scholarly journals THE EFFECT OF USEFULNESS, EASE OF USE, AND ENJOYMENT TOWARDS ATTITUDE AND INTENTION TO USE E-READER: STUDY ON JAKARTA STATE UNIVERSITY’S STUDENTS

2016 ◽  
Vol 7 (2) ◽  
pp. 363
Author(s):  
Rahmi Rahmi
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Equation Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Survey Method ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Cross Sectional ◽  
Acceptance Model

The purpose of this research is to understand the effect of usefulness, ease of use, and enjoyment towards attitude and intention to use electronic book reader (e-reader). The conceptual model refers to Technology Acceptance Model theory. The research uses single cross-sectional descriptive research design to test the relationship among variables. Data is gathered with self-administered questionnaire survey method with Jakarta State University;s students as respondents. Hypotheses are tested with Structural Equation Model (SEM). The result shows that attitude still holds important role in forming intention, enjoyment comes as the strongest determinant for attitude and intention which emphasizes the hedonic value of e-reader, usefulness indirectly affects intention through attitude, and ease of use only affects usefulness and enjoyment but not attitude.   Keywords: perceived usefulness, perceived ease of use, perceived enjoyment, attitude, intention.

A comprehensive acceptance model for smart home services

2022 ◽  
Vol 6 (1) ◽  
pp. 45-58 ◽  
Author(s):  
Amer Al-Husamiyah ◽  
Mahmood Al-Bashayreh
Keyword(s):  
Technology Acceptance ◽  
Smart Home ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Smart Devices ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Acceptance Model

Smart home services (SHSs) afford users an effective lifestyle management system, which provides human-oriented networking of smart devices and applications that enable users to control their homes from anywhere at any time. Despite the benefits of SHSs, however, their acceptance is very low. There remains a gap in the literature in terms of a comprehensive model that addresses users’ intention to use SHSs. To address this gap, the present study explored the factors that influence SHS acceptance among users based on well-established theoretical frameworks, such as the technology acceptance model, innovation diffusion theory, and the theory of planned behavior. To this end, the study integrated four additional factors, namely, perceived convenience, perceived connectedness, perceived cost, and perceived privacy risk, into the exploration and carried out structural equation modeling to quantitatively determine the effects of these factors. Questionnaires were administered to 750 users. The findings indicated that perceived compatibility, perceived convenience, perceived connectedness, perceived cost, perceived behavioral control with perceived usefulness, and perceived ease of use directly and indirectly exerted a significant influence on users’ intention to use SHSs.

Understanding Vietnamese Consumer Intention to Use Online Retailer Websites

2020 ◽  
Vol 12 (2) ◽  
pp. 1-15
Author(s):  
A. F. M. Jalal Ahamed ◽  
Yam Limbu ◽  
Long Pham ◽  
Ha Van Nguyen
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Perceived Risk ◽  
Structural Equation ◽  
Online Shopping ◽  
Equation Model ◽  
Ease Of Use ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Acceptance Model

This study examines the applicability of an extended technology acceptance model (TAM) that incorporates trust, perceived risk, and self-enhancement as antecedents to the TAM constructs. Data collected from 299 Vietnamese online consumers, through a self-administered survey, were entered into a structural equation model using AMOS 23 to establish causality. The results partially confirm the applicability of TAM to the online shopping intentions of Vietnamese consumer, though contrary to expectations, perceived ease of use does not predict behavioral intentions. Trust and self-enchantment fit well with the TAM; the inclusion of perceived risk as an antecedent is questionable. The findings offer new opportunities for explaining TAM theory in light of Schwartz's value dimensions. This article thus concludes with a discussion of the research contributions and implications.

scholarly journals Analyzing Drivers’ Intention to Accept Parking App by Structural Equation Model

2020 ◽  
Vol 2020 ◽  
pp. 1-11 ◽  
Author(s):  
Chang Yang ◽  
Xiaofei Ye ◽  
Jin Xie ◽  
Xingchen Yan ◽  
Lili Lu ◽  
...  
Keyword(s):  
Technology Acceptance ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Mobile Apps ◽  
Equation Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Acceptance Model ◽  
The Relationship

