analysis indicators are the following: (a) the “message,” as the story based on organizational essentials, values and identity; (b) the publics in a media relations campaign: opinion leaders and opinion makers; (c) the social dimension and the agenda setting; (d) effectiveness versus excellence and vice versa; (e) role of the media: traditional media (or mainstream media) and new media; (f) trends and challenges for professionals. As we will see, new trends of communication are redirecting the media strategy in PR campaigns in terms of influencing other key publics that generates major engagement in institutional reputation. Hence, traditional media functions (setting agenda, transmitting values, and creating opinion) operate in a new digital context of mashup journalism where cross-cultural PR seeks to better align media agenda’s with public and political agenda’s in order to set frames of sociability and community engagement.

scholarly journals Picturing destruction at home and abroad: a comparative visual analysis of icons and news values during disaster

2021 ◽  
pp. 1329878X2110081
Author(s):  
TJ Thomson
Keyword(s):  
Visual Analysis ◽  
Cross Cultural ◽  
News Values ◽  
Cultural Understanding ◽  
International Media ◽  
The World ◽  
News Photographs ◽  
Visual Expression ◽  
Definition Of ◽  
Human Actors

This study uses news photographs and interviews with journalists to explore how Australia’s unprecedented 2019–2020 bushfire season was depicted for Australian and non-Australian audiences in order to extend transnational understanding of iconicity’s tenets and how news values vary across contexts. It does so first by examining the Sydney Morning Herald’s coverage over 3 months and then by contrasting this with international coverage that began in early 2020 once the issue spilled onto the world stage. Australia’s coverage focused intensely on human actors involved in the disaster while the vast numbers of affected animals were virtually absent. In contrast, international media visually depicted the disaster as an environmental and ecological issue with global consequences. The results suggest a need for a definition of iconicity that is inclusive to non-human actors and to inanimate forces that are personified. It also extends our cross-cultural understanding of the visual expression of news values.

Media coverage of the unfolding crisis of domestic terrorism in the United States, 1990–2020

2021 ◽  
pp. 2046147X2199601
Author(s):  
Diana Zulli ◽  
Kevin Coe ◽  
Zachary Isaacs ◽  
Ian Summers
Keyword(s):  
United States ◽  
Public Relations ◽  
Crisis Management ◽  
Media Coverage ◽  
Television News ◽  
News Coverage ◽  
The United States ◽  
Theory And Practice ◽  
Domestic Terrorism ◽  
Definitional Uncertainty

Public relations research has paid considerable attention to foreign terrorist crises but relatively little attention to domestic ones—despite the growing salience of domestic terrorism in the United States. This study content analyzes 30 years of network television news coverage of domestic terrorism to gain insight into four theoretical issues of enduring interest within the literature on news framing and crisis management: sourcing, contextualization, ideological labeling, and definitional uncertainty. Results indicate that the sources called upon to contextualize domestic terrorism have shifted over time, that ideological labels are more often applied on the right than the left, and that definitional uncertainty has increased markedly in recent years. Implications for the theory and practice of public relations and crisis management are discussed.

scholarly journals E-scaping apartheid: Digital ventures of Zionist settler colonialism

2021 ◽  
pp. 194277862110557
Author(s):  
Ivana Bevilacqua
Keyword(s):  
Media Coverage ◽  
Settler Colonialism ◽  
Massive Data ◽  
Data Traffic ◽  
International Media ◽  
Terra Nullius ◽  
Global Pandemic ◽  
Social Media Platforms ◽  
A Site ◽  
Geospatial Mapping

The ongoing “Intifada of Unity” against Israel's settler colonialism has resuscitated discussions about the liberatory potential of digital emancipation due to the massive data traffic circulation through its international media coverage. In fact, in a process that has intensified since the outbreak of the global pandemic at the very least, social media platforms and geospatial mapping tools have been subverted from more mundane uses, developing into new forums for organizing, imagining, and practicing more just futures. Yet, the centrality of infrastructure both as a means of digital extractivism and as a site for rupture and resistance demonstrates that the path toward new trajectories of e-scaping cannot be conceived as a virtual venture directed at designing alternative volatile geographies alone, but should always involve facing and challenging power in its everyday forms. By investigating the materiality of cyber colonialism, this paper explores the entanglement between imperial cartography and digital map-making which has reduced Palestinians and their space to a pixelated terra nullius, sanitized from the paradigmatic sites of the occupation and overwritten by a pseudo-biblical narrative that aims to legitimize the re-indigenization of the Zionist settlers . At the same time, it unpacks online processes of hyper-visibility through which Palestine suddenly materializes as a signifier for its dangerous nature, yet fragmented and enclaved by an intangible and discretional regime of im/mobility enforced through the neglect of permits and visas, as well as by the material constraints posed by apartheid roads, barriers, checkpoints, gates, and walls. Finally, it retraces the rationality of Israeli violence diluted through the technical means of built environment, infrastructure, machines and algorithms which, on one hand, contributes to the de-development of Palestine and the censorship of its people, and on the other, normalizes Israel’s position in the region due to its perceived technological superiority vis-à-vis its neighboring counterparts.

