Advertising allocation and impact of advertising on event ticket sales: Which product, where, and when

2019 ◽  
Vol 62 (4) ◽  
pp. 483-498
Author(s):  
Moon Young Kang
Keyword(s):  
Performing Arts ◽  
Budget Allocation ◽  
Accurate Assessment ◽  
Ticket Sales ◽  
Advertising Budget ◽  
Media Types ◽  
Time Periods ◽  
Product Sales ◽  
The Impact ◽  
Simultaneous Model

When planning for advertising, an accurate assessment of the impact of advertising is important so that managers can allocate their budgets to maximize the return on each advertising dollar. In particular, the managers need to understand the impact of advertising on different products, media types, and time periods. This study develops a simultaneous model to measure the impact of advertising on product sales using weekly ticket sales data and to capture managers’ decision using the data on advertising budget allocation at a performing arts center. This article provides managerial recommendations for advertising decision in terms of the product, media, and time dimensions.

Experimental Investigation of the Impact of Dual Time Periods on Crash Hazardous Location Identification

ICCTP 2011 ◽  
2011 ◽  
Author(s):  
Gilbert Leano ◽  
Wen Cheng ◽  
Xudong Jia ◽  
Lingqi Kong ◽  
Robert Brennan
Keyword(s):  
Experimental Investigation ◽  
Time Periods ◽  
Location Identification ◽  
The Impact

ASSESSMENT OF ADVERTISING BUDGET ALLOCATION EFFECTIVENESS BY MULTITOUCH RESEARCH

2018 ◽  
Vol 4 (71) ◽  
pp. 191-201
Author(s):  
N.A. Pletneva ◽  
◽  
A.V. Kashkovsky ◽  
K.V. Evdokimov ◽  
◽  
...  
Keyword(s):  
Budget Allocation ◽  
Advertising Budget

On the devaluation of expert opinion or why do we need a law about the basics of expert activity

2020 ◽  
Vol 22 (3) ◽  
pp. 19-24
Author(s):  
MARAT R. BIKTIMIROV ◽  
◽  
OLGA V. PILIPENKO ◽  
MAXIM S. SAFONOV ◽  
◽  
...  
Keyword(s):  
Project Management ◽  
Structural Analysis ◽  
Expert Opinion ◽  
Knowledge Economy ◽  
Rapid Development ◽  
Digital Technologies ◽  
Accurate Assessment ◽  
Industrial Management ◽  
The Impact ◽  
Creative Construction

Taking practical responsible decisions in the field of social and industrial management in the context of rapid development of digital technologies in the era of the knowledge economy is impossible without reliance on expertise. A kind of organization of activities for the production of ‘predictions’ is required, when not only an accurate assessment of the impact of certain factors and their possible interactions with each other is given, but also as a result of creative construction of scenarios for the development of processes and events, an understanding comes which factors need to be taken into account. At the same time, the expertise constantly faces criticism, calling the conclusions of experts arbitrary, unreliable and subjective. Often, expertise is confused with monitoring, evaluation, diagnosis, inspection or counseling. The authors of the article carried out a structural analysis of the content of the expertise processes in the project management vector in the digitalization era and came to the conclusion that the effectiveness of the expertise is significantly increased in case of clear regulation of this type of activity, providing the necessary status.

scholarly journals Representation of climate change consequences in British newspapers

2021 ◽  
pp. 026732312097872
Author(s):  
Maria Laura Ruiu
Keyword(s):  
Climate Change ◽  
Public Understanding ◽  
Left Group ◽  
Impact Of Climate Change ◽  
Human Control ◽  
Time Periods ◽  
The Impact

This article explores British newspaper descriptions of the impact of climate change across three time periods. It shows a reduction in representing the consequences of climate change as ‘out of human control’. It also shows a decrease in adopting alarming and uncertain descriptions within the centre-left group, whereas mocking the effects of climate change is a peculiarity of right-leaning narratives. The complexity of climate narratives produces a variety of representations of the consequences of climate change, which in turn might increase ‘uncertainty’ in public understanding of climate change.

scholarly journals Online Reviews and Product Sales: The Role of Review Visibility

2021 ◽  
Vol 16 (4) ◽  
pp. 638-669
Author(s):  
Miriam Alzate ◽  
Marta Arce-Urriza ◽  
Javier Cebollada
Keyword(s):  
Decision Making ◽  
Dynamic Models ◽  
Generalized Method Of Moments ◽  
Online Reviews ◽  
Consumer Decision Making ◽  
Product Sales ◽  
The Impact ◽  
The Relationship ◽  
The Empirical Analysis