With the concept of sharing economic entering into our lives, many parking Apps are designed for connecting the drivers and vacated parking spaces. However, there are not many drivers who use the mobile Apps to reserve and find available parking spaces, which is largely due to the insufficient information provided by the parking App. In order to better explain, predict, and improve drivers’ acceptance of parking App, the conceptual framework based on technology acceptance model was developed to establish the relationships between the drivers’ intention to accept parking App, trust in parking App, perceived usefulness of parking App, and perceived ease of its use. Then structural equation model was established to analyze the relationship between various variables. The results show that the trust in parking App, perceived usefulness, perceived ease of use, and parking App attributes are the main factors that determine the intention to use parking App. Through the test of direct effect, indirect effect, and total effect in the model, it is found that perceived usefulness has the largest total impact on acceptance intention, with a standardized coefficient of 0.984, followed by parking App attribute (0.743), perceived ease of use (0.384), and trust in parking App (0.381).

Understanding Vietnamese Consumer Intention to Use Online Retailer Websites

2021 ◽  
pp. 984-999
Author(s):  
A. F. M. Jalal Ahamed ◽  
Yam Limbu ◽  
Long Pham ◽  
Ha Van Nguyen
Keyword(s):  
Technology Acceptance ◽  
Perceived Risk ◽  
Behavioral Intentions ◽  
Structural Equation ◽  
Online Shopping ◽  
Equation Model ◽  
Ease Of Use ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Acceptance Model

This study examines the applicability of an extended technology acceptance model (TAM) that incorporates trust, perceived risk, and self-enhancement as antecedents to the TAM constructs. Data collected from 299 Vietnamese online consumers, through a self-administered survey, were entered into a structural equation model using AMOS 23 to establish causality. The results partially confirm the applicability of TAM to the online shopping intentions of Vietnamese consumer, though contrary to expectations, perceived ease of use does not predict behavioral intentions. Trust and self-enchantment fit well with the TAM; the inclusion of perceived risk as an antecedent is questionable. The findings offer new opportunities for explaining TAM theory in light of Schwartz's value dimensions. This article thus concludes with a discussion of the research contributions and implications.

scholarly journals TECHNOLOGY ACCEPTANCE MODEL (TAM) DALAM SURVEI BIDANG KEPENDUDUKAN DAN KELUARGA BERENCANA

2019 ◽  
Vol 9 (2) ◽  
pp. 71
Author(s):  
Sukarno Sukarno ◽  
Nur Laila Meilani
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Actual System ◽  
Behavior Intention ◽  
Acceptance Model

Technology Acceptance Model (TAM) dalam Survei Bidang Kependudukan danKeluarga Berencana. Terjadi perubahan dalam teknik atau cara pengumpulan data dalam surveidi bidang kependudukan dan Keluarga Berencana/KB (selanjutnya disebut Survei Kinerja danAkuntabilitas Program/SKAP) yang semula dilakukan secara manual dan paper based menjadisistem yang berbasis smartphone yang menggunakan platform Open Data Kit (ODK). Sistemini mengubah semua rangkaian pengumpulan data menjadi paperless dan electronic based.Penelitian ini bertujuan untuk (a) mengukur tingkat pengaruh perceived ease of use terhadapperceived usefulness ; (b) mengukur tingkat pengaruh perceived ease of use terhadapattitude towards using: (c) mengukur tingkat pengaruh perceived usefulness terhadap behaviorintention to use; (d) mengukur tingkat pengaruh perceived usefulness terhadap attitude towardsusing; (e) mengukur tingkat pengaruh attitude towards using terhadap behavior intention touse; dan (f) mengukur tingkat pengaruh behavior intention to use terhadap actual system usedalam survei berbasis smartphone bidang kependudukan dan keluarga berencana di PulauSumatera. Populasi dalam kajian ini adalah seluruh enumerator dan supervisor survei SKAPyang ada di Pulau Sumatera, kemudian sampelnya ditetapkan menurut teknik estimasi maximumlikehood (ML) yaitu minimal 100 dna maksimal 400 responden. Analisis data dilakukan denganSEM (Structural Equation Modelling) dengan software AMOS (Analysis of Moment Structure).Hasil penelitian ini menunjukkan bahwa dari enam hipotesis yang diajukan, terdapat dua hipotesisyang diterima, yaitu (a) perceived ease of use mempunyai hubungan yang positif denganPerceived usefulness dengan nilai CR -4.31 >±1,96 dan angka probabilitasnya 0,001 (<0,05)dan (b) behavioral Intention to Use mempunyai hubungan yang positif dengan Actual SystemUse dengan CR = 2,819 >±1,96 dan probabilitas/P = 0,005 (<0,05).

