scholarly journals Adapting to context: Creative strategies of video streaming services in Nigeria

2021 ◽  
pp. 135485652110173
Author(s):  
Godwin Iretomiwa Simon
Keyword(s):  
Video On Demand ◽  
Business Environment ◽  
Media Industry ◽  
Operational Environment ◽  
Structured Interviews ◽  
African Countries ◽  
Innovative Strategies ◽  
African Context ◽  
The Media ◽  
Streaming Services

This article examines the contextual challenges that characterize the video on demand (VOD) market in Africa. It provides critical analysis of the creative strategies employed by Nigeria-based streaming services to navigate the peculiar business environment on the continent. This research is on the background of the poor Internet infrastructure and economic divides in many African countries including Nigeria. Streaming services operating in these markets must understand a context where Internet access is complicated on the levels of availability and/or affordability, including significant lack of confidence in e-payment facilities. All these, together with epileptic power supply and poor standard of living, indicate that streaming services must innovate to capture subscribers within the continent. Despite the harsh operational environment, streaming services in Nigeria have continued to increase in number within the past 5 years. This is attributed to the transnational reach of the streaming services as they are patronized by Africans in diaspora across the globe, while they also enjoy popularity within African countries. This article specifically focuses on the innovative strategies employed by Nigerian streaming services to operate within their African markets in the context of their peculiar challenges. In so doing, it extends extant scholarship about Internet-distributed video using the African context. This article is situated within the Media Industry Studies framework and draws from semi-structured interviews with 7 streaming executives in Nigeria and 10 creative professionals in the Nigerian Video Film Industry (Nollywood). It also relies on desk research of press reports, industry publications, as well as the interfaces of streaming portals. This article underscores the necessity of contextualized research with the digital turn in video distribution. Through contextualized analysis of VOD market realities in a less studied terrain like Africa, it aligns with scholarly call to expand theories of Internet-distributed video to marginal contexts.

scholarly journals How journalists innovate in the newsroom. Proposing a model of the diffusion of innovations in media outlets

2018 ◽  
Vol 5 (1) ◽  
pp. 1-16 ◽  
Author(s):  
Jose Alberto García-Avilés ◽  
Miguel Carvajal-Prieto ◽  
Félix Arias ◽  
Alicia De Lara-González
Keyword(s):  
Diffusion Of Innovations ◽  
Media Industry ◽  
Drivers Of Change ◽  
Structured Interviews ◽  
Internal Organization ◽  
The Media ◽  
Implementation Of Innovations

This paper explores how innovation emerges in the media through the views of journalists who are leading the process of newsroom change in Spain. Data were collected from semi-structured interviews with 20 journalists working in some of the most innovative outlets, according to the 2014 Index of Journalism Innovation in Spain (García-Avilés, Carvajal-Prieto, De Lara-González, & Arias-Robles, 2018). The results highlight the importance of innovations in content production, internal organization, distribution, and commercialization as the drivers of change in the media industry. Our study also reveals several factors that shape both the practice and implementation of innovations in newsrooms. We draw on these factors to outline a model of diffusion of media innovation.

Post-socialist producer

2018 ◽  
Vol 13 (2) ◽  
pp. 207-226 ◽  
Author(s):  
Petr Szczepanik
Keyword(s):  
Professional Identity ◽  
Eastern Europe ◽  
Public Service ◽  
Public Support ◽  
Media Industry ◽  
Structured Interviews ◽  
Production Studies ◽  
Central Eastern Europe ◽  
The Media ◽  
Critical Production

This article focuses on a profession of key importance for understanding today’s screen industries in Central-Eastern Europe: the independent producer. Using the approach of critical production studies, the article focuses on producers’ ‘reflexivity’ to reveal how their professional identity is being constructed and how they are positioning themselves within the broader ecology of the media industry. By analysing a set of semi-structured interviews with Czech producers of all kinds, this article identifies five recurrent tropes related to their ‘self-conceptions’. The tropes demonstrate how the producers perform their identities differently from their UK or US counterparts: as largely disempowered, dependent on public support and on the powerful public service broadcaster, desperately looking for more stability, autonomy and recognition.

scholarly journals Innovation in Sports Media Content Production

2021 ◽  
Vol 17 (3) ◽  
pp. 680-705
Author(s):  
Renata Soares Netto ◽  
Egle Müller Spinelli
Keyword(s):  
Qualitative Research ◽  
Business Models ◽  
Digital Technologies ◽  
Media Content ◽  
Media Industry ◽  
Structured Interviews ◽  
Sports Media ◽  
Media Ecosystem ◽  
The Media ◽  
Medios De Comunicacion