When studying the impact of online reviews on product sales, previous scholars have usually assumed that every review for a product has the same probability of being viewed by consumers. However, decision-making and information processing theories underline that the accessibility of information plays a role in consumer decision-making. We incorporate the notion of review visibility to study the relationship between online reviews and product sales, which is proxied by sales rank information, studying three different cases: (1) when every online review is assumed to have the same probability of being viewed; (2) when we assume that consumers sort online reviews by the most helpful mechanism; and (3) when we assume that consumers sort online reviews by the most recent mechanism. Review non-textual and textual variables are analyzed. The empirical analysis is conducted using a panel of 119 cosmetic products over a period of nine weeks. Using the system generalized method of moments (system GMM) method for dynamic models of panel data, our findings reveal that review variables influence product sales, but the magnitude, and even the direction of the effect, vary amongst visibility cases. Overall, the characteristics of the most helpful reviews have a higher impact on sales.

A Contextual Evaluation of Composite Forecasts of Annual Earnings

2016 ◽  
Vol 19 (03) ◽  
pp. 1650014 ◽  
Author(s):  
Pieter T. Elgers ◽  
May H. Lo ◽  
Wenjuan Xie ◽  
Le Emily Xu
Keyword(s):  
Time Series ◽  
Firm Size ◽  
Predictive Accuracy ◽  
Relative Accuracy ◽  
Regulation Fair Disclosure ◽  
Fair Disclosure ◽  
Time Periods ◽  
Time Specific ◽  
Annual Earnings ◽  
The Impact

This study addresses the impact of firm- and time-specific attributes on the accuracy of composite forecasts of annual earnings, constructed from time-series, price-based, and analysts' forecasts. The attributes examined include firm size, analysts' coverage, and time periods pre-dating and following the implementation of regulation fair disclosure. Our results indicate that the relative accuracy of the composite forecasts is time-specific. In the pre-regulation fair disclosure period, composite forecasts significantly outperform each of the three individual forecast sources. Moreover, the extent of improvement in accuracy of composite forecasts is significantly higher for the smaller and lightly-covered firms. Collectively, these results suggest that the predictive accuracy of composite forecasts is contextual.

A New Integrated Grey Water Footprint Assessment Method

2015 ◽  
Vol 671 ◽  
pp. 412-418
Author(s):  
Lu Lu Xu ◽  
Li Zhu Chen ◽  
Hugh Gong ◽  
Xue Mei Ding
Keyword(s):  
Water Footprint ◽  
Ecological Impact ◽  
Water Environment ◽  
Assessment Method ◽  
Water Volume ◽  
Accurate Assessment ◽  
Ambient Water ◽  
Grey Water ◽  
The Impact ◽  
Comprehensive Indicator

Water footprint is a volumetric indicator of freshwater appropriation. The grey water footprint (GWF) provides a tool to assess the water volume needed to assimilate a pollutant. However, evaluating the impact on water environment cannot rely solely on volumetric consumption of freshwater. It demands accurate assessment criteria to reflect its environmental and ecological effects on ambient water resource. In this paper, a new assessment method is proposed: the effluent toxicity and the Potential Eco-toxic Effects Probe (PEEP) index of aquatic environment are taken into consideration. This method provides a comprehensive indicator for evaluating water footprint, specified in effluents’ ecological impact on ambient water sources.

scholarly journals Did We Lose the War on Poverty?

1998 ◽  
Vol 12 (1) ◽  
pp. 79-96 ◽  
Author(s):  
Dale W Jorgenson
Keyword(s):  
Household Income ◽  
Well Being ◽  
War On Poverty ◽  
Support Programs ◽  
Accurate Assessment ◽  
Income Support ◽  
Poverty Level ◽  
The Impact ◽  
The U.S ◽  
Economic Well Being

Official U.S. poverty statistics based on household income imply that the proportion of the U.S. population below the poverty level reached a minimum in 1973, giving rise to the widespread impression that the elimination of poverty is impossible. By contrast, poverty estimates based on household consumption have fallen through 1989 and imply that the war on poverty was a success. This paper recommends replacing income by consumption in official estimates of poverty in order to obtain a more accurate assessment of the impact of income support programs and economic growth on the level and distribution of economic well-being among households.

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