scholarly journals Platform Adoption Factors in the Internet Industry

2018 ◽  
Vol 10 (9) ◽  
pp. 3185 ◽  
Author(s):  
Junic Kim
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Positive Effects ◽  
Internet Industry ◽  
Acceptance Model

This study examines the factors influencing the choices of Internet platform services by applying the technology acceptance model. For this purpose, the analysis is conducted with 222 people who use different types of Internet platforms by utilizing structural equation modeling. The results show that perceived usefulness had positive effects on the intention to use, perceived ease of use, diversity, and security risks affected by the perceived usefulness, and the indirect influences on the intention to use. In addition, satisfaction (in relation to service quality) was found to affect both perceived ease of use and perceived usefulness. This research is significant because it will make it possible to predict users’ perceptions of Internet platforms, which is important for establishing relevant strategies.

scholarly journals Brand Personality of Korean Dance and Sustainable Behavioral Intention of Global Consumers in Four Countries: Focusing on the Technological Acceptance Model

2021 ◽  
Vol 13 (20) ◽  
pp. 11160
Author(s):  
Seung-hye Jung ◽  
Joon-ho Kim ◽  
Ha-na Cho ◽  
Hae-won Lee ◽  
Hyun-ju Choi
Keyword(s):  
Technology Acceptance ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Brand Personality ◽  
Equation Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Acceptance Model ◽  
Korean Dance

Brand personality is a useful tool that forms a favorable brand image and that ultimately builds powerful brand equity. However, there has been insufficient empirical research on the brand personality of Korean dance. In the context of using culture and the arts to support national competitiveness, we examine traditional Korean dance in terms of a potential brand personality that can influence the perceptions of global consumers. We look at how this brand can affect consumer perceptions of how easy it is to learn Korean dances as well as their perceptions of the physical benefits of these dances. The respondents included global consumers who had listened to or watched Korean dance music and videos on TV and the Internet, searched for and watched Korean dance videos on YouTube, and searched for Korean dance information on social media at least once. A survey was conducted over the course of four months, from October 2020 to January 2021, in four countries: South Korea, the USA, the UK, and South Africa. Valid data were obtained from 649 individuals. We conducted an empirical study by applying and integrating the technology acceptance model (TAM) to the brand personality of Korean dance. A structural equation model was used to analyze the responses. The brand personality of Korean dance enhanced its perceived ease of use and its perceived usefulness among global consumers, which led to positive attitudes toward the dances. Furthermore, it led to a sustainable behavioral intention, that is, interest in learning traditional Korean dances. Since no studies have integrated Korean dance into a single brand personality to use it as a cultural asset, this study makes considerable contributions to the literature.

scholarly journals ANALISIS PERILAKU PENGGUNA SISTEM INFORMASI AKADEMIK DENGAN PENDEKATAN TECHNOLOGY ACCEPTANCE MODEL (TAM) DI UNIVERSITAS SANG BUMI RUWA JURAI BANDAR LAMPUNG

2016 ◽  
Vol 1 (1) ◽  
pp. 24-55
Author(s):  
Tedi Gunawan
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Equation Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Critical Ratio ◽  
Perceived Ease Of Use ◽  
Actual System ◽  
Acceptance Model