ABSTRACT – This article investigates the innovation in sports content production by ESPN Brasil over the last decade as it makes changes to its media ecosystem. Qualitative research is the chosen methodology for this paper. Three criteria were established based on theoretical-conceptual perspectives on innovation in journalism: contextualization, engagement, and digital technologies. The data was collected from semi-structured interviews with professionals related to the case under study. It appears that experiments in content production are not separate from other issues in the media industry, such as the crisis in business models and the need for strategic leadership for innovation. The uncontainable pursuit of innovation is just as risky as remaining stagnant, and innovation must be in line with the media company’s main goal. RESUMO – Este artigo investiga a implementação de inovações na produção de conteúdo esportivo feitas pela ESPN do Brasil, durante a última década, realizadas como reflexo das mudanças em seu ecossistema midiático. A abordagem metodológica é qualitativa e, com base em perspectivas teórico-conceituais sobre inovação no jornalismo, foram estabelecidos três critérios de análise: contextualização, engajamento e tecnologias digitais. Os dados foram coletados por meio de entrevistas semiestruturadas com profissionais relacionados ao caso estudado. Constata-se que as experimentações na produção de conteúdo não se isolam de outras questões da indústria de mídia, como a crise nos modelos de negócios e a necessidade de uma liderança estratégica para a inovação. A busca desenfreada pela inovação é tão arriscada quanto se manter estagnado e a inovação tem de ser conectada com o propósito da empresa de mídia. RESUMEN – Este artículo investiga la implementación de innovaciones en la producción de contenido deportivo realizadas por ESPN do Brasil, durante la última década. El enfoque metodológico es cualitativo y, basado en perspectivas teóricas y conceptuales sobre la innovación en el periodismo, se establecieron tres criterios de análisis: contextualización, engagement y tecnologías digitales. Los datos fueron recolectados a través de entrevistas semiestructuradas con profesionales relacionados con el caso estudiado. Parece que los experimentos en la producción de contenidos no están aislados de otros temas de la industria de los medios, como la crisis de los modelos de negocio y la necesidad de liderazgo estratégico para la innovación. La principal conclusión es que la búsqueda desesperada de innovación es a menudo tan arriesgada como permanecer estancada y que la innovación tiene que estar conectada con el propósito de los medios de comunicación.

scholarly journals Africa’s Strategies to Build Supportive Business Environment for Tourism Businesses

2021 ◽  
Vol 2 (11) ◽  
pp. 747-759
Author(s):  
Boitumelo Caroline Rasethuntsa
Keyword(s):  
Business Environment ◽  
Tourism Industry ◽  
Research Approach ◽  
African Countries ◽  
Travel And Tourism ◽  
Global Tourism ◽  
African Context ◽  
Similarities And Differences ◽  
Legal Frameworks ◽  
Shed Light

The Travel and Tourism Competitive Index regards the business environment as one of the pillars supporting the tourism industry wellbeing. Africa has failed to stay competitive in the global tourism industry since 2007; hence studies that have the potential to positively influence the tourism policies are critical at this point. Although the importance of the business environment has been emphasised, researchers have not been keen to explore this area, especially in the African context. This study aims to create an understanding on the business environment support structures, policies and practices employed by best tourism performing African countries. Using the secondary research approach, the findings of this study shed light on the legal frameworks, taxation policies, public sector institutions, and business policies utilised by the benchmarking countries to enable a supportive business atmosphere. A comparative analysis of strategies practiced by the benchmarking countries is presented to identify the similarities and differences of the strategies implemented in the benchmarking countries. 

Media Convergence and Cloud Technologies

2014 ◽  
pp. 1649-1662
Author(s):  
Mirko Lorenz ◽  
Linda Rath-Wiggins ◽  
Wilfried Runde ◽  
Alberto Messina ◽  
Paola Sunna ◽  
...  
Keyword(s):  
Video On Demand ◽  
Production Costs ◽  
Media Industry ◽  
Digital Convergence ◽  
Personalized Services ◽  
Storage Solutions ◽  
The Media ◽  
Speed To Market ◽  
Time Critical ◽  
Cloud Technologies

Why do media organizations look out for cloud storage? In short, the media industry as a whole is facing various challenges. Due to digital convergence there is more material, less time, and multiple channels to fill, while budgets get smaller. TV, video on demand, and mobile content have become big drivers in pushing a search for innovative storage solutions. In addition to that, the opportunity to work with raw data, which can be used for deeper analysis, mapping, visualization, and personalized services is another aspect of why there is a need for novel storage solutions, preferably in the cloud. The media industry could lower production costs and increase speed to market of time critical reporting. This book chapter provides an overview of how far VISION Cloud can provide novel concepts for these demands.

