scholarly journals Identity lost? The personal impact of brand journalism

Journalism ◽  
2016 ◽  
Vol 18 (2) ◽  
pp. 195-210 ◽  
Author(s):  
Avery E Holton ◽  
Logan Molyneux

Researchers have explored the role of organizational and personal branding in journalism, paying particular attention to digital media and social network sites. While these studies have observed a rise in the incorporation of branding practices among journalists, they have largely avoided questions about the implications such shifts in practice may have on the personal identities of journalists. This study addresses that gap, drawing on interviews with 41 reporters and editors from US newspapers. The findings suggest that as reporters incorporate branding into their routines, they may feel as though they are sacrificing the ability to simultaneously maintain a personal identity online. For their part, editors seem to sympathize with journalists’ loss of personal identity but defer to organizational policies.

2020 ◽  
Vol 0 (0) ◽  
Author(s):  
Jonas De Meulenaere ◽  
Bastiaan Baccarne ◽  
Cédric Courtois ◽  
Koen Ponnet

AbstractThere is a tendency in the literature on local digital media use and neighborhood outcomes to conceptualize Social Network Sites (SNSs) as mere transmission channels, thereby ignoring SNSs’ dynamics and limiting the understanding of their role in neighborhood life. Informed by Communication Infrastructure Theory and social media literature, we propose and test a model to investigate the association between the use of SNSs, appropriated as online neighborhood networks, and neighborhood sense of community. We administered a survey to Flemish online neighborhood network users (n = 590) and found that active localized SNS use brings about an online sense of community and community awareness, which both independently lead to a neighborhood sense of community. Based on these findings, we argue that SNSs, appropriated as online neighborhood networks, function simultaneously as neighborhood hotspots in a neighborhood’s communication action context as well as community awareness media in a neighborhood’s storytelling network.


2020 ◽  
Vol 48 (1) ◽  
Author(s):  
Nanny Kuijsters-Timmers ◽  
John Goedee ◽  
Roger Leenders

Tweet, share, like? The role of social network sites at voluntary sports clubs in developing membership involvement The number of organizations that use social network sites (SNSs) for internal communication is growing rapidly. However, little is known about the use and perceptions of SNSs in member organizations, such as voluntary sports clubs (VSCs). In a survey, members of the Dutch VSCs (n = 129) were asked about their use and perceptions of their clubs’ social network sites (ClubSNSs) and aspects of involvement with their club. Foremost, ClubSNSs are characterized as informative, interactive, and entertaining channels, as indicated by significant relationships with the content types on ClubSNSs. Furthermore, content about sports, the club, and the members are important. Finally, ClubSNSs contribute to membership involvement through the identification of members with their sports club. The main contributions of this study are the insights into the use and perceptions of SNSs in member organizations, such as VSCs. Practical implications and suggestions for future research are discussed.


Author(s):  
Nicolás E. Díaz Ferreyra ◽  
Tobias Hecking ◽  
H. Ulrich Hoppe ◽  
Maritta Heisel

2018 ◽  
Vol 20 (10) ◽  
pp. 3720-3737 ◽  
Author(s):  
Jacob L Nelson ◽  
Harsh Taneja

In light of the recent US election, many fear that “fake news” has become a force of enormous reach and influence within the news media environment. We draw on well-established theories of audience behavior to argue that the online fake news audience, like most niche content, would be a small subset of the total news audience, especially those with high availability. By examining online visitation data across mobile and desktop platforms in the months leading up to and following the 2016 presidential election, we indeed find the fake news audience comprises a small, disloyal group of heavy Internet users. We also find that social network sites play an outsized role in generating traffic to fake news. With this revised understanding, we revisit the democratic implications of the fake news crisis.


2021 ◽  
pp. 146144482110210
Author(s):  
Tilman Klawier ◽  
Fabian Prochazka ◽  
Wolfgang Schweiger

Citizens are likely to encounter various types of alternative media online, especially on algorithmically personalized news channels (APNC) like social network sites or search engines. It is unclear, however, to what degree they are aware of these outlets and familiar with the concept of alternative media. This study investigates the relation between exposure to alternative media and knowledge of them, taking the role of APNC into account. Analyzing representative survey data of German Internet users, we find a gap: While many individuals report to use alternative media, few of them are able to name alternative media titles matching scholarly conceptions. Although the use of APNC increases self-reported exposure to alternative media, it does not improve actual knowledge of them. All in all, many Internet users have little awareness of alternative media and do not clearly distinguish between different types of sources they come across online.


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