Tujuan penelitian ini adalah untuk mengetahui bagaimana perilaku pengguna (user) dalam hal ini Mahasiswa Universitas Sang Bumi Ruwa Jurai Bandar Lampung dan operator masing-masing Fakultas dengan menggunakan pendekatan metode Technology Acceptance Model (TAM). Pengukuran ini dilakukan dengan menggunakan beberapa variable, diantaranya persepsi kemanfaatan penggunaan / Perceived Usefulness (PU), persepsi kemudahan penggunaan / Perceived Ease of Use (PEoU), sikap penggunaan / Attitude Toward Using (ATU), kecenderungan pengguna untuk tetap menggunakan teknologi / Behavioral Intention to Use (BITU) dan kondisi nyata penggunaan sistem informasi layanan akademik/Actual System Usage (ASU). Pengujian kesesuaian model dan hipotesis dilakukan dengan menggunakan analisis Structural Equation Model (SEM) dengan menggunakan software LISREL (LInear Structural RELationship) Versi 8.72. Hasil penelitian menunjukan bahwa varibel kemudahan penggunaan / perceived ease of use (PEoU) berpengaruh pada persepsi kemanfaatan penggunaan / perceived usefulness (PU) dengan nilai Critical Ratio (CR) sebesar 2,15 (nilai CR yang disyaratkan yaitu lebih dari + 2,0), tetapi tidak berpengaruh langsung kepada sikap pengguna / Attitude Toward Using (ATU) dengan nilai CR 0,92. Dari hasil penelitian tersebut direkomendasikan adanya perbaikan pada pengembangan Sistem Informasi Akademik ini yaitu pada menu satuan acara perkuliahan, dan Tampilan.

scholarly journals A survey on the user acceptance of PV battery storage systems

2021 ◽  
Author(s):  
Daniel Fett ◽  
Joris Dehler-Holland ◽  
Markus Schmutz
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Storage Systems ◽  
User Acceptance ◽  
Equation Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Battery Storage ◽  
Acceptance Model

AbstractThis study presents the results of an analysis of user acceptance of PV battery storage systems. A structural equation model is developed based on Davis’ technology acceptance model (TAM). It is expanded by integrating elements of Ajzen’s theory of planned behavior (TPB). The main factors influencing the acceptance of PV battery storage systems are evaluated and analyzed. Empirical findings indicate that survey participants’ acceptance of PV battery storage systems is mainly influenced by their behavioral beliefs, perceived knowledge about battery storage systems, perceived ease of use, and perceived usefulness of PV battery storage systems. The results indicate a high degree of acceptance for PV battery storage systems.

scholarly journals IMPACT OF COVID-19 PANDEMIC ON ACCEPTANCE OF E-LEARNING SYSTEM IN JORDAN: A CASE OF TRANSFORMING THE TRADITIONAL EDUCATION SYSTEMS

2020 ◽  
Vol 8 (4) ◽  
pp. 840-851
Author(s):  
Manaf Al-Okaily ◽  
Hamza M Alqudah ◽  
Ali Matar ◽  
Abdalwali Lutfi ◽  
Abdallah Taamneh
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Learning System ◽  
Mediation Effect ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
E Learning ◽  
Acceptance Model

Purpose of the study: This paper aimed at investigating factors influencing students’ intention to use e-learning within the context of Jordan. The proposed model integrated subjective norms with the extended Technology Acceptance Model (TAM). Methodology: The data collected 587 students from Jadara University. Data were analyzed using Partial Least Squares - Structural Equation Modelling (PLS-SEM). Main Findings: The result has confirmed the direct effect of all variables. Next, the result has also shown that the mediation effect of perceived usefulness and perceived ease of use between subjective norm and the behavioral intention to use the E-learning system was partially supported. Applications of this study: The results of the current work may contribute to the improvement of the existing literature in the e-learning acceptance fields, and can be applied as an essential input for the development of the recent e-learning training programs. Novelty/Originality of this study: The present work is intended to conclude a series of concrete research data as well as to contribute a new angle to the existing literature on students’ perception of the e-learning system.  

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