Media Convergence and Cloud Technologies

2013 ◽  
pp. 132-144
Author(s):  
Mirko Lorenz ◽  
Linda Rath-Wiggins ◽  
Wilfried Runde ◽  
Alberto Messina ◽  
Paola Sunna ◽  
...  
Keyword(s):  
Video On Demand ◽  
Production Costs ◽  
Media Industry ◽  
Digital Convergence ◽  
Personalized Services ◽  
Storage Solutions ◽  
The Media ◽  
Speed To Market ◽  
Time Critical ◽  
Cloud Technologies

Why do media organizations look out for cloud storage? In short, the media industry as a whole is facing various challenges. Due to digital convergence there is more material, less time, and multiple channels to fill, while budgets get smaller. TV, video on demand, and mobile content have become big drivers in pushing a search for innovative storage solutions. In addition to that, the opportunity to work with raw data, which can be used for deeper analysis, mapping, visualization, and personalized services is another aspect of why there is a need for novel storage solutions, preferably in the cloud. The media industry could lower production costs and increase speed to market of time critical reporting. This book chapter provides an overview of how far VISION Cloud can provide novel concepts for these demands.

scholarly journals How citizen camera-witnessing has been incorporated by Health-e : an investigation into the integration of citizen generated news into the traditional news cycle

2021 ◽  
Author(s):  
◽  
Sheetal Cross
Keyword(s):  
News Media ◽  
Technological Development ◽  
News Coverage ◽  
Information Access ◽  
Local Environment ◽  
Citizen Journalism ◽  
Communication Model ◽  
Media Industry ◽  
Structured Interviews ◽  
The Media

Recent rapid technological development has driven mass communication growth through the use of digital and social media platforms. Easier global new access has resulted in a multitude of changes within the media industry. These extend to include the influence of traditional media houses over the communication agenda as well as the manner in which news is produced, disseminated, and consumed. The historic relationship between news media and its audience was a one-way communication stream. However, evolving trends in technology and digital influence has prompted a paradigm shift in favour of a more interactive communication model. In this context, the audience is provided with the opportunity to respond to news information in real-time in an online space. The rise of mobile journalism has also promoted greater access to information with a shorter turnaround time for exposure. This expedition of media sharing has led to an influx of information access not previously afforded to the ordinary citizen. Through the influence of information and communications technologies (ICTs), the audience is no longer merely a consumer of news, but participates actively in the process of news gathering, dissemination, promotion, and consumption. The rise of technologies that support audience participation ushered in the emergence of citizen journalism and citizen camera-witnessing as a phenomenon that challenges several conventions inherent to traditional methods of media reporting. However, little is known about how such developments have affected the manner in which news is produced and consumed in the South African setting. Therefore, a need has arisen to understand how citizen journalism and citizen camerawitnessing have been incorporated as part of the news reporting cycle in the local environment. In response to this research challenge, a qualitative interpretivist study was undertaken to explore how citizen journalism and citizen camerawitnessing have been incorporated by Health-e as part of the news cycle in South Africa. Toward this end, thematic analysis, guided by the Media Synchronicity Theory as a theoretical lens, was performed on the qualitative data obtained from the semi-structured interviews that were conducted with management and staff members at a local organisation named Health-e News. In conclusion, this study provided novel evidence on how (such) changes have been incorporated into a more formal setting within the media industry, where traditional journalists and citizen journalists are employed in a more collaborative partnership. In addition, this study observed the news media watchdog element regarding government regulations where health is concerned, and regarding some of the challenges that arose when news coverage on serious health crises were left uncovered.

scholarly journals DETERMINANTS OF CHAMPIONSHIP ATTRACTIVENESS OF POPULAR EVENTS IN BURKINA FASO: THE CRITICAL ROLE OF BIOTOPE, BIOCENOSIS, AND MEDIA ON THE NATIONAL FOOTBALL CHAMPIONSHIP

2020 ◽  
Vol 2 (1) ◽  
pp. 11-21
Author(s):  
Mamadou Kiékiéta ◽  
Théophile Bindeouè Nassè
Keyword(s):  
Burkina Faso ◽  
Critical Role ◽  
West African ◽  
Structured Interviews ◽  
Media Impact ◽  
Digital Recorder ◽  
African Context ◽  
The Media ◽  
The Mean