scholarly journals Cultures of Abuse: ‘Sex Grooming’, Organised Abuse and Race in Rochdale, UK

2015 ◽  
Vol 4 (2) ◽  
pp. 50-64 ◽  
Author(s):  
Michael Salter ◽  
Selda Dagistanli
Keyword(s):  
Sexual Abuse ◽  
Sexual Violence ◽  
Media Coverage ◽  
Cultural Norms ◽  
Power Dynamics ◽  
Children At Risk ◽  
Minority Communities ◽  
International Media ◽  
The United Kingdom ◽  
Racial Issues

Revelations of organised abuse by men of Asian heritage in the United Kingdom have become a recurrent feature of international media coverage of sexual abuse in recent years. This paper reflects on the similarities between the highly publicised ‘sex grooming’ prosecutions in Rochdale in 2012 and the allegations of organised abuse in Rochdale that emerged in 1990, when twenty children were taken into care after describing sadistic abuse by their parents and others. While these two cases differ in important aspects, this paper highlights the prominence of colonial ideologies of civilisation and barbarism in the investigation and media coverage of the two cases and the sublimation of the issue of child welfare. There are important cultural and normative antecedents to sexual violence but these have been misrepresented in debates over organised abuse as racial issues and attributed to ethnic minority communities. In contrast, the colonialist trope promulgating the fictional figure of the rational European has resulted in the denial of the cultural and normative dimensions of organised abuse in ethnic majority communities by attributing sexual violence to aberrant and sexually deviant individuals whose behaviours transgress the boundaries of accepted cultural norms. This paper emphasises how the implicit or explicit focus on race has served to obscure the power dynamics underlying both cases and the continuity of vulnerability that places children at risk of sexual and organised abuse.

scholarly journals AKTIVITAS INTEGRATED MARKETING COMMUNICATION PT BLUE BIRD TBK DALAM MEMPERKENALKAN APLIKASI MY BLUEBIRD 5 DI MASA PANDEMI COVID-19

2021 ◽  
Vol 1 (1) ◽  
pp. 17
Author(s):  
Wulan Muhariani
Keyword(s):  
Public Relations ◽  
Media Coverage ◽  
Direct Marketing ◽  
Secondary Data ◽  
Sales Promotion ◽  
Marketing Communications ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
The Public

ABSTRACTSomething new from the company, whether it is innovations, policies and the latest achievements from the company, should ideally be communicated and marketed to the public under any circumstances, including during a pandemic. At this time, all companies are challenged to market their products and services, a special strategy is needed to achieve the company's goals. For this reason, this study aims to analyze the implementation of Integrated Marketing Communication (IMC) activities carried out by PT Blue Bird Tbk in introducing the company's latest innovation, namely the My Bluebird 5 application during the COVID-19 pandemic. This research was conducted qualitatively with a case study method and data collection was divided into two, namely primary through interviews and observations; as well as secondary data through literature studies and media coverage results. The conclusion of this research is that PT Blue Bird Tbk has implemented an integrated marketing communication concept to introduce the My Blue Bird 5 application in the midst of a pandemic through various tactics such as from advertising, public relations, internet marketing, sales promotion and direct marketing activities.Keywords: Marketing Communications, Integrated Marketing Communication, Pandemic  ABSTRAKSesuatu yang baru dari perusahaan, entah itu inovasi, kebijakan dan pencapaian terbaru dari perusahaan, idealnya harus dikomunikasikan dan dipasarkan kepada masyarakat dalam kondisi apapun, termasuk di masa pandemi. Pada masa ini, semua perusahaan mendapat tantangan untuk memasarkan produk dan jasanya, dibutuhkan strategi khusus agar tujuan perusahaan tercapai. Untuk itu penelitian ini bertujuan menganalisis penerapan aktivitas Integrated Marketing Communication (IMC) yang dilakukan oleh PT Blue Bird Tbk dalam memperkenalkan inovasi terbaru perusahaan, yaitu aplikasi My Bluebird 5 di masa pandemi COVID-19. Penelitian ini dijalankan secara kualitatif dengan metode studi kasus dan pengumpulan data terbagi menjadi dua yaitu primer melalui wawancara dan observasi; serta data sekunder melalui studi pustaka dan hasil liputan media. Kesimpulan dari penelitian ini adalah PT Blue Bird Tbk telah menerapkan konsep komunikasi pemasasaran terpadu untuk memperkenalkan aplikasi My Bluebird 5 di tengah masa pandemi melalui berbagai macam taktik mulai dari kegiatan periklanan, public relations, pemasaran internet, promosi penjualan dan pemasaran langsung.Kata Kunci: Marketing Communications, Integrated Marketing Communication, Pandemi

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