The purpose of this paper is to investigate the attractiveness of the popular events in Burkina Faso such as the national championship of football. In the West African context in general, and particularly in Burkina Faso, there are some challenges in the national Championship of football and this study concern is to bring out some solutions to the football issues in the Burkinabe context. There are two (2) approaches in this study. The first approach is a qualitative one. The second approach is a quantitative one. Qualitative data is collected by the mean of a digital recorder through semi-structured interviews and transcribed by hand. Quantitative data is collected by the means of a questionnaire and data is analyzed using Sphinx IQ2. The results show that the Burkinabe national championship attractiveness is strongly related to the biocenosis attractiveness, the biotope attractiveness, the media choice and the media impact.

scholarly journals Internacionalização no segmento de mídia out of home: o caso da JCDecaux no mercado brasileiro

2020 ◽  
Vol 13 ◽  
pp. 1235-1254
Author(s):  
Antonio Ricardo Ardito Garrido ◽  
Ricardo Fernandes Santos ◽  
Marcelo Henrique Gomes Couto ◽  
Fábio Lotti Oliva ◽  
Celso Cláudio de Hildebrand e Grisi
Keyword(s):  
Theoretical Models ◽  
Business Environment ◽  
Media Industry ◽  
Business Networks ◽  
Secondary Sources ◽  
International Production ◽  
Market Economic ◽  
Negative Feature ◽  
Eclectic Paradigm ◽  
The Media

Purpose - This case study aims to understand the motivations for the expansion of the French multinational JCDecaux to Brazil, in the light of relevant theories about the internationalization of companies. JCDecaux is the world's largest outdoor media company (out of home), a fast-growing industry of the advertising market in Brazil.Design/methodology - This study explain the case based on the internationalization of companies theories, in the economic (Eclectic Paradigm of International Production) and behavioral (Uppsala School and Business Networks Model) strands. In addition to secondary sources, the research was supported by interviews with experts and executives from the outdoor media industry in Brazil.Findings - The main determining drivers for the entry of JCDecaux in the Brazilian market were identified. The analysis based on the theoretical models of internationalization concluded that the economic approach determined in a more significant way the company's entry into the Brazilian media out of home market. Economic advantages outweighed the costs and risks of Brazil's business environment, making the country attractive to the company's foreign investment.Research limitations - The scarcity of data about the media outdoor was reported by a professional interviewed as a negative feature. Another important limitation is the lack of scientific production about the out-of-home media in Brazil.Originality - This paper contributed to generate important information about the Brazilian outdoor media industry, especially on the phenomenon of internationalization of companies in this industry.

scholarly journals The Costs of Introducing the Hepatitis B Birth Dose Vaccine into the National Immunization Programme in Senegal (NéoVac Study)

Vaccines ◽  
2021 ◽  
Vol 9 (5) ◽  
pp. 521
Author(s):  
Andréa Gosset ◽  
Marie Libérée Nishimwe ◽  
Mamadou Yaya Diallo ◽  
Lucas Deroo ◽  
Aldiouma Diallo ◽  
...  
Keyword(s):  
Hepatitis B ◽  
Weighted Average ◽  
Structured Interviews ◽  
Cost Information ◽  
African Countries ◽  
Training Costs ◽  
Country Level ◽  
Immunization Programme ◽  
Financial Costs ◽  
Birth Dose

Some African countries are still reluctant to introduce the hepatitis B vaccine birth dose (HepB-BD) into their expanded program of immunization (EPI), partly because of logistical, economic, and cost information constraints. To assist decision-makers in these countries, we assessed the economic and financial costs of HepB-BD introduction in Senegal in 2016. We performed a micro-costing study in a representative sample of Senegal’s EPI sites at all levels in 2018. Information on EPI and HepB-BD activity-related inputs and costs was collected using standardized questionnaires and semi-structured interviews. Using inverse probability weighting, we computed weighted average costs associated with HepB-BD introduction for each EPI level, country-level aggregated costs and estimated costs per newborn. Economic and financial costs from a government perspective were estimated in US dollars for 2015, 2016 and 2017. Total economic costs were USD 143,364 in 2015, USD 759,406 in 2016 and USD 867,311 in 2017, while financial costs were USD 127,745, USD 82,519 and USD 29,853, respectively. When annualizing pre-introduction and initial training costs, the economic (financial) cost per vaccinated newborn was USD 2.10 (USD 0.30) in 2016 and USD 1.90 (USD 0.20) in 2017. Our estimates provide valuable information to implement HepB-BD in Sub-Saharan African countries that have not yet integrated this vaccine.

Sign in / Sign up

Export Citation Format

Share Document